Thailand Car Rental Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The ThailandCar Rental Market is segmented By Booking type (Offline and Online), By Rental Duration Type (Short term and Long Term), and By Application Type (Tourism and Commuting). The report offers market size and forecast for Thailand Car Rental in value (USD billion) for all the above segments.

Thailand Car Rental Market Size

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Study Period 2019 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2019 - 2022
CAGR 9.22 %
Market Concentration Medium

Major Players


*Disclaimer: Major Players sorted in no particular order


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Thailand Car Rental Market Analysis

The Thailand Car Rental Market is valued at USD 811.47 Million in 2021 and is expected to reach USD 1261.42 Million by 2027 registering a CAGR of over 9.22% during the forecast period, 2022-2027.

Prior to COVID-19, the car rental industry in Thailand was expanding steadily and profitably, and more individuals were hiring cars than in prior years. However, the pandemic completely declined the country's travel sector, including the market for rental cars. After travel restrictions and lockdowns were relaxed, however, rental cars have gained momentum as people preferred rental cars over public transportation.

Tourism is one of the main factors promoting the growth of car rental services in Thailand. Demand for an alternative mode of transportation has increased due to an increase in tourism and increasing traffic in the nation's largest cities.

Thailand is one of the world's most affordable holiday destinations. Due to the virus outbreak, the country saw a very low number of tourists in 2020, but by 2022, the country will regain its position as a tourist destination as people are eager to travel, and business trips are also gaining traction. Furthermore, in order to attract more tourists, Thailand's government has implemented a number of policies and schemes that will increase demand for rental cars in the country.

Thailand Car Rental Market Trends

This section covers the major market trends shaping the Thailand Car Rental Market according to our research experts:

Rising Tourism Industry in the Region Drives the Market

Tourism in Thailand is well-known for its attractions. Thailand is a popular holiday destination for people worldwide. Travelers have a variety of options for getting around the nation, including airlines that connect the major provinces, airport shuttles, rental buses and coaches, special transfers like limo services with experienced chauffeurs, car and other vehicle rentals, trains, boats and yachts, motorcycle and scooter rentals, cycling, and many other modes. Prior to now, public transportation options like buses, trains, airplanes, and other kinds of transportation served both Thais and tourists' travel needs. A desire for an alternate mode of transportation has grown as a result of increased tourist numbers and traffic congestion in the nation's major cities.

International tourism, a once-thriving industry that has been hampered by pandemic restrictions, is a key component of Thailand's economy. However, once Thailand reopened to vaccinated foreign passengers from 63 countries on November 1, 2021, there have been ongoing government initiatives to increase domestic tourism as well as measures to assist returning international demand.

The domestic tourism sector alone is not enough to bring the country's tourism earnings back to 2019 levels; the sector's revival would depend on a resurgence in international travel. Given that Thailand's GDP depends heavily on foreign tourism income. This scenario of recovery would probably alter the travel industry's environment and generate a strong need for both the public and private associated sectors like car rentals and hospitality to take action to ensure the industry's recovery.

In July 2022, The Tourism Authority of Thailand (TAT) has unveiled its marketing strategy for 2023, which will maintain the objective of revitalising and transforming Thai tourissm while focusing more emphasis on the sector's recovery in order to achieve stronger and more inclusive tourism growth.


Competition in the Car Rental Market Driving Market Growth

Thailand's car rental market is extremely disorganized. The majority of the market is dominated by leasing companies affiliated with banks that combine hire purchases and rentals. High competition, high lease rental, low residual value, political instability, unstable FDI, unclear tax regulations, and rising unemployment are among the market restraints and challenges. Corporate entities are the most common customer type, with financial leasing being the most popular product. Despite the challenges, certain factors such as a growing economy, increased popularity of company cars, an expected increase in the number of SMEs, rising currency, and a changing mindset toward vehicle ownership are some of the key drivers expected to boost this market in the short to medium term.

Thailand's car rental market is highly competitive, with both organized and unorganized players present. Thailand's organized car rental market controls the majority of the market. The organized channel is growing in popularity due to the large number of fleet sizes available, which include numerous benefits such as a technologically advanced online booking system, trained and verified drivers, and mileage-based discounts, among others.

The unorganized segment caters primarily to tourists who book through a travel agency, and these car rental companies collaborate with travel agencies. However, as cab aggregators enter the market and internet penetration increases, unorganized car rental players are becoming more prevalent.

With about a million private passenger cars on the road, Bangkok is the second-most crowded city in the world. This has created a chance for the nation's current car rental and taxi aggregator companies to test a ride-sharing or car pooling segment for their business model. With government efforts to curb emissions, more hybrid-electric vehicles (HEVs), plug-in hybrid vehicles (PHEVs), and battery electric vehicles are anticipated to be added to rental car fleets as part of government measures to reduce carbon emissions. Due to the high retail price of electric vehicles, their rental rates will be greater than those for gasoline-powered vehicles.

Furthermore, the market is growing due to the wide range of fleet sizes available, which come with numerous benefits such as a technically advanced online booking system, qualified and verified drivers, and mileage-based discounts.


Thailand Car Rental Industry Overview

The market for renting cars in Thailand is quite fragmented because of the large number of businesses there. In Thailand, there are a small number of smaller small vehicle rental companies with less than 20 fleets in addition to the nearly organised car rental organisations, which include both domestic and international participants. These businesses are pitted against one another based on characteristics like price per day, commercial and retail clients, down payment, fleet type, maximum rental length, and others. Thai Rent A Car, Avis, Hertz, Sixt, Budget, Europcar, Chic Car Rent, and other major companies are the market's top competitors.

New players are emerging by partnering major players owing to huge market potential. For instance,

  • In January 2021, Drivehub, a Thai-based online rental car startup, reported that it has raised a seven-figure tranche of funds. a funding round that was overseen by KK Fund, CAC Capital, and Toyota Tsusho. The start-platform up's provides a range of service tiers, including the ability to hire a car using a credit card from well-known worldwide firms like Hertz, Dollar, and Sixt, among others. Users of Drivehub have the option of paying cash when hiring automobiles from nearby companies.

Thailand Car Rental Market Leaders

  1. Sixt SE

  2. Avis Budget Group

  3. Thai Rent A Car

  4. Europcar Mobility Group

  5. Hertz Corporation

*Disclaimer: Major Players sorted in no particular order

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Thailand Car Rental Market News

  • In July 2022, InterContinental Phuket Resort and SIXT Thailand formed a partnership that will introduce the Nissan Leaf to its rental collection in Phuket. To power this new fleet of EVs, InterContinental Phuket Resort has installed a total of six EV charging points - four AC stations and one1 DC station with two chargers.
  • In April 2022, Sixt announced introducing the new "SIXT ELECTRIC" service for the fleet of cutting-edge electric vehicles in Thailand. Customers can now hire and drive two well-known electric vehicles, the Nissan LEAF and the Ora Good Cat (ORA Good Cat), with the fleet initially aiming to include 100 electric vehicles. By year's end, a branch will open on Rama IV Road and at Suvarnabhumi Airport in the center of Bangkok, with plans to eventually extend to other important cities including Chiang Mai and Phuket.
  • In March 2022, Thrifty Car Rental has begun operations in Thailand and plans to expand throughout the country. Thrifty, a subsidiary of the global Hertz International Group, has partnered with local operator Paragon Car Rental to open locations in Bangkok and Pattaya.

Thailand Car Rental Market Report - Table of Contents


    1. 1.1 Study Assumptions

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porters 5 Force Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION (Market Size in USD Million)

    1. 5.1 Booking Type

      1. 5.1.1 Online

      2. 5.1.2 Offline

    2. 5.2 Rental Duration

      1. 5.2.1 Short-Term

      2. 5.2.2 Long-Term

    3. 5.3 Application Type

      1. 5.3.1 Tourism

      2. 5.3.2 Commuting


    1. 6.1 Vendor Market Share

    2. 6.2 Company Profiles

      1. 6.2.1 The Hertz Corporation

      2. 6.2.2 Thai Rent A Car

      3. 6.2.3 Chic Car Rent

      4. 6.2.4 Enterprise Holdings

      5. 6.2.5 Europcar Mobility Group

      6. 6.2.6 Bizcar Rental

      7. 6.2.7 Avis Budget Group

    3. *List Not Exhaustive

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Thailand Car Rental Industry Segmentation

The Thailand Car Rental Market covers the current and upcoming trends with recent technological development. The report will provide a detailed analysis of various areas of the market by Type, Duration, and Application. The market share of significant car rental companies across the Indonesian market will be provided in the report.

By booking type, the market is segmented as Offline and Online.

By Rental Duration Type, the market is segmented as Short term, Long Term.

and By Application Type, the market is segmented as Tourism, Commuting.

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Thailand Car Rental Market Research FAQs

The Thailand Car Rental Market is projected to register a CAGR of 9.22% during the forecast period (2024-2029)

Sixt SE, Avis Budget Group, Thai Rent A Car, Europcar Mobility Group and Hertz Corporation are the major companies operating in the Thailand Car Rental Market.

The report covers the Thailand Car Rental Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Thailand Car Rental Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

Thailand Car Rental Industry Report

Statistics for the 2024 Thailand Car Rental market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Thailand Car Rental analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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Thailand Car Rental Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)