Online Food Delivery Market - Growth, Trends, COVID-19 Impact, and Forecasts (2023 - 2028)

The Global Online Food Delivery Market is segmented by Business Models (Logistics-focused, Order-focused, and Restaurant-Specific), Platform Type (Mobile/Tablet Applications and Websites), and Geography (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa). The report offers the market size and forecast of the online food delivery market in Value (USD million) for all the above segments.

Online Food Delivery Industry Overview

Online Food Delivery Market Summary
Study Period: 2018 - 2028
Fastest Growing Market: Asia-Pacific
Largest Market: North America
CAGR: 16.24 %

Major Players

Online Food Delivery Market Major Players

*Disclaimer: Major Players sorted in no particular order


Need a report that reflects how COVID-19 has impacted this market and its growth?

Online Food Delivery Market Analysis

The online food delivery market is projected to register a CAGR of 16.24% during the forecast period (2022 - 2027).

The COVID-19 pandemic has wreaked havoc on most facets of life, including people's ability to access products. Consumers have been held at home due to government-imposed lockdowns, preventing regular shopping habits. Many restaurants have closed or resorted to takeout in order to stay afloat. For many customers, home delivery has provided a solution to some of COVID-19's challenges. When the pandemic of coronavirus hit the world, the food industry and related services were heavily impacted. This outbreak led the Indian government to make the food delivery and restaurants business to be categorized as critical services. Since more than 20% of the population in India relies on online food and restaurants services on a daily basis.

Customers are rapidly heading online, which has fueled rapid growth in the e-commerce industry over the last decade. This shift in consumer shopping habits has been fueled by a variety of causes, some of which are industry or country-specific, while others are the product of global shifts. Most of it can be attributed to the availability of an increased number of online food delivery businesses, a better understanding by consumers of the developments of online e-commerce, a better easy and secure option for online payments of services, disposable income on the rise, work from home decreasing time for people to invest in making the food themselves.

Increased internet penetration rate, quick access to smartphones, simplified e-banking systems, improved food-service logistics, and changing lifestyles are some of the prime factors driving the online food delivery market growth. For instance, the Indian food delivery platform, Zomato, has 80 million monthly active users and has set targets of reaching 20 million over the next few years. Hence, an increase in smartphone users and internet penetration is driving growth in online food delivery services. Some of the recent trends in the market studied include real-time order tracking and customized food delivery. Thus, companies are increasing their investments in research and development (R&D) and marketing and expanding their geographical reach to maintain their position in the market. Most of the leading players are following logistics-focused food delivery systems due to the model's ability to help gain scale with limited costs and increased speed.

Online Food Delivery Industry Segments

The global online food delivery market is segmented based on the business model, platform type, and geography. Based on the business model, the global online food delivery market is segmented into a logistics-focused food delivery system, order-focused food delivery system, and restaurant-specific food delivery system. By platform type, the market is segmented into mobile / tablet applications and websites, and by geography, the online food delivery market is segmented into North America, Europe, Asia-Pacific, South America, and Middle-East and Africa. For each segment, the market sizing and forecasts have been done on the basis of value (in USD million).

By Business Model
Logistics-focused Food Delivery System
Order-focused Food Delivery System
Restaurant-specific Food Delivery System
By Platform Type
Mobile/Tablet Applications
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Rest of Asia-Pacific
South America
Rest of South America
Middle-East and Africa
United Arab Emirates
South Africa
Rest of Middle-East and Africa

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Online Food Delivery Market Trends

This section covers the major market trends shaping the Online Food Delivery Market according to our research experts:

Rising Popularity of Cloud Kitchens

The food delivery market is witnessing a rise in the popularity of cloud kitchens due to many consumers purchasing their food through online platforms. Thus, the increasing number of food orders through cloud kitchens, due to the convenience factor, hectic lifestyles of consumers, and strong internet penetration.

Cloud kitchens have emerged as the popular investment choice for both established and new restaurateurs for opening a food business. Faasos by Rebel Foods, Biryani By Kilo, and Freshmenu are some of the popular cloud kitchen chains operating in this segment. Established restaurant chains are now also opening cloud kitchen outlets instead of opening a dine-in outlets to cater to high food delivery orders. The ease of getting food delivered at a reasonable price and in record time has led to an increase in the number of orders being placed online. Instead of dining out, people prefer to order in. Online food delivery is not only eating into the market share of traditional dine-in restaurants but is also replacing home-cooking. Because of the shift in customer preference and an increased sense of hassle in dining out, the home delivery option has gained momentum and, along with that, has brought a change in the restaurant industry as now food overpowers the dining experience. For instance, the food ordering and delivery app Swiggy launched shared cloud kitchen spaces called Swiggy Access and enabled new as well as existing restaurants to operate delivery-only operations from these kitchen spaces.

Online Food Delivery Market: Number of Cloud Kitchens, Selected Countries, Global, 2020

North America Dominates the Market

The North American market has a high market share in the global market, mainly due to strong user penetration rates in the United States. It is one of the largest markets for global online food delivery. It currently represents the world's biggest online food delivery market. North America's online food delivery market is currently being driven by several factors. Significant urban population, their busy lifestyles, and increasing penetration of the internet and smartphones are some of the key drivers that have driven the online food delivery market growth in the region. Moreover, the United States' large young population, which constitutes the majority of the consumer base, has further facilitated this growth. Various online food delivery service providers are experimenting with innovative food delivery methods via self-driving cars, drones, and robots, thereby positively influencing the market growth. The high living standards of individuals are continuing to spur the demand for online food delivery packaging services in the region. Some of the major players in North America, including Doordash, Uber Eats, Postmates, GrubHub -Seamless, and Caviar, are adopting strategies for the development of the online food delivery market like new products development, global expansion, acquisitions, and investments.

Online Food Delivery Market: Market Size (%), By Geography, Global, 2021

Online Food Delivery Market Competitor Analysis

The market studied is highly competitive, and some of the leading players offering online food delivery services include Deliveroo, Just Eat, Delivery Hero, Grub Hub, and Uber Eats. The key strategies preferred by companies to strengthen their market dominance include expansion, mergers and acquisitions, and partnerships to achieve consolidation and optimize their offerings. For instance, Swiggy expanded its operations by launching services in 16 new cities in addition to the existing 28 cities in India. Players are increasingly offering technological innovation, order customization, and increasing the number of partnering restaurants to improve their offerings.

Online Food Delivery Market Top Players

  1. Delivery Hero SE

  2. Grab Holdings Inc

  3. Just Eat Holding Limited

  4. Grubhub Holding Inc.

  5. Uber Eats

*Disclaimer: Major Players sorted in no particular order

Online Food Delivery Market Concentration

Online Food Delivery Market Recent Developments

  • In 2021, Delivery Hero acquired Hugo's food and grocery delivery verticals and expanded its footprint in Central America and the Caribbean.
  • In 2021, Southeast Asia's biggest ride-hailing and food delivery firm Grab Holdings announced a merger with Altimeter Growth Corp. valued at USD 40 billion.
  • In 2021, Uber Technologies Inc. completed its acquisition of Drizly, and the two companies will begin integrating their complementary delivery apps and services. The purchase consideration was approximately USD 1.1 billion, consisting of approximately 18.7 million newly issued shares of Uber common stock plus cash.

Online Food Delivery Market Report - Table of Contents


    1. 1.1 Study Deliverables and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Business Model

      1. 5.1.1 Logistics-focused Food Delivery System

      2. 5.1.2 Order-focused Food Delivery System

      3. 5.1.3 Restaurant-specific Food Delivery System

    2. 5.2 By Platform Type

      1. 5.2.1 Mobile/Tablet Applications

      2. 5.2.2 Websites

    3. 5.3 Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.3.2 Europe

        1. Spain

        2. United Kingdom

        3. Germany

        4. France

        5. Italy

        6. Russia

        7. Rest of Europe

      3. 5.3.3 Asia-Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.3.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.3.5 Middle-East and Africa

        1. United Arab Emirates

        2. South Africa

        3. Rest of Middle-East and Africa


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Delivery Hero SE

      2. 6.4.2 Grab Holdings Inc.

      3. 6.4.3 Just Eat Holding Limited

      4. 6.4.4 Grubhub Holding Inc.

      5. 6.4.5 Uber Technologies Inc.

      6. 6.4.6 Deliveroo

      7. 6.4.7 Pizza Hut International LLC

      8. 6.4.8

      9. 6.4.9 Domino's Pizza Inc.

      10. 6.4.10 iFood

    5. *List Not Exhaustive


**Subject to Availability
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Online Food Delivery Market Research FAQs

The Online Food Delivery Market is studied from 2018 - 2028.

The Online Food Delivery Market is growing at a CAGR of 16.24% over the next 5 years.

Asia-Pacific is growing at the highest CAGR over 2018 - 2028.

North America holds highest share in 2021.

Delivery Hero SE, Grab Holdings Inc, Just Eat Holding Limited, Grubhub Holding Inc., Uber Eats are the major companies operating in Online Food Delivery Market.

Online Food Delivery Industry Reports

In-depth industry statistics and market share insights of the Online Food Delivery sector for 2020, 2021, and 2022. The Online Food Delivery research report provides a comprehensive outlook of the market size and an industry growth forecast for 2023 to 2028. Available to download is a free sample file of the Online Food Delivery report PDF.

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