South America Lingerie Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The South America Lingerie Market is segmented by Product Type (Brassiere, Briefs, and Other Product Types), Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Online Retail Stores, and Other Distribution Channels), and Geography (Brazil, Argentina, Columbia, and the Rest of South America). The report offers market size and values in (USD Million) during the forecasted years for the above segments.

South America Lingerie Market Size

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Study Period 2019 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2019 - 2022
CAGR 7.23 %
Market Concentration Low

Major Players

South America Lingerie Market

*Disclaimer: Major Players sorted in no particular order


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South America Lingerie Market Analysis

The South American Lingerie Market is projected to register a CAGR of 7.23% during the forecast period (2022 - 2027)

The lingerie market in South America is expanding as a result of the rising demand for stylish, well-designed, comfortable, and opulent lingerie in lighter hues and embroideries. A few of the major drivers are responsible for the lingerie market's rapid expansion which includes women's rising spending power and the millennial generation's growing knowledge of the best fit. Customers in the plus-size zone now need stylish, contemporary brassieres or lingerie that is easily accessible in larger sizes, thus numerous brands are introducing plus-size lingerie to the market. Additionally, a more positive public image of plus-size people endorsed by celebrities has inspired customers to embrace their appearance, driving greater market demand.

Over the medium term, during the worst of the epidemic, so-called "contactless" BOPIS, and curbside collection helped reduce infection risks, thus women preferred the Click and Collect alternative for shopping. As a result, several brands have collaborated with retailers to enable customers to shop online and pick up their orders from stores or a specified location at their convenience. For instance, in July 2022, Victoria's Secret Chile, run by Grupo Axo, recently introduced a click-and-collect scheme that seems to have resolved this contradiction of incremental sales.

South America Lingerie Market Trends

This section covers the major market trends shaping the South America Lingerie Market according to our research experts:

Increased Online Retail Adoption Facilitated Market Growth

E-commerce retail stores have grown in popularity among the vast majority of women who choose to buy lingerie through online sales channels because they offer ease of convenience, product information, size questionnaires, a greater variety of different brands, and a wider range of patterns and colors. With the increasing internet penetration in the region, many retailers are shifting toward online platforms to expand their networks. Further, to increase the availability of their products and reach more customers, lingerie producers have been working with a variety of distributors, including individual stores and supermarket chains like Walmart, Tesco, and Target, among others. For instance, As per the data published by the International Trade Association, Brazilian eCommerce increased by more than 40% in the first half of 2020 owing to the changing consumer preferences at the time of the pandemic.Thus, the penetration of e-commerce is actively propelling the expansion of the market under study and is anticipated to pick up steam throughout the projected period.


Inclination Towards Comfortable Fabric Augmented the Growth

The lingerie market is rapidly expanding as a result of various factors such as increased demand for sports bras, the introduction of comfortable and stretchable yet stylish materials for intimate wear, and athleisure inner-wear as a result of increased health consciousness and sports participation among consumers throughout the region, which is all contributing to the market's growth. Additionally, the incorporation of elastic laces and microfiber materials, along with developments in the market like laser cutting, seamless, model, and full t-shirt brassiere, is anticipated to cement the market's dominance during the beginning of the forecast period. Brands are moving toward sustainable and ethical business practices while being more open about the materials they use to make their products. This involves producing vegan brassieres utilizing animal cruelty-free substitutes such as fruit fiber, vegan textiles, and recycled products. However, several players have been focusing on offering trending products to expand their product portfolios by meeting the needs of a variety of consumers. For instance, in April 2020, Hope Lingerie launched a range of lingerie products made from biodegradable fabric in the Brazilian market. Hence, the South American lingerie market will have sufficient growth owing to the factors mentioned ablove. Thus, as a result of the aforementioned factors, the South American lingerie market will expand adequately.


South America Lingerie Industry Overview

The South American lingerie market is highly competitive, with the presence of various global as well as regional players capturing the market by offering various trendy as well as fashionable lingerie. The key players in the market are Adore Me, Groupe Chantelle, Victoria's Secret & Co., CLO intimo, and Leonisa, among others. Major players have been concentrating on capturing the chances presented by market innovation to increase the scope of their product lines and meet the needs of diverse product categories. Further, These players are focusing on various marketing strategies to penetrate the South American market which include, partnering with well-known brands or companies, strengthening their hold over online and offline marketing, and expanding their presence in various countries by mergers and acquisitions with other giant companies. For instance, in April 2022, Victoria's Secret & Co. added 120 new products to Amazon's store, including Victoria's Secret Beauty and PINK Beauty, all of which are eligible for fast, free delivery with Prime so that customers can easily browse Victoria's Secret website for a wide range of items.

South America Lingerie Market Leaders

  1. Adore Me

  2. Groupe Chantelle

  3. Victoria's Secret & Co.

  4. CLO intimo

  5. Leonisa

*Disclaimer: Major Players sorted in no particular order

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South America Lingerie Market News

  • In July 2022, Aerie, an American Eagle Outfitters brand, has announced the release of Smoothez, a new underwear line designed exclusively for persons with disabilities of various body shapes.
  • In March 2022, Brazilian model Lais Ribeiro debuted the new launch of Victoria's Secret spring campaign for its new lingerie under the category Love & Lemons.
  • In January 2021, AEO Inc. stated the expansion of its Aerie" lingerie line by building 50 additional locations and the business hopes to increase the footprint of its lingerie and athletic brand Aerie, which would then have 400 storefronts total.

South America Lingerie Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Force Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Product Type

      1. 5.1.1 Brassiere

      2. 5.1.2 Briefs

      3. 5.1.3 Other Product Types

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarkets/ Hypermarkets

      2. 5.2.2 Specialty Stores

      3. 5.2.3 Online Retail Stores

      4. 5.2.4 Other Distribution Channels

    3. 5.3 By Geography

      1. 5.3.1 Brazil

      2. 5.3.2 Argentina

      3. 5.3.3 Columbia

      4. 5.3.4 Rest of South America


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Sissi Bordeaux

      2. 6.3.2 Adore Me

      3. 6.3.3 Victoria's Secret & Co.

      4. 6.3.4 Groupe Chantelle

      5. 6.3.5 CLO intimo

      6. 6.3.6 Corsetteria Italiana - Ambra Lingerie

      7. 6.3.7 Leonisa

      8. 6.3.8 Carmel

      9. 6.3.9 Catalogo SAC

      10. 6.3.10 AEO Inc.

      11. 6.3.11 Lili Pink

      12. 6.3.12 PVH Corp.

    4. *List Not Exhaustive



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South America Lingerie Industry Segmentation

Lingerie is a category of women's clothing, including shapewear, undergarments, and others. This line of garments for women includes bras, panties, and camisoles, among others. The South American lingerie market is segmented by product type, distribution channel, and geography. By product type, the market is segmented into brassiere, briefs, and other product types. By distribution channel, the market is segmented into supermarkets/hypermarkets, specialty stores, online retail stores, and other distribution channels. It provides an analysis of emerging and established economies across the region, comprising Brazil, Argentina, Columbia, and the rest of South America. For each segment, the market sizing and forecasts have been done on the basis of value (in USD million).

By Product Type
Other Product Types
By Distribution Channel
Supermarkets/ Hypermarkets
Specialty Stores
Online Retail Stores
Other Distribution Channels
By Geography
Rest of South America
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South America Lingerie Market Research FAQs

The South America Lingerie Market is projected to register a CAGR of 7.23% during the forecast period (2024-2029)

Adore Me, Groupe Chantelle, Victoria's Secret & Co. , CLO intimo and Leonisa are the major companies operating in the South America Lingerie Market.

The report covers the South America Lingerie Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the South America Lingerie Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

South America Lingerie Industry Report

Statistics for the 2024 South America Lingerie market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. South America Lingerie analysis includes a market forecast outlook 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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South America Lingerie Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)