South America Lingerie Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The South America Lingerie Market is segmented by Product Type (Brassiere, Briefs, and Other Product Types), Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Online Retail Stores, and Other Distribution Channels), and Geography (Brazil, Argentina, Columbia, and the Rest of South America). The report offers market size and values in (USD Million) during the forecasted years for the above segments.

South America Lingerie Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

South America Lingerie Market Size

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Study Period 2019 - 2030
Base Year For Estimation 2024
Forecast Data Period 2025 - 2030
Historical Data Period 2019 - 2023
CAGR 7.23 %
Market Concentration Low

Major Players

South America Lingerie Market Major Players

*Disclaimer: Major Players sorted in no particular order

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South America Lingerie Market Analysis

The South America Lingerie Market is expected to register a CAGR of 7.23% during the forecast period.

The lingerie market in South America is expanding as a result of the rising demand for stylish, well-designed, comfortable, and opulent lingerie in lighter hues and embroideries. A few of the major drivers are responsible for the lingerie market's rapid expansion which includes women's rising spending power and the millennial generation's growing knowledge of the best fit. Customers in the plus-size zone now need stylish, contemporary brassieres or lingerie that is easily accessible in larger sizes, thus numerous brands are introducing plus-size lingerie to the market. Additionally, a more positive public image of plus-size people endorsed by celebrities has inspired customers to embrace their appearance, driving greater market demand.

Over the medium term, during the worst of the epidemic, so-called "contactless" BOPIS, and curbside collection helped reduce infection risks, thus women preferred the Click and Collect alternative for shopping. As a result, several brands have collaborated with retailers to enable customers to shop online and pick up their orders from stores or a specified location at their convenience. For instance, in July 2022, Victoria's Secret Chile, run by Grupo Axo, recently introduced a click-and-collect scheme that seems to have resolved this contradiction of incremental sales.

South America Lingerie Industry Overview

The South American lingerie market is highly competitive, with the presence of various global as well as regional players capturing the market by offering various trendy as well as fashionable lingerie. The key players in the market are Adore Me, Groupe Chantelle, Victoria's Secret & Co., CLO intimo, and Leonisa, among others. Major players have been concentrating on capturing the chances presented by market innovation to increase the scope of their product lines and meet the needs of diverse product categories. Further, These players are focusing on various marketing strategies to penetrate the South American market which include, partnering with well-known brands or companies, strengthening their hold over online and offline marketing, and expanding their presence in various countries by mergers and acquisitions with other giant companies. For instance, in April 2022, Victoria's Secret & Co. added 120 new products to Amazon's store, including Victoria's Secret Beauty and PINK Beauty, all of which are eligible for fast, free delivery with Prime so that customers can easily browse Victoria's Secret website for a wide range of items.

South America Lingerie Market Leaders

  1. Adore Me

  2. Groupe Chantelle

  3. Victoria's Secret & Co.

  4. CLO intimo

  5. Leonisa

  6. *Disclaimer: Major Players sorted in no particular order
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South America Lingerie Market News

  • In July 2022, Aerie, an American Eagle Outfitters brand, has announced the release of Smoothez, a new underwear line designed exclusively for persons with disabilities of various body shapes.
  • In March 2022, Brazilian model Lais Ribeiro debuted the new launch of Victoria's Secret spring campaign for its new lingerie under the category Love & Lemons.
  • In January 2021, AEO Inc. stated the expansion of its Aerie" lingerie line by building 50 additional locations and the business hopes to increase the footprint of its lingerie and athletic brand Aerie, which would then have 400 storefronts total.

South America Lingerie Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Porter's Five Force Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5. MARKET SEGMENTATION

  • 5.1 By Product Type
    • 5.1.1 Brassiere
    • 5.1.2 Briefs
    • 5.1.3 Other Product Types
  • 5.2 By Distribution Channel
    • 5.2.1 Supermarkets/ Hypermarkets
    • 5.2.2 Specialty Stores
    • 5.2.3 Online Retail Stores
    • 5.2.4 Other Distribution Channels
  • 5.3 By Geography
    • 5.3.1 Brazil
    • 5.3.2 Argentina
    • 5.3.3 Columbia
    • 5.3.4 Rest of South America

6. COMPETITIVE LANDSCAPE

  • 6.1 Most Adopted Strategies
  • 6.2 Market Share Analysis
  • 6.3 Company Profiles
    • 6.3.1 Sissi Bordeaux
    • 6.3.2 Adore Me
    • 6.3.3 Victoria's Secret & Co.
    • 6.3.4 Groupe Chantelle
    • 6.3.5 CLO intimo
    • 6.3.6 Corsetteria Italiana - Ambra Lingerie
    • 6.3.7 Leonisa
    • 6.3.8 Carmel
    • 6.3.9 Catalogo SAC
    • 6.3.10 AEO Inc.
    • 6.3.11 Lili Pink
    • 6.3.12 PVH Corp.
  • *List Not Exhaustive

7. MARKET OPPORTUNITIES AND FUTURE TRENDS

8. IMPACT OF COVID-19 ON THE MARKET

9. DISCLAIMER

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South America Lingerie Industry Segmentation

Lingerie is a category of women's clothing, including shapewear, undergarments, and others. This line of garments for women includes bras, panties, and camisoles, among others. The South American lingerie market is segmented by product type, distribution channel, and geography. By product type, the market is segmented into brassiere, briefs, and other product types. By distribution channel, the market is segmented into supermarkets/hypermarkets, specialty stores, online retail stores, and other distribution channels. It provides an analysis of emerging and established economies across the region, comprising Brazil, Argentina, Columbia, and the rest of South America. For each segment, the market sizing and forecasts have been done on the basis of value (in USD million).

By Product Type Brassiere
Briefs
Other Product Types
By Distribution Channel Supermarkets/ Hypermarkets
Specialty Stores
Online Retail Stores
Other Distribution Channels
By Geography Brazil
Argentina
Columbia
Rest of South America
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South America Lingerie Market Research FAQs

What is the current South America Lingerie Market size?

The South America Lingerie Market is projected to register a CAGR of 7.23% during the forecast period (2025-2030)

Who are the key players in South America Lingerie Market?

Adore Me, Groupe Chantelle, Victoria's Secret & Co., CLO intimo and Leonisa are the major companies operating in the South America Lingerie Market.

What years does this South America Lingerie Market cover?

The report covers the South America Lingerie Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the South America Lingerie Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

South America Lingerie Industry Report

Statistics for the 2025 South America Lingerie market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. South America Lingerie analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.