Online Casual Games Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The Online Casual Games Market is Segmented By Type (Advertising, In-app Purchase, and Paid App) and Geography (North America, Europe, Asia-Pacific, Latin America, and Middle East and Africa). The market sizes and forecasts are provided in terms of value (USD billion) for all the above segments.

Online Casual Games Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Online Casual Games Market Size

Online Casual Games Market  Summary
Study Period 2019 - 2030
Market Size (2025) USD 21.73 Billion
Market Size (2030) USD 29.25 Billion
CAGR (2025 - 2030) 6.12 %
Fastest Growing Market Asia-Pacific
Largest Market North America
Market Concentration Low

Major Players

Online Casual Games Market  Major Players

*Disclaimer: Major Players sorted in no particular order

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Online Casual Games Market Analysis

The Online Casual Games Market size is estimated at USD 21.73 billion in 2025, and is expected to reach USD 29.25 billion by 2030, at a CAGR of 6.12% during the forecast period (2025-2030).

During the COVID-19 pandemic, due to nationwide lockdowns, some people turned to game platforms to pass the time. Hence, these platforms attracted thousands of new visitors to online traffic. Video gaming trends are experiencing a massive surge in players and revenue.

  • Rising internet access, greater smartphone penetration, and the introduction of high bandwidth network connectivity, such as 5G, have all contributed to an increase in online casual gaming demand. According to the GSMA research, by the beginning of last year, 170 mobile operators had started commercial 5G services with a 7population penetration by the end of last year, creating new prospects for mobile manufacturers to put 5G handsets into the market.
  • The popularity of casual online games has expanded dramatically. Because of the ease and excitement they provide, they are the most popular and finest casual games worldwide. They have low system requirements. And while they are very engaging, they do not require the utmost focus. In other words, these games are a fantastic way to kill time. Furthermore, there are also some incredibly enjoyable games for children.
  • Leveraging cloud technology in the casual games market is projected to drive demand and multiplayer engagement for various games, increasing market growth over the forecast period.
  • Online gaming is the largest contributor to the overall gaming market. The continuous advancement of numerous technologies in computers, smartphones, and systems, such as processors, graphics, and other hardware and software, has resulted in the expansion of the online casual gaming sector. Furthermore, continuous advancements in network connectivity fuel the demand for casual online gaming.
  • With the outbreak of COVID-19, the industry saw a positive development due to the increasing popularity of online multiplayer games, as individuals stayed at home for the longest time due to lockdowns imposed by various governments, as well as to avoid being impacted. Consumer engagement with mobile-based gaming is increasing significantly on the mobile platform, particularly in mobile-first markets, such as Asia, the Middle East, and Latin America.

Online Casual Games Industry Overview

The online casual games market is fragmented and comprises many global and regional players such as Ubisoft Entertainment, Zynga Inc., Microsoft Corporation, Apple Inc. (Apple Arcade), and Konami Digital Entertainment. These players are majorly based in the Asia-Pacific region and focus on expanding their consumer base. These gaming developers are investing more in R&D activities to offer new solutions for gamers. The companies are also entering into strategic partnerships and other organic and inorganic growth strategies to earn a competitive edge.

  • February 2022: Ubisoft announced that it would introduce its subscription service, Ubisoft+, to the Xbox platform in the future. Ubisoft+ gives gamers access to over 100 Ubisoft games, including new releases, DLC, and classics, as well as prizes, such as personalization items, boosters, and other in-game bonuses. Ubisoft+ is presently available on PC, Stadia, and Amazon Luna and will be accessible on Xbox.

Online Casual Games Market Leaders

  1. Ubisoft Entertainment.

  2. Zynga Inc.

  3. Microsoft Corporation

  4. Apple Inc. (Apple Arcade)

  5. Konami Digital Entertainment

  6. *Disclaimer: Major Players sorted in no particular order
Online Casual Games Market  Concentration
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Online Casual Games Market News

  • February 2022: Ubisoft announced the expansion of La Forge, its successful R&D model, to multiple studios across the world, with teams now operating in Canada (Ubisoft Montreal, Ubisoft Toronto), China (Ubisoft Chengdu, Ubisoft Shanghai), and France (Ubisoft Bordeaux). The UDC conference, Ubisoft's annual meeting dedicated to technological innovation in video game creation, includes a specific track on artificial intelligence and machine learning.
  • March 2022: Boss Fight Entertainment, a tiny independent video game firm situated in Allen, Texas, was acquired by Netflix. The streaming behemoth increases its reach into the lucrative video game business by developing its third gaming studio.

Online Casual Games Market Report - Table of Contents

1. Introduction

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET INSIGHT

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.2.1 Bargaining Power of Suppliers
    • 4.2.2 Bargaining Power of Consumers
    • 4.2.3 Threat of New Entrants
    • 4.2.4 Threat of Substitute Products
    • 4.2.5 Intensity of Competitive Rivalry
  • 4.3 Assessment of COVID-19 Impact on the Market - By Major Countries
  • 4.4 Analysis on Casual Game Apps in Major Countries
    • 4.4.1 United States
    • 4.4.2 Japan
    • 4.4.3 China
    • 4.4.4 Germany
    • 4.4.5 United Kingdom
    • 4.4.6 Other Countries

5. MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 The Increasing Penetration of Internet and Smartphones Boosted the Demand for the Online Casual Games Market
    • 5.1.2 Rising Popularity of Cloud Gaming Encouraging the Expansion of the Gaming Industry
  • 5.2 Market Challenges
    • 5.2.1 Online Security One of the Major Challenges for Online Gaming

6. MARKET SEGMENTATION

  • 6.1 By Type
    • 6.1.1 Advertising
    • 6.1.2 In-app Purchase
    • 6.1.3 Paid App
  • 6.2 By Geography
    • 6.2.1 North America
    • 6.2.1.1 United States
    • 6.2.1.2 Canada
    • 6.2.2 Europe
    • 6.2.2.1 United Kingdom
    • 6.2.2.2 France
    • 6.2.2.3 Germany
    • 6.2.2.4 Rest of Europe
    • 6.2.3 Asia-Pacific
    • 6.2.3.1 China
    • 6.2.3.2 India
    • 6.2.3.3 Japan
    • 6.2.3.4 Rest of Asia Pacific
    • 6.2.4 Latin America
    • 6.2.5 Middle East and Africa

7. COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 Ubisoft Entertainment
    • 7.1.2 Zynga Inc.
    • 7.1.3 Microsoft Corporation
    • 7.1.4 Apple Inc. (Apple Arcade)
    • 7.1.5 Konami Digital Entertainment
    • 7.1.6 Sega Corporation
    • 7.1.7 Sony Corporation
    • 7.1.8 Tencent Holdings Ltd
    • 7.1.9 Nintendo Co. Ltd
    • 7.1.10 Bandai Namco Entertainment Inc.
    • 7.1.11 Betsson AB
    • 7.1.12 Beijing Kunlun Tech Co. Ltd
  • *List Not Exhaustive

8. INVESTMENT ANALYSIS

9. FUTURE OUTLOOK OF THE MARKET

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Online Casual Games Industry Segmentation

Casual online gaming is a video game played online and aimed at a broad market audience. Casual games can have any gameplay or genre. They usually have simpler rules, shorter sessions, and need less talent to learn. They do not expect to be familiar with a set of mechanics, controls, and cliches. The casual online games market tracks the adoption of different casual games played through various gaming types, such as advertising, in-app purchases, and paid apps.

The scope of the study includes apps that can be downloaded through major app stores, such as Apple Inc.'s App Store and the Google Play store, or, in China, from stores such as Huawei AppGallery and Tencent Appstore. The study also spots down the existing gaming developer landscape, which consists of major players operating in the market.

The online casual games market is segmented by type (advertising, in-app purchase, and paid app) and geography (North America, Europe, Asia-Pacific, Latin America, and Middle East and Africa).
The market sizes and forecasts are provided in terms of value (USD billion) for all the above segments.

By Type Advertising
In-app Purchase
Paid App
By Geography North America United States
Canada
Europe United Kingdom
France
Germany
Rest of Europe
Asia-Pacific China
India
Japan
Rest of Asia Pacific
Latin America
Middle East and Africa
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Online Casual Games Market Research FAQs

How big is the Online Casual Games Market?

The Online Casual Games Market size is expected to reach USD 21.73 billion in 2025 and grow at a CAGR of 6.12% to reach USD 29.25 billion by 2030.

What is the current Online Casual Games Market size?

In 2025, the Online Casual Games Market size is expected to reach USD 21.73 billion.

Who are the key players in Online Casual Games Market?

Ubisoft Entertainment., Zynga Inc., Microsoft Corporation, Apple Inc. (Apple Arcade) and Konami Digital Entertainment are the major companies operating in the Online Casual Games Market.

Which is the fastest growing region in Online Casual Games Market?

Asia-Pacific is estimated to grow at the highest CAGR over the forecast period (2025-2030).

Which region has the biggest share in Online Casual Games Market?

In 2025, the North America accounts for the largest market share in Online Casual Games Market.

What years does this Online Casual Games Market cover, and what was the market size in 2024?

In 2024, the Online Casual Games Market size was estimated at USD 20.40 billion. The report covers the Online Casual Games Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Online Casual Games Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Online Casual Games Industry Report

Statistics for the 2025 Online Casual Games market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Online Casual Games analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.