Market Trends of Qatar Luxury Good Industry
This section covers the major market trends shaping the Qatar Luxury Good Market according to our research experts:
Qatar is the Regional Luxury Fashion Hub
- The main factors that aid Qatar in becoming a regional luxury fashion hub are the higher incomes of Qataris and the increasing investment in the luxury fashion sector. The higher incomes tend to support consumer spending in the luxury fashion segment and encourage customers to spend considerable amounts on luxury fashion with every fashion cycle. Consumers are inclined to spend more on high-end electronic goods and fashion accessories over experiential luxuries such as holidays and spa treatments.
- There is substantial demand for modes of fashion in Qatar, and it is expected to continue to grow in the coming future. Within the Qatari retail market, the capital city of Doha has been THE PEARL of QATAR as the man-made island which is dedicated to luxury shopping and entertainment.
- Luxury goods such as apparel are mainly considered a status symbol for individuals and drive discretionary spending among consumers with high purchasing power. The increasing popularity of luxury apparel among millennials is driving market growth as they are more likely to be caused by the latest fashion trends than other consumer groups. Improvement in digital marketing and a rise in the use of digital media in developing economies for product marketing has been playing a pivotal role in driving the luxury goods market's growth over the last few years.
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Mono Branding is the Leading Luxury Goods Channel in Qatar
- The sale of personal luxury goods in the Middle East, primarily represented by the GCC countries, is also expected to witness steady growth of 4.0% between 2016 and 2021. Qatar is increasingly becoming a regional hub for luxury brands with Qatari brands such as global fashion brand QELA and high-end luxury health and beauty boutique store Pharmakeia.
- The broader presence of an affluent consumer base has attracted several luxury retailers to the city. With Qatar's organized retail space going through a rapid expansion and a strong pipeline of mall openings, several international and regional retailers continue to establish and expand their presence in the country. Single-branded stores are highly influencing the quality-oriented customers in the country with a wide range of single-branded quality products, making it one of the major retail channels in the market.
- Also, around eight malls opened in 2021, which offer customers a wide range of shopping, dining, and entertainment experiences. Some of the key projects include Place Vendome, which opened in 2021. It features a canal running to the sea with an open plaza experience overlooking the waters. The mixed-use development project is with the high-end shopping street in Paris, Rue de la Paix. Across four floors, up to 600 retail outlets, including luxury designer stores. It also hosts a wide range of dining options, a hypermarket, a lively dancing fountain, family entertainment, and a cinema complex.
- Some of the key projects include the 60,000 sqm Marina Mall, scheduled to open in Lusail City at the end of 2019, and the mixed-use development project Place Vendome, also in Lusail City, which will have 230,000sqm of GLA shared by around 500 shops. Other retail developments in the pipeline include the Northgate Mall, Doha Mall, Doha Oasis, Katara Plaza, and Al Waab Mall.
