Printed Signage Market - Growth, Trends, COVID-19 Impact, and Forecast (2021 - 2026)

The Printed Signage Market is segmented by Geography (North America - Product Type, Type, End User, and Country; Europe - Product Type, Type, End User, and Country; Asia-Pacific - Product Type, Type, End User, and Country; Latin America - Country; Middle-East and Africa - Country).

Market Snapshot

Printed Signage Market Overview
Study Period: 2018 - 2026
Base Year: 2020
Fastest Growing Market: Asia Pacific
Largest Market: North America
CAGR: 0.52 %
Printed Signage Market Major Players

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Market Overview

The printed signage market is expected to register a CAGR of 0.52% during the forecast period (2021-2026). With the retail industry focusing on expanding and investing considerably in advertising and marketing, the market for printed signage is expected to witness significant demand during the forecast period.

  • Printed signage is the most widely used form of signage solution that is majorly employed for marketing and advertisement to attract consumers and expand knowledge regarding the availability of products and features through billboards and backlit displays.
  • According to GroupM, advertising spending worldwide will fall to USD 517 billion in 2020, representing a decline of roughly 11.8% compared to the previous year. North America is anticipated to remain the largest regional ad market, closely followed by Asia-Pacific. Western Europe ranks third, with ad spend amounting to less than half of that of North America.
  • The advertising industry in China has witnessed exponential development over the past few decades. Foreign brands and advertisements have become commonplace in the lives of the Chinese population today, and Chinese companies have been quick to adopt foreign advertising techniques and practices to create a huge impact in the domestic advertising market. According to GroupM, in 2019, outdoor advertising spending in China was estimated at CNY 53.54 billion.
  • New printing technologies and inkjet printing have enabled high-definition and attractive printed signage at lower costs. Inkjet printing has established itself in the visual communication and advertising industries due to its versatility. However, in recent years, various printed materials are being used increasingly by interior decorators, especially in the hospitality and retail sectors. As the market for inkjet printing is expanding, companies are striving to stay ahead of new trends and provide businesses with the most advanced materials.
  • Large format printing is used to create high-impact visuals, such as banners, posters, signs, announcements, charts, diagrams, and marketing displays. Printed signage is used by a wide range of companies and organizations for day-to-day operations, extensively for marketing and advertising purposes, commonly across the retail locations, showrooms, lobbies, tradeshows, event venues, school campuses, and points of purchase.
  • The inability to communicate face-to-face due to social distancing and self-quarantine has made it difficult for businesses to broadcast and exchange information effectively. Although this pandemic had an immense impact on the economy, printing companies are supplying the requirement by offering those in need of COVID-19-related signage with the help of web-to-print technology.

Scope of the Report

Printed signage is the most widely used form of signage solution that is majorly employed for marketing and advertisement to attract consumers and expand knowledge regarding the availability of products and features through billboards and backlit displays. Large format printing is used to create high-impact visuals, such as banners, posters, signs, announcements, charts, diagrams, and marketing displays. Printed signage is used by a wide range of companies and organizations for day-to-day operations, extensively for marketing and advertising purposes commonly across the retail locations, showrooms, lobbies, tradeshows, event venues, school campuses, and points of purchase.

Geogrpahy
North America
Product Type
Posters
PoP Displays
Backlit Displays
Billboards
Banners, Flags, and Backdrops
Vehicle/Fleet Graphics
Corporate Graphics, Exhibitions, and Trade Shows
Building Wraps/Other Graphics
Other Products
Type
Indoor
Outdoor
End User
BFSI
Retail
Transportation and Logistics
Healthcare
Sports and Entertainment
Other End Users
Country
United States
Canada
Europe
Product Type
Posters
PoP Displays
Backlit Displays
Billboards
Banners, Flags, and Backdrops
Vehicle/Fleet Graphics
Corporate Graphics, Exhibitions, and Trade Shows
Building Wraps/Other Graphics
Other Products
Type
Indoor
Outdoor
End User
BFSI
Retail
Transportation and Logistics
Healthcare
Sports and Entertainment
Other End Users
Country
United Kingdom
Germany
France
Italy
Spain
Rest of Europe
Asia-Pacific
Product Type
Posters
PoP Displays
Backlit Displays
Billboards
Banners, Flags, and Backdrops
Vehicle/Fleet Graphics
Corporate Graphics, Exhibitions, and Trade Shows
Building Wraps/Other Graphics
Other Products
Type
Indoor
Outdoor
End User
BFSI
Retail
Transportation and Logistics
Healthcare
Sports and Entertainment
Other End Users
Country
China
Japan
India
South Korea
Rest of Asia-Pacific
Latin America
Country
Brazil
Mexico
Rest of Latin America
Middle-East and Africa
Country
United Arab Emirates
Saudi Arabia
Rest of Middle-East and Africa

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Key Market Trends

BFSI Sector is Expected to Grow at a Significant Rate

  • In the BFSI sector, printed signage is usually used in various places, including ATM (banner signs and posters), interior, wall graphics, and a wall projection.
  • The banking industry in North America is growing at a significant rate, leading to the growth in the number of ATMs, owing to the increasing population and the need for cash dispensing machines.
  • Additionally, the country has a larger tourist population, which increases the need for cash transactions, propelling the need for ATMs in the region.
  • The sector is increasingly using signage solutions to enhance the in-branch customer experience. The strategically located displays can inform customers of new services, help in reducing wait time, and improve the overall perception of the bank.
  • However, digital signage has a high penetration rate, owing to its convenience, low-cost material, and high reach, which is likely to negatively affect the market growth in this industry over the forecast period. Indoor digital signage draws over 400% of more views than static displays and increases engagement, as per the Embed Signage ( an Information Technology and Services company).
  • Earlier, banking buildings had printed signage for various actions, such as direction, counter, and parking.
  • However, the companies are highly investing an enormous amount of money on digital signage, which is expected to affect the printed signage market on a negative note in North America.
Printed Signage Market Trends

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United States to Hold a Significant Market Share

  • Changes in the strategies and structure of the retail industry will have a direct effect on the market demand for printed signage. The growing competition for brick-and-mortar stores from online retailers resulted in the traditional retail model changing to compete in the new shopping landscape.
  • Additionally, consumers feel more confident and spend more on goods and services, boosting the demand for promotional signage as brand owners and retailers compete for boom in sales.
  • Innovations are becoming the key to market penetration. According to the NRF (National Retail Federation), the total retail sales in the United States amounted to USD 3.79 trillion dollars in 2019, up from around USD 3.66 trillion. Additionally, the retail sales in the country are expected to increase by 3.1% Y-o-Y during the forecast period.
  • The restaurant industry in the United States is also a prominent contributor to the printed signage market’s growth. According to national restaurant association, there are currently more than one million restaurants in the country with 14.7 million employees – one in every ten working Americans (which is expected to reach 16.3 million employees by 2027), and contributes approximately 4% to the US GDP.
  • However, competition from digital signage might challenge the market’s growth. Digital signage also gives flexibility to the retailers enhancing the customer engagement with the brand. Digital signage also captures more views than printed signage. The ability to change the content and schedule orarrange advertisements based on the client’s requirement are the factors leading to the slowdown of the market studied.
Printed Signage Market Share

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Competitive Landscape

The printed signage market is highly competitive, and it consists of several major players. In terms of market share, few of the players currently dominate the market. With the rising demand for printing and the technological advancement across the emerging economies, many companies are increasing their market presence, thereby expanding their business footprint across the new markets.

  • April 2019 - Avery Dennison officially opened its first intelligent label innovation space in the Asia-Pacific and Sub-Saharan Africa. The new Avery Dennison I.Lab, located in Pune, India, is an interactive facility that provides customers and partners with hands-on experiences, live demonstrations, and technical support to help converters and partners explore the opportunities surrounding intelligent label solutions and RFID adoption.
  • February 2019 - Mactac launched a new and innovative tamper-evident labelstock designed to increase brand protection against product tampering, warranty fraud, and asset theft. A non-PVC, destructible labelstock, and tamper-evident product, LTCNVP50, has a unique balance of high tensile strength with low internal strength, making it easy to convert on the press but extremely difficult to peel off or remove once applied.

Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Overview

    2. 4.2 Introduction to Market Drivers and Restraints

    3. 4.3 Market Drivers

      1. 4.3.1 Cost-effectiveness of Printed Signage

      2. 4.3.2 Inclination of the Retail Industry Toward the Application of Printed Signage

    4. 4.4 Market Restraints

      1. 4.4.1 High Competition from the Digital Signage Segment

    5. 4.5 Industry Value Chain Analysis

    6. 4.6 Industry Attractiveness - Porter's Five Force Analysis

      1. 4.6.1 Threat of New Entrants

      2. 4.6.2 Bargaining Power of Buyers/Consumers

      3. 4.6.3 Bargaining Power of Suppliers

      4. 4.6.4 Threat of Substitute Products

      5. 4.6.5 Intensity of Competitive Rivalry

    7. 4.7 Impact of the COVID-19 on the Market

  5. 5. MARKET SEGMENTATION

    1. 5.1 Geogrpahy

      1. 5.1.1 North America

        1. 5.1.1.1 Product Type

          1. 5.1.1.1.1 Posters

          2. 5.1.1.1.2 PoP Displays

          3. 5.1.1.1.3 Backlit Displays

          4. 5.1.1.1.4 Billboards

          5. 5.1.1.1.5 Banners, Flags, and Backdrops

          6. 5.1.1.1.6 Vehicle/Fleet Graphics

          7. 5.1.1.1.7 Corporate Graphics, Exhibitions, and Trade Shows

          8. 5.1.1.1.8 Building Wraps/Other Graphics

          9. 5.1.1.1.9 Other Products

        2. 5.1.1.2 Type

          1. 5.1.1.2.1 Indoor

          2. 5.1.1.2.2 Outdoor

        3. 5.1.1.3 End User

          1. 5.1.1.3.1 BFSI

          2. 5.1.1.3.2 Retail

          3. 5.1.1.3.3 Transportation and Logistics

          4. 5.1.1.3.4 Healthcare

          5. 5.1.1.3.5 Sports and Entertainment

          6. 5.1.1.3.6 Other End Users

        4. 5.1.1.4 Country

          1. 5.1.1.4.1 United States

          2. 5.1.1.4.2 Canada

      2. 5.1.2 Europe

        1. 5.1.2.1 Product Type

          1. 5.1.2.1.1 Posters

          2. 5.1.2.1.2 PoP Displays

          3. 5.1.2.1.3 Backlit Displays

          4. 5.1.2.1.4 Billboards

          5. 5.1.2.1.5 Banners, Flags, and Backdrops

          6. 5.1.2.1.6 Vehicle/Fleet Graphics

          7. 5.1.2.1.7 Corporate Graphics, Exhibitions, and Trade Shows

          8. 5.1.2.1.8 Building Wraps/Other Graphics

          9. 5.1.2.1.9 Other Products

        2. 5.1.2.2 Type

          1. 5.1.2.2.1 Indoor

          2. 5.1.2.2.2 Outdoor

        3. 5.1.2.3 End User

          1. 5.1.2.3.1 BFSI

          2. 5.1.2.3.2 Retail

          3. 5.1.2.3.3 Transportation and Logistics

          4. 5.1.2.3.4 Healthcare

          5. 5.1.2.3.5 Sports and Entertainment

          6. 5.1.2.3.6 Other End Users

        4. 5.1.2.4 Country

          1. 5.1.2.4.1 United Kingdom

          2. 5.1.2.4.2 Germany

          3. 5.1.2.4.3 France

          4. 5.1.2.4.4 Italy

          5. 5.1.2.4.5 Spain

          6. 5.1.2.4.6 Rest of Europe

      3. 5.1.3 Asia-Pacific

        1. 5.1.3.1 Product Type

          1. 5.1.3.1.1 Posters

          2. 5.1.3.1.2 PoP Displays

          3. 5.1.3.1.3 Backlit Displays

          4. 5.1.3.1.4 Billboards

          5. 5.1.3.1.5 Banners, Flags, and Backdrops

          6. 5.1.3.1.6 Vehicle/Fleet Graphics

          7. 5.1.3.1.7 Corporate Graphics, Exhibitions, and Trade Shows

          8. 5.1.3.1.8 Building Wraps/Other Graphics

          9. 5.1.3.1.9 Other Products

        2. 5.1.3.2 Type

          1. 5.1.3.2.1 Indoor

          2. 5.1.3.2.2 Outdoor

        3. 5.1.3.3 End User

          1. 5.1.3.3.1 BFSI

          2. 5.1.3.3.2 Retail

          3. 5.1.3.3.3 Transportation and Logistics

          4. 5.1.3.3.4 Healthcare

          5. 5.1.3.3.5 Sports and Entertainment

          6. 5.1.3.3.6 Other End Users

        4. 5.1.3.4 Country

          1. 5.1.3.4.1 China

          2. 5.1.3.4.2 Japan

          3. 5.1.3.4.3 India

          4. 5.1.3.4.4 South Korea

          5. 5.1.3.4.5 Rest of Asia-Pacific

      4. 5.1.4 Latin America

        1. 5.1.4.1 Country

          1. 5.1.4.1.1 Brazil

          2. 5.1.4.1.2 Mexico

          3. 5.1.4.1.3 Rest of Latin America

      5. 5.1.5 Middle-East and Africa

        1. 5.1.5.1 Country

          1. 5.1.5.1.1 United Arab Emirates

          2. 5.1.5.1.2 Saudi Arabia

          3. 5.1.5.1.3 Rest of Middle-East and Africa

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Company Profiles*

      1. 6.1.1 Avery Dennison Corporation

      2. 6.1.2 Sabre Digital Creative

      3. 6.1.3 IGEPA group GmbH & Co. KG

      4. 6.1.4 Orafol Europe GmbH

      5. 6.1.5 Identity Holdings Ltd

      6. 6.1.6 Lintec Europe BV

      7. 6.1.7 3A Composites Holding AG

      8. 6.1.8 Signs Express

      9. 6.1.9 EhKo Sign Industries Kft.

      10. 6.1.10 Mactac LLLC (Lintec)

      11. 6.1.11 Kelly Signs and Graphics

      12. 6.1.12 L&H Sign Company Inc.

  7. 7. FUTURE OF THE MARKET

**Subject to Availability

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Frequently Asked Questions

The Printed Signage Market market is studied from 2018 - 2026.

The Printed Signage Market is growing at a CAGR of 0.52% over the next 5 years.

Asia Pacific is growing at the highest CAGR over 2021- 2026.

North America holds highest share in 2020.

Avery Dennison Corporation, Kelly Signs Inc., Spandex Ltd., IGEPA group GmbH & Co. KG, Orafol Europe GmbH are the major companies operating in Printed Signage Market.

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