South America Whey Protein Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

South America Whey Protein Market is segmented by Type (Whey Protein Concentrate, Whey Protein Isolate, and Hydrolyzed Whey Protein), Application (Sports and Performance Nutrition, Infant Formula and Functional/Fortified Food), and by Geography.

Market Snapshot

Study Period: 2016 - 2026
Base Year: 2020
CAGR: 7.5 %
CAGR% (2020-2025): 7.5%
Largest Market: Brazil

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Market Overview

South America whey protein market is projected to grow at a CAGR of 7.5% during the forecast period (2020 - 2025).

  • South America represents one of the favorable whey protein markets due to a large chunk of younger populations that are employing whey protein extensively in bodybuilding and as dietary supplements. 
  • Dairy, infant formula and bakery markets have experienced consistent growth in the region. However, increased demand for dairy ingredients/ alternatives and recombined milk was witnessed in the country over the past 5 years.

Scope of the Report

South America whey protein market includes the segmentation of whey protein on the basis of type including whey protein concentrate, whey protein isolate, and hydrolyzed whey protein. The market is also divided by application which includes sports and performance nutrition, infant formula and functional/fortified food. The study also involves the analysis of regions such as Brazil, Aegentina and rest of South America.

Whey Protein Concentrate (WPC)
Whey Protein Isolate (WPI)
Hydrolyzed Whey Protein (HWP)
Sports and Performance Nutrition
Infant Formula
Functional/ Fortified Food
Rest of South America

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Key Market Trends

Growing Health and Fitness Clubs

Brazil has sustained its second position in the World health club industry, in terms of a number of fitness centers from the past three years. Determined about fitness and health, high adoption rates of gym culture and pursuit of body beauty have been a leading factor for the industry growth in Brazil. In 2015, 3.5% of the Brazilian population was registered in fitness centers, of which a significant share of centers are occupied with women and people above 60 years. With the growing gym culture, the demand for sports nutrition and protein supplements has gone up. This had a huge impact on sports nutrition. Among the sports nutrition, proteins occupy a major share owing to their health benefits in strengthening and muscle building.

trend 1

Argentina is the Emerging Market

After Brazil, Argentina is observed to be a strong market of the whey protein industry. The dairy, infant formula, and bakery markets have experienced consistent growth in Argentina. However, increased demand for dairy ingredients/ alternatives and recombined milk was witnessed in the country over the past few years. This, aided by the consumer shift toward balanced and healthy diets, resulted in a demand for supplementary/high-quality proteins. Blends of whey hydrolysates and isolates are witnessing increasing popularity among the consumers and are being increasingly used in sports and performance nutrition.


Competitive Landscape

South America Whey Protein Market is fragmented with the presence of various players. The major players are adopting different strategies such as product innovation, merger and acquisitions to meet the growing demand of consumers. The major players engaged in the distribution of whey protein across the region are Arla Foods Ingredients, Carbery Group, Fontera Co-Operative Group and Hilmar Ingredients among others.

Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study



    1. 3.1 Market Overview


    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 Type

      1. 5.1.1 Whey Protein Concentrate (WPC)

      2. 5.1.2 Whey Protein Isolate (WPI)

      3. 5.1.3 Hydrolyzed Whey Protein (HWP)

    2. 5.2 Application

      1. 5.2.1 Sports and Performance Nutrition

      2. 5.2.2 Infant Formula

      3. 5.2.3 Functional/ Fortified Food

    3. 5.3 Geography

      1. 5.3.1 Brazil

      2. 5.3.2 Argentina

      3. 5.3.3 Rest of South America


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Arla Foods Ingredients

      2. 6.4.2 Carbery Group

      3. 6.4.3 Hilmar Ingredients

      4. 6.4.4 Fonterra Co-Operative Group

      5. 6.4.5 FrieslandCampina

      6. 6.4.6 Lactalis Ingredients

      7. 6.4.7 Leprino Foods Company

    5. *List Not Exhaustive

**Subject to Availability

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Frequently Asked Questions

The South America Whey Protein Market market is studied from 2016 - 2026.

The South America Whey Protein Market is growing at a CAGR of 7.5% over the next 5 years.

The South America Whey Protein Market is valued at 7.5% in 2026.

Arla Foods Ingredients, Carbery Group, Fontera Co-Operative Group, Hilmar Ingredients, FrieslandCampina are the major companies operating in South America Whey Protein Market.

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