Market Trends of South America Tea Industry
This section covers the major market trends shaping the South America Tea Market according to our research experts:
Increasing Consumption of RTD tea
Increasing awareness about the health benefits of ready-to-drink tea is driving consumers to opt for a healthy lifestyle. Consumption of ready-to-drink tea causes weight loss and helps in reducing cholesterol, body pain, and headache. Due to rising health problems like frequent headaches, body pain, and fatigue, consumer preference for black tea is increased. black tea contains polyphenols and antioxidants which are beneficial for health and skin. Furthermore, the availability of a variety of ready-to-drink tea like iced tea, flavored tea, green tea, and many more is grabbing consumer attention, due to vigorous advertisements and promotions of the products, the product is reaching the consumers which is increasing the sales of products. Additionally, import exports of tea products are also driving the growth of the market. According to UN Comtrade data from 2021, Argentina Imported 89941Kg of Black Tea from Canada in 2021.
Brazil Dominates the Market
In Brazil, the consumption of tea is increasing owing to its herbal benefits, convenience, and variety. Consumers are willing to pay more for the variety of tea products that are available in the market. Consumers prefer black tea, green tea, herbal tea, and other tea types. The millennials in the country are attracted to the variety of flavors that are present in iced tea beverages. Market players have been innovating new products with different fruit flavors like peach, pear, and many more. Furthermore, a rise in disposable income, changes in taste preferences, and healthy ingredients added to the tea are other factors that fuel the market growth. Brazil imports tea from other countries like the United States, China, Japan, and others. According to UN Comtrade data from 2021, Brazil imported 2,11,505 Kg of tea from the United States.
