Oman Poultry Meat Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2030

The Oman Poultry Meat Market is segmented by Form (Canned, Fresh / Chilled, Frozen, Processed) and by Distribution Channel (Off-Trade, On-Trade). Market value in USD and market volume in tonnes are presented. Key data points observed include production and price.

Oman Poultry Meat Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2030

Oman Poultry Meat Market Size

Oman Poultry Meat Market Summary
Study Period 2017 - 2030
Base Year For Estimation 2024
Forecast Data Period 2025 - 2030
Market Size (2025) USD 200.1 Million
Market Size (2030) USD 217.8 Million
CAGR (2025 - 2030) 1.71 %
Market Concentration Low

Major Players

Oman Poultry Meat Market Major Players

*Disclaimer: Major Players sorted in no particular order

Compare market size and growth of Oman Poultry Meat Market with other markets in Food & Beverage Industry

Beverages

Food

Food Ingredients and Food Additives

Food Supplements

Oman Poultry Meat Market Analysis

The Oman Poultry Meat Market size is estimated at 200.1 million USD in 2025, and is expected to reach 217.8 million USD by 2030, growing at a CAGR of 1.71% during the forecast period (2025-2030).

The Omani poultry meat industry is experiencing significant transformation driven by changing consumer spending patterns and lifestyle preferences. Omani families allocated approximately 24% of their household budget to food expenditure in 2022, reflecting the growing importance of food consumption in household spending. The country's rapid urbanization and increasing disposable income have led to evolving dietary preferences, particularly among the younger demographic. This is evidenced by the fact that 51.1% of fast-food consumers in Oman fall within the 25-34 age group, highlighting the shift toward convenient food options among the working population.


The retail landscape in Oman is undergoing substantial modernization, with major retailers expanding their presence and enhancing their service offerings. Notable players like Carrefour and Lulu Group have established a strong footprint with approximately 24 stores across 10 cities in the country, continuously investing in infrastructure and delivery capabilities. The changing workforce demographics, particularly the rising participation of women in the labor force, which reached 16.9% in 2022, have created increased demand for convenient poultry products and ready-to-cook products.


The digital transformation of Oman's food retail sector is accelerating, supported by significant government initiatives and technological advancement. In 2023, the country reported 4.44 million internet users with a remarkable penetration rate of 96.4%. The government's commitment to digital advancement is demonstrated through its planned investment of USD 441.5 million in the Digital Transformation Programme, which aims to modernize various sectors, including food retail. This digital push received a further boost in June 2023 with Ooredoo Oman's nationwide 5G network expansion, enabling better connectivity for online poultry meat ordering and delivery services.


The tourism sector's recovery is creating new opportunities for the poultry meat industry, with international arrivals reaching 15,261 in 2022, marking an 89% increase from the previous year. This surge in tourism has led to increased demand for diverse poultry products, particularly in the foodservice sector. The industry is responding by expanding product offerings and improving distribution networks to cater to both local and international consumers. Major retailers and food service providers are adapting their strategies to accommodate this growing demand, implementing advanced storage solutions and efficient supply chain management systems to ensure product quality and availability.

Segment Analysis: Form

Fresh/Chilled Segment in Oman Poultry Meat Market

The fresh poultry segment dominates the Oman poultry meat market, accounting for approximately 54% market share in 2024. This significant market position is primarily driven by the strong consumer preference for fresh poultry products in Omani cuisine and cultural preferences. The government of Oman has been actively supporting the agricultural sector, including poultry farming, through various initiatives and subsidies aimed at boosting local production and reducing import dependency. The segment's growth is further supported by increased penetration of fresh poultry providers like A'Saffa, Al Zain Fresh, A'Rayaf Farm Fresh, and Dhofar across the country. Additionally, the fast-food industry in Oman has witnessed significant growth, with multinational fast-food chains that serve fresh poultry-based products establishing a strong presence in the country.

Market Analysis of Oman Poultry Meat Market: Chart for Form

Frozen Segment in Oman Poultry Meat Market

The frozen poultry segment is projected to be the fastest-growing segment in the market during 2024-2029, with an expected growth rate of approximately 2%. This growth is primarily attributed to the expanding cold storage infrastructure in the country, with the Omani government investing around USD 120 million for developing cold storage facilities. The e-commerce market in Oman is expected to grow considerably, which may increase the demand for cold storage facilities, as a significant proportion of e-commerce growth can be attributed to online grocery delivery. The demand for refrigerated trucks has continued to grow, driven by the expansion in the cold transport market due to rising demand for refrigerated and ready-to-eat food. The boom of hypermarkets and convenience stores in Oman has also led to an increase in the consumption of frozen poultry products and prepared meals.

Remaining Segments in Form Segmentation

The canned and processed poultry segments play important complementary roles in the Oman poultry meat market. Canned poultry products are particularly popular during the holy month of Ramadan, offering convenient meal solutions for iftar and suhoor. The processed poultry segment includes various value-added products such as nuggets, sausages, and deli meats, catering to the growing demand for convenient food options. These segments are particularly important in urban areas where consumers seek ready-to-eat and easy-to-prepare poultry products. The availability of these products through various distribution channels, including supermarkets and online platforms, has helped maintain their steady presence in the market.

Segment Analysis: Distribution Channel

On-Trade Segment in Oman Poultry Meat Market

The on-trade channel dominates the Oman poultry meat market, holding approximately 52% market share in 2024. This significant market position is driven by the strong presence of quick-service restaurants, full-service restaurants, and other foodservice establishments across the country. The segment's growth is supported by increasing consumer spending on dining out, with around 59% of people dining out at least once or twice a week. Popular quick-service foodservice chains like KFC, McDonald's, and Burger King maintain a substantial presence in the country, contributing significantly to chicken meat consumption through the on-trade channel. The segment's strength is further reinforced by the country's vibrant tourism sector, with international arrivals driving demand for poultry-based dishes in restaurants and hotels.

Online Channel Segment in Oman Poultry Meat Market

The online channel, a sub-segment within the off-trade distribution channel, is experiencing remarkable growth and is projected to expand at approximately 11% CAGR from 2024 to 2029. This growth is primarily driven by the country's robust digital infrastructure development, with the government investing significantly in digital transformation initiatives. The Sultanate's commitment to digital advancement is evident through its USD 441.5 million investment in the Digital Transformation Programme. The segment's expansion is further supported by the increasing penetration of internet services, with around 96.4% of the population having internet access. Major retailers like Carrefour and Lulu Group are continuously enhancing their online delivery capabilities and expanding their digital presence to meet the growing demand for convenient shopping options.

Remaining Segments in Distribution Channel

The remaining segments within the off-trade channel, including supermarkets/hypermarkets, convenience stores, and other traditional retail formats, play crucial roles in the Omani poultry meat market. Supermarkets and hypermarkets serve as primary purchasing points for consumers seeking a wide variety of poultry products, offering both fresh and processed poultry options. Convenience stores cater to immediate consumption needs and provide easy access to poultry products in residential areas. Traditional retail formats and unorganized distributors continue to serve specific market niches, particularly in areas where modern retail penetration is limited. These channels collectively ensure widespread availability of poultry products across different consumer segments and geographical locations in Oman.

Oman Poultry Meat Industry Overview

Top Companies in Oman Poultry Meat Market

Leading companies in the market are focusing heavily on product innovation and operational expansion to maintain their competitive positions. Manufacturers are introducing new processed poultry variants, including nuggets, burgers, marinated products, and ready-to-cook meals to cater to evolving consumer preferences. Companies are investing in expanding their production capacities and modernizing facilities with advanced technologies for improved efficiency. Strategic partnerships with retailers and distributors are being leveraged to enhance market reach and penetration. There is also an increased focus on obtaining quality certifications and implementing strict food safety standards to build consumer trust. Players are developing specialized poultry products lines targeting different consumer segments while also expanding their halal-certified offerings to align with local preferences.

Mix of Global and Local Players

The Omani poultry meat market demonstrates a fragmented competitive structure with both international and domestic players holding significant market positions. Global companies like BRF SA and JBS SA leverage their extensive experience and advanced technological capabilities to maintain a strong market presence, while local players such as A'Saffa Food and Al Zain Farms capitalize on their understanding of regional preferences and established distribution networks. The market sees active participation from diversified conglomerates like The Savola Group and IFFCO Group, who benefit from their integrated operations across the food value chain. Local manufacturers are increasingly investing in capacity expansion and modernization to reduce the market's import dependence.


The competitive dynamics are characterized by ongoing consolidation efforts as companies seek to strengthen their market positions through strategic acquisitions and partnerships. Major players are establishing local production facilities and forming joint ventures with regional companies to enhance their competitive advantage. The market witnesses continuous entry of new players, particularly in the commercial poultry segment, leading to increased competition and innovation. Companies are also focusing on backward integration by developing their own poultry farming operations to ensure consistent supply and quality control.

Innovation and Distribution Drive Future Success

For established players to maintain and expand their market share, developing innovative product offerings aligned with local taste preferences and convenience requirements will be crucial. Companies need to invest in advanced processing technologies and cold chain infrastructure to ensure product quality and extend market reach. Building strong relationships with modern retail channels while maintaining traditional distribution networks will be essential for market success. Incumbents must also focus on sustainability initiatives and transparent sourcing practices to meet evolving consumer expectations and regulatory requirements.


New entrants and challenger brands can gain market share by identifying and serving underserved market segments and geographical areas. Success will depend on developing efficient supply chain networks and establishing strong relationships with local distributors and retailers. Companies must invest in marketing and brand-building activities to create consumer awareness and trust. Understanding and adapting to potential regulatory changes, particularly regarding food safety and halal certification, will be critical. Players should also consider developing value-added products and premium offerings to differentiate themselves in the market while maintaining price competitiveness through operational efficiency. The role of retail poultry channels will be pivotal in reaching a broader consumer base.

Oman Poultry Meat Market Leaders

  1. A'Saffa Food S.A.O.G

  2. Al faaw Poultry Co LLC

  3. Al Zain Farms LLC

  4. BRF S.A.

  5. The Savola Group

  6. *Disclaimer: Major Players sorted in no particular order
Oman Poultry Meat Market Concentration
Need More Details on Market Players and Competiters?
Download PDF

Oman Poultry Meat Market News

  • January 2021: Sunbulah Group announced the launch of a range of organic and gluten-free products and SKUs to meet the increasing demand.
  • January 2021: IFFCO Group has planned to turn 3 Fuji Foods, its recently acquired company in India, into a major manufacturing base to serve customers across various markets and to consolidate its portfolio by exploring new opportunities.

Free With This Report

We offer a comprehensive and exhaustive set of data pointers. These cover global, regional, and country-level metrics that illustrate the fundamentals of the meat and meat substitutes industry. Clients can access in-depth market analysis through 45+ free charts. This analysis is based on the production of various meat and seafood types, as well as the prices of meat, meat substitutes, and different seafood types. We provide granular-level segmental information, supported by a repository of market data, trends, and expert analysis. Data and analysis on meat types, seafood types, meat substitute types, forms, distribution channels, and more are available. These are provided in the form of comprehensive reports as well as Excel-based data worksheets.

Oman Poultry Meat Market
Oman Poultry Meat Market
Oman Poultry Meat Market
Oman Poultry Meat Market

Oman Poultry Meat Market Report - Table of Contents

1. EXECUTIVE SUMMARY & KEY FINDINGS

2. INTRODUCTION

  • 2.1 Study Assumptions & Market Definition
  • 2.2 Scope of the Study​
  • 2.3 Research Methodology

3. KEY INDUSTRY TRENDS

  • 3.1 Price Trends
    • 3.1.1 Poultry
  • 3.2 Production Trends
    • 3.2.1 Poultry
  • 3.3 Regulatory Framework
    • 3.3.1 Oman
  • 3.4 Value Chain & Distribution Channel Analysis

4. MARKET SEGMENTATION (includes market size in Value in USD, Forecasts up to 2030 and analysis of growth prospects)

  • 4.1 Form
    • 4.1.1 Canned
    • 4.1.2 Fresh / Chilled
    • 4.1.3 Frozen
    • 4.1.4 Processed
    • 4.1.4.1 By Processed Types
    • 4.1.4.1.1 Deli Meats
    • 4.1.4.1.2 Marinated/ Tenders
    • 4.1.4.1.3 Meatballs
    • 4.1.4.1.4 Nuggets
    • 4.1.4.1.5 Sausages
    • 4.1.4.1.6 Other Processed Poultry
  • 4.2 Distribution Channel
    • 4.2.1 Off-Trade
    • 4.2.1.1 Convenience Stores
    • 4.2.1.2 Online Channel
    • 4.2.1.3 Supermarkets and Hypermarkets
    • 4.2.1.4 Others
    • 4.2.2 On-Trade

5. COMPETITIVE LANDSCAPE

  • 5.1 Key Strategic Moves
  • 5.2 Market Share Analysis
  • 5.3 Company Landscape
  • 5.4 Company Profiles (includes Global level Overview, Market level overview, Core Business Segments, Financials, Headcount, Key Information, Market Rank, Market Share, Products and Services, and analysis of Recent Developments)
    • 5.4.1 A'Saffa Food S.A.O.G
    • 5.4.2 Al faaw Poultry Co LLC
    • 5.4.3 Al Zain Farms LLC
    • 5.4.4 BRF S.A.
    • 5.4.5 IFFCO Group
    • 5.4.6 JBS SA
    • 5.4.7 Sunbulah Group
    • 5.4.8 The Savola Group

6. KEY STRATEGIC QUESTIONS FOR MEAT INDUSTRY CEOS

7. APPENDIX

  • 7.1 Global Overview
    • 7.1.1 Overview
    • 7.1.2 Porter’s Five Forces Framework
    • 7.1.3 Global Value Chain Analysis
    • 7.1.4 Market Dynamics (DROs)
  • 7.2 Sources & References
  • 7.3 List of Tables & Figures
  • 7.4 Primary Insights
  • 7.5 Data Pack
  • 7.6 Glossary of Terms
You Can Purchase Parts Of This Report. Check Out Prices For Specific Sections
Get Price Break-up Now

List of Tables & Figures

  1. Figure 1:  
  2. POULTRY PRICE PER METRIC TON, USD, OMAN, 2017 - 2023
  1. Figure 2:  
  2. POULTRY PRODUCTION, METRIC TON, OMAN, 2017 - 2029
  1. Figure 3:  
  2. VOLUME OF POULTRY MEAT MARKET, METRIC TONS, OMAN, 2017 - 2029
  1. Figure 4:  
  2. VALUE OF POULTRY MEAT MARKET, USD, OMAN, 2017 - 2029
  1. Figure 5:  
  2. VOLUME OF POULTRY MEAT MARKET BY FORM, METRIC TONS, OMAN, 2017 - 2029
  1. Figure 6:  
  2. VALUE OF POULTRY MEAT MARKET BY FORM, USD, OMAN, 2017 - 2029
  1. Figure 7:  
  2. VOLUME SHARE OF POULTRY MEAT MARKET SPLIT BY FORM, %, OMAN, 2017 VS 2023 VS 2029
  1. Figure 8:  
  2. VALUE SHARE OF POULTRY MEAT MARKET SPLIT BY FORM, %, OMAN, 2017 VS 2023 VS 2029
  1. Figure 9:  
  2. VOLUME OF CANNED POULTRY MEAT MARKET, METRIC TONS, OMAN, 2017 - 2029
  1. Figure 10:  
  2. VALUE OF CANNED POULTRY MEAT MARKET, USD, OMAN, 2017 - 2029
  1. Figure 11:  
  2. VALUE SHARE OF CANNED POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, OMAN, 2022 VS 2029
  1. Figure 12:  
  2. VOLUME OF FRESH / CHILLED POULTRY MEAT MARKET, METRIC TONS, OMAN, 2017 - 2029
  1. Figure 13:  
  2. VALUE OF FRESH / CHILLED POULTRY MEAT MARKET, USD, OMAN, 2017 - 2029
  1. Figure 14:  
  2. VALUE SHARE OF FRESH / CHILLED POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, OMAN, 2022 VS 2029
  1. Figure 15:  
  2. VOLUME OF FROZEN POULTRY MEAT MARKET, METRIC TONS, OMAN, 2017 - 2029
  1. Figure 16:  
  2. VALUE OF FROZEN POULTRY MEAT MARKET, USD, OMAN, 2017 - 2029
  1. Figure 17:  
  2. VALUE SHARE OF FROZEN POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, OMAN, 2022 VS 2029
  1. Figure 18:  
  2. VOLUME OF POULTRY MEAT MARKET BY PROCESSED TYPES, METRIC TONS, OMAN, 2017 - 2029
  1. Figure 19:  
  2. VALUE OF POULTRY MEAT MARKET BY PROCESSED TYPES, USD, OMAN, 2017 - 2029
  1. Figure 20:  
  2. VOLUME SHARE OF POULTRY MEAT MARKET SPLIT BY PROCESSED TYPES, %, OMAN, 2017 VS 2023 VS 2029
  1. Figure 21:  
  2. VALUE SHARE OF POULTRY MEAT MARKET SPLIT BY PROCESSED TYPES, %, OMAN, 2017 VS 2023 VS 2029
  1. Figure 22:  
  2. VOLUME OF DELI MEATS MARKET, METRIC TONS, OMAN, 2017 - 2029
  1. Figure 23:  
  2. VALUE OF DELI MEATS MARKET, USD, OMAN, 2017 - 2029
  1. Figure 24:  
  2. VALUE SHARE OF DELI MEATS POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, OMAN, 2022 VS 2029
  1. Figure 25:  
  2. VOLUME OF MARINATED/ TENDERS MARKET, METRIC TONS, OMAN, 2017 - 2029
  1. Figure 26:  
  2. VALUE OF MARINATED/ TENDERS MARKET, USD, OMAN, 2017 - 2029
  1. Figure 27:  
  2. VALUE SHARE OF MARINATED/ TENDERS POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, OMAN, 2022 VS 2029
  1. Figure 28:  
  2. VOLUME OF MEATBALLS MARKET, METRIC TONS, OMAN, 2017 - 2029
  1. Figure 29:  
  2. VALUE OF MEATBALLS MARKET, USD, OMAN, 2017 - 2029
  1. Figure 30:  
  2. VALUE SHARE OF MEATBALLS POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, OMAN, 2022 VS 2029
  1. Figure 31:  
  2. VOLUME OF NUGGETS MARKET, METRIC TONS, OMAN, 2017 - 2029
  1. Figure 32:  
  2. VALUE OF NUGGETS MARKET, USD, OMAN, 2017 - 2029
  1. Figure 33:  
  2. VALUE SHARE OF NUGGETS POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, OMAN, 2022 VS 2029
  1. Figure 34:  
  2. VOLUME OF SAUSAGES MARKET, METRIC TONS, OMAN, 2017 - 2029
  1. Figure 35:  
  2. VALUE OF SAUSAGES MARKET, USD, OMAN, 2017 - 2029
  1. Figure 36:  
  2. VALUE SHARE OF SAUSAGES POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, OMAN, 2022 VS 2029
  1. Figure 37:  
  2. VOLUME OF OTHER PROCESSED POULTRY MARKET, METRIC TONS, OMAN, 2017 - 2029
  1. Figure 38:  
  2. VALUE OF OTHER PROCESSED POULTRY MARKET, USD, OMAN, 2017 - 2029
  1. Figure 39:  
  2. VALUE SHARE OF OTHER PROCESSED POULTRY POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, OMAN, 2022 VS 2029
  1. Figure 40:  
  2. VOLUME OF POULTRY MEAT MARKET BY DISTRIBUTION CHANNEL, METRIC TONS, OMAN, 2017 - 2029
  1. Figure 41:  
  2. VALUE OF POULTRY MEAT MARKET BY DISTRIBUTION CHANNEL, USD, OMAN, 2017 - 2029
  1. Figure 42:  
  2. VOLUME SHARE OF POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, OMAN, 2017 VS 2023 VS 2029
  1. Figure 43:  
  2. VALUE SHARE OF POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, OMAN, 2017 VS 2023 VS 2029
  1. Figure 44:  
  2. VOLUME OF POULTRY MEAT MARKET SOLD VIA OFF-TRADE, METRIC TONS, OMAN, 2017 - 2029
  1. Figure 45:  
  2. VALUE OF POULTRY MEAT MARKET SOLD VIA OFF-TRADE, USD, OMAN, 2017 - 2029
  1. Figure 46:  
  2. VOLUME OF POULTRY MEAT MARKET SOLD VIA OFF-TRADE CHANNELS, %, OMAN, 2017 VS 2023 VS 2029
  1. Figure 47:  
  2. VALUE OF POULTRY MEAT MARKET SOLD VIA OFF-TRADE CHANNELS, %, OMAN, 2017 VS 2023 VS 2029
  1. Figure 48:  
  2. VOLUME OF POULTRY MEAT MARKET SOLD VIA CONVENIENCE STORES, METRIC TONS, OMAN, 2017 - 2029
  1. Figure 49:  
  2. VALUE OF POULTRY MEAT MARKET SOLD VIA CONVENIENCE STORES, USD, OMAN, 2017 - 2029
  1. Figure 50:  
  2. VALUE SHARE OF POULTRY MEAT MARKET SOLD VIA CONVENIENCE STORES SPLIT BY FORM, %, OMAN, 2022 VS 2029
  1. Figure 51:  
  2. VOLUME OF POULTRY MEAT MARKET SOLD VIA ONLINE CHANNEL, METRIC TONS, OMAN, 2017 - 2029
  1. Figure 52:  
  2. VALUE OF POULTRY MEAT MARKET SOLD VIA ONLINE CHANNEL, USD, OMAN, 2017 - 2029
  1. Figure 53:  
  2. VALUE SHARE OF POULTRY MEAT MARKET SOLD VIA ONLINE CHANNEL SPLIT BY FORM, %, OMAN, 2022 VS 2029
  1. Figure 54:  
  2. VOLUME OF POULTRY MEAT MARKET SOLD VIA SUPERMARKETS AND HYPERMARKETS, METRIC TONS, OMAN, 2017 - 2029
  1. Figure 55:  
  2. VALUE OF POULTRY MEAT MARKET SOLD VIA SUPERMARKETS AND HYPERMARKETS, USD, OMAN, 2017 - 2029
  1. Figure 56:  
  2. VALUE SHARE OF POULTRY MEAT MARKET SOLD VIA SUPERMARKETS AND HYPERMARKETS SPLIT BY FORM, %, OMAN, 2022 VS 2029
  1. Figure 57:  
  2. VOLUME OF POULTRY MEAT MARKET SOLD VIA OTHERS, METRIC TONS, OMAN, 2017 - 2029
  1. Figure 58:  
  2. VALUE OF POULTRY MEAT MARKET SOLD VIA OTHERS, USD, OMAN, 2017 - 2029
  1. Figure 59:  
  2. VALUE SHARE OF POULTRY MEAT MARKET SOLD VIA OTHERS SPLIT BY FORM, %, OMAN, 2022 VS 2029
  1. Figure 60:  
  2. VOLUME OF POULTRY MEAT MARKET SOLD VIA ON-TRADE, METRIC TONS, OMAN, 2017 - 2029
  1. Figure 61:  
  2. VALUE OF POULTRY MEAT MARKET SOLD VIA ON-TRADE, USD, OMAN, 2017 - 2029
  1. Figure 62:  
  2. MOST ACTIVE COMPANIES BY NUMBER OF STRATEGIC MOVES, COUNT, OMAN, 2020 - 2023
  1. Figure 63:  
  2. MOST ADOPTED STRATEGIES, COUNT, OMAN, 2020 - 2023
  1. Figure 64:  
  2. VALUE SHARE OF MAJOR PLAYERS, %, OMAN

Oman Poultry Meat Industry Segmentation

Canned, Fresh / Chilled, Frozen, Processed are covered as segments by Form. Off-Trade, On-Trade are covered as segments by Distribution Channel.
Form Canned
Fresh / Chilled
Frozen
Processed By Processed Types Deli Meats
Marinated/ Tenders
Meatballs
Nuggets
Sausages
Other Processed Poultry
Distribution Channel Off-Trade Convenience Stores
Online Channel
Supermarkets and Hypermarkets
Others
On-Trade
Need A Different Region or Segment?
Customize Now

Market Definition

  • Meat - Meat is defined as the flesh or other edible parts of an animal used for food. The end use of the meat industry consists of only human consumption. Meat is generally purchased from retail outlets for home cooking and consumption. For the market studied, only uncooked meat has been considered. This could be processed in various forms, which have been covered under the “Processed” form. The other purchases of meat happen through the consumption of meat at foodservice outlets (restaurants, hotels, catering, etc.). ​
  • Other Meats - The other meat segment includes the meat of camel, horse, rabbit, etc. These are not so commonly consumed meat types but still, have a presence in distinct parts of the world. Regardless of it being part of red meat, we have considered these meat types separately for a better understanding of the market. ​
  • Poultry Meat - Poultry meat also called white meat, comes from birds raised commercially or domestically for human consumption. This includes chicken, turkey, ducks, and geese.​
  • Red Meat - Red meat typically has a red color when raw and a dark color when cooked. It includes any meat that comes from mammals, such as beef, lamb, pork, goat, veal, and mutton.​
Keyword Definition
A5 It is a Japanese grading system for beef. The 'A' means the carcass yield is the highest possible and the numeric rating relates to beef marbling, color and brightness of the flesh, its texture and color, luster, and fat quality. A5 is the highest mark wagyu beef can score.
Abbatoir It is another name for a slaughterhouse and refers to the premise used for or in connection with the slaughter of animals whose meat is intended for human consumption.
Acute Hepatopancreatic Necrosis Disease (AHPND) It is a disease that affects shrimp and is characterized by high mortalities, in many cases reaching 100% within 30-35 days of stocking grow-out ponds.
African Swine Fever (ASF) It is a highly contagious viral disease of pigs caused by a double-stranded DNA virus in the Asfarviridae family.
Albacore Tuna It is one of the smallest species of tuna found in the six distinct stocks known globally in the Atlantic, Pacific, and Indian oceans, as well as the Mediterranean Sea.
Angus beef It is beef derived from a specific breed of cattle indigenous to Scotland. It requires certification from the American Angus Association to receive the "Certified Angus Beef" quality mark
Bacon It is salted or smoked meat that comes from the back or sides of a pig
Black Angus It is beef derived from a black-hided breed of cows that don't have horns.
Bologna It is an Italian smoked sausage made of meat, typically large and made from pork, beef or veal.
Bovine spongiform encephalopathy (BSE) It is a progressive neurological disorder of cattle that results from infection by an unusual transmissible agent called a prion.
Bratwurst It refers to a type of German sausage made from pork, beef or veal.
BRC British Retail Consortium
Brisket It is a cut of meat from the breast or lower chest of beef or veal. The beef brisket is one of the nine beef primal cuts.
Broiler It refers to any chicken (Gallus domesticus) that is bred and raised specifically for meat production.
Bushel It is a unit of measurement for grains and pulses. 1 bushel = 27.216 kg
Carcass It refers to the dressed body of a meat animal from which butchers trim the meat
CFIA Canadian Food Inspection Agency
Chicken Tender It refers to chicken meat prepared from the pectoralis minor muscles of a chicken bird.
Chuck Steak It refers to a cut of beef that is part of the chuck primal, which is a large section of meat from the shoulder area of a cow
Corned Beef It refers to beef brisket cured in brine and boiled, typically served cold.
CWT Also known as a hundredweight, it is a unit of measurement used to define the quantity of meat. 1 CWT = 50.80 kg
Drumstick It refers to a chicken leg without the thigh.
EFSA European Food Safety Authority
ERS Economic Research Service of the USDA
Ewe It is an adult female sheep.
FDA Food and Drug Administration
Fillet Mignon It is a cut of meat taken from the smaller end of the tenderloin.
Flank Steak It is a cut of beef steak taken from the flank, which lies forward of the rear quarter of a cow.
Foodservice It refers to the part of the food industry which includes businesses, institutions, and companies which prepare meals outside the home. It includes restaurants, school and hospital cafeterias, catering operations, and many other formats.
Forage It refers to animal feed.
Foreshank It is the upper part of the foreleg of cattle
Franks Also known as frankfurter or Würstchen, it is a type of highly seasoned smoked sausage popular in Austria and Germany.
FSANZ Food Standards Australia New Zealand
FSIS Food Safety and Inspection Service
FSSAI Food Safety and Standards Authority of India
Gizzard It refers to an organ found in the digestive tract of birds. It is also called the mechanical stomach of a bird.
Gluten It is a family of proteins found in grains, including wheat, rye, spelt, and barley
Grain-fed beef It is beef derived from cattle that have been fed a diet supplemented with soy and corn and other additives. Grainfed cows can also be given antibiotics and growth hormones to fatten them up more quickly.
Grass-fed beef It is beef derived from cattle that have only been fed grass as feed.
Ham It refers to the pork meat taken from the leg of a pig.
HoReCa Hotels, Restaurants and Cafes
Jerky It is lean trimmed meat that has been cut into strips and dried (dehydrated) to prevent spoilage.
Kobe Beef It is Wagyu beef specifically from the Kuroge Washu breed of cows in Japan. To be classified as Kobe beef, the cow must have been born, raised, and slaughtered within the Hyōgo prefecture in the city of Kobe in Japan.
Liverwurst It is type of German sausage made from beef or pork liver.
Loin It refers to the sides between the lower ribs and pelvis, and the lower part of the back of a cow.
Mortadella It is a large Italian sausage or luncheon meat made of finely hashed or ground heat-cured pork, which incorporates at least 15% small cubes of pork fat.
Pastrami It refers to a highly seasoned smoked beef, typically served in thin slices.
Pepperoni It is an American variety of spicy salami made from cured meat.
Plate It refers to a forequarter cut from the belly of a cow, just below the rib cut.
Porcine reproductive and respiratory syndrome (PRRS) It is a disease occurring in swine causing late-term reproductive failure and severe pneumonia in neonatal pigs.
Primal cuts It refers to the major sections of the carcass.
Quorn It is a meat substitute product prepared using mycoprotein as an ingredient, in which the fungus culture is dried and mixed with egg albumen or potato protein, which acts as a binder, and then is adjusted in texture and pressed into various forms.
Ready-to-Cook (RTC) It refers to food products that include all of the ingredients, where some preparation or cooking is required through a process that is given on the package.
Ready-to-Eat (RTE) It refers to a food product prepared or cooked in advance, with no further cooking or preparation required before being eaten
Retort Packaging It is a process of aseptic packaging food in which food is filled into a pouch or metal can, sealed, and then heated to extremely high temperatures, rendering the product commercially sterile.
Round Steak It refers to a beef steak from the the rear leg of the cow.
Rump Steak It refers to a cut of beef derived from the division between the leg and the chine.
Salami It is a cured sausage consisting of fermented and air-dried meat.
Saturated fat It is a type of fat in which the fatty acid chains have all single bonds. It is generally considered unhealthy.
Sausage It is a meat product made of finely chopped and seasoned meat, which may be fresh, smoked, or pickled and which is then usually stuffed into a casing.
Scallop It is an edible shellfish that is a mollusk with a ribbed shell in two parts.
Seitan It is a plant-based meat substitute made out of wheat gluten.
Self-service kios It refers to a self-order point-of-sale (POS) system through which customers place and pay for their own orders at kiosks, enabling totally contactless and frictionless service.
Sirloin It is a cut of beef from the bottom and side parts of a cow's back.
Surimi It is a paste made from deboned fish
Tenderloin It refers to a cut of beef consisting of the entire tenderloin muscle of a cow
Tiger Shrimp It refers to a large shrimp variety from the Indian and Pacific oceans
Trans fat Also called trans-unsaturated fatty acids or trans fatty acids, it is a type of unsaturated fat that naturally occurs in small amounts in meat.
Vannamei shrimp It refers to tropical prawns and shrimp that are farmed in areas near the equator, generally along the coast in artificial ponds.
Wagyu Bee It is beef derived from any of four strains of a breed of black or red Japanese cattle that are valued for their highly marbled meat.
Zoosanitary It refers to the cleanliness of animals or animal product
Need More Details on Market Definition?
Ask a Question

Research Methodology

Mordor Intelligence follows a four-step methodology in all our reports.

  • Step-1: Identify Key Variables: In order to build a robust forecasting methodology, the variables and factors identified in Step 1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set, and the model is built on the basis of these variables.​
  • Step-2: Build a Market Model: Market-size estimations for the forecast years are in nominal terms. Inflation is not a part of the pricing, and the average selling price (ASP) is kept constant throughout the forecast period for each country.​
  • Step-3: Validate and Finalize: In this important step, all market numbers, variables, and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.​
  • Step-4: Research Outputs: Syndicated Reports, Custom Consulting Assignments, Databases & Subscription Platforms.
research-methodology
Get More Details On Research Methodology
Download PDF
WHY BUY FROM US?
card-img
01. Crisp, insightful analysis
Our focus is NOT on word count. We present only the key trends impacting the market so you don’t waste time finding a needle in the haystack.
card-img
02. True Bottom-Up Approach
We study the industry, not just the market. Our bottom-up approach ensures we have a broad and deep understanding of the forces that shape the industry.
card-img
03. Exhaustive Data
Tracking a million data points on the extended-preview-new-e industry. Our constant market tracking covers over 1 million+ data points spanning 45 countries and over 150 companies just for the extended-preview-new-e industry.
card-img
04. Transparency
Know where your data comes from. Most market reports today hide the sources used behind the veil of a proprietary model. We proudly present them so you can trust our information.
card-img
05. Convenience
Tables belong in spreadsheets. Like you, we also believe that spreadsheets are better suited for data evaluation. We don't clutter our reports with data tables. We provide an excel document with each report that contains all the data used to analyze the market.

Oman Poultry Meat Market Research FAQs

How big is the Oman Poultry Meat Market?

The Oman Poultry Meat Market size is expected to reach USD 200.14 million in 2025 and grow at a CAGR of 1.71% to reach USD 217.85 million by 2030.

What is the current Oman Poultry Meat Market size?

In 2025, the Oman Poultry Meat Market size is expected to reach USD 200.14 million.

Who are the key players in Oman Poultry Meat Market?

A'Saffa Food S.A.O.G, Al faaw Poultry Co LLC, Al Zain Farms LLC, BRF S.A. and The Savola Group are the major companies operating in the Oman Poultry Meat Market.

Which segment has the biggest share in the Oman Poultry Meat Market?

In the Oman Poultry Meat Market, the On-Trade segment accounts for the largest share by distribution channel.

Which is the fastest growing segment in the Oman Poultry Meat Market?

In 2025, the Off-Trade segment accounts for the fastest growing by distribution channel in the Oman Poultry Meat Market.

What years does this Oman Poultry Meat Market cover, and what was the market size in 2025?

In 2025, the Oman Poultry Meat Market size was estimated at 200.14 million. The report covers the Oman Poultry Meat Market historical market size for years: 2017, 2018, 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Oman Poultry Meat Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Oman Poultry Meat Market Research

Mordor Intelligence provides a comprehensive analysis of the Oman meat market. We specialize in detailed research covering poultry meat, which includes segments like white meat, turkey meat, duck meat, and chicken meat. Our extensive consulting expertise spans the fresh poultry, processed poultry, and industrial poultry sectors, with a particular focus on organic poultry trends. The report, available as an easy-to-download PDF, offers an in-depth analysis of commercial poultry operations. It covers dressed poultry processing, raw poultry handling, and broiler meat production systems.

Stakeholders benefit from our detailed examination of frozen poultry supply chains and retail poultry dynamics. This includes an analysis of 1 kg chicken price in Oman trends. The report also covers game bird meat markets, table bird segments, and cooked poultry products, offering valuable insights for industry participants. Our research encompasses poultry products across various distribution channels. It provides strategic information about key players like Afaq Al Mahar Poultry Company and regional market dynamics, supporting informed decision-making for industry stakeholders.

Oman Poultry Meat Market Report Snapshots