Retail Digital Signage Market Size, Share & Trends Report 2030

Name: Retail Digital Signage Market Size, Share & Trends Report 2030
Creator: Mordor Intelligence
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Retail Digital Signage Market Size and Share

Market Overview

Study Period	2019 - 2030
Market Size (2025)	USD 5.89 Billion
Market Size (2030)	USD 7.86 Billion
Growth Rate (2025 - 2030)	5.94% CAGR
Fastest Growing Market	Asia Pacific
Largest Market	North America
Market Concentration	Medium
Major Players *Disclaimer: Major Players sorted in no particular order Image © Mordor Intelligence. Reuse requires attribution under CC BY 4.0.

Retail Digital Signage Market (2025 - 2030) — Image © Mordor Intelligence. Reuse requires attribution under CC BY 4.0.

Retail Digital Signage Market Analysis by Mordor Intelligence

The retail digital signage market is valued at USD 5.89 billion in 2025 and is projected to reach USD 7.86 billion by 2030, expanding at a 5.94% CAGR. Growth is tied to falling LED video-wall prices, 5G private-network roll-outs, and cloud software that lets retailers update thousands of screens from a single dashboard. AI-driven shopper analytics now power real-time content that reacts to demographic signals, inventory levels, and even weather, while IoT shelf-edge displays bring dynamic pricing to every aisle. Hardware costs continue to decline, yet richer functionality - anonymous video analytics, programmatic ad trading, and headless CMS architectures - pushes the industry toward service-centric revenue models. North America remains the largest regional buyer, but legislated paper-label bans and dense 5G coverage give Asia Pacific the fastest expansion runway. Long-term opportunity rests on integrating content automation with loyalty data so messages stay fresh without ballooning creative budgets.

Key Report Takeaways

By solution, hardware commanded 55% of the retail digital signage market share in 2024, while cloud software recorded the fastest CAGR at 6.8% through 2030.
By retail format, hypermarkets and supermarkets led with 34% revenue share in 2024; QSR and restaurants are forecast to expand at a 7.2% CAGR to 2030.
By application, interactive and self-service kiosks accounted for 57% of the retail digital signage market size increase and are advancing at an 8.1% CAGR to 2030.
By screen location, indoor placements held 71% of the retail digital signage market size in 2024; window and semi-outdoor displays are growing at a 9.4% CAGR through 2030.
By geography, North America captured 38% of the retail digital signage market share in 2024, while Asia Pacific is set to grow at a 7.3% CAGR between 2025-2030.

Global Retail Digital Signage Market Trends and Insights

Drivers Impact Analysis

Driver	(~) % Impact on CAGR Forecast	Geographic Relevance	Impact Timeline
Growing adoption of IoT shelf-edge displays	+1.2%	Europe, spillover to North America	Medium term (2-4 years)
AI shopper analytics in department stores	+1.5%	North America, Western Europe	Medium term (2-4 years)
5G private networks for UHD streaming	+0.8%	Asia Pacific	Short term (≤ 2 years)
LED video-wall cost decline	+0.6%	Middle East, Europe, North America	Short term (≤ 2 years)

Source: Mordor Intelligence

Growing adoption of IoT-enabled shelf-edge displays in European grocery chains

IoT shelf-edge displays now represent the single largest line item in many European grocers’ digital budgets. Networked tags sync with ERP systems to correct pricing errors in seconds, an efficiency gain that cuts manual ticketing labor by 85% and supports new transparency rules on nutritional data.^{[1]Telit, “IoT for Digital Signage in Retail,” telit.com}Linking the displays to loyalty apps drives personalized promotions at the exact moment of choice; pilots show conversion lifts of 23% when offers flash beside the item. Return on investment accelerates as stores phase out paper, trim printing contracts, and repurpose staff for customer-facing tasks. Success in France and Germany is prompting U.S. big-box chains to test the same architecture in 2025, further scaling the retail digital signage market.

AI-driven shopper analytics fueling interactive signage roll-outs

Seventy-one percent of major U.S. retailers now pair cameras with edge AI to tailor content by age group, attention span, or engagement intensity.^{[2]Hughes Network Systems, “Digital Signage 2025 Trends,” hughes.com} Personalization boosts dwell time by 40% and feeds data to merchandising teams that re-order in near real time. Compliance with GDPR and CPRA steers vendors toward anonymous vision processing that discards raw images after extracting metadata, a practice that keeps regulators satisfied while preserving insight depth. Department stores report daily sales lifts of 30% after deploying the technology chain-wide. As costs drop, mid-tier apparel chains are next in line, pushing the retail digital signage market toward experience-centric differentiation rather than price-led competition.

Rapid deployment of 5G private networks enabling real-time UHD content

Malls in China, Japan, and South Korea are installing private 5G slices that guarantee 20 Gbps downlink and sub-10 ms latency.^{[3]T-Mobile US, “Digital Signage with 5G,” t-mobile.com} Retailers stream 8K video, trigger holographic overlays, and update pricing bundles every few minutes without taxing public bandwidth. Early adopters register 400% more screen views versus static posters and lift featured-product conversion by 27%. Dedicated spectrum also lets IT teams cordon off mission-critical POS traffic, tightening security. With operators offering managed-service pricing, even mid-sized centers can future-proof their networks, propelling Asia Pacific to the steepest CAGR in the retail digital signage market.

LED video-wall cost decline triggering luxury-retail window installations

Falling LED costs - now under USD 800 per m² - have unlocked digital façades for labels that once favored hand-dressed vitrines. Stores swap seasonal print campaigns for programmable canvases refreshed three times daily, a cadence that keeps passers-by curious and lifts footfall by 17%. High-brightness modules withstand direct sun, enabling prime street locations in Dubai and New York to run vivid motion graphics year-round. The shift reallocates budget from recurring print to a one-time capital outlay, shortening payback periods and enlarging the addressable slice of the retail digital signage market.

Restraints Impact Analysis

Restraint	(~) % Impact on CAGR Forecast	Geographic Relevance	Impact Timeline
High retrofit CAPEX for legacy convenience-store chains in Latin America	-0.7%	Latin America, parts of Southeast Asia	Medium term (2-4 years)
Content-refresh cost fatigue among mid-sized European retailers	-0.5%	Europe, North America	Short term (≤ 2 years)
GDPR / CPRA compliance limiting depth of in-store audience analytics	-0.3%	Europe, North America, global chains with presence in these regions	Medium term (2-4 years)
Semiconductor media-player supply shocks raising lead-times post-Taiwan quake	-0.2%	Global, with heightened impact in Asia Pacific	Short term (≤ 2 years)

Source: Mordor Intelligence

High retrofit CAPEX for legacy convenience-store chains

Full-screen roll-outs can run USD 15,000–25,000 per outlet, a hurdle for fragmented C-store owners with thin margins. Financing is scarce, and economic volatility magnifies risk. Subscription models that shift spending from CAPEX to OPEX offer relief, yet operators worry about lock-in if local currencies fluctuate. The result is a digital divide: large chains wield dynamic pricing while independents stay static, slowing penetration in Latin America even as larger formats flourish.

Content-refresh cost fatigue among mid-sized European retailers

Once hardware is live, the bigger line item becomes creative. Agencies charge EUR 1,500–3,000 per campaign to localize spots for multi-country networks, straining budgets that underestimated ongoing needs. Some retailers stretch refresh cycles from weekly to monthly, dulling the very advantage of digital. AI template-generators promise 60% savings by remixing core assets into new iterations, but adoption hinges on proof that brand style guides stay intact. Until that tipping point, refresh fatigue remains a drag on the retail digital signage market.

Segment Analysis

By Solution: Software gains momentum as hardware matures

The hardware stack retained a 55% share of the retail digital signage market in 2024, buoyed by lower LCD prices and OLED’s move into premium flagships. Media players increasingly ship as system-on-chip modules, trimming power draw and cabinet clutter. Samsung’s 2024 e-paper launch drew fresh interest in energy-stingy tags for shelf edges.^{[4]Samsung Electronics, “2024 Interim Business Report,” samsung.com}

Cloud software, however, is advancing at a 6.8% CAGR to 2030 and is on track to overtake boxes in lifetime value. Retailers cherish dashboards that orchestrate content to thousands of endpoints in minutes and overlay anonymous analytics for proof of performance. Headless CMS designs decouple creative from device, funneling the retail digital signage market size toward recurring SaaS revenue rather than one-off installs. Expect mergers that fuse CMS, ad trading, and AI personalization into single platforms.

By Retail Format: QSRs accelerate digital menu-board adoption

Hypermarkets and supermarkets maintained the largest slice at 34%, using networked screens for wayfinding, impulse-buy promos, and dynamic markdowns tied to inventory buffers. Linking signage to ERP forces draws down overstock and spotlights substitutes when favorites sell out, a capability that lifts basket size.

QSRs lead growth at a 7.2% CAGR. Chains such as Wendy’s earmarked USD 35 million for AI-enhanced menu boards that upsell combos and tweak pricing by daypart, swelling average checks by 38%. Mall landlords, meanwhile, turn corridors into pDOOH ad networks on revenue-share terms, smoothing deployment risk and nudging more landlords into the retail digital signage market.

By Application: Interactive kiosks redefine customer engagement

In-store advertising still drove 46% of spending in 2024, but sophistication is rising: screens now call up weather-based content or redirect shoppers when SKUs go out of stock. Anonymous attention metrics feed A/B testing loops that optimize dwell time and choice architecture.

Interactive kiosks post the steepest gain at an 8.1% CAGR. Gen Z and millennial buyers - 57% prefer self-service - use kiosks for customizing sneakers, paying via digital wallets, and scheduling pickups. Retailers cut queue times and reassign labor to consultation roles, a twin benefit that expands the retail digital signage market.

By Screen Location: Window displays convert passers-by to customers

Indoor screens held 71% of deployments in 2024 and now sync with lighting and audio to craft multi-sensory vignettes. Placement near high-margin aisles lengthens dwell by up to 40%, directly boosting category sales.

Window and semi-outdoor units grow at a 9.4% CAGR, powered by 4,000-nit panels that remain legible at noon. Correctly executed façades raise store-entry rates by 24%; drive-thru displays extend the thesis outdoors, thriving on weather-proof enclosures and high refresh frequencies. The value proposition is strong enough that even mid-market apparel chains are joining the retail digital signage market wave.

By Screen Size: Mid-range displays offer optimal visibility-to-cost ratio

Screens between 32" and 55" dominate, balancing sightline effectiveness with acquisition cost. Commercial-grade panels last longer and justify 30–40% premiums via lower failure rates.

Sub-32" units proliferate at shelf edges for SKU-level messaging, while ≥55" canvases capture attention in atria. Large-format prices dropped 15% year-on-year in 2024, opening the door for experiential storytelling in mid-tier department stores. Ultra-wide 21:9 models create panoramic runways that anchor luxury flagship aesthetics, pushing creative teams to rethink aspect ratios and keep the retail digital signage market innovating.

Geography Analysis

North America commanded 38% of the retail digital signage market in 2024. Retailers view screens as omnichannel glue that ties mobile coupons, curbside pickup, and loyalty wallets into one journey. Programmatic DOOH lets malls auction impressions to ad buyers in real time, generating incremental revenue that offsets hardware costs. Privacy laws such as CPRA restrict face-level analytics, steering operators toward aggregated metadata or on-device anonymization. Despite the guardrails, AI adoption remains brisk, and cloud CMS penetration exceeds 75% among Fortune-500 chains, reinforcing the region’s lead.

Asia Pacific is the fastest climber at a 7.3% CAGR to 2030, propelled by dense 5G coverage and state mandates such as South Korea’s paper-label sunset. Chinese retailers fuse QR-based mobile payment with signage so shoppers can scan and buy without leaving the aisle, compressing funnel stages into seconds. Semiconductor shortages after Taiwan’s quake have eased, yet the episode convinced buyers to dual-source media players and panels, embedding resilience into future roll-outs. As domestic OEMs shorten lead times, local retailers gain a cost advantage that fuels further penetration and enlarges the retail digital signage market size.

Europe sits between the two poles, distinguished by stringent GDPR rules that force privacy-safe analytics architectures. IoT shelf-edge displays are ubiquitous in French hypermarkets, where they help satisfy nutritional labeling requirements and automate markdowns near best-by dates. High-resolution LED walls in Milan and Paris luxury districts translate couture storylines into moving art, resetting consumer expectations for storefront theatricality. The Middle East, though smaller, mirrors European luxury trends: Dubai and Riyadh malls increasingly specify digital façades in new-build standards, underscoring marquee status and injecting fresh volume into the regional retail digital signage market.

Competitive Landscape

The field is moderately fragmented. Samsung, LG, and Panasonic bundle panels, media players, and CMS frameworks, a vertical stack that secures roughly 30% of global display revenue for Samsung alone. BrightSign, Broadsign, and Scala lead pure-play software, capturing spend as value migrates from hardware margins to analytics subscriptions. Strategic tie-ups multiply: LG’s alliance with BrightSign ships screens pre-flashed with CMS, trimming deployment labor and accelerating time-to-content.

Differentiation now hinges on AI content automation that slashes creative spend and on ad-exchange connectors that monetize unused lobby screens during off-hours. Vendors positioning for growth layer augmented reality and gesture recognition atop traditional signage, targeting premium fashion and automotive showrooms. Components such as high-brightness LEDs and ruggedized media players are increasingly commoditized, so brand trust, service networks, and compliance readiness become deciding factors.

Emerging challengers pursue niche depth rather than breadth—focusing, for example, on QSR drive-thru logistics or grocery shelf analytics—while incumbents counter by acquiring specialized startups. With the top five firms holding around 45% of global revenue, buyer leverage remains healthy, encouraging multivendor strategies that keep pricing competitive and technology fresh within the expanding retail digital signage market.

Retail Digital Signage Industry Leaders

Samsung Electronics Co. Ltd
LG Display Co. Ltd
Panasonic Corporation
Planar Systems Inc.
Sharp Corporation
*Disclaimer: Major Players sorted in no particular order

Samsung Electronics Co. Ltd, LG Display Co. Ltd, Panasonic Corporation, Planar Systems Inc., Sharp Corporation — Image © Mordor Intelligence. Reuse requires attribution under CC BY 4.0.

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Recent Industry Developments

May 2025: ScreenCom BV merged with Blue and Red BV, forming one of Europe’s largest end-to-end providers.
March 2025: Poppulo added 600,000 licenses via acquisition, boosting reach into multi-location retail.
March 2025: Samsung launched AI-enhanced interactive displays engineered for high-traffic stores.
February 2025: LG debuted kinetic LED walls that transform portraits of passers-by into pop-art motifs.

Table of Contents for Retail Digital Signage Industry Report

1. INTRODUCTION

1.1 Study Assumptions and Market Definition
1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET LANDSCAPE

4.1 Market Overview
4.2 Market Drivers
- 4.2.1 Growing adoption of IoT-enabled shelf-edge displays in European grocery chains
- 4.2.2 AI-driven shopper analytics fueling interactive signage roll-outs across North American department stores
- 4.2.3 Rapid deployment of 5G private networks in Asian malls enabling real-time UHD content streaming
- 4.2.4 LED video-wall cost decline (< USD 800/m²) triggering luxury-retail window installations in the Middle East
- 4.2.5 Legislated phase-out of paper price labels in South Korean supermarkets boosting electronic shelf displays
- 4.2.6 Revenue-share ad-network models in United States malls incentivising landlords to install programmatic signage
4.3 Market Restraints
- 4.3.1 High retrofit CAPEX for legacy convenience-store chains in South America
- 4.3.2 Content-refresh cost fatigue among mid-sized European retailers
- 4.3.3 GDPR/CPRA compliance limiting depth of in-store audience analytics
- 4.3.4 Semiconductor media-player supply shocks raising lead-times post-Taiwan quake
4.4 Industry Ecosystem Analysis
4.5 Regulatory Outlook
4.6 Technological Outlook
4.7 Key Use-Cases of Digital Signage in Retail
4.8 Porter's Five Forces Analysis
- 4.8.1 Bargaining Power of Suppliers
- 4.8.2 Bargaining Power of Buyers
- 4.8.3 Threat of New Entrants
- 4.8.4 Threat of Substitutes
- 4.8.5 Intensity of Competitive Rivalry

5. MARKET SIZE AND GROWTH FORECASTS (VALUES)

5.1 By Solution
- 5.1.1 Hardware
- 5.1.1.1 Display Technology (LCD,LED, OLED, Projection, E-Paper)
- 5.1.1.2 Media Players (Standalone, Networked, System-on-Chip)
- 5.1.1.3 Projectors and Video Walls
- 5.1.1.4 Other Hardware (Mounts, Enclosures)
- 5.1.2 Software
- 5.1.2.1 Deployment Model (On-premise, Cloud)
- 5.1.2.2 Function (Content- and Device-Management, Audience Analytics, Scheduling and Distribution)
- 5.1.3 Services
- 5.1.3.1 Installation and Integration
- 5.1.3.2 Managed Services
- 5.1.3.3 Maintenance and Support
- 5.1.3.4 Content Creation and Creative Services
5.2 By Retail Format
- 5.2.1 Hypermarkets and Supermarkets
- 5.2.2 Department Stores
- 5.2.3 Convenience and Forecourt Stores
- 5.2.4 Specialty Stores
- 5.2.5 Shopping Malls and Duty-Free
- 5.2.6 QSR and Restaurants
5.3 By Application
- 5.3.1 In-Store Advertising and Promotion
- 5.3.2 Interactive/Self-Service Kiosks
- 5.3.3 Digital Menu Boards
- 5.3.4 Product Information and Shelf-Edge Labels
- 5.3.5 Wayfinding and Navigation Displays
- 5.3.6 Queue-Management/Checkout Screens
5.4 By Screen Location
- 5.4.1 Indoor
- 5.4.2 Window/Semi-Outdoor
- 5.4.3 Outdoor (High-Brightness)
5.5 By Screen Size
- 5.5.1 Below 32 inch
- 5.5.2 32 inch - 55 inch
- 5.5.3 Above 55 inch
5.6 By Geography
- 5.6.1 North America
- 5.6.1.1 United States
- 5.6.1.2 Canada
- 5.6.1.3 Mexico
- 5.6.2 Europe
- 5.6.2.1 Germany
- 5.6.2.2 United Kingdom
- 5.6.2.3 France
- 5.6.2.4 Italy
- 5.6.2.5 Spain
- 5.6.2.6 Russia
- 5.6.2.7 Nordics
- 5.6.2.8 Benelux
- 5.6.2.9 Rest of Europe
- 5.6.3 Asia-Pacific
- 5.6.3.1 China
- 5.6.3.2 Japan
- 5.6.3.3 South Korea
- 5.6.3.4 India
- 5.6.3.5 Australia and New Zealand
- 5.6.3.6 ASEAN
- 5.6.3.7 Rest of Asia-Pacific
- 5.6.4 South America
- 5.6.4.1 Brazil
- 5.6.4.2 Argentina
- 5.6.4.3 Rest of South America
- 5.6.5 Middle East and Africa
- 5.6.5.1 Saudi Arabia
- 5.6.5.2 United Arab Emirates
- 5.6.5.3 Turkey
- 5.6.5.4 South Africa
- 5.6.5.5 Nigeria
- 5.6.5.6 Kenya
- 5.6.5.7 Egypt
- 5.6.5.8 Rest of Middle East and Africa

6. COMPETITIVE LANDSCAPE

6.1 Market Concentration
6.2 Strategic Moves and Developments
6.3 Market Share Analysis
6.4 Company Profiles {(includes Global level Overview, Market level overview, Core Segments, Financials, etc.)}
- 6.4.1 Samsung Electronics Co. Ltd.
- 6.4.2 LG Electronics Inc.
- 6.4.3 Panasonic Holdings Corp.
- 6.4.4 Sony Group Corp.
- 6.4.5 NEC Corp.
- 6.4.6 Sharp Corp.
- 6.4.7 Planar Systems Inc. (Leyard)
- 6.4.8 Stratacache Inc./Scala
- 6.4.9 BrightSign LLC
- 6.4.10 Broadsign International Inc.
- 6.4.11 Daktronics Inc.
- 6.4.12 Mvix Digital Signage LLC
- 6.4.13 Cisco Systems Inc.
- 6.4.14 Intuiface (IntuiLab)
- 6.4.15 Nanolumens Inc.
- 6.4.16 Elo Touch Solutions Inc.
- 6.4.17 Hughes Network Systems LLC
- 6.4.18 AOPEN Inc.
- 6.4.19 Novisign Digital Signage Inc.
- 6.4.20 Hanshow Technology Co. Ltd.
- 6.4.21 Clevertouch (Boxlight)
- 6.4.22 Peerless-AV
- 6.4.23 Advantech Co. Ltd.

7. MARKET OPPORTUNITIES AND FUTURE OUTLOOK

7.1 White-Space and Unmet-Need Assessment

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Global Retail Digital Signage Market Report Scope

A digital signage system delivers and displays content, such as digital images, video, streaming media, and information. The displayed content is filed, and the schedule information is edited in the content management system. The data is stored in the CMS and distributed to the media players.

The retail Digital Signage Market is segmented by Solution (Hardware(Display Technology, Media Players, Projectors), Software, Services), and Geography.

By Solution	Hardware	Display Technology (LCD,LED, OLED, Projection, E-Paper)
		Media Players (Standalone, Networked, System-on-Chip)
		Projectors and Video Walls
		Other Hardware (Mounts, Enclosures)

	Software	Deployment Model (On-premise, Cloud)
		Function (Content- and Device-Management, Audience Analytics, Scheduling and Distribution)

	Services	Installation and Integration
		Managed Services
		Maintenance and Support
		Content Creation and Creative Services
By Retail Format	Hypermarkets and Supermarkets
	Department Stores
	Convenience and Forecourt Stores
	Specialty Stores
	Shopping Malls and Duty-Free
	QSR and Restaurants
By Application	In-Store Advertising and Promotion
	Interactive/Self-Service Kiosks
	Digital Menu Boards
	Product Information and Shelf-Edge Labels
	Wayfinding and Navigation Displays
	Queue-Management/Checkout Screens
By Screen Location	Indoor
	Window/Semi-Outdoor
	Outdoor (High-Brightness)
By Screen Size	Below 32 inch
	32 inch - 55 inch
	Above 55 inch

By Geography	North America	United States
		Canada
		Mexico

	Europe	Germany
		United Kingdom
		France
		Italy
		Spain
		Russia
		Nordics
		Benelux
		Rest of Europe

	Asia-Pacific	China
		Japan
		South Korea
		India
		Australia and New Zealand
		ASEAN
		Rest of Asia-Pacific

	South America	Brazil
		Argentina
		Rest of South America

	Middle East and Africa	Saudi Arabia
		United Arab Emirates
		Turkey
		South Africa
		Nigeria
		Kenya
		Egypt
		Rest of Middle East and Africa

By Solution

Hardware	Display Technology (LCD,LED, OLED, Projection, E-Paper)
	Media Players (Standalone, Networked, System-on-Chip)
	Projectors and Video Walls
	Other Hardware (Mounts, Enclosures)
Software	Deployment Model (On-premise, Cloud)
	Function (Content- and Device-Management, Audience Analytics, Scheduling and Distribution)
Services	Installation and Integration
	Managed Services
	Maintenance and Support
	Content Creation and Creative Services

By Retail Format

Hypermarkets and Supermarkets

Department Stores

Convenience and Forecourt Stores

Specialty Stores

Shopping Malls and Duty-Free

QSR and Restaurants

By Application

In-Store Advertising and Promotion

Interactive/Self-Service Kiosks

Digital Menu Boards

Product Information and Shelf-Edge Labels

Wayfinding and Navigation Displays

Queue-Management/Checkout Screens

By Screen Location

Indoor

Window/Semi-Outdoor

Outdoor (High-Brightness)

By Screen Size

Below 32 inch

32 inch - 55 inch

Above 55 inch

By Geography

North America	United States
	Canada
	Mexico
Europe	Germany
	United Kingdom
	France
	Italy
	Spain
	Russia
	Nordics
	Benelux
	Rest of Europe
Asia-Pacific	China
	Japan
	South Korea
	India
	Australia and New Zealand
	ASEAN
	Rest of Asia-Pacific
South America	Brazil
	Argentina
	Rest of South America
Middle East and Africa	Saudi Arabia
	United Arab Emirates
	Turkey
	South Africa
	Nigeria
	Kenya
	Egypt
	Rest of Middle East and Africa