South America Ready to Drink Beverages Market Size
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2019 - 2022 |
| CAGR | 4.10 % |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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South America Ready to Drink Beverages Market Analysis
South America Ready to Drink Beverages market is projected to register a CAGR of 4.1% during the forecast period, 2022-2027.
Increasing consumer interest in dairy-free and vegan beverages owing to the influence of expnading plant-based food culture is anticipated as the key trend in the South America RTD beverages market. Further, functional ready to drink beverages are have gained significant popualrity among young populaton in the recent past as these products are often marketed with special health claims including, organic, sugar-free, vegan, and additive-free, among others. Increaisng adoption of healthy lifestyles which are primarily linked with the active particiaption in fitness activities, regular exercise, and leisure sports are encouraging consumers to incorporate energy drinks and functional beverages into thier regular diet as these drinks offer wide range of nutritional benefits such as probiotics, antioxidants, vitamins, and minerals.
Additionally, well-developed organized reatiling allow consumers to choose form wide-ranging convenient and wholesome on-the-go beverage categories. The increased shelf visibility of products is also influencing impulse purchasers and new consumers. Customers also find it beneficial to shop from such large-scale retail stores, as they offer attractive discounts and schemes on bulk purchase of sport drinks.
South America Ready to Drink Beverages Market Trends
This section covers the major market trends shaping the South America Ready to Drink Beverages Market according to our research experts:
Increasing Demand for Natural/Organic Beverages
Due to growing consumer knowledge of mindful living and wholesome products, they are becoming more health conscious. Customers are turning away from harmful items as obesity-related conditions including high blood sugar, high blood pressure, and heart disease is becoming more prevalent. As a result, organic and natural products have emerged as the most favored category in the recent past. Ready-to-drink beverages with additional health claims such as organic, sugar-free, dairy-free, and gluten-free, are now widely accessible owing to their widespread acceptance by health-conscious consumers. Also, key brands are directing their efforts towards product innovation to launch clean-label RTD beverages to cater to evolving taste preferences. For instance, in April 2021, Honest Tea, a wholly-owned subsidiary of The Coca-Cola Company, expanded its bottled beverage portfolio with the launch of a new organic drink named Honest Yerba Mate, which contains 13g of sugar and 60 calories per 16oz can. It is a traditional caffeinated South American drink, which is brewed from the leaves and stems of the yerba mate plant.
Energy Drink is Fastest growing Segment
The demand for energy drinks has been primarily driven by the rise in fitness enthusiasts, who are actively involved in various physical training programs and sports activities. Energy drinks are widely popular among youngsters due to their claims to improve performance, endurance, and alertness. Further, vitamin-infused functional beverages are consumed to prevent the risk of heart disease and cancer. Therefore, the proliferation of athleisure trends and active participation in various sports such as football, tennis, and basketball, among others are accelerating the sale of energy drinks in the South America market. In response to rising consumer demand, key companies are also focusing on product diversification in terms of packaging and formulation. For instance, in December 2021, TNT energy drinks, a Brazilian brand launched new packaging, much more attractive, and colorful, featuring the concept of street art, and highlighting graffiti. The product packaging also glows when exposed to black light. Further, key brands are investing in advertisement campaigns, celebrity endorsement, and sports event sponsoring agreements to increase product visibility and facilitate brand communication with target consumer groups, which is anticipated to push the demand for energy drinks in the South America market.
South America Ready to Drink Beverages Industry Overview
South America Ready to Drink Beverages market is highly competitive with the presence of regional and global players. Some of the prominent players in the market are The Coca-Cola Company, Nestle SA, Monster Beverage Corporation, Redbull, and Starbucks Corporation. Companies are focusing on the sustainability of the products and also focusing on mergers and acquisitions to strengthen their supply chain and expand their business. For instance, in April 2022, Danone and Compañía Cervecerías Unidas (CCU) announced a strategic alliance, as CCU Argentina has acquired a large minority stake in Aguas Danone de Argentina. This partnership will allow both companies to enrich their beverage offerings and strengthen their operations in the country.
South America Ready to Drink Beverages Market Leaders
The Coca-Cola Company
Monster Beverage Corporation
Starbucks Corporation
Red Bull GmbH
PepsiCo, Inc.
*Disclaimer: Major Players sorted in no particular order
South America Ready to Drink Beverages Market News
- In August 2022, Saudabille, a Brazilian company specializing in healthy juices, announced it is launching a complete line of products, featuring kid's favorite flavors: orange, grape, pineapple, tangerine, and apple, 200ml packaging, perfect size to fit kid's school lunch boxes, with 5 exciting emoji Brand designs.
- In March 2022, Louis Dreyfus Company a leading global merchant and processor of agricultural goods invested in new infrastructure in Matão, Brazil, to expand orange juice production by constructing new orange juice storage tanks.
- In December 2020, Amcor developed a new hot-fill polyethylene terephthalate (PET) bottle for Colombia's Nutrea/Frudelca's breakthrough Frupro protein juice. The new beverage was the latest in a growing category that blends the benefits of natural juice with protein to appeal to health-conscious consumers.
South America Ready to Drink Beverages Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Force Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1 By Type
5.1.1 Tea
5.1.2 Coffee
5.1.3 Energy Drinks
5.1.4 Fruits & Vegetable Juice
5.1.5 Dairy-based Beverages
5.1.6 Others
5.2 By Distribution Channel
5.2.1 Supermarkets/Hypermarkets
5.2.2 Convenience Stores
5.2.3 Online Stores
5.2.4 Other Distribution Channels
5.3 By Geography
5.3.1 Brazil
5.3.2 Argentina
5.3.3 Rest of South America
6. COMPETITIVE LANDSCAPE
6.1 Most Aadopted Strategies
6.2 Market Share Analysis
6.3 Company Profiles
6.3.1 The Coca-Cola Company
6.3.2 Nestle SA
6.3.3 Monster Beverage Corporation
6.3.4 Red Bull GmbH
6.3.5 Starbucks Corporation
6.3.6 PepsiCo, Inc.
6.3.7 Unilever PLC
6.3.8 WOW! Nutrition
6.3.9 Ambev
6.3.10 Grupo Petropolis
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
8. IMPACT OF COVID-19 ON THE MARKET
9. DISCAIMER
South America Ready to Drink Beverages Industry Segmentation
Ready-to-drink beverages, as the name suggests, are drinks that are packed in single-use containers in a prepared form and ready for consumption. South America ready-to-drink beverages market is segmented by type, distribution channel, and geography. By type, the market is segmented into tea, coffee, energy drinks, fruits & vegetable juice, dairy-based beverages, and others. By distribution channel, the market is segmented into supermarkets/hypermarkets, convenience stores, online retail stores, and other distribution channels. It provides an analysis of emerging and established economies across South America, comprising Brazil, Argentina, and the Rest of South America. For each segment, the market sizing and forecasts have been done on the basis of value (in USD million).
| By Type | |
| Tea | |
| Coffee | |
| Energy Drinks | |
| Fruits & Vegetable Juice | |
| Dairy-based Beverages | |
| Others |
| By Distribution Channel | |
| Supermarkets/Hypermarkets | |
| Convenience Stores | |
| Online Stores | |
| Other Distribution Channels |
| By Geography | |
| Brazil | |
| Argentina | |
| Rest of South America |
South America Ready to Drink Beverages Market Research FAQs
What is the current South America Ready to Drink Beverages Market size?
The South America Ready to Drink Beverages Market is projected to register a CAGR of 4.10% during the forecast period (2024-2029)
Who are the key players in South America Ready to Drink Beverages Market?
The Coca-Cola Company, Monster Beverage Corporation, Starbucks Corporation, Red Bull GmbH and PepsiCo, Inc. are the major companies operating in the South America Ready to Drink Beverages Market.
What years does this South America Ready to Drink Beverages Market cover?
The report covers the South America Ready to Drink Beverages Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the South America Ready to Drink Beverages Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
South America Ready to Drink Beverages Industry Report
Statistics for the 2024 South America Ready to Drink Beverages market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. South America Ready to Drink Beverages analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
