Oryzenin Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The Oryzenin Market is Segmented by Type (Isolates, Concentrates, and Hydrolysates), by Form (Dry, and Liquid), by Application (Bakery and Confectionery, Beverages, Sports and Energy Nutrition, Dairy Alternatives, Meat Substitutes, and Other Applications), and Geography (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa. The Market Forecasts are Provided in Terms of Value (USD).

Oryzenin Market Size and Share

Oryzenin Market (2025 - 2030)
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Compare market size and growth of Oryzenin Market with other markets in Food & Beverage Industry

Oryzenin Market Analysis by Mordor Intelligence

The oryzenin market is valued at USD 270.62 million in 2025 and is projected to reach USD 445.87 million by 2030, growing at a CAGR of 10.50%. The market growth is driven by oryzenin's hypoallergenic properties, plant-based nature, and suitability for clean-label and allergen-free products. The increasing prevalence of food allergies has led manufacturers and consumers to adopt rice-derived proteins like oryzenin as a safe, digestible, and non-GMO alternative. The market expansion is supported by growing consumer preference for sustainable, vegan, and organic diets across functional foods, nutraceuticals, infant nutrition, and sports supplements. Strict regulations in developed markets regarding ingredient labeling and clean-label requirements enhance oryzenin's market position. Improvements in extraction methods, microencapsulation, and enzymatic hydrolysis have enhanced product quality, taste, and solubility, making oryzenin a viable alternative to whey, casein, and pea proteins. The market continues to grow through product innovation, regulatory compliance, and increased adoption by major food and beverage manufacturers.

Key Report Takeaways

  • By product type, isolates led with 45.13% revenue share in 2024; concentrates are expected to grow at a 12.46% CAGR to 2030.
  • By form, dry formulations accounted for 76.14% of the oryzenin market size in 2024 and are forecast to rise at 13.18% CAGR to 2030. 
  • By application, sports and energy nutrition held 36.47% of the oryzenin market share in 2024, while meat substitutes are projected to expand at a 12.16% CAGR through 2030.
  • By geography, North America dominated with a 31.83% share in 2024, whereas Asia-Pacific is set to register the fastest 11.91% CAGR through 2030. 

Segment Analysis

By Product Type: Isolates Dominate Despite Concentrates' Rapid Growth

Isolates command the largest market share at 45.13% in 2024, due to their high protein content and functional properties that meet requirements in sports nutrition and meat alternatives. The isolate segment's dominance is based on protein content and refined processing that removes most non-protein components, making it suitable for applications requiring high protein density and neutral flavor profiles. Concentrates represent the fastest-growing segment at 12.46% CAGR through 2030, as manufacturers seek balanced functionality at lower price points for bakery and confectionery applications. Hydrolysates serve a specialized niche, targeting applications requiring enhanced digestibility and rapid absorption, particularly in sports nutrition and clinical nutrition formulations where bioavailability is essential.

The product type segmentation shows market maturity, with manufacturers selecting protein forms based on specific functional requirements rather than cost alone. Isolates benefit from processing technologies that improve solubility and reduce off-flavors. Concentrates gain market share through processing methods that maintain nutritional value while reducing production costs, making them suitable for mass-market applications. The hydrolysates segment maintains premium pricing due to specialized processing requirements and applications in clinical and performance nutrition markets where enhanced bioavailability supports higher costs.

Oryzenin Market
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Note: Segment shares of all individual segments available upon report purchase

By Form: Dry Form Maintains Dominance Through Processing Advantages

Dry form rice protein holds 76.14% market share in 2024 and maintains the fastest growth rate at 13.18% CAGR through 2030. This dominance stems from its processing advantages, extended shelf life, and efficient transportation economics. Technological advances in spray-drying and microencapsulation have improved protein stability and functional properties while reducing moisture content to prevent microbial growth. Processing innovations have expanded applications through better particle size control and enhanced dispersibility, addressing traditional solubility challenges. The dry form benefits from efficient packaging and storage that reduce supply chain costs, particularly in international trade. The segment's growth continues through expanding applications in protein bars, baked goods, and supplement formulations, where dry ingredients provide formulation flexibility and processing convenience.

Liquid rice protein formulations fulfill specific requirements within the protein market, particularly in ready-to-drink (RTD) beverages, clinical nutrition, infant formulas, and functional sports drinks. These formulations provide immediate solubility, eliminating rehydration or dissolution steps. This characteristic enables straightforward integration into aqueous systems where homogeneity and rapid dispersion are essential, benefiting manufacturers by reducing processing complexity and improving production efficiency for time-sensitive products.

By Application: Sports Nutrition Leads While Meat Substitutes Accelerate

The Sports and Energy Nutrition segment maintains a dominant market position with 36.47% share in 2024, primarily attributed to rice protein's established hypoallergenic characteristics and scientifically validated muscle-building efficacy. This segment addresses the requirements of health-conscious consumers seeking dairy-free protein alternatives. The Meat Substitutes category demonstrates substantial market momentum with a projected CAGR of 12.16% through 2030, predominantly due to rice protein's inherent neutral flavor characteristics, which facilitate superior taste masking capabilities in plant-based meat formulations compared to conventional pea and soy variants. The beverage segment experiences technical constraints regarding rice protein's solubility parameters, although advancements in processing methodologies and flavor masking technologies are progressively expanding market opportunities.

The Dairy Alternatives segment exhibits significant market potential as manufacturers implement hypoallergenic protein sources that effectively replicate dairy protein functionality requirements. The Bakery and Confectionery segment successfully incorporates rice protein's gluten-free attributes and neutral flavor profile to achieve protein enhancement while maintaining established product specifications. Other Applications, including pet food and clinical nutrition, continue to expand due to rice protein's hypoallergenic benefits and broad regulatory acceptance.

Oryzenin Market
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Note: Segment shares of all individual segments available upon report purchase

Geography Analysis

North America maintains market leadership with a 31.83% share in 2024, supported by regulatory classification for rice protein and established supply chain infrastructure. The region's efficient distribution network serves diverse application segments. Consumer preference for clean-label products and hypoallergenic protein alternatives drives market growth, particularly in sports nutrition and functional food applications. The Department of Health and Human Services (HHS) decision to eliminate self-affirmed GRAS pathways strengthens established rice protein suppliers while creating entry barriers for new companies. The region's advanced food processing capabilities and innovation ecosystem enable continuous product development and market expansion.

Asia-Pacific demonstrates the fastest growth at 11.91% CAGR through 2030. This growth stems from proximity to rice production sources, increasing plant-based protein demand, and government support for domestic protein production. The region benefits from cultural familiarity with rice and established processing infrastructure, resulting in lower production costs. Singapore's USD 14.8 million investment in the Centre for Precision Fermentation and Sustainability indicates regional commitment to alternative protein development. The development of drought-resistant rice varieties that require less water while maintaining yields offers solutions for stable raw material supply and market growth.

Europe presents strategic growth opportunities, characterized by strict regulatory requirements and increasing demand for sustainable, clean-label ingredients. The European Union's initiative to enhance domestic plant-based protein supply creates opportunities for rice protein integration, exemplified by Germany's EUR 38 million allocation for sustainable protein initiatives in 2023. European regulations favor natural additives and clean-label products, enhancing rice protein's potential in functional food applications. Research focusing on developing high-protein rice varieties through conventional breeding methods aligns with non-GMO regulations and positions Europe for domestic rice protein production to reduce import dependency.

Oryzenin Market
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Competitive Landscape

The oryzenin market demonstrates moderate fragmentation, with key market participants including Kerry Group PLC, Axiom Foods Inc., AIDP Inc., Südzucker AG, and Bioway Organic Group Ltd. These companies maintain their positions through regulatory compliance and technological advancements, while facing competition from new entrants offering specialized formulations.

Market leaders implement vertical integration strategies, managing the entire supply chain from rice procurement to final product distribution. This approach ensures consistent quality and optimizes costs, providing an advantage over smaller competitors. Companies differentiate themselves through technological investments in advanced extraction methods, flavor enhancement, and processing improvements to address traditional challenges in taste, solubility, and functionality.

Companies focus on obtaining GRAS status and reducing heavy metal content to meet food safety requirements. The market presents opportunities in hybrid protein formulations and precision fermentation applications, where rice protein serves as a foundation for enhanced nutrition and functionality. New market entrants are developing products that compete with traditional dairy and plant-based proteins while maintaining clean-label requirements to attract health-conscious consumers.

Oryzenin Industry Leaders

  1. Südzucker AG

  2. Axiom Foods, Inc.

  3. Kerry Group PLC

  4. Bioway Organic Group Ltd.

  5. AIDP Inc.

  6. *Disclaimer: Major Players sorted in no particular order
Oryzenin Market Concentration
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Recent Industry Developments

  • March 2025: Axiom Foods introduced Oryzatein 2.0, a patented plant protein with improved solubility, smooth texture, and white color. The product is available in both Isolate and organic variants.
  • June 2023: BENEO introduced a new range of non-GMO vegetable protein concentrates. The products feature locally sourced rice protein and provide nutritional and technical benefits, including high protein content, high digestibility, and optimal amino acid profiles.
  • January 2023: Healy Group introduced PrimaPro, a line of micronized rice protein ingredients. These ingredients are designed for plant-based diets, sports nutrition products, high-protein beverages, and snacks.

Table of Contents for Oryzenin Industry Report

1. INTRODUCTION

  • 1.1 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET LANDSCAPE

  • 4.1 Market Drivers
    • 4.1.1 Rising Demand for Hypoallergenic Plant Proteins in Infant Nutrition
    • 4.1.2 Increasing Adoption of Rice Protein in Texturized Meat Analogues
    • 4.1.3 Growing Application in Sports Nutrition and Dietary Supplements
    • 4.1.4 Expansion of Functional Food and Beverage Product Portfolios
    • 4.1.5 Regulatory approvals and GRAS status accelerating global commercialization
    • 4.1.6 Growing Demand for Clean Label and Sustainable Ingredients
  • 4.2 Market Restraints
    • 4.2.1 Unpleasant Off-Flavour and Poor Solubility Limiting Use in Beverages
    • 4.2.2 Higher Production Costs Compared to Soy and Pea Protein
    • 4.2.3 Climate-Driven Variability in Rice Production Affecting Raw Material Pricing
    • 4.2.4 Technical challenges in extraction and processing of oryzenin from rice
  • 4.3 Supply-Chain Analysis
  • 4.4 Regulatory Outlook
  • 4.5 Porter’s Five Forces
    • 4.5.1 Threat of New Entrants
    • 4.5.2 Bargaining Power of Buyers/Consumers
    • 4.5.3 Bargaining Power of Suppliers
    • 4.5.4 Threat of Substitute Products
    • 4.5.5 Intensity of Competitive Rivalry

5. MARKET SIZE AND GROWTH FORECASTS (VALUE)

  • 5.1 By Product Type
    • 5.1.1 Isolates
    • 5.1.2 Concentrates
    • 5.1.3 Hydrolysates
  • 5.2 By Form
    • 5.2.1 Dry
    • 5.2.2 Liquid
  • 5.3 By Application
    • 5.3.1 Bakery and Confectionery
    • 5.3.2 Beverages
    • 5.3.3 Sports and Energy Nutrition
    • 5.3.4 Dairy Alternatives
    • 5.3.5 Meat Substitutes
    • 5.3.6 Other Applications
  • 5.4 By Geography
    • 5.4.1 North America
    • 5.4.1.1 United States
    • 5.4.1.2 Canada
    • 5.4.1.3 Mexico
    • 5.4.1.4 Rest of North America
    • 5.4.2 Europe
    • 5.4.2.1 United Kingdom
    • 5.4.2.2 Germany
    • 5.4.2.3 France
    • 5.4.2.4 Italy
    • 5.4.2.5 Spain
    • 5.4.2.6 Russia
    • 5.4.2.7 Rest of Europe
    • 5.4.3 Asia-Pacific
    • 5.4.3.1 China
    • 5.4.3.2 India
    • 5.4.3.3 Japan
    • 5.4.3.4 Australia
    • 5.4.3.5 Rest of Asia-Pacific
    • 5.4.4 South America
    • 5.4.4.1 Brazil
    • 5.4.4.2 Argentina
    • 5.4.4.3 Rest of South America
    • 5.4.5 Middle East and Africa
    • 5.4.5.1 Saudi Arabia
    • 5.4.5.2 South Africa
    • 5.4.5.3 Rest of Middle East and Africa

6. COMPETITIVE LANDSCAPE

  • 6.1 Strategic Moves
  • 6.2 Market Ranking Analysis
  • 6.3 Company Profiles (includes Global-level Overview, Market-level Overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share, Products and Services, Recent Developments)
    • 6.3.1 Kerry Group PLC
    • 6.3.2 Axiom Foods Inc.
    • 6.3.3 AIDP Inc.
    • 6.3.4 Südzucker AG
    • 6.3.5 Bioway Organic Group Ltd.
    • 6.3.6 The Green Labs LLC
    • 6.3.7 Shafi Gluco Chem (Pvt.) Ltd.
    • 6.3.8 Gulshan Polyols Ltd.
    • 6.3.9 Oryza Oil & Fat Chemical Co., Ltd
    • 6.3.10 Ingredion Incorporated
    • 6.3.11 Afzal Industries
    • 6.3.12 Zedira Gmbh
    • 6.3.13 Ribus Inc.
    • 6.3.14 Golden Grain Group Limited
    • 6.3.15 FUJIFILM Wako Pure Chemical Corporation
    • 6.3.16 Healy Group
    • 6.3.17 Shandong Jinyuan Biotech Co. Ltd.
    • 6.3.18 RiceBran Technologies

7. MARKET OPPORTUNITIES AND FUTURE OUTLOOK

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Global Oryzenin Market Report Scope

Oryzenin is a glutelin that is the main protein in rice. For consumers looking for lactose-free and allergen-free protein sources, it is a great substitute. 

The Oryzenin Market is segmented by Type (Isolates, Concentrates, and Other Types), Application (Bakery and Confectionery, Beverages, Sports and Energy Nutrition, Dairy Alternatives, Meat Substitutes, and Other Applications), and Geography (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa. The report offers market size and values in (USD Million) during the forecast years for the above segments.

By Product Type Isolates
Concentrates
Hydrolysates
By Form Dry
Liquid
By Application Bakery and Confectionery
Beverages
Sports and Energy Nutrition
Dairy Alternatives
Meat Substitutes
Other Applications
By Geography North America United States
Canada
Mexico
Rest of North America
Europe United Kingdom
Germany
France
Italy
Spain
Russia
Rest of Europe
Asia-Pacific China
India
Japan
Australia
Rest of Asia-Pacific
South America Brazil
Argentina
Rest of South America
Middle East and Africa Saudi Arabia
South Africa
Rest of Middle East and Africa
By Product Type
Isolates
Concentrates
Hydrolysates
By Form
Dry
Liquid
By Application
Bakery and Confectionery
Beverages
Sports and Energy Nutrition
Dairy Alternatives
Meat Substitutes
Other Applications
By Geography
North America United States
Canada
Mexico
Rest of North America
Europe United Kingdom
Germany
France
Italy
Spain
Russia
Rest of Europe
Asia-Pacific China
India
Japan
Australia
Rest of Asia-Pacific
South America Brazil
Argentina
Rest of South America
Middle East and Africa Saudi Arabia
South Africa
Rest of Middle East and Africa
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Key Questions Answered in the Report

What is driving the rapid growth of the oryzenin market?

Strong demand for hypoallergenic proteins, regulatory clarity from the FDA’s GRAS approval, and rice protein’s neutral taste are the primary growth catalysts.

How large is the oryzenin market size today and what is the forecast?

The market is valued at USD 270.62 million in 2025 and is projected to reach USD 445.87 million by 2030, advancing at a 10.50% CAGR.

Which application segment leads the oryzenin market?

Sports and energy nutrition leads with 36.47% share due to rice protein’s clean-label and performance credentials.

Why is Asia-Pacific expected to grow fastest in the oryzenin market?

Proximity to rice supply, expanding plant-protein demand, and government investment in alternative protein technologies underpin the region’s 11.91% CAGR forecast.

Page last updated on: June 30, 2025

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