Retail Digital Signage Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The report covers Global Retail Digital Signage Solution Companies and it is segmented by Solution (Hardware(Display Technology, Media Players, Projectors), Software, Services), and Geography.

Retail Digital Signage Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Retail Digital Signage Market Size

Retail Digital Signage Market Statistics
Study Period 2019 - 2030
Base Year For Estimation 2024
Forecast Data Period 2025 - 2030
CAGR 7.56 %
Fastest Growing Market Asia-Pacific
Largest Market North America
Market Concentration Low

Major Players

Retail Digital Signage Market Major Players

*Disclaimer: Major Players sorted in no particular order

Compare market size and growth of Retail Digital Signage Market with other markets in Technology, Media and Telecom Industry

Automation

Digital Commerce

Electronics

Information Technology

Media and Entertainment

Security & Surveillance

Retail Digital Signage Market Analysis

The Retail Digital Signage Market is expected to register a CAGR of 7.56% during the forecast period.

  • Digital signage is a display technology showing images, texts, and videos. It uses LED, LCD, projection, and e-paper to display the digital advertisement content. Digital content is more likely to be noticed and remembered by consumers than static print-based signs. There are several reasons at work here, but the primary one is that people are drawn to movement, color, and freshness.
  • For instance, digital billboards are prevalent in many metropolitan areas, marketing everything from real estate and grocery stores to pediatricians, car dealerships, and burger eateries. These massive billboards have been demonstrated to significantly enhance retention rates, sometimes by more than 50%, meaning that people who see a digital billboard rather than a standard print billboard are more likely to recall its information. Many clients are willing to pay for that kind of influence.
  • The retail sector is significantly adopting digital signage, with major and upcoming businesses opting for advanced digital signages featuring AI and machine learning to gain the most out of consumer analytics. According to Zenith Media, the outdoor advertising expenditure in Western Europe is expected to cross USD 6.4 billion by 2022.
  • The market is witnessing various product innovations and developments to keep up with the latest technologies. For instance, in June 2022, Scala announced the launch of its flagship digital signage platform, Scala Enterprise Version 12.70, to allow faster new feature developments.
  • However, drawbacks, such as high initial investments, high maintenance costs, and high power consumption, restrain the market growth. Nonetheless, with the advancement in technologies of digital signage systems, the market is expected to overcome these issues.
  • Since the spring of 2020, digital signage businesses have had to make some difficult decisions and learn to adapt to remain competitive. In particular, the digital-out-of-home (DOOH) business was forced to pivot and think of new ways to reach consumers when many consumers were staying at home. The digital signage business recovered well in 2021. Industry leaders discovered that as more people stepped out in public after months of isolation, they were more likely to detect DOOH, especially if the promotions were original and attention-grabbing.

Retail Digital Signage Industry Overview

The Retail Digital Signage Market is highly competitive, with some local and international players active in the market. With the market expected to broaden and yield more opportunities, more players may enter the market. Key players in the market include Samsung Electronics Co Ltd., LG Display Co. Ltd, and Panasonic Corporation, among others.

  • August 2021 - Panasonic Corporation announced the launch of the Complete Digital Signage Solution ecosystem of products. This includes customized products, software, and services. These solutions offer the customers flexibility in controlling the content remotely and make it easy to maintain the products.

Retail Digital Signage Market Leaders

  1. Samsung Electronics Co. Ltd

  2. LG Display Co. Ltd

  3. Panasonic Corporation

  4. Planar Systems Inc.

  5. Sharp Corporation

  6. *Disclaimer: Major Players sorted in no particular order
Samsung Electronics Co. Ltd, LG Display Co. Ltd, Panasonic Corporation, Planar Systems Inc., Sharp Corporation
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Retail Digital Signage Market News

  • July 2021 - Sony Corporation has joined a collaborative alliance program that enables the company to offer more capabilities by providing integrated solutions through alignment with other companies in the Audio Video industry. With the alliance, the company is focused on integrating and optimizing hardware and software products for the corporate, education, government, healthcare, faith, retail, entertainment, and transportation markets.

Retail Digital Signage Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Value Chain Analysis
  • 4.3 Key use-cases of Digital signage in retail
  • 4.4 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.4.1 Bargaining Power of Suppliers
    • 4.4.2 Bargaining Power of Consumers
    • 4.4.3 Threat of New Entrants
    • 4.4.4 Threat of Substitute Products
    • 4.4.5 Intensity of Competitive Rivalry
  • 4.5 Impact of COVID-19 on the Market

5. MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Steady increase in Advertising to Supplement Market Growth
  • 5.2 Market Restraints
    • 5.2.1 Cost related constraints

6. MARKET SEGMENTATION

  • 6.1 By Solution
    • 6.1.1 Hardware
    • 6.1.1.1 Display Technology
    • 6.1.1.2 Media Players
    • 6.1.1.3 Projectors
    • 6.1.1.4 Other Hardwares
    • 6.1.2 Software
    • 6.1.3 Services
  • 6.2 By Geography
    • 6.2.1 North America
    • 6.2.2 Europe
    • 6.2.3 Asia-Pacific
    • 6.2.4 Latin America
    • 6.2.5 Middle-East and Africa

7. Competitive Landscape

  • 7.1 Company Profiles
    • 7.1.1 Samsung Electronics Co.
    • 7.1.2 LG Display Co. Ltd
    • 7.1.3 Panasonic Corporation
    • 7.1.4 Planar Systems Inc.
    • 7.1.5 Scala Digital Signage
    • 7.1.6 Spectra Displays Ltd
    • 7.1.7 Sony Electronics Inc.
    • 7.1.8 Luminati
    • 7.1.9 SIS Digital Media Limited
    • 7.1.10 Hanshow Technology
    • 7.1.11 NoviSign Digital Signage Inc.
    • 7.1.12
  • *List Not Exhaustive

8. INVESTMENT ANALYSIS

9. FUTURE OF THE MARKET

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Retail Digital Signage Industry Segmentation

A digital signage system delivers and displays content, such as digital images, video, streaming media, and information. The displayed content is filed, and the schedule information is edited in the content management system. The data is stored in the CMS and distributed to the media players.

The retail Digital Signage Market is segmented by Solution (Hardware(Display Technology, Media Players, Projectors), Software, Services), and Geography.

By Solution Hardware Display Technology
Media Players
Projectors
Other Hardwares
Software
Services
By Geography North America
Europe
Asia-Pacific
Latin America
Middle-East and Africa
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Retail Digital Signage Market Research FAQs

What is the current Retail Digital Signage Market size?

The Retail Digital Signage Market is projected to register a CAGR of 7.56% during the forecast period (2025-2030)

Who are the key players in Retail Digital Signage Market?

Samsung Electronics Co. Ltd, LG Display Co. Ltd, Panasonic Corporation, Planar Systems Inc. and Sharp Corporation are the major companies operating in the Retail Digital Signage Market.

Which is the fastest growing region in Retail Digital Signage Market?

Asia-Pacific is estimated to grow at the highest CAGR over the forecast period (2025-2030).

Which region has the biggest share in Retail Digital Signage Market?

In 2025, the North America accounts for the largest market share in Retail Digital Signage Market.

What years does this Retail Digital Signage Market cover?

The report covers the Retail Digital Signage Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Retail Digital Signage Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Digital Signage in Retail Industry Report

Statistics for the 2025 Retail Digital Signage market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Retail Digital Signage analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.