The consumers, especially the millennials, and gym enthusiasts in Brazil and Argentina are focusing on increasing strength and enhanced recovery of the body after a workout. Moreover, consumers and athletes are looking for natural and less processed nutritional solutions with proven benefits. This factor is providing the ingredient manufacturers with the opportunity to introduce high-protein products with multiple benefits, which appeal to the athletes and gym enthusiasts. Additionally, with the development of the economies and technological advancements, the parents are also getting concerned about the health of their babies and opting for the best infant formulas to provide the right amount of protein as required, thus providing an opportunity to the protein manufacturers to develop compatible products.

Argentina is a major market in the South American region in terms of the dairy sector. The country has vast grasslands for the cattle to feed on. Moreover, the agriculture base of the country encourages the rearing of cattle. The Argentinian population is fond of dairy products, especially cheese. According to UN Comtrade, Argentina imported 3.43 million kilograms of processed cheese in 2017, to satiate the local demand. Thus, owing to the enormous local demand and the rapid industrialization, it is a great chance for new cheese industries to develop in the country which would, in turn, boost the market of dairy protein in the region.