Oman Poultry Meat Market Size and Share
Market Overview
| Study Period | 2017 - 2030 |
|---|---|
| Base Year For Estimation | 2024 |
| Forecast Data Period | 2025 - 2030 |
| Market Size (2025) | USD 200.1 Million |
| Market Size (2030) | USD 217.8 Million |
| Growth Rate (2025 - 2030) | 1.71% CAGR |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order Image © Mordor Intelligence. Reuse requires attribution under CC BY 4.0. |
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Oman Poultry Meat Market Analysis by Mordor Intelligence
The Oman Poultry Meat Market size is estimated at 200.1 million USD in 2025, and is expected to reach 217.8 million USD by 2030, growing at a CAGR of 1.71% during the forecast period (2025-2030).
The Omani poultry meat industry is experiencing significant transformation driven by changing consumer spending patterns and lifestyle preferences. Omani families allocated approximately 24% of their household budget to food expenditure in 2022, reflecting the growing importance of food consumption in household spending. The country's rapid urbanization and increasing disposable income have led to evolving dietary preferences, particularly among the younger demographic. This is evidenced by the fact that 51.1% of fast-food consumers in Oman fall within the 25-34 age group, highlighting the shift toward convenient food options among the working population.
The retail landscape in Oman is undergoing substantial modernization, with major retailers expanding their presence and enhancing their service offerings. Notable players like Carrefour and Lulu Group have established a strong footprint with approximately 24 stores across 10 cities in the country, continuously investing in infrastructure and delivery capabilities. The changing workforce demographics, particularly the rising participation of women in the labor force, which reached 16.9% in 2022, have created increased demand for convenient poultry products and ready-to-cook products.
The digital transformation of Oman's food retail sector is accelerating, supported by significant government initiatives and technological advancement. In 2023, the country reported 4.44 million internet users with a remarkable penetration rate of 96.4%. The government's commitment to digital advancement is demonstrated through its planned investment of USD 441.5 million in the Digital Transformation Programme, which aims to modernize various sectors, including food retail. This digital push received a further boost in June 2023 with Ooredoo Oman's nationwide 5G network expansion, enabling better connectivity for online poultry meat ordering and delivery services.
The tourism sector's recovery is creating new opportunities for the poultry meat industry, with international arrivals reaching 15,261 in 2022, marking an 89% increase from the previous year. This surge in tourism has led to increased demand for diverse poultry products, particularly in the foodservice sector. The industry is responding by expanding product offerings and improving distribution networks to cater to both local and international consumers. Major retailers and food service providers are adapting their strategies to accommodate this growing demand, implementing advanced storage solutions and efficient supply chain management systems to ensure product quality and availability.
Oman Poultry Meat Market Trends and Insights
High consumption of poultry meat and government investments are increasing production
- The number of Omani youth aged 18 to 29 years is 0.54 million men and women, representing 19.4% of the total population, which mainly consumes processed poultry meat. However, the total population of Oman reached 4.51 million in 2021, out of which 2.8 million were Omanis and 1.74 million were expatriates who highly consume processed poultry products. Due to their hectic lifestyles, they prefer to purchase products with longer shelf lives, increasing the demand for frozen, canned, and processed poultry meat in the country.
- Poultry production accounted for the fourth highest share of 4.4% of total meat production in the country. The country is focused more on imports to meet consumers’ demand; therefore, around 0.13 million tonnes of poultry meat was imported in 2021. Due to high import prices and increasing demand for fresh/chilled poultry meat, the government is investing in increasing domestic production. It is also taking initiatives to increase domestic poultry production, as the per capita consumption of poultry meat is high in the country and is expected to grow gradually in the upcoming years, thus creating a market for international poultry producers.
- Domestic poultry meat production increased by approximately 10 to 15 tonnes compared to 2020, reaching 6,500 metric tonnes in 2021. Of the total production, Dhofar produced approximately 5,000 tonnes of poultry meat in 2021. The company is a prominent poultry producer and supplier of chicken, with a processing facility and farms located in Salalah, Oman, and other GCC countries. The company had planned to increase its revenue to USD 31.1 million in 2021 from USD 5.2 million in 2020.
Rising international tourism and high spending on meat are increasing the market prices
- The sales value of poultry meat increased by 7.3% from 2020 to 2022, reaching USD 187.27 million in 2022 due to the increase in average prices for poultry meat, which rose by 4.34% from 1.74 per kg in 2020 to 1.81 per kg in 2022. The rising international tourism and the large Muslim population are key factors driving the sales of poultry meat in the country. For instance, around 273.01 thousand visitors came to Oman in 2022, which was 161.58 thousand higher than the 2021 data.
- However, due to the high Muslim population in the country, which accounts for more than 95% of the population, the demand for poultry meat is high, as people prefer to eat meat on a regular basis. The spending on food in Oman is high, as 24% of the household budget was spent on food in the country in 2021, while the prices for poultry meat were the lowest, around 30% lower than red meat prices. Thus, the demand for poultry meat is high, as its protein content range is 26 to 28 g per 100 g of meat, which is sufficient to meet regular intake.
- Oman's inflation rate has been on the rise, increasing the cost of poultry meat. The inflation rate in Oman in 2021 was 2.4%, driven by a 4.9% increase in food prices and a 2.9% rise in hotel and restaurant prices compared to the same period of the previous year. The prices of poultry meat were particularly high in 2021 and 2022, reaching as high as 1.79 per kg in 2021 and as low as 1.81 per kg in 2022, due to the country's high reliance on imports, which exceeded 126.96 thousand tons in 2021. As a result of the rise in import prices and increased taxes on meat, the government has shifted its focus to domestic production.
Segment Analysis: Form
Fresh/Chilled Segment in Oman Poultry Meat Market
The fresh poultry segment dominates the Oman poultry meat market, accounting for approximately 54% market share in 2024. This significant market position is primarily driven by the strong consumer preference for fresh poultry products in Omani cuisine and cultural preferences. The government of Oman has been actively supporting the agricultural sector, including poultry farming, through various initiatives and subsidies aimed at boosting local production and reducing import dependency. The segment's growth is further supported by increased penetration of fresh poultry providers like A'Saffa, Al Zain Fresh, A'Rayaf Farm Fresh, and Dhofar across the country. Additionally, the fast-food industry in Oman has witnessed significant growth, with multinational fast-food chains that serve fresh poultry-based products establishing a strong presence in the country.
Frozen Segment in Oman Poultry Meat Market
The frozen poultry segment is projected to be the fastest-growing segment in the market during 2024-2029, with an expected growth rate of approximately 2%. This growth is primarily attributed to the expanding cold storage infrastructure in the country, with the Omani government investing around USD 120 million for developing cold storage facilities. The e-commerce market in Oman is expected to grow considerably, which may increase the demand for cold storage facilities, as a significant proportion of e-commerce growth can be attributed to online grocery delivery. The demand for refrigerated trucks has continued to grow, driven by the expansion in the cold transport market due to rising demand for refrigerated and ready-to-eat food. The boom of hypermarkets and convenience stores in Oman has also led to an increase in the consumption of frozen poultry products and prepared meals.
Remaining Segments in Form Segmentation
The canned and processed poultry segments play important complementary roles in the Oman poultry meat market. Canned poultry products are particularly popular during the holy month of Ramadan, offering convenient meal solutions for iftar and suhoor. The processed poultry segment includes various value-added products such as nuggets, sausages, and deli meats, catering to the growing demand for convenient food options. These segments are particularly important in urban areas where consumers seek ready-to-eat and easy-to-prepare poultry products. The availability of these products through various distribution channels, including supermarkets and online platforms, has helped maintain their steady presence in the market.
Segment Analysis: Distribution Channel
On-Trade Segment in Oman Poultry Meat Market
The on-trade channel dominates the Oman poultry meat market, holding approximately 52% market share in 2024. This significant market position is driven by the strong presence of quick-service restaurants, full-service restaurants, and other foodservice establishments across the country. The segment's growth is supported by increasing consumer spending on dining out, with around 59% of people dining out at least once or twice a week. Popular quick-service foodservice chains like KFC, McDonald's, and Burger King maintain a substantial presence in the country, contributing significantly to chicken meat consumption through the on-trade channel. The segment's strength is further reinforced by the country's vibrant tourism sector, with international arrivals driving demand for poultry-based dishes in restaurants and hotels.
Online Channel Segment in Oman Poultry Meat Market
The online channel, a sub-segment within the off-trade distribution channel, is experiencing remarkable growth and is projected to expand at approximately 11% CAGR from 2024 to 2029. This growth is primarily driven by the country's robust digital infrastructure development, with the government investing significantly in digital transformation initiatives. The Sultanate's commitment to digital advancement is evident through its USD 441.5 million investment in the Digital Transformation Programme. The segment's expansion is further supported by the increasing penetration of internet services, with around 96.4% of the population having internet access. Major retailers like Carrefour and Lulu Group are continuously enhancing their online delivery capabilities and expanding their digital presence to meet the growing demand for convenient shopping options.
Remaining Segments in Distribution Channel
The remaining segments within the off-trade channel, including supermarkets/hypermarkets, convenience stores, and other traditional retail formats, play crucial roles in the Omani poultry meat market. Supermarkets and hypermarkets serve as primary purchasing points for consumers seeking a wide variety of poultry products, offering both fresh and processed poultry options. Convenience stores cater to immediate consumption needs and provide easy access to poultry products in residential areas. Traditional retail formats and unorganized distributors continue to serve specific market niches, particularly in areas where modern retail penetration is limited. These channels collectively ensure widespread availability of poultry products across different consumer segments and geographical locations in Oman.
Competitive Landscape
Top Companies in Oman Poultry Meat Market
Leading companies in the market are focusing heavily on product innovation and operational expansion to maintain their competitive positions. Manufacturers are introducing new processed poultry variants, including nuggets, burgers, marinated products, and ready-to-cook meals to cater to evolving consumer preferences. Companies are investing in expanding their production capacities and modernizing facilities with advanced technologies for improved efficiency. Strategic partnerships with retailers and distributors are being leveraged to enhance market reach and penetration. There is also an increased focus on obtaining quality certifications and implementing strict food safety standards to build consumer trust. Players are developing specialized poultry products lines targeting different consumer segments while also expanding their halal-certified offerings to align with local preferences.
Mix of Global and Local Players
The Omani poultry meat market demonstrates a fragmented competitive structure with both international and domestic players holding significant market positions. Global companies like BRF SA and JBS SA leverage their extensive experience and advanced technological capabilities to maintain a strong market presence, while local players such as A'Saffa Food and Al Zain Farms capitalize on their understanding of regional preferences and established distribution networks. The market sees active participation from diversified conglomerates like The Savola Group and IFFCO Group, who benefit from their integrated operations across the food value chain. Local manufacturers are increasingly investing in capacity expansion and modernization to reduce the market's import dependence.
The competitive dynamics are characterized by ongoing consolidation efforts as companies seek to strengthen their market positions through strategic acquisitions and partnerships. Major players are establishing local production facilities and forming joint ventures with regional companies to enhance their competitive advantage. The market witnesses continuous entry of new players, particularly in the commercial poultry segment, leading to increased competition and innovation. Companies are also focusing on backward integration by developing their own poultry farming operations to ensure consistent supply and quality control.
Innovation and Distribution Drive Future Success
For established players to maintain and expand their market share, developing innovative product offerings aligned with local taste preferences and convenience requirements will be crucial. Companies need to invest in advanced processing technologies and cold chain infrastructure to ensure product quality and extend market reach. Building strong relationships with modern retail channels while maintaining traditional distribution networks will be essential for market success. Incumbents must also focus on sustainability initiatives and transparent sourcing practices to meet evolving consumer expectations and regulatory requirements.
New entrants and challenger brands can gain market share by identifying and serving underserved market segments and geographical areas. Success will depend on developing efficient supply chain networks and establishing strong relationships with local distributors and retailers. Companies must invest in marketing and brand-building activities to create consumer awareness and trust. Understanding and adapting to potential regulatory changes, particularly regarding food safety and halal certification, will be critical. Players should also consider developing value-added products and premium offerings to differentiate themselves in the market while maintaining price competitiveness through operational efficiency. The role of retail poultry channels will be pivotal in reaching a broader consumer base.
Oman Poultry Meat Industry Leaders
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A'Saffa Food S.A.O.G
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Al faaw Poultry Co LLC
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Al Zain Farms LLC
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BRF S.A.
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The Savola Group
- *Disclaimer: Major Players sorted in no particular order
Recent Industry Developments
- January 2021: Sunbulah Group announced the launch of a range of organic and gluten-free products and SKUs to meet the increasing demand.
- January 2021: IFFCO Group has planned to turn 3 Fuji Foods, its recently acquired company in India, into a major manufacturing base to serve customers across various markets and to consolidate its portfolio by exploring new opportunities.
Oman Poultry Meat Market Report Scope
Canned, Fresh / Chilled, Frozen, Processed are covered as segments by Form. Off-Trade, On-Trade are covered as segments by Distribution Channel.| Canned | ||
| Fresh / Chilled | ||
| Frozen | ||
| Processed | By Processed Types | Deli Meats |
| Marinated/ Tenders | ||
| Meatballs | ||
| Nuggets | ||
| Sausages | ||
| Other Processed Poultry | ||
| Off-Trade | Convenience Stores |
| Online Channel | |
| Supermarkets and Hypermarkets | |
| Others | |
| On-Trade |
| Form | Canned | ||
| Fresh / Chilled | |||
| Frozen | |||
| Processed | By Processed Types | Deli Meats | |
| Marinated/ Tenders | |||
| Meatballs | |||
| Nuggets | |||
| Sausages | |||
| Other Processed Poultry | |||
| Distribution Channel | Off-Trade | Convenience Stores | |
| Online Channel | |||
| Supermarkets and Hypermarkets | |||
| Others | |||
| On-Trade | |||
Market Definition
- Meat - Meat is defined as the flesh or other edible parts of an animal used for food. The end use of the meat industry consists of only human consumption. Meat is generally purchased from retail outlets for home cooking and consumption. For the market studied, only uncooked meat has been considered. This could be processed in various forms, which have been covered under the “Processed” form. The other purchases of meat happen through the consumption of meat at foodservice outlets (restaurants, hotels, catering, etc.).
- Other Meats - The other meat segment includes the meat of camel, horse, rabbit, etc. These are not so commonly consumed meat types but still, have a presence in distinct parts of the world. Regardless of it being part of red meat, we have considered these meat types separately for a better understanding of the market.
- Poultry Meat - Poultry meat also called white meat, comes from birds raised commercially or domestically for human consumption. This includes chicken, turkey, ducks, and geese.
- Red Meat - Red meat typically has a red color when raw and a dark color when cooked. It includes any meat that comes from mammals, such as beef, lamb, pork, goat, veal, and mutton.
| Keyword | Definition |
|---|---|
| A5 | It is a Japanese grading system for beef. The 'A' means the carcass yield is the highest possible and the numeric rating relates to beef marbling, color and brightness of the flesh, its texture and color, luster, and fat quality. A5 is the highest mark wagyu beef can score. |
| Abbatoir | It is another name for a slaughterhouse and refers to the premise used for or in connection with the slaughter of animals whose meat is intended for human consumption. |
| Acute Hepatopancreatic Necrosis Disease (AHPND) | It is a disease that affects shrimp and is characterized by high mortalities, in many cases reaching 100% within 30-35 days of stocking grow-out ponds. |
| African Swine Fever (ASF) | It is a highly contagious viral disease of pigs caused by a double-stranded DNA virus in the Asfarviridae family. |
| Albacore Tuna | It is one of the smallest species of tuna found in the six distinct stocks known globally in the Atlantic, Pacific, and Indian oceans, as well as the Mediterranean Sea. |
| Angus beef | It is beef derived from a specific breed of cattle indigenous to Scotland. It requires certification from the American Angus Association to receive the "Certified Angus Beef" quality mark |
| Bacon | It is salted or smoked meat that comes from the back or sides of a pig |
| Black Angus | It is beef derived from a black-hided breed of cows that don't have horns. |
| Bologna | It is an Italian smoked sausage made of meat, typically large and made from pork, beef or veal. |
| Bovine spongiform encephalopathy (BSE) | It is a progressive neurological disorder of cattle that results from infection by an unusual transmissible agent called a prion. |
| Bratwurst | It refers to a type of German sausage made from pork, beef or veal. |
| BRC | British Retail Consortium |
| Brisket | It is a cut of meat from the breast or lower chest of beef or veal. The beef brisket is one of the nine beef primal cuts. |
| Broiler | It refers to any chicken (Gallus domesticus) that is bred and raised specifically for meat production. |
| Bushel | It is a unit of measurement for grains and pulses. 1 bushel = 27.216 kg |
| Carcass | It refers to the dressed body of a meat animal from which butchers trim the meat |
| CFIA | Canadian Food Inspection Agency |
| Chicken Tender | It refers to chicken meat prepared from the pectoralis minor muscles of a chicken bird. |
| Chuck Steak | It refers to a cut of beef that is part of the chuck primal, which is a large section of meat from the shoulder area of a cow |
| Corned Beef | It refers to beef brisket cured in brine and boiled, typically served cold. |
| CWT | Also known as a hundredweight, it is a unit of measurement used to define the quantity of meat. 1 CWT = 50.80 kg |
| Drumstick | It refers to a chicken leg without the thigh. |
| EFSA | European Food Safety Authority |
| ERS | Economic Research Service of the USDA |
| Ewe | It is an adult female sheep. |
| FDA | Food and Drug Administration |
| Fillet Mignon | It is a cut of meat taken from the smaller end of the tenderloin. |
| Flank Steak | It is a cut of beef steak taken from the flank, which lies forward of the rear quarter of a cow. |
| Foodservice | It refers to the part of the food industry which includes businesses, institutions, and companies which prepare meals outside the home. It includes restaurants, school and hospital cafeterias, catering operations, and many other formats. |
| Forage | It refers to animal feed. |
| Foreshank | It is the upper part of the foreleg of cattle |
| Franks | Also known as frankfurter or Würstchen, it is a type of highly seasoned smoked sausage popular in Austria and Germany. |
| FSANZ | Food Standards Australia New Zealand |
| FSIS | Food Safety and Inspection Service |
| FSSAI | Food Safety and Standards Authority of India |
| Gizzard | It refers to an organ found in the digestive tract of birds. It is also called the mechanical stomach of a bird. |
| Gluten | It is a family of proteins found in grains, including wheat, rye, spelt, and barley |
| Grain-fed beef | It is beef derived from cattle that have been fed a diet supplemented with soy and corn and other additives. Grainfed cows can also be given antibiotics and growth hormones to fatten them up more quickly. |
| Grass-fed beef | It is beef derived from cattle that have only been fed grass as feed. |
| Ham | It refers to the pork meat taken from the leg of a pig. |
| HoReCa | Hotels, Restaurants and Cafes |
| Jerky | It is lean trimmed meat that has been cut into strips and dried (dehydrated) to prevent spoilage. |
| Kobe Beef | It is Wagyu beef specifically from the Kuroge Washu breed of cows in Japan. To be classified as Kobe beef, the cow must have been born, raised, and slaughtered within the Hyōgo prefecture in the city of Kobe in Japan. |
| Liverwurst | It is type of German sausage made from beef or pork liver. |
| Loin | It refers to the sides between the lower ribs and pelvis, and the lower part of the back of a cow. |
| Mortadella | It is a large Italian sausage or luncheon meat made of finely hashed or ground heat-cured pork, which incorporates at least 15% small cubes of pork fat. |
| Pastrami | It refers to a highly seasoned smoked beef, typically served in thin slices. |
| Pepperoni | It is an American variety of spicy salami made from cured meat. |
| Plate | It refers to a forequarter cut from the belly of a cow, just below the rib cut. |
| Porcine reproductive and respiratory syndrome (PRRS) | It is a disease occurring in swine causing late-term reproductive failure and severe pneumonia in neonatal pigs. |
| Primal cuts | It refers to the major sections of the carcass. |
| Quorn | It is a meat substitute product prepared using mycoprotein as an ingredient, in which the fungus culture is dried and mixed with egg albumen or potato protein, which acts as a binder, and then is adjusted in texture and pressed into various forms. |
| Ready-to-Cook (RTC) | It refers to food products that include all of the ingredients, where some preparation or cooking is required through a process that is given on the package. |
| Ready-to-Eat (RTE) | It refers to a food product prepared or cooked in advance, with no further cooking or preparation required before being eaten |
| Retort Packaging | It is a process of aseptic packaging food in which food is filled into a pouch or metal can, sealed, and then heated to extremely high temperatures, rendering the product commercially sterile. |
| Round Steak | It refers to a beef steak from the the rear leg of the cow. |
| Rump Steak | It refers to a cut of beef derived from the division between the leg and the chine. |
| Salami | It is a cured sausage consisting of fermented and air-dried meat. |
| Saturated fat | It is a type of fat in which the fatty acid chains have all single bonds. It is generally considered unhealthy. |
| Sausage | It is a meat product made of finely chopped and seasoned meat, which may be fresh, smoked, or pickled and which is then usually stuffed into a casing. |
| Scallop | It is an edible shellfish that is a mollusk with a ribbed shell in two parts. |
| Seitan | It is a plant-based meat substitute made out of wheat gluten. |
| Self-service kios | It refers to a self-order point-of-sale (POS) system through which customers place and pay for their own orders at kiosks, enabling totally contactless and frictionless service. |
| Sirloin | It is a cut of beef from the bottom and side parts of a cow's back. |
| Surimi | It is a paste made from deboned fish |
| Tenderloin | It refers to a cut of beef consisting of the entire tenderloin muscle of a cow |
| Tiger Shrimp | It refers to a large shrimp variety from the Indian and Pacific oceans |
| Trans fat | Also called trans-unsaturated fatty acids or trans fatty acids, it is a type of unsaturated fat that naturally occurs in small amounts in meat. |
| Vannamei shrimp | It refers to tropical prawns and shrimp that are farmed in areas near the equator, generally along the coast in artificial ponds. |
| Wagyu Bee | It is beef derived from any of four strains of a breed of black or red Japanese cattle that are valued for their highly marbled meat. |
| Zoosanitary | It refers to the cleanliness of animals or animal product |
Research Methodology
Mordor Intelligence follows a four-step methodology in all our reports.
- Step-1: Identify Key Variables: In order to build a robust forecasting methodology, the variables and factors identified in Step 1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set, and the model is built on the basis of these variables.
- Step-2: Build a Market Model: Market-size estimations for the forecast years are in nominal terms. Inflation is not a part of the pricing, and the average selling price (ASP) is kept constant throughout the forecast period for each country.
- Step-3: Validate and Finalize: In this important step, all market numbers, variables, and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.
- Step-4: Research Outputs: Syndicated Reports, Custom Consulting Assignments, Databases & Subscription Platforms.
