South Africa Ultrasound Devices Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The Report Covers South Africa Ultrasound Devices Market Size and it is Segmented by Application (Cardiology, Gynecology/Obstetrics, Radiology, and Other Applications), Technology (2D Ultrasound Imaging, 3D and 4D Ultrasound Imaging, and Other Technologies), Type (Stationary Ultrasound and Portable Ultrasound). The report offers the value (in USD million) for the above segments.

South Africa Ultrasound Devices Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

South Africa Ultrasound Devices Market Size

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South Africa Ultrasound Devices Market Summary
Study Period 2019 - 2030
Base Year For Estimation 2024
Forecast Data Period 2025 - 2030
Historical Data Period 2019 - 2023
CAGR 4.55 %
Market Concentration Medium

Major Players

South Africa Ultrasound Devices Market Major Players

*Disclaimer: Major Players sorted in no particular order

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South Africa Ultrasound Devices Market Analysis

The South Africa Ultrasound Devices Market is expected to register a CAGR of 4.55% during the forecast period.

The South African ultrasound devices industry is experiencing significant transformation driven by technological integration and healthcare modernization efforts. Advanced imaging technologies, particularly the integration of artificial intelligence and machine learning, are revolutionizing diagnostic ultrasound capabilities across the country's healthcare facilities. This technological evolution is exemplified by recent developments in computer-assisted diagnostics (CAD) for tuberculosis detection through lung medical ultrasound imaging, as demonstrated in research published in eBiomedicine Lancet in July 2022. The integration of smart technologies has attracted increased attention from market players, who are actively developing more sophisticated diagnostic solutions to address evolving healthcare needs.


The healthcare landscape in South Africa is witnessing a notable shift toward precision medicine and improved diagnostic accuracy. A groundbreaking study published in Nature Partner Journal Digital Medicine in March 2023 highlighted the remarkable accuracy of machine learning models in fetal gestational age estimation, achieving mean absolute errors of just 3.0 to 4.3 days, surpassing traditional ultrasound-based clinical biometry methods. This advancement represents a significant step forward in prenatal care capabilities and demonstrates the potential for technology to enhance diagnostic precision across various medical applications.


The growing burden of chronic diseases is reshaping the demands placed on diagnostic imaging services throughout South Africa. According to data published by the University of Cape Town and the University of the Witwatersrand in August 2022, cancer incidence is projected to reach 121 thousand cases by 2030, with notable increases expected in breast, prostate, lung, cervical, pediatric, and hematological cancers. This escalating disease burden is driving healthcare providers to invest in advanced ultrasound devices technologies and expand their imaging capabilities to meet growing patient needs.


Research and development initiatives are playing a crucial role in advancing ultrasound technology applications across various medical specialties. Healthcare institutions and research facilities are actively collaborating to develop standardized image banks and innovative diagnostic protocols. These collaborative efforts are particularly focused on enhancing point-of-care diagnostics and improving the accuracy of disease detection across various medical conditions. The emphasis on research-driven innovation is creating new opportunities for market players to introduce advanced features and capabilities in their diagnostic ultrasound devices, particularly in areas such as early disease detection and non-invasive diagnostic procedures.

Segment Analysis: By Application

Gynecology/Obstetrics Segment in South Africa Ultrasound Devices Market

The Gynecology/Obstetrics segment maintains its dominant position in the South African ultrasound devices market, commanding approximately 24% of the total market share in 2024. This significant market presence is driven by the increasing prevalence of women's health-related conditions and the growing adoption of advanced diagnostic ultrasound technologies in maternal healthcare. The segment's leadership is further strengthened by the rising demand for non-invasive diagnostic procedures and the continuous technological advancements in 3D and 4D ultrasound equipment specifically designed for obstetric and gynecological applications. The high burden of cervical cancer in South Africa, with an incidence rate between 22.8 and 27 per 100,000 women, has also contributed to the increased utilization of sonography devices in this segment.

Market Analysis of South Africa Ultrasound Devices Market: Chart for By Application

Anesthesiology Segment in South Africa Ultrasound Devices Market

The Anesthesiology segment is emerging as the fastest-growing segment in the South African ultrasound devices market, projected to grow at approximately 6% during the forecast period 2024-2029. This remarkable growth is primarily attributed to the increasing adoption of ultrasound-guided procedures in anesthesia administration and pain management. The segment's expansion is further supported by the growing awareness among practitioners about the benefits of ultrasound guidance in regional anesthesia procedures. Recent studies indicate that South African anesthetists are increasingly incorporating medical ultrasound technology into their practice, with over 97% of practitioners having access to ultrasound machines in their hospitals. This trend is expected to continue as more healthcare facilities recognize the importance of ultrasound guidance in improving the accuracy and safety of anesthetic procedures.

Remaining Segments in Application Market

The other segments in the South African ultrasound devices market, including Radiology, Cardiology, Musculoskeletal, and Critical Care, each play vital roles in their respective medical applications. The Radiology segment continues to be essential for general diagnostic imaging across various medical conditions, while the Cardiology segment remains crucial for cardiovascular diagnostics and monitoring. The Musculoskeletal segment serves an important function in orthopedic and sports medicine applications, particularly in injury assessment and treatment planning. The Critical Care segment is gaining prominence in emergency medicine and intensive care settings, where rapid diagnostic capabilities are essential. These segments collectively contribute to the comprehensive diagnostic capabilities offered by ultrasound technology in the South African healthcare system.

Segment Analysis: By Technology

3D and 4D Ultrasound Imaging Segment in South Africa Ultrasound Devices Market

The 3D and 4D ultrasound imaging segment dominates the South African ultrasound devices market, holding approximately 41% market share in 2024. This significant market position is driven by the increasing adoption of these advanced imaging technologies in obstetrics and gynecology applications across South African healthcare facilities. The technology's ability to provide detailed visualization of fetal structures and internal anatomy through static 3D images and live-streaming 4D videos has made it particularly valuable for detecting fetal abnormalities and improving overall diagnostic accuracy. Healthcare providers in South Africa are increasingly recognizing the benefits of 3D and 4D ultrasound imaging, particularly in detecting heart defects and other structural abnormalities that may not be visible with conventional 2D imaging.

High-intensity Focused Ultrasound Segment in South Africa Ultrasound Devices Market

The high-intensity focused ultrasound (HIFU) segment is experiencing the fastest growth in the South African ultrasound devices market, with an expected growth rate of approximately 6% during 2024-2029. This rapid growth is primarily attributed to the increasing adoption of HIFU technology for non-invasive treatment of solid tumors and other medical conditions. The technology's precision in tumor ablation and its effectiveness in treating various conditions, including uterine fibroids, pancreatic cancer, and liver tumors, has made it an attractive option for healthcare providers. The growing preference for minimally invasive procedures and the technology's ability to treat patients with significant medical co-morbidities who may not be suitable for traditional surgery are further driving its adoption across South African healthcare facilities.

Remaining Segments in Technology

The 2D ultrasound imaging and Doppler imaging segments continue to play crucial roles in the South African ultrasound devices market. 2D ultrasound imaging remains a fundamental technology for basic diagnostic procedures and routine examinations, particularly in primary healthcare settings and smaller clinics. Doppler imaging technology has established itself as an essential tool for cardiovascular diagnostics and blood flow assessment, finding widespread applications in both clinical and emergency medicine. These technologies complement the advanced imaging segments by providing cost-effective and reliable diagnostic solutions for various medical applications, ensuring comprehensive ultrasound imaging capabilities across different healthcare settings in South Africa.

Segment Analysis: By Type

Stationary Ultrasounds Segment in South Africa Ultrasound Devices Market

Stationary ultrasound systems continue to dominate the South African ultrasound devices market, holding approximately 62% market share in 2024. These systems, which include floor-to-ceiling mounted and ceiling-mounted variants, are particularly prevalent in major healthcare facilities and specialized imaging centers across the country. The segment's strong position is primarily driven by the rising adoption of advanced technologies and the increasing prevalence of chronic disorders in South Africa. The Department of Nuclear Medicine at the University of Pretoria's collaborations with several international organizations and institutes has further strengthened the adoption of these systems. Additionally, the growing burden of cardiovascular diseases, with non-communicable diseases accounting for a significant portion of adult deaths in South Africa, has maintained the strong demand for stationary ultrasound systems in healthcare facilities.

Portable Ultrasounds Segment in South Africa Ultrasound Devices Market

The portable ultrasound segment is experiencing the fastest growth in the South African market, projected to grow at approximately 5% from 2024 to 2029. This growth is primarily driven by the increasing need for point-of-care diagnostics and the rising demand for home care settings, particularly among the growing geriatric population. The segment's expansion is further supported by technological advancements in portable ultrasound devices, which have significantly improved their diagnostic capabilities and ease of use. These devices are becoming increasingly popular due to their ability to overcome location barriers and provide immediate diagnosis in life-threatening situations. The launch of innovative products like app-based ultrasound systems by major market players has also contributed to the segment's growth trajectory. The increasing adoption of these devices in remote healthcare settings and their role in providing bedside diagnosis without patient transfer has made them particularly valuable in South Africa's healthcare landscape.

South Africa Ultrasound Devices Industry Overview

Top Companies in South Africa Ultrasound Devices Market

The South African ultrasound devices market features prominent players, including Fujifilm Holdings Corporation, Canon Medical Systems, GE Healthcare, Siemens Healthineers AG, and Samsung Electronics, among others. These companies are actively pursuing product innovation through advanced imaging technologies, particularly in 3D/4D ultrasound and AI-enabled diagnostics. Strategic partnerships with local healthcare providers and distributors have become increasingly important for market penetration and service delivery. Companies are focusing on expanding their presence through dedicated innovation centers and regional offices, as demonstrated by Fujifilm's Innovation Center Africa initiative. The market is characterized by continuous investment in research and development, with companies developing specialized applications for different medical specialties, including cardiology, obstetrics, and musculoskeletal imaging. Operational agility is being enhanced through digital transformation and improved after-sales support networks.

Global Leaders Dominate South African Market

The South African ultrasound devices market is predominantly controlled by global multinational corporations with established healthcare divisions. These companies leverage their extensive research capabilities, technological expertise, and global supply chains to maintain market leadership. The market structure shows significant consolidation, with major players establishing strong relationships with healthcare institutions and government bodies. Local representation is primarily through distributor networks and subsidiaries, with companies like Philips and GE maintaining dedicated African operations.


Market dynamics are shaped by strategic acquisitions and partnerships, as evidenced by Hologic's acquisition of SuperSonic Imagine and Fujifilm's acquisition of Hitachi's medical imaging business. Companies are increasingly focusing on establishing a local presence through partnerships with South African healthcare providers and academic institutions. The competitive landscape is further influenced by the growing emphasis on providing comprehensive healthcare solutions rather than standalone products, with major players integrating their ultrasound equipment offerings into broader diagnostic imaging portfolios.

Innovation and Localization Drive Market Success

Success in the ultrasound South Africa market increasingly depends on companies' ability to balance technological innovation with local market needs. Incumbent players are strengthening their positions through enhanced after-sales support, comprehensive training programs, and customized financing solutions for healthcare providers. The development of cost-effective solutions tailored to the South African healthcare system's requirements has become crucial for maintaining market share. Companies are also investing in building relationships with key opinion leaders and medical institutions to enhance their market presence.


Future market success will require companies to address the unique challenges of the South African healthcare landscape, including infrastructure limitations and the need for robust, user-friendly systems. Emerging players can gain ground by focusing on specific market segments or applications where they can offer distinctive value propositions. The regulatory environment is becoming more stringent, particularly regarding quality standards and after-sales support, making local presence and support capabilities increasingly important. Companies must also consider the growing influence of private healthcare networks and their procurement practices while developing market strategies.

South Africa Ultrasound Devices Market Leaders

  1. Siemens Healthineers AG

  2. Koninklijke Philips NV

  3. GE Healthcare

  4. Canon Medical Systems Corporation

  5. Fujifilm Holdings Corporation

  6. *Disclaimer: Major Players sorted in no particular order
South Africa Ultrasound Devices Market Concentration
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South Africa Ultrasound Devices Market News

  • In March 2023, Innov8 Group Holdings, a South African medical technology company, in collaboration with Avacare Global, launched its wireless ultrasound solution in South Africa.
  • In August 2022, Hisense donated its Hisense Ultrasound HD60, to the Peninsula Maternity Trust for Mowbray Maternity Hospital, Mowbray Maternity Hospital, and The Western Cape Department of Health in South Africa.

South Africa Ultrasound Devices Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET DYNAMICS

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Increasing Incidences of Chronic Diseases
    • 4.2.2 Improving Healthcare Infrastructure
  • 4.3 Market Restraints
    • 4.3.1 Lack of Skilled Professionals
  • 4.4 Porter's Five Forces Analysis
    • 4.4.1 Threat of New Entrants
    • 4.4.2 Bargaining Power of Buyers/Consumers
    • 4.4.3 Bargaining Power of Suppliers
    • 4.4.4 Threat of Substitute Products
    • 4.4.5 Intensity of Competitive Rivalry

5. MARKET SEGMENTATION (Market Size by Value - USD million)

  • 5.1 By Application
    • 5.1.1 Cardiology
    • 5.1.2 Gynecology/Obstetrics
    • 5.1.3 Radiology
    • 5.1.4 Other Applications
  • 5.2 By Technology
    • 5.2.1 2D Ultrasound Imaging
    • 5.2.2 3D and 4D Ultrasound Imaging
    • 5.2.3 Other technologies
  • 5.3 By Type
    • 5.3.1 Stationary Ultrasound
    • 5.3.2 Portable Ultrasound

6. COMPETITIVE LANDSCAPE

  • 6.1 Company Profiles
    • 6.1.1 Canon Medical Systems Corporation
    • 6.1.2 Fujifilm Holdings Corporation
    • 6.1.3 GE Healthcare
    • 6.1.4 Koninklijke Philips NV
    • 6.1.5 Siemens Healthineers AG
    • 6.1.6 Carestream Health Inc.
    • 6.1.7 Samsung Electronics Co. Ltd
    • 6.1.8 Hologic Inc.
    • 6.1.9 Mindray Medical International Limited
    • 6.1.10 Esaote SpA
    • 6.1.11 Avacare Health
  • *List Not Exhaustive

7. MARKET OPPORTUNITIES AND FUTURE TRENDS

**Subject to Availability
**Competitive Landscape covers- Business Overview, Financials, Products and Strategies and Recent Developments
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South Africa Ultrasound Devices Industry Segmentation

As per the scope of the report, a diagnostic ultrasound, also known as sonography, is an imaging technique that uses high-frequency sound waves to produce images of the different structures inside the body. These devices are being utilized as both diagnostic imaging and therapeutic modality and have a wide range of applications in the medical field. South Africa, Ultrasound Devices Market is Segmented by Application (Cardiology, Gynecology/Obstetrics, Radiology, and Other Applications), Technology (2D Ultrasound Imaging, 3D and 4D Ultrasound Imaging, and Other Technologies), Type (Stationary Ultrasound and Portable Ultrasound). The report offers the value (in USD million) for the above segments.

By Application Cardiology
Gynecology/Obstetrics
Radiology
Other Applications
By Technology 2D Ultrasound Imaging
3D and 4D Ultrasound Imaging
Other technologies
By Type Stationary Ultrasound
Portable Ultrasound
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South Africa Ultrasound Devices Market Research FAQs

What is the current South Africa Ultrasound Devices Market size?

The South Africa Ultrasound Devices Market is projected to register a CAGR of 4.55% during the forecast period (2025-2030)

Who are the key players in South Africa Ultrasound Devices Market?

Siemens Healthineers AG, Koninklijke Philips NV, GE Healthcare, Canon Medical Systems Corporation and Fujifilm Holdings Corporation are the major companies operating in the South Africa Ultrasound Devices Market.

What years does this South Africa Ultrasound Devices Market cover?

The report covers the South Africa Ultrasound Devices Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the South Africa Ultrasound Devices Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

South Africa Ultrasound Devices Market Research

Mordor Intelligence delivers a comprehensive analysis of the ultrasound devices and medical ultrasound equipment sector. We leverage our extensive consulting expertise in healthcare technology markets. Our detailed report covers the complete spectrum of diagnostic ultrasound equipment, including sonography devices and various types of ultrasound equipment. This provides stakeholders with crucial insights available in an easy-to-download report PDF format. The analysis encompasses both technical specifications and market dynamics, essential for sonographer professionals and healthcare facilities.

The report offers valuable insights for institutions offering bachelor of diagnostic ultrasound and BSc diagnostic ultrasound programs. It tracks the growing demand for qualified professionals in ultrasound south africa. Our analysis includes detailed coverage of ultrasound courses south africa 2024, supporting educational institutions and healthcare providers in strategic planning. The comprehensive research particularly benefits equipment manufacturers, healthcare providers, and academic institutions involved in BSc in diagnostic ultrasound education. It provides them with actionable intelligence for informed decision-making in the South African healthcare technology sector.