Spanish Snack Bar Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The report covers Healthy Snack Bars in Spain and is Segmented By Product Type (Cereal Bars, Energy Bars, and Other Snack Bars) and By Distribution Channel (Supermarket/Hypermarkets, Convenience Stores, Specialty Stores, Online Stores, and Other Distribution Channels).

Spain Snack Bars Market Size

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Spain Snack Bar Market Summary
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Study Period 2019 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2019 - 2022
CAGR 5.70 %
Market Concentration Low

Major Players

Spain Snack Bar Market Major Players

*Disclaimer: Major Players sorted in no particular order

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Spain Snack Bars Market Analysis

The Spanish snack bar market is forecast to register a CAGR of 5.7% over the forecast period.

  • The Spanish snack bar market is driven by its culinary diversity, which promotes a wide range of innovations in terms of ingredients composition and taste, and flavor profiles. The Spanish snack bar market is benefitting from consumers who prefer convenient on-the-go meal and snack options. The long-term rise in on-the-go snacking and snacking between meals has helped the snack bar market grow in the region. 
  • The focus on healthy eating has further benefited the market. The changing lifestyles of Europeans, involving the consumption of smaller meals, lead to increased consumption of snacks; hence, snack bars, being the healthier option, are witnessing increasing demand.
  • Snack bars are commonly perceived as a healthier alternative to chocolate or confectionery, but due to product variation, they also enjoy a strong image as a treat. Product innovation has been a key driver, supporting visibility and consumer interest and helping to attract new clients to the market. 
  • Meat bars are gaining popularity, as they are a good source of clean and unprocessed protein. These products are savory instead of sweet and better at keeping sugar cravings at bay. Due to the current consumer demand, the manufacturers are concentrating on producing low sugar, high protein, low carbs products.

Spain Snack Bars Market Trends

This section covers the major market trends shaping the Spain Snack Bar Market according to our research experts:

Organic Snacks Gaining Prominence

  • The demand for organic snacking options is increasing due to the gaining health consciousness among consumers and the developing health issues resulting from hectic lifestyles. This changing trend has led savory snack manufacturers to produce snacking products that contain fiber, energy, and proteins. 
  • Consumers demand nuts and seeds and baked or roasted savory snacks that are comparatively less oily and healthier and could be equally beneficial in maintaining a healthy diet. This has resulted in companies creating products with the potential to increase nutritional intakes, sustain energy levels, and offer plenty of healthy options to the consumers while improving the quality of diet with the inclusion of fibrous ingredients likes oats, dried fruits, berries,, and corn, without compromising on taste.
  • As people's income level rises, natural and organic snack products are witnessing soaring demands in Spain, and the concept has been prevailing in other markets as well. Also, there is increasing consumer demand for nutritious products with limited ingredients or claims like clean labels. Consumers are increasingly paying attention to the composition of food products and how this information is communicated on the packaging.
  •  "Clean label" responds to the growing consumer demand for information and transparency. This factor has fueled the growth of healthy savory snacks, including roasted and lightly spiced nuts and seeds. Companies are now adding the concept of healthy snacking that has evolved from eliminating nutrients such as carbohydrates, fats, or sugar to creating nutritionally balanced and nourishing products. 
  • Consumers are becoming aware of the ill effects of excessive oil, spices, sugar, and salt consumption. Moreover, snack manufacturers are innovating products without artificial additives and preservatives, with less sodium or salt, and are non-GMO, thus benefiting health-conscious consumers, all while introducing innovative flavors and health-boosting ingredients to attract consumers. Thus, the increasing demand for organic snacks is also opening newer avenues for savory snack manufacturers in the market studied.
Spain Snack Bar Market : Reasons to Purchase Organic Food Products in Spain, 2021

Increased Preference for on-the-go Breakfast, Convenience, and Meal Replacement Products

  • In Spain, a vast majority of adults consume cereal bars, with two-thirds of these interested in nutritionally beneficial bars. At present, stores are heavily flooded with all types of snack bars, like protein-rich bars, nutritious bars, gluten, and sugar-free bars, attracting various consumer groups. Moreover, in the energy/nutrition bar category, companies are coming up with new flavor and ingredient introductions, along with improvements in taste and mouthfeel, which have made the future of these products look a lot more interesting.
  • Among the functional ingredients manufacturers use to vary the nutrition bar formula are CoQ10, L-carnitine, omega-3, resveratrol, and vitamin K2. Consumers often prefer portable snack food that can offer both nutrition and convenience. Thus, snack bars are expected to gain popularity among the health-conscious population. Hence, companies are innovating healthier products with more portable or mini-sized packaging and different flavors.
  • According to International Diabetes Federation (IDF), in 2022, 14.8% of adults in Spain have diabetes. Thus, consumers are becoming increasingly aware of the impacts of these habits. Therefore, in cognizance of this consumer trend that is surging upward, various developments have taken place in the Spanish market. For instance, in June 2022, KELLOGG'S SPECIAL K introduced delicious and convenient new protein snack bars for fueling up on the go.
  • The market is primarily driven by consumer demand for healthy and convenient snacking options. The rising health awareness among individuals and the growing popularity of athletic and sports activities are further providing an impetus to the market. In line with this, the increasing prevalence of obesity and other lifestyle diseases boosts the market growth. Additionally, aggressive promotion campaigns conducted by key market players, coupled with heavy investments in collaborations with prominent sports and media personalities, are resulting in a higher product uptake on the global level. The market is also driven by introducing snack bars with innovative flavors and ingredients and their easy availability across online and offline organized retail channels. For instance, market players have introduced snack bars prepared with vegan ingredients with little or no quantity of sugar. Furthermore, rapid urbanization, the shifting dietary preferences among the masses, the launch of targeted-consumer products, and extensive research and development (R&D) activities are other factors supporting snack bar sales.
Spain Snack Bar Market : Revenue of Snack Food, Europe, USD Billion, Europe, 2022

Spain Snack Bars Industry Overview

The Spain snack bar market needs to be more cohesive, owing to low market concentration. Some key players dominating the market are Kellogg Company, General Mills Inc., Associated British Foods PLC, and Nestlé, among others. New product development is the most adopted strategy and complies with the consumer trend, i.e., the target segment helps better position the company. The key players enter into partnerships with other major players or regional players to get a foothold in every country. The key players seek to acquire local players to continue dominating the market.

Spain Snack Bars Market Leaders

  1. Kellogg Company

  2. General Mills Inc.

  3. Associated British Foods PLC

  4. Nestlé

  5. PepsiCo Inc.

*Disclaimer: Major Players sorted in no particular order

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Spain Snack Bars Market News

  • May 2022: Kellogg collaborated with design firm Landor & Fitch to develop a new packaging system that complemented the brand's current offerings. The new packaging was rolled out in regions like the United Kingdom and Ireland, Benelux, France, Italy, Portugal, Spain, the Middle East, and North Africa.
  • April 2022: Mooski launched its granola bar, a refrigerated bar made with soaked oats, nut butter, and dried fruit, dipped in dairy-free dark chocolate in five flavors, namely peanut butter banana, chocolate peanut crunch, wild berry, an oatmeal raisin cookie, and apple cinnamon.
  • October 2021: Weetabix announced the launch of a new addition to its Alpen cereal bar portfolio with new nutritional flavored oat-based blend bars. The new cereal bars, Alpen Oat Blends, were initially available in three different types, i.e., dark chocolate orange, salted caramel, and cocoa and peanut.

Spain Snack Bars Market Report - Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Deliverables and Assumptions

    2. 1.2 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 Product Type

      1. 5.1.1 Cereal Bars

        1. 5.1.1.1 Granola/Muesli Bars

        2. 5.1.1.2 Other Cereal Bars

      2. 5.1.2 Energy Bars

      3. 5.1.3 Other Snack Bars

    2. 5.2 Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Specialty Stores

      4. 5.2.4 Online Stores

      5. 5.2.5 Others

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 The Kellogg Company

      2. 6.3.2 General Mills Inc.

      3. 6.3.3 Associated British Foods PLC

      4. 6.3.4 Nestle SA

      5. 6.3.5 PepsiCo

      6. 6.3.6 Clif Bar & Company

      7. 6.3.7 Mars Incorporated

      8. 6.3.8 Clif Bar & Company

      9. 6.3.9 Abbott Nutrition Manufacturing Inc.

      10. 6.3.10 Post Holdings, Inc.

      11. 6.3.11 KIND Snacks

    4. *List Not Exhaustive
  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

**Subject to Availability
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Spain Snack Bars Industry Segmentation

A snack bar is a ready-to-eat, baked product made of various ingredients, including granola, oats, chocolate, dried fruits, nuts, coconut oil, honey, peanut butter, raisins, and other dried fruit and nut ingredients.

The Spanish snack bar market is segmented by product type and distribution channel. The snack bar market offers a range of product types, including cereal, energy, and other snack bars, distributed through supermarkets/hypermarkets, convenience stores, specialty stores, online stores, and other points of sales. 

For each segment, the market sizing and forecasts have been done based on value (in USD million).

Product Type
Cereal Bars
Granola/Muesli Bars
Other Cereal Bars
Energy Bars
Other Snack Bars
Distribution Channel
Supermarkets/Hypermarkets
Convenience Stores
Specialty Stores
Online Stores
Others
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Spain Snack Bars Market Research FAQs

The Spain Snack Bar Market is projected to register a CAGR of 5.70% during the forecast period (2024-2029)

Kellogg Company, General Mills Inc., Associated British Foods PLC, Nestlé and PepsiCo Inc. are the major companies operating in the Spain Snack Bar Market.

The report covers the Spain Snack Bar Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Spain Snack Bar Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

Spain Snack Bar Industry Report

Statistics for the 2024 Spain Snack Bar market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Spain Snack Bar analysis includes a market forecast outlook 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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Spanish Snack Bar Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)