PC Market Size and Share
Market Overview
| Study Period | 2021 - 2030 |
| Market Size (2025) | USD 222.64 Billion |
| Market Size (2030) | USD 344.13 Billion |
| Growth Rate (2025 - 2030) | 9.10% CAGR |
| Fastest Growing Market | South America |
| Largest Market | Asia Pacific |
| Market Concentration | Medium |
Major Players*Disclaimer: Major Players sorted in no particular order Image © Mordor Intelligence. Reuse requires attribution under CC BY 4.0. |
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PC Market Analysis by Mordor Intelligence
The PC market is valued at USD 222.64 billion in 2025 and is forecast to reach USD 344.13 billion by 2030, advancing at a 9.10% CAGR. This revival follows the post-pandemic slump and rests on three pillars: enterprise-grade AI integration, the Windows 10 end-of-life deadline that forces device modernization, and a lasting shift toward hybrid work. Replacement decisions now hinge on performance specifications such as local AI acceleration, battery life, and thermals rather than on baseline functionality. Vendors react by refreshing portfolios with neural-processing-unit (NPU)-equipped notebooks, slimmer thermal designs, and greener materials to satisfy regulatory demands.
Key growth signals are already visible. Asia-Pacific, holding 37.00% 2024 share, anchors both supply and demand even as chip shortages and geopolitics disrupt logistics. Notebooks account for 78.20% of shipments, yet the fastest surge comes from AI-optimized laptops that rise at 11.8% CAGR. Commercial buyers generate 54.30% of demand, but gaming and esports devices post a stronger 10.9% CAGR because competitive play and streaming monetize hardware performance. Processor competition intensifies as ARM attempts 50% penetration by 2029, challenging x86’s 94.60% 2024 dominance. Premium gaming systems above USD 1,200 grow 13.4% annually, while offline retail still controls 67.80% of sales in spite of a 14.44% CAGR for e-commerce channels. [1]Chris Hoffman, “Windows 10 will hit end of life in 2025. Here’s what to expect,” PCWorld, pcworld.com
Key Report Takeaways
- By form factor, notebooks held 78.20% of PC market share in 2024; AI-optimized laptops are poised to expand at an 11.8% CAGR through 2030.
- By end user, the commercial segment commanded 54.30% share of the PC market size in 2024, while gaming and esports devices advanced at a 10.9% CAGR to 2030.
- By processor architecture, x86 systems led with 94.60% PC market share in 2024; ARM-based PCs are projected to climb at a 12.4% CAGR during 2025-2030.
- By price band, entry-level models under USD 600 accounted for 44.90% of the PC market size in 2024, whereas premium and gaming rigs above USD 1,200 accelerated at a 13.4% CAGR.
- By distribution, offline retail retained 67.80% share of the PC market in 2024; e-commerce and direct-to-consumer sales rise at a 14.44% CAGR.
- By geography, Asia-Pacific contributed 37.00% revenue in 2024; South America exhibits the fastest 8.7% CAGR through 2030.
- By company, Lenovo, HP, and Dell together captured 58.8% share, with Lenovo alone holding 24.5%.
Global PC Market Trends and Insights
Drivers Impact Analysis
| Driver | (~) % Impact on CAGR Forecast | Geographic Relevance | Impact Timeline |
|---|---|---|---|
| Hybrid-work notebook refresh demand | 2.10% | Global, with concentration in North America & Europe | Medium term (2-4 years) |
| Gaming & E-sports performance race | 1.80% | Global, with APAC and North America leading | Long term (≥ 4 years) |
| Government digital-education rollouts | 1.40% | North America, Europe, APAC emerging markets | Short term (≤ 2 years) |
| On-device AI acceleration upgrade wave | 2.30% | Global, enterprise-focused in developed markets | Medium term (2-4 years) |
| Windows 10 EOL 2025 mandated refresh | 1.90% | Global, concentrated in enterprise segments | Short term (≤ 2 years) |
| Enterprise green-PC procurement incentives | 0.80% | Europe, North America, Australia | Long term (≥ 4 years) |
Source: Mordor Intelligence
Hybrid-work notebook refresh demand
Permanent hybrid work has shifted enterprise purchasing toward performance-optimized notebooks that sustain video-intensive meetings and cloud collaboration across variable networks. Microsoft reports that 30% of meetings already span multiple time zones, pushing firms to supply high-spec devices that enhance employee experience and retention. Battery endurance, integrated webcams, and thermal stability now influence refresh timing as much as warranty expiries. This driver favours premium notebooks where every watt-hour and cooling fin matter to remote productivity. [2]Karim R. Lakhani, “2025 Work Trend Index,” Microsoft, microsoft.com
Gaming & esports performance race
Professional tournaments spotlight hardware as keenly as player skill, turning frame-rate leadership into marketing currency. Typical pro setups pair Intel Core i7 or AMD Ryzen 7 CPUs with NVIDIA RTX 3070 GPUs, norms that cascade to mainstream buyers. Streaming revenue ties directly to visual fidelity, so creators invest in GPUs that support real-time ray tracing and AI-assisted upscaling. This arms race sustains a high-margin upgrade cycle and pushes component makers to accelerate launches.
Government digital-education rollouts
Public-sector laptop programs face funding gaps as pandemic relief lapses. In North Carolina, 82 of 115 districts cannot afford replacements, a USD 160 million annual shortfall. Federal blanket purchase agreements such as GSA’s Best-in-Class contracts, however, leverage bulk buying to keep specifications current. Minimum-performance baselines set for education later ripple into entry-level consumer models, standardizing camera quality, memory, and security chips. [3]General Services Administration, “Laptops and Desktops BPA,” gsa.gov
On-device AI acceleration upgrade wave
Neural Processing Units integrated by AMD, Intel, and Qualcomm now supply 50+ TOPS of local inference, reducing cloud latency and data egress fees. AMD’s Copilot+-ready Ryzen AI Pro 300 series exemplify the push to embed AI at the edge. Forrester expects 93.9% of commercial PCs to carry such engines by 2028, converting AI from a niche to a baseline feature and catalysing a premium-priced replacement cycle.
Restraints Impact Analysis
| Restraint | (~) % Impact on CAGR Forecast | Geographic Relevance | Impact Timeline |
|---|---|---|---|
| Component supply-chain volatility | -1.60% | Global, with manufacturing concentration in APAC | Short term (≤ 2 years) |
| Smart-phone substitution for casual tasks | -1.20% | Global, stronger in emerging markets | Long term (≥ 4 years) |
| Cloud VDI lengthening refresh cycles | -0.90% | North America, Europe enterprise segments | Medium term (2-4 years) |
Source: Mordor Intelligence
Component supply-chain volatility
Hurricane Helene’s disruption of Spruce Pine quartz mining exposed a single-point-of-failure for semiconductor crucibles. Although capacity normalizes by early 2025, fabs below 11 nm still struggle with tool lead times and labour shortages. OEMs hedge by pre-paying inventories and dual sourcing, yet elevated buffer stocks tie up working capital and cap promotional flexibility.
Smart-phone substitution for casual tasks
Mobile-first behaviours satisfy email, browsing, and social media needs, eroding low-end notebook demand, especially in price-sensitive geographies. Enterprises also equip field staff with rugged phones instead of PCs when job roles require quick data entry rather than content creation. The cannibalization remains limited to entry-level tiers, but it trims volume growth in segments under USD 600.
Segment Analysis
By Form Factor: Notebooks Anchor AI Adoption
Notebooks delivered 78.20% of 2024 shipments, anchoring the PC market. AI-optimized laptops alone rise 11.8% CAGR, enabling mobile knowledge workers to run inference offline without draining batteries. Desktops retain roles in engineering labs and esports arenas where PCIe slots and superior thermals outshine portability. All-in-one systems carve a niche in front-office and classroom settings, while tablets and detachable bridge mobile and desktop workflows for field inspectors and creative professionals. Intel’s recommended two- to four-year PC lifecycle illustrates how standardized fleets lower support burdens and warranty risk, further cementing notebooks as default corporate endpoints.
Second-order shifts emerge as thermal budgets tighten under sustained AI loads; vapor-chamber cooling, stacked-graphite heat spreaders, and low-power LPDDR5X memory become standard. Vendors also experiment with replaceable keyboard decks to ease recycling and limit e-waste, aligning with circular-economy mandates. The PC market phrase recurs organically here as businesses prioritize fleet-wide power efficiency across all notebook tiers.
Note: Segment shares of all individual segments available upon report purchase
By End User: Commercial Dominance Accelerates
Commercial buyers supplied 54.30% of 2024 demand, underscoring the PC market’s reliance on enterprise modernization. Hybrid work policies and cybersecurity controls elevate hardware budgets, steering firms toward BIOS-locked drives and built-in privacy shutters. Gaming and esports devices, though smaller, post 10.9% CAGR as streamers justify 240 Hz displays and AI-driven noise suppression that directly translate into audience engagement. Government and education buyers navigate funding cliffs by leveraging nationwide framework contracts, while SMBs adopt enterprise-grade warranties to minimize downtime. Consumer replacement cycles stretch unless tied to gaming or home-office performance gaps.
By Price Band: Premium Gaming Leads Growth
Entry-level PCs below USD 600 absorbed 44.90% 2024 volume, yet premium rigs over USD 1,200 grow 13.4% annually as competitive gamers, streamers, and data scientists invest in RTX 40-series GPUs, high-refresh OLED panels, and PCIe 5.0 SSDs. Mid-range systems between USD 600-1,200 remain the battleground; vendors bundle Wi-Fi 7 and 1080p webcams to entice mainstream shoppers. The polarization highlights a flight to either bargain pricing or premium differentiation, shaping future PC market positioning across OEM catalogues.
Note: Segment shares of all individual segments available upon report purchase
By Distribution Channel: E-commerce Gains Momentum
Offline retail retains 67.80% share but cedes ground to a 14.44% CAGR for e-commerce and direct-to-consumer sales. Shoppers research specs online yet often finalize purchases in-store to test keyboards and displays before committing thousands of dollars. Manufacturers therefore run pop-up demo events and augmented-reality configurators to bridge digital and physical touchpoints. Value-added resellers thrive on deployment and imaging services for enterprises, whereas D2C websites offer build-to-order flexibility.
Geography Analysis
Asia-Pacific commanded 37.00% of 2024 revenue, propelled by high-density manufacturing clusters, a swelling middle class, and aggressive government digitization plans. China and India anchor demand; Indian AI-PC volumes may grow eight- to ten-fold in 2025 as refresh cycles align with enterprise generative-AI rollouts. Discounted electricity and local assembly incentives maintain the region’s cost edge, though geopolitical tension and currency swings inject volatility.
North America benefits from Windows 10 EOL upgrades and cybersecurity mandates. Enterprises deploy NPUs to cut cloud fees and tighten data sovereignty, lifting average selling prices. U.S. federal strategic sourcing sets common specs—TPM 2.0, Wi-Fi 6E—that ripple through private-sector bids. The PC market phrase resonates here as corporate America ties hardware spend directly to hybrid-work efficiency.
Europe grapples with stringent circular-economy laws. Digital product passports, repair-score labeling, and a destruction-ban on unsold stock raise design complexity yet unlock premiums for sustainable models. OEMs that certify carbon-neutral factories win public-sector tenders, underscoring how regulation shapes competitive outcome.
South America emerges as the fastest-growing region at 8.7% CAGR. Brazil draws OEM investment such as Asus’s local production of ExpertBook lines, blunting import tariffs and shortening delivery timelines. Gaming cafés and fintech startups fuel demand for performance notebooks. Currency volatility tempers consumer upgrades, but enterprise and government modernization pipelines stay resilient.
The Middle East and Africa record steady enterprise rollouts as oil economies diversify, and national “Vision 2030” programs digitize public services. Education ministries bulk-purchase Chromebooks and Windows laptops to lift digital literacy. Infrastructure gaps persist, yet mobile broadband and solar-powered classrooms expand addressable markets.
Competitive Landscape
The PC market features moderate concentration: Lenovo leads with 24.5% share, HP follows at 19.9%, and Dell holds 14.4%, combining for 58.8%. Lenovo leverages a sprawling manufacturing footprint and AI-ready ThinkPad designs; HP differentiates through premium aesthetics and Device-as-a-Service bundles; Dell capitalizes on direct-sales logistics and configurable workstations. Apple secures niche momentum among creatives, while Acer and Asus pivot toward gaming and education verticals. Framework Computer, with its modular, repairable laptops, captures sustainability-minded tech enthusiasts, hinting at a potential upheaval should right-to-repair policy stiffen.
Strategic moves typify intensifying rivalry. HP expanded its EliteBook and ProBook families with integrated NPUs for edge AI. Dell introduced the Pro Max Plus featuring a discrete Qualcomm AI card for data scientists. AMD, courting enterprises, launched the Ryzen AI Pro 300 lineup that promises 93.9% AI-PC penetration by 2028. These actions signal an industry migrating from gigahertz battles to TOPS bragging rights, were software ecosystems and carbon reporting complement silicon prowess. [4] O’Ryan Johnson, “Lenovo Vs. HP Vs. Dell PC Sales Showdown in 2025 So Far,” CRN, crn.com
PC Industry Leaders
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Lenovo Group Limited
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HP Inc.
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Dell Technologies Inc.
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Apple Inc.
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ASUSTeK Computer Inc.
- *Disclaimer: Major Players sorted in no particular order
Recent Industry Developments
- May 2025: Dell unveiled the Pro Max Plus laptop with Qualcomm AI 100 inference card and 64 GB NPU memory for enterprise AI workflows.
- April 2025: AMD rolled out its AI PC initiative anchored by Ryzen AI Pro 300 processors and Windows 11 Copilot+ certification.
- March 2025: HP launched ProBook 4, EliteBook 6, and EliteBook 8 series, each sporting NPUs and tool-less maintenance designs.
- January 2025: Lenovo posted record USD 18.79 billion Q3 2025 revenue, up 106% YoY, forecasting AI PCs to reach 80% market by 2027.
Global PC Market Report Scope
Personal computers (PCs) are portable, multifunctional machines designed for individual use. The PCs are made to be operated directly by an end user rather than by any third party or computer expert.
The PC market is segmented by type (laptops, desktop PCs, all-in-one stations, and tablets) and by region (North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa). The market sizes and forecasts are provided in terms of value (USD million) for all the above segments.
| By Form Factor | Laptops / Notebooks | ||
| Desktop Towers and SFF | |||
| All-in-One PCs | |||
| Tablets / Detachables | |||
| By End User | Consumer | ||
| Small and Medium Business | |||
| Large Enterprise | |||
| Government and Education | |||
| By Processor Architecture | x86 (Intel-AMD) | ||
| ARM-based | |||
| RISC-V & Others | |||
| By Price Band | Entry-Level (< USD 600) | ||
| Mid-Range (USD 600-1200) | |||
| Premium / Gaming (> USD 1200) | |||
| By Distribution Channel | Offline Retail and VARs | ||
| E-commerce and Direct-to-Consumer | |||
| By Operating System | Windows | ||
| macOS | |||
| ChromeOS | |||
| Linux Distros | |||
| By Geography | North America | United States | |
| Canada | |||
| Mexico | |||
| South America | Brazil | ||
| Argentina | |||
| Rest of South America | |||
| Europe | Italy | ||
| France | |||
| Germany | |||
| United Kingdom | |||
| Rest of Europe | |||
| Asia-Pacific | India | ||
| China | |||
| Japan | |||
| Rest of Asia-Pacifc | |||
| Middle East and Africa | Saudi Arabia | ||
| South Africa | |||
| United Arab Emirates | |||
| Rest of Middle East and Africa | |||
| Laptops / Notebooks |
| Desktop Towers and SFF |
| All-in-One PCs |
| Tablets / Detachables |
| Consumer |
| Small and Medium Business |
| Large Enterprise |
| Government and Education |
| x86 (Intel-AMD) |
| ARM-based |
| RISC-V & Others |
| Entry-Level (< USD 600) |
| Mid-Range (USD 600-1200) |
| Premium / Gaming (> USD 1200) |
| Offline Retail and VARs |
| E-commerce and Direct-to-Consumer |
| Windows |
| macOS |
| ChromeOS |
| Linux Distros |
| North America | United States |
| Canada | |
| Mexico | |
| South America | Brazil |
| Argentina | |
| Rest of South America | |
| Europe | Italy |
| France | |
| Germany | |
| United Kingdom | |
| Rest of Europe | |
| Asia-Pacific | India |
| China | |
| Japan | |
| Rest of Asia-Pacifc | |
| Middle East and Africa | Saudi Arabia |
| South Africa | |
| United Arab Emirates | |
| Rest of Middle East and Africa |
Key Questions Answered in the Report
What is the current value of the global PC market in 2025?
The PC market stands at USD 222.64 billion in 2025
How fast will the PC market grow toward 2030?
It is forecast to reach USD 344.13 billion by 2030, posting a 9.10% CAGR.
Which region generates the largest PC revenue today?
Asia-Pacific leads with 37.00% 2024 revenue, driven by both production scale and domestic demand.
Why are AI-optimized laptops gaining traction?
Built-in NPUs support local inferencing, improving privacy and latency while meeting hybrid-work and enterprise productivity needs.
How will Windows 10 end-of-support affect PC replacements?
With support ending in October 2025, about 63% of installed devices must migrate, triggering a concentrated refresh wave.
Who are the biggest PC vendors today?
Lenovo, HP, and Dell together hold 58.8% shipment share, with Lenovo alone at 24.5%
Page last updated on: July 10, 2025
