Precision Irrigation Market Size and Share
Precision Irrigation Market Analysis by Mordor Intelligence
The precision irrigation market size stood at USD 8.4 billion in 2025 and is forecast to reach USD 13 billion by 2030, advancing at a 9.2% CAGR during the outlook period. Climate-driven water scarcity, stricter groundwater allocations, and subsidy programs that defray up-front costs are accelerating equipment replacement cycles and tilting capital toward drip and variable-rate platforms. Mid-size farms continue to dominate the installed base, yet larger enterprises are scaling automation fastest as labor constraints and centralized water management push them toward sensor-driven scheduling. Hardware margins are compressing as commoditized Internet of Things (IoT) sensors enter the channel, redirecting supplier focus toward subscription software that bundles telemetry, analytics, and compliance reporting. Competitive intensity remains moderate, with major players still controlling a majority of global revenue, while sensor-agnostic software entrants are unbundling legacy stacks and capturing growers that refuse to scrap functional pivots.
Key Report Takeaways
- By irrigation type, drip irrigation led with a 54% share of the precision irrigation market in 2024 and is also projected to expand at a 10.6% CAGR through 2030.
- By component, controllers and timers held a 32% market share in the precision irrigation market in 2024, while software and services are poised to grow at a 11.8% CAGR through 2030.
- By crop type, field crops accounted for 38% of the precision irrigation market share in 2024, whereas orchards and vineyards are set to advance at an 11% CAGR through 2030.
- By geography, North America commanded a 32% market share in the precision irrigation market in 2024, while Africa is the fastest-growing region, with a 10.2% CAGR projected through 2030.
Global Precision Irrigation Market Trends and Insights
Drivers Impact Analysis
| Driver | (~) % Impact on CAGR Forecast | Geographic Relevance | Impact Timeline |
|---|---|---|---|
| Subsidy Expansions for Water-Efficient Farming | +1.8% | North America, Europe, India, and Australia | Medium term (2–4 years) |
| Rising Adoption of Drip Systems in Horticulture Clusters | +1.5% | Asia-Pacific, South America, and Mediterranean Europe | Medium term (2–4 years) |
| Integration of Soil-Moisture IoT (Internet of Things) Sensors | +1.3% | North America, Europe, Australia, and select Asia-Pacific | Short term (≤ 2 years) |
| Pivot-Retrofit Kits Lowering CAPEX for Mid-Size Farms | +0.9% | North America, South America, and Australia | Short term (≤ 2 years) |
| Corporate Net-Zero Pledges Driving Water-Use KPIs | +0.7% | Global, led by North America, and Europe | Long term (≥ 4 years) |
| Surge in Agri-Venture Capitalist Funding for Water-Stress Regions | +0.6% | Middle East, Africa, and South Asia | Medium term (2–4 years) |
| Source: Mordor Intelligence | |||
Subsidy Expansions for Water-Efficient Farming
Rebate programs are cutting payback periods on drip and pivot upgrades from seven to fewer than four years, lifting adoption among cash-constrained growers. Arizona and California disbursed a combined USD 75 million in 2024 to cotton, dairy, and specialty-crop producers, reducing net capital outlays by up to 50% [1]Source: State of California Department of Food and Agriculture, “State Water Efficiency and Enhancement Program,” Cdfa.ca.gov. Australia extended its On-Farm Emergency Water Infrastructure Rebate Scheme through 2025, covering half of sensor and controller costs to counter drought pressure in the Murray-Darling Basin. India’s Pradhan Mantri Kisan Urja Suraksha Evam Utthan Mahabhiyan Yojana (PM-KUSUM) initiative paired solar pumps with drip kits for 180,000 farmers, effectively solving energy and water challenges in one bundle. Carbon-credit linkages embedded in many of these programs let growers monetize water savings, further improving project economics for early adopters.
Rising Adoption of Drip Systems in Horticulture Clusters
High-value fruit and vegetable belts are switching from flood to drip at rates surpassing broader row-crop trends. California’s Central Valley reached 78% drip penetration in almond acreage during 2024, a surge tied to groundwater caps under the Sustainable Groundwater Management Act. Spain’s Almería greenhouses operate nearly exclusively on recirculating drip networks that exceed 90% water-use efficiency, a benchmark now influencing Morocco and Turkey. India’s Nashik grape belt posted 22% annual growth in drip installations, cutting system costs to USD 800 per hectare after subsidies. Chile’s export-oriented blueberry growers adopted subsurface drip to mitigate salt stress, lifting yields 18% while trimming water use by 35%.
Integration of Soil-Moisture IoT (Internet of Things) Sensors
Bundling sensors with drip equipment trims water application by as much as 30% versus timer-based schedules, easily offsetting the USD 150–300 per-hectare sensor premium where volumetric pricing exists. Reinke’s 2024 partnership with CropX embeds telemetry in pivot panels, letting growers vary rates every 10 meters and cut usage by 18% on average. Valmont logged 42,000 FieldNET Advisor subscriptions in 2024, up 28% year on year, at annual fees near USD 10 per hectare. Australia’s cotton farms, operating under water-trading markets, reached 34% sensor adoption, showing that pricing signals accelerate digital upgrades. The Environmental Protection Agency (EPA) WaterSense label now certifies smart controllers that deliver at least 20% water savings, opening new municipal rebate channels.
Pivot-Retrofit Kits Lowering CAPEX for Mid-Size Farms
Retrofit modules turn legacy pivots into variable-rate systems for USD 18,000–25,000 per tower, a level mid-size growers can finance within three to four years. Nebraska and Kansas recorded 1,200 such retrofits in 2024, with state cost-share programs funding 40% of expenses. Brazil’s Cerrado growers favor retrofits because short land-lease terms discourage full system replacement; adoption climbed to 8% of installed pivots in 2024. Variable-rate fertigation delivered through these retrofits boosted nutrient-use efficiency 15% in Kansas trials.
Restraints Impact Analysis
| Restraint | (~) % Impact on CAGR Forecast | Geographic Relevance | Impact Timeline |
|---|---|---|---|
| High Initial Cost Versus Flood Irrigation | −1.2% | Asia-Pacific, Africa, and South America | Medium term (2–4 years) |
| Fragmented Landholding in Emerging Economies | −0.9% | South Asia, Sub-Saharan Africa, and Southeast Asia | Long term (≥ 4 years) |
| Limited After-Sales Service Networks in Africa | −0.5% | Sub-Saharan Africa, and parts of the Middle East | Medium term (2–4 years) |
| Data-Privacy Concerns Around Connected Irrigation Controllers | −0.3% | North America, Europe, and Australia | Short term (≤ 2 years) |
| Source: Mordor Intelligence | |||
High Initial Cost Versus Flood Irrigation
Precision systems still cost more than 200% above flood infrastructure, which deters growers without access to low-interest credit. A 40-hectare subsurface drip install in India ranges from USD 2,500 to USD 3,200 per hectare after subsidy, while flood canals need only USD 800, so many vegetable producers delay upgrades until water caps force action. In Kenya, drip kits priced near USD 1,200 per hectare equal roughly 60% of rural household income, leaving adoption almost entirely dependent on donor grants [2]Source: World Bank, “Irrigation Projects in Sub-Saharan Africa,” Worldbank.org. Annual filtration and emitter maintenance add 15–20% to operating budgets, which weakens the water-savings argument when energy prices remain low.
Fragmented Landholding in Emerging Economies
Small plot sizes amplify per-hectare costs because fixed expenses for controllers and sensors do not scale down smoothly. India’s mean holding fell to 1.08 hectares in 2024 and 86% of farms now sit below the two-hectare mark where automation begins to pay off. Sub-Saharan Africa shows a similar pattern, with 80% of farms smaller than 2 hectares, which limits dealer interest and raises service call distances [3]Source: Food and Agriculture Organization, “Smallholder Farming in Sub-Saharan Africa,” Fao.org. Collective procurement has made little headway because only 12% of India’s Farmer Producer Organizations bought irrigation equipment together in 2024, mainly due to governance and credit hurdles.
Segment Analysis
By Irrigation Type: Mobile Drip Enhances Portability
Drip irrigation held a 54% market share in the precision irrigation segment in 2024 and is projected to grow at a 10.6% CAGR through 2030, making it both the largest and fastest-growing segment. Subsurface drip irrigation is gaining popularity in row crops such as cotton and corn, as buried lines reduce evaporation and deliver nutrients directly to the root zone, resulting in water use reductions of up to 60% compared to sprinklers. Surface drip remains the workhorse in orchards, vineyards, and high-value vegetable crops; California almond growers, facing extraction caps under the state's groundwater law, increased drip penetration to 78% in 2024. A hybrid called precision mobile drip mounts tape on moveable frames so one system can serve several fields, a cost-saving approach now spreading through Israel, Kenya, and India. Spain’s 31,000-hectare Almería greenhouse hub showcases the cutting edge of technology, operating almost entirely on recirculating drip irrigation that utilizes more than 90% of the applied water.
Sprinkler formats, including traditional, center-pivot, and lateral-move units, comprise the remainder of the precision irrigation market size, yet their growth pace lags behind that of drip as regulators favor low-evaporation options. Center pivots still dominate the Great Plains and Brazil’s Cerrado, but many owners are adding variable-rate retrofit kits that bring drip-like precision to existing hardware. Lateral-move systems, which run straight instead of pivoting, expanded 9% in 2024 because they cover rectangular edges and irregular parcels where pivots fall short. Traditional solid-set and hand-move sprinklers persist in areas with fragmented land tenure, while micro-sprinklers and bubblers fill nursery niches that need gentle delivery. Drip’s edge also comes from fertigation automation, which raised nutrient efficiency 15% in Kansas trials and works on sloped terrain where pivots face engineering limits.
Note: Segment shares of all individual segments available upon report purchase
By Component: Recurring Software Revenues Rise
Controllers and timers delivered 32% of 2024 component sales, yet their growth is slowing as Internet of Things (IoT) variants commoditize and prices fall. The software and services slice of the precision irrigation market size is projected to climb at an 11.8% CAGR, eclipsing hardware on recurrent subscription value. Flow meters and telemetry valves, now 24% of spend, benefit from rules in Australia and California that require real-time reporting. Soil-moisture sensor adoption is strongest in premium crops, capturing 21% of revenue after wireless models removed wiring costs.
Suppliers favor hybrid models that bundle low-margin sensors with higher-margin analytics. CropX charges USD 10 per hectare annually for scheduling algorithms that integrate satellite imagery and weather forecasts. The Enviornmental Protection Agency (EPA) WaterSense badge has crossed from turf into agriculture, pushing smart controllers into broad-acre row crops. Attach rates should keep rising as sustainability audits and International Organization for Standardization (ISO) 14046 drive traceable water-footprint reporting.
By Crop Type: Perennial Plantings Justify Higher Capex
Field crops held a 38% market share in the precision irrigation segment in 2024, anchored by mechanized cereal and oilseed acres across the Americas and Australia. Orchards and vineyards will outpace all other segments at an 11% CAGR to 2030, leveraging premium crop economics that support USD 3,000–5,000 per-hectare subsurface drip. Plantation crops such as sugarcane are adopting drip to raise yield and cut fertilizer losses 22% in Brazilian trials. Turf and ornamentals, influenced by municipal water caps, are using smart sprinklers certified under WaterSense guidelines.
California’s almond sector shows subsurface drip paying back in less than five years through 35% water savings and 8% yield gains. Spain’s olive groves employ deficit irrigation guided by sensors to protect oil quality while shaving 25% off water use. Wine regions in Australia and California use granular irrigation to fine-tune vine stress, a practice tied to higher price points in premium bottlings.
Note: Segment shares of all individual segments available upon report purchase
Geography Analysis
North America is projected to lead the precision irrigation market with a 32% revenue share in 2024, driven by a substantial center-pivot infrastructure and the United States Department of Agriculture (USDA) programs that subsidize up to 50% of retrofit costs. Additionally, stricter groundwater regulations in California and the Ogallala Aquifer region are increasing the demand for drip irrigation systems and variable-rate pivots. Africa is anticipated to be the fastest-growing market, with a CAGR of 10.2% through 2030, supported by World Bank and African Development Bank loans aimed at financing smallholder drip irrigation projects. Increased donor support and government subsidies in countries such as Kenya, Ethiopia, and Morocco are facilitating the transition of pilot projects into large-scale commercial farming operations.
Europe benefits from Common Agricultural Policy grants that cover half of precision upgrades, while national groundwater caps in Spain and Italy make drip the default choice for fruit and vegetable belts. Asia-Pacific demand is anchored by India’s PM-KUSUM solar-pump bundles and China’s mandatory precision standards on new farmland, creating the world’s largest pipeline of subsidized installations. The Middle East relies on state-backed financing under Saudi Vision 2030 and the United Arab Emirates food-security plan, which require precision systems for new agricultural projects. South America’s growth stems from Brazil’s Cerrado and Argentina’s Pampas, where pivots extend cropping into marginal zones subject to erratic rainfall.
North America is projected to add variable-rate technology to legacy pivots, shortening payback periods as energy costs rise and water allocations tighten. Europe will intensify sensor adoption to meet the European Union’s water-footprint reporting rules, driving software subscriptions that layer onto existing drip networks. Asia-Pacific should see sustained momentum as state subsidies expand to mid-size farms and local manufacturers cut system costs with domestic drip-tape production. Africa’s next challenge is building spare-parts depots and technician networks to keep newly installed systems running, a service gap that forward-looking vendors are racing to fill.
Competitive Landscape
The precision irrigation market remains moderately concentrated, with the top five suppliers accounting for a majority of global revenue in 2024 following a new wave of consolidation. Netafim Ltd (Orbia Advance Corporation), Valmont Industries, Inc., and Lindsay Corporation continue to dominate the market, supported by vertically integrated manufacturing, proprietary technology stacks, and extensive dealer networks that span all major irrigated regions. Rivulis Pte. Ltd. (Temasek Holdings Pte. Ltd.) has increased its market share significantly after acquiring Jain Irrigation’s international assets, highlighting the role of mergers and acquisitions as a fast track to scale in a market where growers typically replace hardware only once every decade. The Toro Company has also entered the top tier, leveraging its expertise in turf-focused smart controllers to expand into agriculture, with notable success in water-scarce regions such as California and Australia.
Technological innovation remains a critical area of competition. Valmont’s FieldNET Advisor reached 42,000 paying subscriptions in 2024, integrating evapotranspiration models with in-field sensors to achieve an average water savings of 18%. Lindsay Corporation expanded its FieldNET platform to include satellite-based crop health imagery, covering 1.2 million hectares and enabling growers to synchronize variable-rate irrigation prescriptions with real-time vegetation indices. Patent activity underscores the emphasis on technology: Netafim secured seven patents related to pressure-compensating emitters and fertigation automation, while Toro obtained five patents for weather-adaptive controller logic and wireless valve communication.
Growth opportunities are emerging in areas such as after-sales services in Africa, small-farm financing in South Asia, and sensor-agnostic analytics that separate software functionality from hardware dependency. Companies like CropX and Semios offer cloud-based dashboards priced at USD 8–15 per hectare, appealing to growers who prefer to retain existing functional equipment. In February 2024, Reinke demonstrated this modular approach by integrating CropX telemetry into its control panels, maintaining pivot sales while generating recurring revenue from data services. Vendors that adopt open data architectures and establish efficient repair networks are well-positioned to capture market share, especially as regulatory requirements and carbon-credit programs make real-time water usage tracking a standard feature rather than an optional upgrade.
Precision Irrigation Industry Leaders
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Netafim Ltd (Orbia Advance Corporation)
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Valmont Industries, Inc.
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Lindsay Corporation
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Rivulis Pte. Ltd. (Temasek Holdings Pte. Ltd.)
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The Toro Company
- *Disclaimer: Major Players sorted in no particular order
Recent Industry Developments
- November 2025: Valmont Industries signed an agreement with Uzbekistan’s Ministry of Agriculture to supply and install center-pivot and linear move systems across 25,000 hectares of new irrigated land. The project introduces advanced variable-rate pivots to Central Asia and should enlarge Valmont’s sales footprint in a region that is scaling orchard and cotton production
- February 2024: Netafim unveiled the world’s first hybrid dripline, which embeds a pressure-compensating emitter inside a disposable tape, thereby cutting installation time while maintaining uniform flow across undulating terrain. The innovation lowers labor costs for row-crop growers and widens drip adoption on sloped fields that previously relied on less efficient sprinklers.
- January 2025: Lindsay Corporation committed more than USD 50 million to expand and modernize its pivot-tower plant in Omaha, Nebraska, adding robotics that increase annual production capacity by 17%. Higher output should reduce order backlogs and speed delivery of variable-rate pivots as demand accelerates in Africa and South America.
Global Precision Irrigation Market Report Scope
Precision irrigation is an innovative and sustainable agricultural method that delivers water and nutrients to the plant at the precise time and location in small, measured quantities, providing optimal growing conditions. The precision irrigation market is segmented by type (drip irrigation, sprinkler irrigation, and other types), crop type (field crops, plantation crops, orchards and vineyards, and turf and ornamentals), and geography (North America, Europe, Asia-Pacific, South America, and Africa). The report offers market estimation and forecasts in terms of Value (USD) for all of the above segments.
| Sprinkler Irrigation | Traditional Sprinklers |
| Center Pivot Sprinklers | |
| Lateral / Linear Move Sprinklers | |
| Drip Irrigation | Surface Drip Irrigation |
| Sub-surface Drip Irrigation | |
| Precision Mobile Drip Irrigation | |
| Other Types |
| Controllers and Timers |
| Flow Meters and Valves |
| Soil-Moisture Sensors |
| Software and Services |
| Field Crops |
| Plantation Crops |
| Orchards and Vineyards |
| Turf and Ornamentals |
| North America | United States |
| Canada | |
| Mexico | |
| Rest of North America | |
| Europe | Germany |
| United Kingdom | |
| France | |
| Spain | |
| Italy | |
| Russia | |
| Rest of Europe | |
| Asia-Pacific | China |
| India | |
| Japan | |
| Australia | |
| South Korea | |
| Rest of Asia-Pacific | |
| South America | Brazil |
| Argentina | |
| Rest of South America | |
| Middle East | Saudi Arabia |
| United Arab Emirates | |
| Turkey | |
| Rest of Middle East | |
| Africa | South Africa |
| Kenya | |
| Rest of Africa |
| By Irrigation Type | Sprinkler Irrigation | Traditional Sprinklers |
| Center Pivot Sprinklers | ||
| Lateral / Linear Move Sprinklers | ||
| Drip Irrigation | Surface Drip Irrigation | |
| Sub-surface Drip Irrigation | ||
| Precision Mobile Drip Irrigation | ||
| Other Types | ||
| By Component | Controllers and Timers | |
| Flow Meters and Valves | ||
| Soil-Moisture Sensors | ||
| Software and Services | ||
| By Crop Type | Field Crops | |
| Plantation Crops | ||
| Orchards and Vineyards | ||
| Turf and Ornamentals | ||
| By Geography | North America | United States |
| Canada | ||
| Mexico | ||
| Rest of North America | ||
| Europe | Germany | |
| United Kingdom | ||
| France | ||
| Spain | ||
| Italy | ||
| Russia | ||
| Rest of Europe | ||
| Asia-Pacific | China | |
| India | ||
| Japan | ||
| Australia | ||
| South Korea | ||
| Rest of Asia-Pacific | ||
| South America | Brazil | |
| Argentina | ||
| Rest of South America | ||
| Middle East | Saudi Arabia | |
| United Arab Emirates | ||
| Turkey | ||
| Rest of Middle East | ||
| Africa | South Africa | |
| Kenya | ||
| Rest of Africa | ||
Key Questions Answered in the Report
What was the precision irrigation market size in 2025?
It reached USD 8.4 billion and is projected to hit USD 13 billion by 2030.
Why are software and services gaining share?
Growers prefer subscription analytics that bundle sensors, weather data, and compliance reporting, supporting an 11.8% CAGR for this component.
Which region is growing fastest?
Africa leads at a projected 10.2% CAGR, supported by multilateral financing but challenged by service-network gaps.
What restrains adoption among smallholders?
High initial capital, fragmented landholdings, and weak after-sales support raise per-hectare costs and risk.
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