Spain Snack Bar Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Spain snack bar market is segmented by Product Type into Cereal Bars, Energy Bars, and Other Snack Bars; and Distribution Channel into Supermarket/Hypermarket, Convenience Store, Speciality Stores, Online Stores, Other Distribution Channels

Market Snapshot

Study Period: 2016 - 2026
Base Year: 2021
CAGR: 5.7 %
Fastest Growing Segment: Online Stores
Largest Segment: Cereal Bars

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Market Overview

The Spanish snack bar market is forecast to register a CAGR of 5.7%, during the forecast period (2020 - 2025).

  • The Spanish snack bar market is driven by its culinary diversity, which promotes a wide range of innovation, not only in terms of ingredients composition, but also in terms of taste and flavor profiles.
  • Out-of-home consumption among Spanish consumers has gradually increased amid the consolidation of economic recovery, driving the sales of savory snack categories.
  • The ingredients for snack bars have rapidly evolved to include high protein variants, such as insect flour. Recently, the supermarket giant, Carrefour, launched snack bars that include bug-based ingredients.

Scope of the Report

The Spanish snack bar market offers a range of product types, including cereal, energy, and other snack bars, distributed through supermarket/hypermarket, convenience store, speciality stores, online stores, and other points of sales. 

By Product Type
Cereal Bars
Granola/Muesli Bars
Other Cereal Bars
Energy Bars
Other Snack Bars
By Distribution Channel
Convenience Stores
Specialty Stores
Online Stores

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Key Market Trends

Rising Demands for High Protein

The increasing demand for high protein incorporated products has successfully penetrated the snacks market. Owing to the convenience factor and health orientation of protein bars, the consumption of protein bars has risen in recent years and is estimated to grow exponentially during the forecast period. Recent market growth has been fueled by dynamic product innovation across a range of categories. Health remain one of the most important factors driving innovation and investments by manufacturers.


Granola/ Muesli Bars on Demand

Granola/ muesli bars remain the highest consumed independent category of snack bars in the country. Moreover, the intense promotional campaigns undertaken by key global brands, such as Kellogg Co., Nestle, Mercadona, etc., have led to the effective penetration of the healthy snacking category within Spanish households. The introduction of new flavors with additional healthy components, such as yogurt, cranberries, and nuts, like almond, has proved to be the major drivers for the segment growth in the country.


Competitive Landscape

The Spain snack bar market is fragmented, owing to low market concentration. Some of the key players dominating the market are Kellogg Company, General Mills Inc., Associated British Foods PLC, and Nestlé. The intense promotional campaigns undertaken by the key global brands, such as Kellogg Co., Nestle, Mercadona, etc., have led to the effective penetration of the healthy snacking category within Spanish households.

Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Product Type

      1. 5.1.1 Cereal Bars

        1. Granola/Muesli Bars

        2. Other Cereal Bars

      2. 5.1.2 Energy Bars

      3. 5.1.3 Other Snack Bars

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Specialty Stores

      4. 5.2.4 Online Stores

      5. 5.2.5 Others


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 The Kellogg Company

      2. 6.4.2 General Mills Inc.

      3. 6.4.3 Associated British Foods PLC

      4. 6.4.4 Nestle SA

      5. 6.4.5 PepsiCo

      6. 6.4.6 Clif Bar & Company

      7. 6.4.7 Abbott Nutrition Manufacturing Inc.

      8. 6.4.8 Post Holdings, Inc.

      9. 6.4.9 KIND Snacks

    5. *List Not Exhaustive

**Subject to Availability

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Frequently Asked Questions

The Spain Snack Bar Market market is studied from 2016 - 2026.

The Spain Snack Bar Market is growing at a CAGR of 5.7% over the next 5 years.

The Spain Snack Bar Market is valued at Online Stores in 2026.

Kellogg Company, General Mills Inc., Associated British Foods PLC, Nestlé, PepsiCo Inc. are the major companies operating in Spain Snack Bar Market.

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