The Sweden Home Appliances Market - Growth, Trends, and Forecast (2020 - 2025)

The Sweden Home Appliances Market is segmented by Major Appliances (Refrigerators, Freezers, Dishwashing Machines, Washing Machines, and Cookers and Ovens), Small Appliances (Vacuum Cleaners, Small Kitchen Appliances, Hair Clippers, Irons, Toasters, Grills and Roasters, and Hair Dryers), Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, E-commerce, and Other Distribution Channels).

Market Snapshot

Study Period:

2016-2025

Base Year:

2019

CAGR:

Greater Than 2.3 %

Major Players:

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Market Overview

The Sweden's home appliances market holds moderate growth potential. The household sizes are decreasing, allowing the market to grow even after a moderate penetration rate in common households. Over the past six years, the number of single-person households has been increasing annually and reached around 1.8 million in 2018. The major appliances market is expected to record a steady growth in revenue, owing to factors, like customers' willingness to buy high-quality products. The country majorly depends on products manufactured domestically, in the EU region (more significantly manufacturing from Germany, Italy, and Poland countries) and in China. Appliances with smart and connectivity features are driving the market, along with energy-efficient and easy to access characteristics. Sweden scores high internet penetration, which led to high online purchases in the country with a record high value (EUR 8.7 billion) in 2017, which was highest among the Nordic countries. Most of Sweden citizens prefer to purchase domestically manufactured household brands. This shows a greater scope for global manufacturers and online retailers to grab the high demand market. Over the past few years, many global players have been trying to enter and grab a share of the market by offering qualitative products and value-added services, using competitive pricing strategies.

Scope of the Report

A complete background analysis of the Swedish home appliances industry, which includes an assessment of the industry associations, overall economy, and emerging market trends by segments, significant changes in the market dynamics, and market overview, which are covered in the report.

Major Appliances
Refrigerators
Freezers
Dishwashing Machines
Washing Machines
Cookers and Ovens
Small Appliances
Vacuum Cleaners
Small Kitchen Appliances
Hair Clippers
Irons
Toasters
Grills and Roasters
Hair Dryers
Other Small Appliances
Distribution Channel
Supermarkets and Hypermarkets
Specialty Stores
E-commerce
Other Distribution Channels

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Key Market Trends

Online Retailing Holds a Greater Scope For Global Players to Grab High Share of the Market

In the home appliances market, the majority of sales are led by domestic store-based retailers in Sweden, yet internet retailing is making gradual gains year-over-year. Though the region is a bit tough to penetrate for global manufacturers because of the citizens' dedicated nationalism, many global manufacturers have been trying to bridge this gap. The global manufacturers are trying to penetrate the Swedish market with their competitive pricing strategies, providing same-day shipping and express shipping opportunities.

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Small Kitchen Appliances with High Quality Standards Are Grabbing Major Share of the Market

Though the major home appliances segment generates more revenues, it is the small appliances segment that contributes the most to volume sales. Small appliances usually have a shorter lifespan compared to major appliances and they easily convince customers to switch to the latest, newer models more frequently. In the small home appliances segment, the sales volume is dominated by the small kitchen appliances. The manufacturers are continuously trying to seize this segment by matching their products to suit Swedish interior design preferences like keeping the products bright yet light in weight, with sleek designs. The products with high upgraded technology and connectivity features are also grabbing the attention of the customers.

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Competitive Landscape

The report covers major international players operating in the Swedish home appliances market. In 2018, the Electrolux Group launched a new Electrolux brand identity that resulted in the creation of the Electrolux brand’s design framework, which was led by the design leadership team in collaboration with its global brand team. The new framework aims to create a progressive, premium, home-life brand through human-centric Scandinavian design. The brand also expanded its cooperation with Google in Europe, by integrating kitchen products with Google Assistant, which lets the consumers to control products using voice commands.

Table Of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET INSIGHTS AND DYNAMICS

    1. 4.1 Market Overview

    2. 4.2 Market Drivers

    3. 4.3 Market Restraints

    4. 4.4 Value Chain Analysis

    5. 4.5 Porter's Five Forces Analysis

    6. 4.6 Technological Innovations

  5. 5. MARKET SEGMENTATION

    1. 5.1 Major Appliances

      1. 5.1.1 Refrigerators

      2. 5.1.2 Freezers

      3. 5.1.3 Dishwashing Machines

      4. 5.1.4 Washing Machines

      5. 5.1.5 Cookers and Ovens

    2. 5.2 Small Appliances

      1. 5.2.1 Vacuum Cleaners

      2. 5.2.2 Small Kitchen Appliances

      3. 5.2.3 Hair Clippers

      4. 5.2.4 Irons

      5. 5.2.5 Toasters

      6. 5.2.6 Grills and Roasters

      7. 5.2.7 Hair Dryers

      8. 5.2.8 Other Small Appliances

    3. 5.3 Distribution Channel

      1. 5.3.1 Supermarkets and Hypermarkets

      2. 5.3.2 Specialty Stores

      3. 5.3.3 E-commerce

      4. 5.3.4 Other Distribution Channels

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Market Concentration Analysis

    2. 6.2 Company Profiles

      1. 6.2.1 Whirlpool Corporation

      2. 6.2.2 Electrolux AB

      3. 6.2.3 LG Electronics

      4. 6.2.4 Samsung Electronics

      5. 6.2.5 Panasonic Corporation

      6. 6.2.6 Haier Electronics Group Co. Ltd,

      7. 6.2.7 BSH Hausgeräte GmbH

      8. 6.2.8 Arcelik AS

      9. 6.2.9 Gorenje Group

      10. 6.2.10 Mitsubishi Electric Corporation

  7. 7. FUTURE OF THE MARKET

  8. 8. APPENDIX

  9. 9. * List Not Exhaustive

** Subject to Availability

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