United Kingdom Poultry Meat Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2029

The United Kingdom Poultry Meat Market is segmented by Form (Canned, Fresh / Chilled, Frozen, Processed) and by Distribution Channel (Off-Trade, On-Trade). Market value in USD and market volume in tonnes are presented. Key data points observed include production and price.

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United Kingdom Poultry Meat Market Size

United Kingdom Poultry Meat Market Summary
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https://s3.mordorintelligence.com/study%20period/1629296433432_test~study_period_study_period.svg Study Period 2017 - 2029
https://s3.mordorintelligence.com/cagr/1629296433433_test~cagr_cagr.svg Market Size (2024) USD 4.63 Billion
https://s3.mordorintelligence.com/cagr/1629296433433_test~cagr_cagr.svg Market Size (2029) USD 4.78 Billion
https://s3.mordorintelligence.com/hydraulic_fluids/1629285650767_test~hydraulic_fluids_hydraulic_fluids.svg Largest Share by Distribution Channel Off-Trade
https://s3.mordorintelligence.com/cagr/1629296433433_test~cagr_cagr.svg CAGR (2024 - 2029) 0.64 %
https://s3.mordorintelligence.com/hydraulic_fluids/1629285650767_test~hydraulic_fluids_hydraulic_fluids.svg Fastest Growing by Distribution Channel On-Trade

Major Players
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*Disclaimer: Major Players sorted in alphabetical order.

Key Players

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United Kingdom Poultry Meat Market Analysis

The United Kingdom Poultry Meat Market size is estimated at 4.63 billion USD in 2024, and is expected to reach 4.78 billion USD by 2029, growing at a CAGR of 0.64% during the forecast period (2024-2029).

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4.63 Billion

Market Size in 2024 (USD)

4.78 Billion

Market Size in 2029 (USD)

4.36 %

CAGR (2017-2023)

0.64 %

CAGR (2024-2029)

Largest Market by Distribution Channel

56.29 %

value share, Off-Trade, 2023

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The growth of retail formats, business expansion, and the increasing number of supermarkets and hypermarkets positively impacted the poultry products in the UK market.

Largest Market by Form

36.26 %

value share, Processed, 2023

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In order to attract consumer interest, manufacturers constantly develop new and innovative processed poultry products, using unique packaging and marketing strategies.

Fastest-growing Market by Distribution Channel

0.67 %

Projected CAGR, On-Trade, 2024-2029

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The segment's growth is mainly driven by the increasing consumer preference for on-the-go food in the country, especially those who prefer low-priced processed meat.

Fastest-growing Market by Form

0.71 %

Projected CAGR, Fresh / Chilled, 2024-2029

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Fresh chicken is an option in a wide range of dishes, from traditional roast chicken to international cuisines like curries and stir-fries, making it the preferred choice.

Leading Market Player

6.47 %

market share, JBS SA, 2022

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The company leads the market due to its broad product line, including fresh, frozen, and processed poultry meat, and its greater market penetration, which extends globally.

Expansion of leading retail chains is driving the market

  • In the United Kingdom, the off-trade distribution channel is the primary channel through which poultry meat products are consumed most in the country. Of all the sub-types of the off-trade channel, supermarkets and hypermarkets are the major channels. Supermarkets held the largest market share of 64.2% by value in 2022. The growth of these retail formats, along with factors like business expansion and the increase in supermarkets and hypermarkets, positively impacted the poultry products market in the United Kingdom. With the popularity of the discounters, the grocery retail market was dominated by Tesco, Sainsbury's, Asda, and Morrisons supermarkets. Tesco was the largest retailer in Great Britain, with a market share of 27.5%, and Sainsbury's with 15.2% in 2022.
  • Poultry meat dishes in restaurants in the UK, including chicken wings, chicken nuggets, and chicken lollipops, are popular in the country. Poultry meat consumption registered a sales growth of 16.85% by value from 2018 to 2022 through the on-trade channel, owing to the high meat consumption in the country. The special recipes and tastes of popular fast-food chains like McDonald's, KFC, and Subway are preferred by consumers, affecting sales positively. As of 2022, the United Kingdom had the highest number of Subway restaurants in Europe, at 2,209 locations.
  • In the off-trade channel, online channels comprise the fastest-growing segment in the market. It is projected to register a CAGR of 6.39% by value during the forecast period. Thus, there has been an increase in the number of online grocery shops in response to the rising number of internet users, which is anticipated to drive online sales of dairy products during the forecast period. As of 2022, only 13% of grocery shopping was conducted online in the UK.
United Kingdom Poultry Meat Market

United Kingdom Poultry Meat Market Trends

Labor shortage is highly affecting the industry

  • The UK poultry production increased by 0.19% in 2022 from 2021. The UK’s domestic poultry population is made up of a variety of species, predominantly fowls and turkeys, but also ducks and geese. Guinea fowls and quail are used less often. However, in 2022, the poultry population in the United Kingdom declined by 1.0%, reaching 188 million birds; breeding and laying fowl declined by 0.5%, reaching 53 million birds compared to 2021. Similarly, broilers (table chickens) experienced a 0.5% decrease in 2022 compared to 2021, reaching 126 million birds, representing just over two-thirds of the total poultry population.
  • Currently, there are 1,132 poultry breeds recognized around the world, 58% of which are in Europe. In Europe, 204 poultry breeds are already critical, and 34 are extinct. In the UK, there are over 280 poultry breeds (33 ducks, 23 geese, 124 fowls, 63 miniatures, 20 bantams, and 18 turkeys), all of which, apart from a few recent imported exotics, are officially recognized as a breed and standardized by the Poultry Club of Great Britain. The UK poultry meat industry is struggling with labor shortages across the farming and processing sectors. The producers are concerned about the impact of Brexit on staple products. As a result of labor shortages, UK producers are producing a limited range of products for UK customers. The average vacancy rate was over 16% of the total workforce in 2021, and the number of gaps is on the rise. Brexit has had a knock-on effect on the industry, with many producers having to reduce weekly chicken output by 5-10%; all-year-round turkey output dropped by 10% in 2021 compared to 2020. Christmas turkey production was estimated to have dropped by 20% in 2021.
United Kingdom Poultry Meat Market

Brexit and the Russia-Ukraine conflict inflated the prices in the United Kingdom

  • The prices of poultry in the UK rose by 10.18% from 2017 to 2022. Chicken is the most widely consumed meat in the UK, with people eating it more than beef, lamb, or pork. Chicken’s low cost has made it the meat of choice across the country. However, the average retail cost of chicken rose by 31 p/kg in May 2022, nearly 12% more expensive than it was a year ago, reaching USD 3.2/kg. War in Ukraine, increased energy prices, and Brexit are a few of the reasons why poultry prices increased in the UK.
  • The farm gate prices increased by nearly 50% in 2022 compared to the previous year. The cost of production in the country has become increasingly expensive due to rising electricity, fuel, vaccines, packaging, and other costs. In 2022, for a small facility, the electricity bill increased from USD 200 per month to more than USD 600 per month, and the cardboard boxes used to store chickens increased from USD 800 per 1,000 to more than USD 1,000 per 1,000. The vaccines needed for the chickens also increased by 8% in the same year. Furthermore, the cost of feed increased in the previous year. This was due to a surge in the prices of wheat and soy, which are often used in the feed production process, due to the unsuccessful harvests and the Russia-Ukraine War; the countries together account for approximately 30% of the world's wheat supply.
  • In recent months, fast food outlets such as Nando's and KFC have seen their prices rise. The average retail price of refrigerated oven-ready chicken increased from a low of USD 2.69/kg to USD 4.2/kg in the past two years. For example, in December 2021, a box of chicken wings was priced at USD 22, which increased to USD 27 to 28 per box in May 2022.
United Kingdom Poultry Meat Market

United Kingdom Poultry Meat Industry Overview

The United Kingdom Poultry Meat Market is fragmented, with the top five companies occupying 18.32%. The major players in this market are Avara Foods Ltd, Cranswick plc, Danish Crown AmbA, JBS SA and Lambert Dodard Chancereul (LDC) Group (sorted alphabetically).

United Kingdom Poultry Meat Market Leaders

  1. Avara Foods Ltd

  2. Cranswick plc

  3. Danish Crown AmbA

  4. JBS SA

  5. Lambert Dodard Chancereul (LDC) Group

United Kingdom Poultry Meat Market Concentration

Other important companies include 2 Sisters Food Group, Blackwells Farm, Copas Traditional Turkeys, Donald Russell Ltd, Gressingham Foods, Salisbury Poultry (Midlands) Ltd., Wild Meat Company.

*Disclaimer: Major Players sorted in alphabetical order.

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United Kingdom Poultry Meat Market News

  • June 2023: Gressingham Group acquired a cold storage facility in Lincolnshire called Hemswell Coldstore. They are capable of housing 5000 pallets of frozen meat.
  • May 2023: Avara Foods Ltd announced to shut its Abergavenny factory in Autumn 2023 attributed by significant inflationary pressure in fuel, commodities and labour, which has driven up pricing and significantly reduced demand for UK-produced turkey in the retail market.
  • May 2023: Cranswick Convenience Foods Milton Keynes is working with fibre-based packaging supplier, Graphic Packaging, to move a range of cooked meats from plastic, into trays produced from PaperLite™ - a thermoformable packaging material which contains 90% plant-based fibre.

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We offer a comprehensive and exhaustive set of data pointers. These cover global, regional, and country-level metrics that illustrate the fundamentals of the meat and meat substitutes industry. Clients can access in-depth market analysis through 45+ free charts. This analysis is based on the production of various meat and seafood types, as well as the prices of meat, meat substitutes, and different seafood types. We provide granular-level segmental information, supported by a repository of market data, trends, and expert analysis. Data and analysis on meat types, seafood types, meat substitute types, forms, distribution channels, and more are available. These are provided in the form of comprehensive reports as well as Excel-based data worksheets.

United Kingdom Poultry Meat Market
United Kingdom Poultry Meat Market
United Kingdom Poultry Meat Market
United Kingdom Poultry Meat Market

United Kingdom Poultry Meat Market Report - Table of Contents

  1. EXECUTIVE SUMMARY & KEY FINDINGS

  2. 1. INTRODUCTION

    1. 1.1. Study Assumptions & Market Definition

    2. 1.2. Scope of the Study​

    3. 1.3. Research Methodology

  3. 2. KEY INDUSTRY TRENDS

    1. 2.1. Price Trends

      1. 2.1.1. Poultry

    2. 2.2. Production Trends

      1. 2.2.1. Poultry

    3. 2.3. Regulatory Framework

      1. 2.3.1. United Kingdom

    4. 2.4. Value Chain & Distribution Channel Analysis

  4. 3. MARKET SEGMENTATION (includes market size in Value in USD, Forecasts up to 2029 and analysis of growth prospects)

    1. 3.1. Form

      1. 3.1.1. Canned

      2. 3.1.2. Fresh / Chilled

      3. 3.1.3. Frozen

      4. 3.1.4. Processed

        1. 3.1.4.1. By Processed Types

          1. 3.1.4.1.1. Deli Meats

          2. 3.1.4.1.2. Marinated/ Tenders

          3. 3.1.4.1.3. Meatballs

          4. 3.1.4.1.4. Nuggets

          5. 3.1.4.1.5. Sausages

          6. 3.1.4.1.6. Other Processed Poultry

    2. 3.2. Distribution Channel

      1. 3.2.1. Off-Trade

        1. 3.2.1.1. Convenience Stores

        2. 3.2.1.2. Online Channel

        3. 3.2.1.3. Supermarkets and Hypermarkets

        4. 3.2.1.4. Others

      2. 3.2.2. On-Trade

  5. 4. COMPETITIVE LANDSCAPE

    1. 4.1. Key Strategic Moves

    2. 4.2. Market Share Analysis

    3. 4.3. Company Landscape

    4. 4.4. Company Profiles (includes Global level Overview, Market level overview, Core Business Segments, Financials, Headcount, Key Information, Market Rank, Market Share, Products and Services, and analysis of Recent Developments)

      1. 4.4.1. 2 Sisters Food Group

      2. 4.4.2. Avara Foods Ltd

      3. 4.4.3. Blackwells Farm

      4. 4.4.4. Copas Traditional Turkeys

      5. 4.4.5. Cranswick plc

      6. 4.4.6. Danish Crown AmbA

      7. 4.4.7. Donald Russell Ltd

      8. 4.4.8. Gressingham Foods

      9. 4.4.9. JBS SA

      10. 4.4.10. Lambert Dodard Chancereul (LDC) Group

      11. 4.4.11. Salisbury Poultry (Midlands) Ltd.

      12. 4.4.12. Wild Meat Company

  6. 5. KEY STRATEGIC QUESTIONS FOR MEAT INDUSTRY CEOS

  7. 6. APPENDIX

    1. 6.1. Global Overview

      1. 6.1.1. Overview

      2. 6.1.2. Porter’s Five Forces Framework

      3. 6.1.3. Global Value Chain Analysis

      4. 6.1.4. Market Dynamics (DROs)

    2. 6.2. Sources & References

    3. 6.3. List of Tables & Figures

    4. 6.4. Primary Insights

    5. 6.5. Data Pack

    6. 6.6. Glossary of Terms

List of Tables & Figures

  1. Figure 1:  
  2. POULTRY PRICE PER METRIC TON, USD, UNITED KINGDOM, 2017 - 2023
  1. Figure 2:  
  2. POULTRY PRODUCTION, METRIC TON, UNITED KINGDOM, 2017 - 2029
  1. Figure 3:  
  2. VOLUME OF POULTRY MEAT MARKET, METRIC TONS, UNITED KINGDOM, 2017 - 2029
  1. Figure 4:  
  2. VALUE OF POULTRY MEAT MARKET, USD, UNITED KINGDOM, 2017 - 2029
  1. Figure 5:  
  2. VOLUME OF POULTRY MEAT MARKET BY FORM, METRIC TONS, UNITED KINGDOM, 2017 - 2029
  1. Figure 6:  
  2. VALUE OF POULTRY MEAT MARKET BY FORM, USD, UNITED KINGDOM, 2017 - 2029
  1. Figure 7:  
  2. VOLUME SHARE OF POULTRY MEAT MARKET SPLIT BY FORM, %, UNITED KINGDOM, 2017 VS 2023 VS 2029
  1. Figure 8:  
  2. VALUE SHARE OF POULTRY MEAT MARKET SPLIT BY FORM, %, UNITED KINGDOM, 2017 VS 2023 VS 2029
  1. Figure 9:  
  2. VOLUME OF CANNED POULTRY MEAT MARKET, METRIC TONS, UNITED KINGDOM, 2017 - 2029
  1. Figure 10:  
  2. VALUE OF CANNED POULTRY MEAT MARKET, USD, UNITED KINGDOM, 2017 - 2029
  1. Figure 11:  
  2. VALUE SHARE OF CANNED POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, UNITED KINGDOM, 2022 VS 2029
  1. Figure 12:  
  2. VOLUME OF FRESH / CHILLED POULTRY MEAT MARKET, METRIC TONS, UNITED KINGDOM, 2017 - 2029
  1. Figure 13:  
  2. VALUE OF FRESH / CHILLED POULTRY MEAT MARKET, USD, UNITED KINGDOM, 2017 - 2029
  1. Figure 14:  
  2. VALUE SHARE OF FRESH / CHILLED POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, UNITED KINGDOM, 2022 VS 2029
  1. Figure 15:  
  2. VOLUME OF FROZEN POULTRY MEAT MARKET, METRIC TONS, UNITED KINGDOM, 2017 - 2029
  1. Figure 16:  
  2. VALUE OF FROZEN POULTRY MEAT MARKET, USD, UNITED KINGDOM, 2017 - 2029
  1. Figure 17:  
  2. VALUE SHARE OF FROZEN POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, UNITED KINGDOM, 2022 VS 2029
  1. Figure 18:  
  2. VOLUME OF POULTRY MEAT MARKET BY PROCESSED TYPES, METRIC TONS, UNITED KINGDOM, 2017 - 2029
  1. Figure 19:  
  2. VALUE OF POULTRY MEAT MARKET BY PROCESSED TYPES, USD, UNITED KINGDOM, 2017 - 2029
  1. Figure 20:  
  2. VOLUME SHARE OF POULTRY MEAT MARKET SPLIT BY PROCESSED TYPES, %, UNITED KINGDOM, 2017 VS 2023 VS 2029
  1. Figure 21:  
  2. VALUE SHARE OF POULTRY MEAT MARKET SPLIT BY PROCESSED TYPES, %, UNITED KINGDOM, 2017 VS 2023 VS 2029
  1. Figure 22:  
  2. VOLUME OF DELI MEATS MARKET, METRIC TONS, UNITED KINGDOM, 2017 - 2029
  1. Figure 23:  
  2. VALUE OF DELI MEATS MARKET, USD, UNITED KINGDOM, 2017 - 2029
  1. Figure 24:  
  2. VALUE SHARE OF DELI MEATS POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, UNITED KINGDOM, 2022 VS 2029
  1. Figure 25:  
  2. VOLUME OF MARINATED/ TENDERS MARKET, METRIC TONS, UNITED KINGDOM, 2017 - 2029
  1. Figure 26:  
  2. VALUE OF MARINATED/ TENDERS MARKET, USD, UNITED KINGDOM, 2017 - 2029
  1. Figure 27:  
  2. VALUE SHARE OF MARINATED/ TENDERS POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, UNITED KINGDOM, 2022 VS 2029
  1. Figure 28:  
  2. VOLUME OF MEATBALLS MARKET, METRIC TONS, UNITED KINGDOM, 2017 - 2029
  1. Figure 29:  
  2. VALUE OF MEATBALLS MARKET, USD, UNITED KINGDOM, 2017 - 2029
  1. Figure 30:  
  2. VALUE SHARE OF MEATBALLS POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, UNITED KINGDOM, 2022 VS 2029
  1. Figure 31:  
  2. VOLUME OF NUGGETS MARKET, METRIC TONS, UNITED KINGDOM, 2017 - 2029
  1. Figure 32:  
  2. VALUE OF NUGGETS MARKET, USD, UNITED KINGDOM, 2017 - 2029
  1. Figure 33:  
  2. VALUE SHARE OF NUGGETS POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, UNITED KINGDOM, 2022 VS 2029
  1. Figure 34:  
  2. VOLUME OF SAUSAGES MARKET, METRIC TONS, UNITED KINGDOM, 2017 - 2029
  1. Figure 35:  
  2. VALUE OF SAUSAGES MARKET, USD, UNITED KINGDOM, 2017 - 2029
  1. Figure 36:  
  2. VALUE SHARE OF SAUSAGES POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, UNITED KINGDOM, 2022 VS 2029
  1. Figure 37:  
  2. VOLUME OF OTHER PROCESSED POULTRY MARKET, METRIC TONS, UNITED KINGDOM, 2017 - 2029
  1. Figure 38:  
  2. VALUE OF OTHER PROCESSED POULTRY MARKET, USD, UNITED KINGDOM, 2017 - 2029
  1. Figure 39:  
  2. VALUE SHARE OF OTHER PROCESSED POULTRY POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, UNITED KINGDOM, 2022 VS 2029
  1. Figure 40:  
  2. VOLUME OF POULTRY MEAT MARKET BY DISTRIBUTION CHANNEL, METRIC TONS, UNITED KINGDOM, 2017 - 2029
  1. Figure 41:  
  2. VALUE OF POULTRY MEAT MARKET BY DISTRIBUTION CHANNEL, USD, UNITED KINGDOM, 2017 - 2029
  1. Figure 42:  
  2. VOLUME SHARE OF POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, UNITED KINGDOM, 2017 VS 2023 VS 2029
  1. Figure 43:  
  2. VALUE SHARE OF POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, UNITED KINGDOM, 2017 VS 2023 VS 2029
  1. Figure 44:  
  2. VOLUME OF POULTRY MEAT MARKET SOLD VIA OFF-TRADE, METRIC TONS, UNITED KINGDOM, 2017 - 2029
  1. Figure 45:  
  2. VALUE OF POULTRY MEAT MARKET SOLD VIA OFF-TRADE, USD, UNITED KINGDOM, 2017 - 2029
  1. Figure 46:  
  2. VOLUME OF POULTRY MEAT MARKET SOLD VIA OFF-TRADE CHANNELS, %, UNITED KINGDOM, 2017 VS 2023 VS 2029
  1. Figure 47:  
  2. VALUE OF POULTRY MEAT MARKET SOLD VIA OFF-TRADE CHANNELS, %, UNITED KINGDOM, 2017 VS 2023 VS 2029
  1. Figure 48:  
  2. VOLUME OF POULTRY MEAT MARKET SOLD VIA CONVENIENCE STORES, METRIC TONS, UNITED KINGDOM, 2017 - 2029
  1. Figure 49:  
  2. VALUE OF POULTRY MEAT MARKET SOLD VIA CONVENIENCE STORES, USD, UNITED KINGDOM, 2017 - 2029
  1. Figure 50:  
  2. VALUE SHARE OF POULTRY MEAT MARKET SOLD VIA CONVENIENCE STORES SPLIT BY FORM, %, UNITED KINGDOM, 2022 VS 2029
  1. Figure 51:  
  2. VOLUME OF POULTRY MEAT MARKET SOLD VIA ONLINE CHANNEL, METRIC TONS, UNITED KINGDOM, 2017 - 2029
  1. Figure 52:  
  2. VALUE OF POULTRY MEAT MARKET SOLD VIA ONLINE CHANNEL, USD, UNITED KINGDOM, 2017 - 2029
  1. Figure 53:  
  2. VALUE SHARE OF POULTRY MEAT MARKET SOLD VIA ONLINE CHANNEL SPLIT BY FORM, %, UNITED KINGDOM, 2022 VS 2029
  1. Figure 54:  
  2. VOLUME OF POULTRY MEAT MARKET SOLD VIA SUPERMARKETS AND HYPERMARKETS, METRIC TONS, UNITED KINGDOM, 2017 - 2029
  1. Figure 55:  
  2. VALUE OF POULTRY MEAT MARKET SOLD VIA SUPERMARKETS AND HYPERMARKETS, USD, UNITED KINGDOM, 2017 - 2029
  1. Figure 56:  
  2. VALUE SHARE OF POULTRY MEAT MARKET SOLD VIA SUPERMARKETS AND HYPERMARKETS SPLIT BY FORM, %, UNITED KINGDOM, 2022 VS 2029
  1. Figure 57:  
  2. VOLUME OF POULTRY MEAT MARKET SOLD VIA OTHERS, METRIC TONS, UNITED KINGDOM, 2017 - 2029
  1. Figure 58:  
  2. VALUE OF POULTRY MEAT MARKET SOLD VIA OTHERS, USD, UNITED KINGDOM, 2017 - 2029
  1. Figure 59:  
  2. VALUE SHARE OF POULTRY MEAT MARKET SOLD VIA OTHERS SPLIT BY FORM, %, UNITED KINGDOM, 2022 VS 2029
  1. Figure 60:  
  2. VOLUME OF POULTRY MEAT MARKET SOLD VIA ON-TRADE, METRIC TONS, UNITED KINGDOM, 2017 - 2029
  1. Figure 61:  
  2. VALUE OF POULTRY MEAT MARKET SOLD VIA ON-TRADE, USD, UNITED KINGDOM, 2017 - 2029
  1. Figure 62:  
  2. MOST ACTIVE COMPANIES BY NUMBER OF STRATEGIC MOVES, COUNT, UNITED KINGDOM, 2020 - 2023
  1. Figure 63:  
  2. MOST ADOPTED STRATEGIES, COUNT, UNITED KINGDOM, 2020 - 2023
  1. Figure 64:  
  2. VALUE SHARE OF MAJOR PLAYERS, %, UNITED KINGDOM, 2022

United Kingdom Poultry Meat Industry Segmentation

Canned, Fresh / Chilled, Frozen, Processed are covered as segments by Form. Off-Trade, On-Trade are covered as segments by Distribution Channel.

  • In the United Kingdom, the off-trade distribution channel is the primary channel through which poultry meat products are consumed most in the country. Of all the sub-types of the off-trade channel, supermarkets and hypermarkets are the major channels. Supermarkets held the largest market share of 64.2% by value in 2022. The growth of these retail formats, along with factors like business expansion and the increase in supermarkets and hypermarkets, positively impacted the poultry products market in the United Kingdom. With the popularity of the discounters, the grocery retail market was dominated by Tesco, Sainsbury's, Asda, and Morrisons supermarkets. Tesco was the largest retailer in Great Britain, with a market share of 27.5%, and Sainsbury's with 15.2% in 2022.
  • Poultry meat dishes in restaurants in the UK, including chicken wings, chicken nuggets, and chicken lollipops, are popular in the country. Poultry meat consumption registered a sales growth of 16.85% by value from 2018 to 2022 through the on-trade channel, owing to the high meat consumption in the country. The special recipes and tastes of popular fast-food chains like McDonald's, KFC, and Subway are preferred by consumers, affecting sales positively. As of 2022, the United Kingdom had the highest number of Subway restaurants in Europe, at 2,209 locations.
  • In the off-trade channel, online channels comprise the fastest-growing segment in the market. It is projected to register a CAGR of 6.39% by value during the forecast period. Thus, there has been an increase in the number of online grocery shops in response to the rising number of internet users, which is anticipated to drive online sales of dairy products during the forecast period. As of 2022, only 13% of grocery shopping was conducted online in the UK.
Form
Canned
Fresh / Chilled
Frozen
Processed
By Processed Types
Deli Meats
Marinated/ Tenders
Meatballs
Nuggets
Sausages
Other Processed Poultry
Distribution Channel
Off-Trade
Convenience Stores
Online Channel
Supermarkets and Hypermarkets
Others
On-Trade
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Market Definition

  • Meat - Meat is defined as the flesh or other edible parts of an animal used for food. The end use of the meat industry consists of only human consumption. Meat is generally purchased from retail outlets for home cooking and consumption. For the market studied, only uncooked meat has been considered. This could be processed in various forms, which have been covered under the “Processed” form. The other purchases of meat happen through the consumption of meat at foodservice outlets (restaurants, hotels, catering, etc.). ​
  • Other Meats - The other meat segment includes the meat of camel, horse, rabbit, etc. These are not so commonly consumed meat types but still, have a presence in distinct parts of the world. Regardless of it being part of red meat, we have considered these meat types separately for a better understanding of the market. ​
  • Poultry Meat - Poultry meat also called white meat, comes from birds raised commercially or domestically for human consumption. This includes chicken, turkey, ducks, and geese.​
  • Red Meat - Red meat typically has a red color when raw and a dark color when cooked. It includes any meat that comes from mammals, such as beef, lamb, pork, goat, veal, and mutton.​
Keyword Definition
A5 It is a Japanese grading system for beef. The 'A' means the carcass yield is the highest possible and the numeric rating relates to beef marbling, color and brightness of the flesh, its texture and color, luster, and fat quality. A5 is the highest mark wagyu beef can score.
Abbatoir It is another name for a slaughterhouse and refers to the premise used for or in connection with the slaughter of animals whose meat is intended for human consumption.
Acute Hepatopancreatic Necrosis Disease (AHPND) It is a disease that affects shrimp and is characterized by high mortalities, in many cases reaching 100% within 30-35 days of stocking grow-out ponds.
African Swine Fever (ASF) It is a highly contagious viral disease of pigs caused by a double-stranded DNA virus in the Asfarviridae family.
Albacore Tuna It is one of the smallest species of tuna found in the six distinct stocks known globally in the Atlantic, Pacific, and Indian oceans, as well as the Mediterranean Sea.
Angus beef It is beef derived from a specific breed of cattle indigenous to Scotland. It requires certification from the American Angus Association to receive the "Certified Angus Beef" quality mark
Bacon It is salted or smoked meat that comes from the back or sides of a pig
Black Angus It is beef derived from a black-hided breed of cows that don't have horns.
Bologna It is an Italian smoked sausage made of meat, typically large and made from pork, beef or veal.
Bovine spongiform encephalopathy (BSE) It is a progressive neurological disorder of cattle that results from infection by an unusual transmissible agent called a prion.
Bratwurst It refers to a type of German sausage made from pork, beef or veal.
BRC British Retail Consortium
Brisket It is a cut of meat from the breast or lower chest of beef or veal. The beef brisket is one of the nine beef primal cuts.
Broiler It refers to any chicken (Gallus domesticus) that is bred and raised specifically for meat production.
Bushel It is a unit of measurement for grains and pulses. 1 bushel = 27.216 kg
Carcass It refers to the dressed body of a meat animal from which butchers trim the meat
CFIA Canadian Food Inspection Agency
Chicken Tender It refers to chicken meat prepared from the pectoralis minor muscles of a chicken bird.
Chuck Steak It refers to a cut of beef that is part of the chuck primal, which is a large section of meat from the shoulder area of a cow
Corned Beef It refers to beef brisket cured in brine and boiled, typically served cold.
CWT Also known as a hundredweight, it is a unit of measurement used to define the quantity of meat. 1 CWT = 50.80 kg
Drumstick It refers to a chicken leg without the thigh.
EFSA European Food Safety Authority
ERS Economic Research Service of the USDA
Ewe It is an adult female sheep.
FDA Food and Drug Administration
Fillet Mignon It is a cut of meat taken from the smaller end of the tenderloin.
Flank Steak It is a cut of beef steak taken from the flank, which lies forward of the rear quarter of a cow.
Foodservice It refers to the part of the food industry which includes businesses, institutions, and companies which prepare meals outside the home. It includes restaurants, school and hospital cafeterias, catering operations, and many other formats.
Forage It refers to animal feed.
Foreshank It is the upper part of the foreleg of cattle
Franks Also known as frankfurter or Würstchen, it is a type of highly seasoned smoked sausage popular in Austria and Germany.
FSANZ Food Standards Australia New Zealand
FSIS Food Safety and Inspection Service
FSSAI Food Safety and Standards Authority of India
Gizzard It refers to an organ found in the digestive tract of birds. It is also called the mechanical stomach of a bird.
Gluten It is a family of proteins found in grains, including wheat, rye, spelt, and barley
Grain-fed beef It is beef derived from cattle that have been fed a diet supplemented with soy and corn and other additives. Grainfed cows can also be given antibiotics and growth hormones to fatten them up more quickly.
Grass-fed beef It is beef derived from cattle that have only been fed grass as feed.
Ham It refers to the pork meat taken from the leg of a pig.
HoReCa Hotels, Restaurants and Cafes
Jerky It is lean trimmed meat that has been cut into strips and dried (dehydrated) to prevent spoilage.
Kobe Beef It is Wagyu beef specifically from the Kuroge Washu breed of cows in Japan. To be classified as Kobe beef, the cow must have been born, raised, and slaughtered within the Hyōgo prefecture in the city of Kobe in Japan.
Liverwurst It is type of German sausage made from beef or pork liver.
Loin It refers to the sides between the lower ribs and pelvis, and the lower part of the back of a cow.
Mortadella It is a large Italian sausage or luncheon meat made of finely hashed or ground heat-cured pork, which incorporates at least 15% small cubes of pork fat.
Pastrami It refers to a highly seasoned smoked beef, typically served in thin slices.
Pepperoni It is an American variety of spicy salami made from cured meat.
Plate It refers to a forequarter cut from the belly of a cow, just below the rib cut.
Porcine reproductive and respiratory syndrome (PRRS) It is a disease occurring in swine causing late-term reproductive failure and severe pneumonia in neonatal pigs.
Primal cuts It refers to the major sections of the carcass.
Quorn It is a meat substitute product prepared using mycoprotein as an ingredient, in which the fungus culture is dried and mixed with egg albumen or potato protein, which acts as a binder, and then is adjusted in texture and pressed into various forms.
Ready-to-Cook (RTC) It refers to food products that include all of the ingredients, where some preparation or cooking is required through a process that is given on the package.
Ready-to-Eat (RTE) It refers to a food product prepared or cooked in advance, with no further cooking or preparation required before being eaten
Retort Packaging It is a process of aseptic packaging food in which food is filled into a pouch or metal can, sealed, and then heated to extremely high temperatures, rendering the product commercially sterile.
Round Steak It refers to a beef steak from the the rear leg of the cow.
Rump Steak It refers to a cut of beef derived from the division between the leg and the chine.
Salami It is a cured sausage consisting of fermented and air-dried meat.
Saturated fat It is a type of fat in which the fatty acid chains have all single bonds. It is generally considered unhealthy.
Sausage It is a meat product made of finely chopped and seasoned meat, which may be fresh, smoked, or pickled and which is then usually stuffed into a casing.
Scallop It is an edible shellfish that is a mollusk with a ribbed shell in two parts.
Seitan It is a plant-based meat substitute made out of wheat gluten.
Self-service kios It refers to a self-order point-of-sale (POS) system through which customers place and pay for their own orders at kiosks, enabling totally contactless and frictionless service.
Sirloin It is a cut of beef from the bottom and side parts of a cow's back.
Surimi It is a paste made from deboned fish
Tenderloin It refers to a cut of beef consisting of the entire tenderloin muscle of a cow
Tiger Shrimp It refers to a large shrimp variety from the Indian and Pacific oceans
Trans fat Also called trans-unsaturated fatty acids or trans fatty acids, it is a type of unsaturated fat that naturally occurs in small amounts in meat.
Vannamei shrimp It refers to tropical prawns and shrimp that are farmed in areas near the equator, generally along the coast in artificial ponds.
Wagyu Bee It is beef derived from any of four strains of a breed of black or red Japanese cattle that are valued for their highly marbled meat.
Zoosanitary It refers to the cleanliness of animals or animal product
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  • Step-1: Identify Key Variables: In order to build a robust forecasting methodology, the variables and factors identified in Step 1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set, and the model is built on the basis of these variables.​
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United Kingdom Poultry Meat Market Research FAQs

The United Kingdom Poultry Meat Market size is expected to reach USD 4.63 billion in 2024 and grow at a CAGR of 0.64% to reach USD 4.78 billion by 2029.

In 2024, the United Kingdom Poultry Meat Market size is expected to reach USD 4.63 billion.

Avara Foods Ltd, Cranswick plc, Danish Crown AmbA, JBS SA and Lambert Dodard Chancereul (LDC) Group are the major companies operating in the United Kingdom Poultry Meat Market.

In the United Kingdom Poultry Meat Market, the Off-Trade segment accounts for the largest share by distribution channel.

In 2024, the On-Trade segment accounts for the fastest growing by distribution channel in the United Kingdom Poultry Meat Market.

In 2023, the United Kingdom Poultry Meat Market size was estimated at 4.63 billion. The report covers the United Kingdom Poultry Meat Market historical market size for years: 2024, 2025, 2026, 2027, 2028 and 2029. The report also forecasts the United Kingdom Poultry Meat Market size for years: 2017, 2018, 2019, 2020, 2021, 2022 and 2023.

United Kingdom Poultry Meat Industry Report

Statistics for the 2023 United Kingdom Poultry Meat market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. United Kingdom Poultry Meat analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

United Kingdom Poultry Meat Market Report Snapshots

United Kingdom Poultry Meat Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2029