South America Energy Drink Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

South America Energy Drinks market is segmented by Product Type (Drinks, Shots, and Mixers); Distribution Channel (Supermarkets/ Hypermarkets, Food Services, Online Retail, Specialist Store, Others) & Geography

Market Snapshot

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Study Period: 2016 - 2026
Base Year: 2020
CAGR: 3.5 %
Largest Market: Brazil
Fastest Growing Market: Online Stores

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Market Overview

South America energy drink market is growing at a CAGR of 3.5% during the forecast period (2020-2025). 

  • The term “organic” on energy drink labels is driving more health-conscious consumers to opt for the beverage. The added focus towards appealing to the healthy consumer has opened up the market for energy drinks.
  • Many people are also interchanging sports drinks with energy drinks for gaining a burst of energy while increasing their stamina.

 

Scope of the Report

South America Enery Drink have been segmented as Drinks, Shots and Mixers to suit the distinct need and preferences of consumers. By distribution channel, South America energy drinks market is segmented into Supermarkets/ Hypermarkets, Food Services, Online Retail, Specialist Store, Others.

By Product Type
Drinks
Shots
Mixers
By Distribution Channel
Supermarkets/ Hypermarkets
Food Services
Online Retail
Specialist Store
Others
Geography
South America
Brazil
Argentina
Rest of South America

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Key Market Trends

Growing Popularity of Soft Drinks including Energy Drinks in Brazil

Larger consumer base in Brazil consuming soft drinks and non-alcoholic beverages such as energy drinks are contributing to the overall market for South America energy drink market. The presence of a number of popular soda companies in the country further contributes to market growth. The Brazilian government sets a minimum amount of certain ingredients to present in soft drinks produced in the country. This further increased the confidence of consumers towards the products. Lastly, longer periods of warm weather also boost the sales of soda including energy drink in the country. 

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Increased Consumption of Packed Beverages in the Region

The region is witnessed by increasing consumption of packed beverages including sports drink and energy drink. Energy drink is consmed in South America as it is an exciting option with wellness attributes. Cosumer-led health and wellness trends are also taking a toll on continued growth of energy drink segment among other beverages .Modern grocery supermarkets and major US/European hypermarket chains are continuously expanding thier operations in the region to ensure the availability of beverages. This, in turn, has led to increased consumption of the products in the region. 

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Competitive Landscape

Emerging national economies, modernising retail channels, and rising middle-class incomes are presenting new growth opportunities for manufacturers of energy drink. Manufacturers are ensuring that their brands are carefully aligned with rising consumer demand for healthier options, particularly among an important core of younger, urban consumers. Players are also continuously making efforts to effectively communicate to the new, urban demographic in the region due to increasing urban population and prevalence of migrants in the region. 

Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

    1. 3.1 Market Overview

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Product Type

      1. 5.1.1 Drinks

      2. 5.1.2 Shots

      3. 5.1.3 Mixers

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarkets/ Hypermarkets

      2. 5.2.2 Food Services

      3. 5.2.3 Online Retail

      4. 5.2.4 Specialist Store

      5. 5.2.5 Others

    3. 5.3 Geography

      1. 5.3.1 South America

        1. 5.3.1.1 Brazil

        2. 5.3.1.2 Argentina

        3. 5.3.1.3 Rest of South America

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Red Bull

      2. 6.4.2 Monster Beverage Corporation

      3. 6.4.3 Rockstar, Inc.

      4. 6.4.4 The Coca-Cola Company

      5. 6.4.5 PepsiCo

      6. 6.4.6 Arizona Beverage Company

      7. 6.4.7 Dr. Pepper Snapple Group

      8. 6.4.8 Goldwin Health Care Pvt. Ltd.

    5. *List Not Exhaustive
  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

**Subject to Availability

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Frequently Asked Questions

The South America Energy Drink Market market is studied from 2016 - 2026.

The South America Energy Drink Market is growing at a CAGR of 3.5% over the next 5 years.

The South America Energy Drink Market is valued at Brazil in 2026.

Red Bull, Monster Beverage Corporation, Rockstar, Inc., The Coca-Cola Company, PepsiCo Inc. are the major companies operating in South America Energy Drink Market.

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