Poultry Diagnostics Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

The market is segmented by Test Type (ELISA, PCR, Molecular Diagnostic Test, and Other Tests), Disease Type, Service and Geography

Market Snapshot

Poultry Diagnostics Market Forecast
Study Period: 2018 - 2026
Base Year: 2021
Fastest Growing Market: Asia Pacific
Largest Market: North America
CAGR: 10.5 %
Poultry Diagnostics Market Major Players

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Market Overview

The rise in demand for poultry-derived products, globally, is a major growth driver for the poultry diagnostics market. According to the data published by the United Nations Food and Agriculture Organization (UNFAO), the Asia region has produced the highest number of eggs followed by the America region during the year 2017. This rising demand for poultry-derived products has thus increased the adoption of various diagnostic equipment, which would, in turn, propel the growth of the market, over the forecast period.

Other factors, such as increasing initiatives by the government of, and animal welfare associations in, different countries; the rising occurrence of zoonotic diseases; and increasing avian diseases are also expected to drive the growth of the market, over the forecast period.

Scope of the Report

Poultry is defined as livestock that are chickens, turkeys, ducks, waterfowl and other birds raised in the farm. Poultry diagnostics are used to identify the various diseases present in poultry. Increase in demand for poultry-derived food products is propelling the market growth. The poultry diagnostics provide microbiology, serology, pathology, and toxicology services and in recent days, it is spreading across multiple organizational structures. 

By Test Type
ELISA (Enzyme-Linked Immunosorbent Assay) Test
PCR (Polymerase Chain Reaction) Test
Other Diagnostic Tests
By Disease Type
Metabolic and Nutritional Diseases
Infectious Diseases
Parasitic Diseases
Other Disease Types
By Service
North America
United States
United Kingdom
Rest of Europe
South Korea
Rest of Asia-Pacific
Middle-East and Africa
South Africa
Rest of Middle-East and Africa
South America
Rest of South America

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Key Market Trends

Infectious Diseases Segment is Expected to Witness a Healthy Growth

Infectious organisms can be divided into four classes: protozoan, fungal, bacterial, and viral. There are specific drugs usually recommended for bacterial, protozoan, and fungal infections, while some viral diseases can be prevented by vaccination. Some of the infectious diseases are Avian encephalomyelitis, avian influenza, avian tuberculosis, chicken anemia virus infection (or CAV), chlamydiosis, egg drop syndrome (or EDS), fowl cholera (or pasteurellosis), fowl pox, infectious bronchitis, infectious bursal disease (or gumbo), infectious coryza, infectious laryngotracheitis, lymphoid leukosis, Marek’s disease, mycoplasmosis, necrotic enteritis, Newcastle disease, and salmonellosis. Therefore it has been observed that the prevalence of infectious diseases is increasing that is increasing the adoption of poultry diagnostics over the period of time.

In addition, there is also an increasing meat or egg consumption is also augmenting the growth of the segment. For instance, in 2015, the United States produced 14,639,012 tons of eggs, hen, in shell, which was increased to 14,490,724 tons in 2016. Thus, the rising production and consumption of the poultry-derived products in the region is expected to propel the growth of the market, over the forecast period.

Poultry Diagnostics Market Share

North America Dominates the Poultry Diagnostics Market

North America is expected to dominate the market over the forecast period, owing to the factors, such as the increase in consumption of poultry-derived products, growing consumer awareness regarding food safety, and increasing incidence of zoonotic diseases associated with poultry. According to the data published by the US department of agriculture (USDA), the per capita consumption of poultry products in 2016 was 107.6 pounds and was increased to 108.6 pounds in 2017. 

Furthermore, there is an increase in the production of eggs, hen, in shell, in the region, as per the statistics published by the UNFAO. Hence, all the afore-mentioned statements indicate that the United States will be holding a significant share of the market studied.

Poultry Diagnostics Market Analysis

Competitive Landscape

The market studied is moderately competitive and there are several local as well as international players that are doing a good business in this market. With the rising focus on the veterinary healthcare across the globe, several small to mid-sized companies are trying to penetrate the market and it is believed that in the future, such companies will be holding a substantial share of the market studied.

Major Players

  1. Idexx Laboratories, Inc.

  2. Zoetis, Inc.

  3. Thermo Fisher Scientific

  4. Biochek

  5. Megacor Diagnostik GmbH

Idexx Laboratories, Inc., Zoetis, Inc., Thermo Fisher Scientific, Biochek, Megacor Diagnostik GmbH

Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Market Drivers

      1. 4.2.1 Increasing Initiatives by the Governments of, and Animal Welfare Associations in, Different Countries

      2. 4.2.2 Rising Occurrence of Zoonotic Diseases and Increasing Avian Diseases

      3. 4.2.3 Rise in Demand for Poultry-derived Food Products

    3. 4.3 Market Restraints

      1. 4.3.1 High Poultry Production Costs

    4. 4.4 Porter's Five Force Analysis

      1. 4.4.1 Threat of New Entrants

      2. 4.4.2 Bargaining Power of Buyers/Consumers

      3. 4.4.3 Bargaining Power of Suppliers

      4. 4.4.4 Threat of Substitute Products

      5. 4.4.5 Intensity of Competitive Rivalry


    1. 5.1 By Test Type

      1. 5.1.1 ELISA (Enzyme-Linked Immunosorbent Assay) Test

      2. 5.1.2 PCR (Polymerase Chain Reaction) Test

      3. 5.1.3 Other Diagnostic Tests

    2. 5.2 By Disease Type

      1. 5.2.1 Metabolic and Nutritional Diseases

      2. 5.2.2 Infectious Diseases

      3. 5.2.3 Parasitic Diseases

      4. 5.2.4 Other Disease Types

    3. 5.3 By Service

      1. 5.3.1 Bacteriology

      2. 5.3.2 Virology

      3. 5.3.3 Others

    4. 5.4 Geography

      1. 5.4.1 North America

        1. United States

        2. Canada

        3. Mexico

      2. 5.4.2 Europe

        1. Germany

        2. United Kingdom

        3. France

        4. Italy

        5. Spain

        6. Rest of Europe

      3. 5.4.3 Asia-Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. South Korea

        6. Rest of Asia-Pacific

      4. 5.4.4 Middle-East and Africa

        1. GCC

        2. South Africa

        3. Rest of Middle-East and Africa

      5. 5.4.5 South America

        1. Brazil

        2. Argentina

        3. Rest of South America



      1. 6.1.1 Idexx Laboratories Inc.

      2. 6.1.2 Zoetis Inc.

      3. 6.1.3 Thermo Fisher Scientific

      4. 6.1.4 GD Animal Health

      5. 6.1.5 Agrobiotek Internacional

      6. 6.1.6 Biochek

      7. 6.1.7 Bionote Inc.

      8. 6.1.8 Boehringer Ingelheim GmbH

      9. 6.1.9 Megacor Diagnostik GmbH

    2. *List Not Exhaustive

**Subject to Availability
**Competitive Landscape covers- Business Overview, Financials, Products and Strategies and Recent Developments
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Frequently Asked Questions

The Poultry Diagnostics Market market is studied from 2018 - 2026.

The Poultry Diagnostics Market is growing at a CAGR of 10.5% over the next 5 years.

Asia Pacific is growing at the highest CAGR over 2021- 2026.

North America holds highest share in 2021.

Idexx Laboratories, Inc., Zoetis, Inc., Thermo Fisher Scientific, Biochek, Megacor Diagnostik GmbH are the major companies operating in Poultry Diagnostics Market.

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