Text Analytics Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The report covers Text Analytics Companies and it is segmented by Deployment (On-premises, Cloud), Application (Fraud Management, Risk Management, Business Intelligence, Social Media Analysis, Customer Care Services), End-user Industry (BFSI, Healthcare, Energy and Utility, Retail and E-commerce), and Geography (North America, Europe, Asia Pacific, Latin America, and Middle East and Africa). The market sizes and forecasts are provided in terms of value (USD billion) for all the above segments.

Text Analytics Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Text Analytics Market Size

Text Analytics Market Summary
Study Period 2019 - 2030
Market Size (2025) USD 14.68 Billion
Market Size (2030) USD 78.65 Billion
CAGR (2025 - 2030) 39.90 %
Fastest Growing Market Asia Pacific
Largest Market North America
Market Concentration High

Major Players

Text Analytics Market Major Players

*Disclaimer: Major Players sorted in no particular order

Compare market size and growth of Text Analytics Market with other markets in Technology, Media and Telecom Industry

Automation

Digital Commerce

Electronics

Information Technology

Media and Entertainment

Security & Surveillance

Text Analytics Market Analysis

The Text Analytics Market size is estimated at USD 14.68 billion in 2025, and is expected to reach USD 78.65 billion by 2030, at a CAGR of 39.9% during the forecast period (2025-2030).

Many cloud-based applications use text analytics, including predictive analytics, fraud management, risk management, business intelligence, and cybercrime prevention.

  • Organizations increasingly use text analytics tools to aid their business-making process by offering actionable insights from various text sources, such as client interaction, e-mails, blogs, product reviews, tweets, and center logs. The main purpose of text analytics is to collect data from different forms of data, including unstructured and structured, which are further utilized for analysis, benefitting the organization's business decisions and driving the market.
  • Text analytics's primary benefits include cost reduction, enhanced processing speed, integration of big data, and better consistency. The generation of unstructured data through users' tweets and e-mails is becoming increasingly popular due to the digitalization of buying. This information is bundled by organizations to understand consumer behavior toward the company and its products, which adds value to the firm's growth.
  • According to Mongo DB, a Data management service provider, unstructured data makes up between 80% and 90% of the data that enterprises generate and gather, and its volumes are expanding quickly. Data comes in various formats, from numeric, structured data in traditional databases to unstructured text documents, such as videos, audio, e-mails, stock ticker data, and financial transactions. These data can be used for text analysis to give valuable insights to organizations, which will drive the market worldwide.
  • Gold-standard data are rarely available in industrial settings, which furthers the challenges in evaluating the effectiveness of the developed TA techniques. Evaluating the results of TA techniques can be particularly difficult due to the subjectivity inherent in some applications, such as sentiment analysis, text classification, and text clustering, which is a challenge to the Text Analysis Market growth.
  • Moreover, several leading players are focusing on introducing new text analytics platforms to gain a competitive advantage in the market. For instance, in November 2022, the Australian Text Analytics Platform (ATAP) was launched to provide an open-source platform of tools and training for researchers to process, analyze, and explore text. Australian researchers will get access to an ecosystem of data and code repositories, scripts, online workspaces, and training in text analytics.
  • The rising demand for machine learning and big data analytics is expected to propel the text analytics market across the globe. COVID-19 has had a positive impact on the market because it has increased the demand for text analytics further as people continue to work from home and heavily use social media platforms and e-mails to interact with brands.

Text Analytics Industry Overview

The text analytics market is a propelling market with several players. However, major players such as IBM Corporation and SAP SE dominate the market. Therefore, the market is consolidated.

  • May 2023 - Google announced various AI-based upgrades to the Workspace suite of office tools and applications for business teams to collaborate on projects. The company also announced Duet AI, to offer assistance in writing text in Gmail and Google Docs and image generation for Slides, a PowerPoint-like slide presentation program. Further, it can also summarize conversations on Google Meet, a video conferencing service. 
  • September 2022 - A strategic technology cooperation between AppTek and expert.ai was launched to apply AI-based text analytics to dynamic audio material in many languages. The partnership combines expert.ai's natural language understanding (NLU) capabilities with AppTek's leadership in automatic speech recognition (ASR) and neural machine translation (NMT) technologies to give organizations the ability to use audio content in the unstructured data sets they manage for enhancing intelligent automation and improving decision-making.

Text Analytics Market Leaders

  1. Clarabridge, Inc.

  2. SAP SE

  3. IBM Corporation

  4. SAS Institute Inc.

  5. Microsoft Corporation

  6. *Disclaimer: Major Players sorted in no particular order
Text Analytics Market Concentration
Need More Details on Market Players and Competiters?
Download PDF

Text Analytics Market News

  • January 2023- Microsoft announced a new multibillion-dollar investment in ChatGPT maker Open AI. ChatGPT, automatically generates text based on written prompts in a more creative and advanced than the chatbots. Through this investment, the company will accelerate breakthroughs in AI, and both companies will commercialize advanced technologies.
  • November 2022 - Tntra and Invenio have partnered to develop a platform that offers comprehensive data analysis on a firm. Throughout the process, Tntra offered complete engineering support and cooperation to Invenio. Tantra offers feeds, knowledge graphs, intelligent text extraction, and analytics, which enables Invenio to give information on seven parts of the business, such as false news identification, subject categorization, dynamic data extraction, article summaries, sentiment analysis, and keyword extraction.

Text Analytics Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET INSIGTHS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.2.1 Bargaining Power of Suppliers
    • 4.2.2 Bargaining Power of Buyers
    • 4.2.3 Threat of New Entrants
    • 4.2.4 Threat of Substitute Product
    • 4.2.5 Intensity of Competitive Rivalry
  • 4.3 Industry Value Chain Analysis
  • 4.4 Impact of COVID-19 on the Market

5. MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Growing Demand for Social Media Analytics
    • 5.1.2 Rising Practice of Predictive Analytics
  • 5.2 Market Restraints
    • 5.2.1 Lack of Skilled Personnel and Awareness

6. MARKET SEGMENTATION

  • 6.1 By Deployment
    • 6.1.1 On-premise
    • 6.1.2 Cloud
  • 6.2 By Application
    • 6.2.1 Risk Management
    • 6.2.2 Fraud Management
    • 6.2.3 Business Intelligence
    • 6.2.4 Social Media Analysis
    • 6.2.5 Customer Care Services
  • 6.3 By End-User Industry
    • 6.3.1 BFSI
    • 6.3.2 Healthcare
    • 6.3.3 Energy and Utility
    • 6.3.4 Retail and E-commerce
    • 6.3.5 Other End User Industries
  • 6.4 By Geography
    • 6.4.1 North America
    • 6.4.2 Europe
    • 6.4.3 Asia Pacific
    • 6.4.4 Latin America
    • 6.4.5 Middle East and Africa

7. COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 IBM Corporation
    • 7.1.2 Microsoft Corporation
    • 7.1.3 SAP SE
    • 7.1.4 SAS Institute Inc.
    • 7.1.5 Lexalytics Inc.
    • 7.1.6 Luminoso Technologies Inc.
    • 7.1.7 Clarabridge Inc.
    • 7.1.8 Micro Focus International PLC
    • 7.1.9 OpenText Corporation
    • 7.1.10 RapidMiner Inc.
    • 7.1.11 Infegy Inc.
    • 7.1.12 Medallia Inc.
  • *List Not Exhaustive

8. INVESTMENT ANALYSIS

9. FUTURE OF THE MARKET

**Subject to Availability
You Can Purchase Parts Of This Report. Check Out Prices For Specific Sections
Get Price Break-up Now

Text Analytics Industry Segmentation

Text analysis uses many linguistic, statistical, and machine-learning techniques. It involves information retrieval from unstructured data, structuring the input text to derive patterns and trends, and evaluating and interpreting the output data. The report's scope includes North America, Europe, Asia Pacific, Latin America, the Middle East, and Africa.

The Text Analytics Market is segmented by Deployment (On-premise, Cloud), Application (Fraud Management, Risk Management, Business Intelligence, Social Media Analysis, Customer Care Services), End-user Industry (BFSI, Healthcare, Energy and Utility, Retail, and E-commerce), and Geography (North America, Europe, Asia Pacific, Latin America, and Middle East and Africa).

By Deployment On-premise
Cloud
By Application Risk Management
Fraud Management
Business Intelligence
Social Media Analysis
Customer Care Services
By End-User Industry BFSI
Healthcare
Energy and Utility
Retail and E-commerce
Other End User Industries
By Geography North America
Europe
Asia Pacific
Latin America
Middle East and Africa
Need A Different Region or Segment?
Customize Now

Text Analytics Market Research FAQs

How big is the Text Analytics Market?

The Text Analytics Market size is expected to reach USD 14.68 billion in 2025 and grow at a CAGR of 39.90% to reach USD 78.65 billion by 2030.

What is the current Text Analytics Market size?

In 2025, the Text Analytics Market size is expected to reach USD 14.68 billion.

Who are the key players in Text Analytics Market?

Clarabridge, Inc., SAP SE, IBM Corporation, SAS Institute Inc. and Microsoft Corporation are the major companies operating in the Text Analytics Market.

Which is the fastest growing region in Text Analytics Market?

Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2025-2030).

Which region has the biggest share in Text Analytics Market?

In 2025, the North America accounts for the largest market share in Text Analytics Market.

What years does this Text Analytics Market cover, and what was the market size in 2024?

In 2024, the Text Analytics Market size was estimated at USD 8.82 billion. The report covers the Text Analytics Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Text Analytics Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Text Analytics Industry Report

Statistics for the 2025 Text Analytics market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Text Analytics analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.