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The Sweden Kitchen Appliances Market is Segmented into Product Type (Food Preparation Appliances, Small Cooking Appliances, Large Kitchen Appliances, and Other Kitchen Appliances) and Distribution Channel (Specialist Retailers, E-commerce, Supermarkets and Hypermarkets, Department Stores, and Other Distribution Channels).
The kitchen appliances industry in Sweden is growing significantly as more and more customers are being attracted to multifunctionality. The great amount of demand is being placed on the appliance which can perform more and more tasks that would earlier have required multiple devices. A growing concern of the consumers is the experience of usage of a product along with effective performance. Consumers look for something beyond just the effectiveness of the product. As the Swedish population is rising as well as aging, companies are keen on making their products easier to use for all consumer types. Additional to the bigger displays and the ability to use voice commands, some appliances are getting upgrades that make them a lot easier for customers to use.
A complete background analysis of the Swedish kitchen appliances industry, which includes an assessment of the national accounts, economy, and emerging market trends by segments, significant changes in the market dynamics, and market overview is covered in the report.
|By Product Type|
|Other Product Types|
|By Distribution Channel|
|Supermarkets and Hypermarkets|
|Other Distribution Channels|
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Swedish consumers are increasingly looking for premiumization in small kitchen appliances. Premiumization has mainly been the key characteristic of an affluent and aging consumer base. An example of the premiumization trend is the launch of the Wilfa Uniform coffee mill in early 2019. Wilfa Uniforms are at a retail price of SEK3,500, which is much higher than the average unit price of SEK510 for the coffee mills. Smeg’s Hold is a new and innovative concept that combines an induction hob with a powerful, built-in cooker hood in the middle in “HOBD”. Smeg describes the new appliance as “an elegant design with powerful capabilities”.
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While store-based retailers control the bulk of volume sales in the kitchen appliances, internet retailing continues to make year-on-year profits. This is leading store-based retailers to increasingly embrace the opportunities offered by internet retailing, rather than viewing it as a threat. Hence, e-commerce remains the primary focus of most retailers with players investing in introducing, updating and improving their online platforms.
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The larger kitchen appliances segment is relatively concentrated in nature, with the three leading players being BSH Home Appliances, Electrolux, and Ikea, accounting for almost two-thirds of retail volume sales between them. On the other hand, the smaller appliances market is fragmented. Philips seems to hold a dominant share in the market with the growing volume sales of light fryers.
1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study
2. RESEARCH METHODOLOGY
2.1 Analysis Methodology
2.2 Research Phases
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS AND INSIGHTS
4.1 Current Market Scenario
4.2 Market Dynamics
4.3 Industry Attractiveness - Porter's Five Forces Analysis
4.4 Value Chain/Supply Chain Analysis
4.5 Industry Policies and Regulations
4.6 Insights on the Differences in the Consumption Patterns of Electrical Vs Traditional Kitchen Appliances
4.7 Technological Integration in the Usage of Kitchen Appliances
4.8 Advertising Strategies Implemented by the Market Players
4.9 Insights on the Innovative Strategies in the Distribution of Kitchen Appliances
5. MARKET SEGMENTATION
5.1 By Product Type
5.1.1 Food Processing
5.1.2 Small Kitchen
5.1.3 Large Kitchen
5.1.4 Other Product Types
5.2 By Distribution Channel
5.2.1 Specialist Retailers
5.2.3 Supermarkets and Hypermarkets
5.2.4 Department Stores
5.2.5 Other Distribution Channels
6. COMPETITIVE LANDSCAPE
6.1 Market Concentration Overview
6.2 Company Profiles
6.2.1 Dongbu Daewoo Electronics
6.2.2 Electrolux AB
6.2.3 Asko Appliances AB
6.2.4 Amica Wronki SA
6.2.5 Konka Group Co. Ltd
6.2.6 Arcelik AS
6.2.7 Haier Electronics Group Co. Ltd
6.2.8 Gorenje Group
6.2.9 LG Electronics Nordic AB
7. INVESTMENT ANALYSIS
7.1 Recent Mergers and Acquisitions
8. FUTURE OF THE MARKET
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