Oman Poultry Meat Companies: Leaders, Top & Emerging Players and Strategic Moves

In Oman's poultry sector, A'Saffa Food S.A.O.G and BRF S.A. compete using advanced processing, robust supply chains, and targeted branding. Al faaw Poultry Co LLC emphasizes quality and a regional presence, while The Savola Group leverages a broad product range to appeal to diverse tastes. Our analysts provide insights to support procurement and strategy decisions. For a full view, see our Oman Poultry Meat Report.

KEY PLAYERS
A'Saffa Food S.A.O.G Al faaw Poultry Co LLC Al Zain Farms LLC BRF S.A. The Savola Group
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Top 5 Oman Poultry Meat Companies

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    A'Saffa Food S.A.O.G

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    Al faaw Poultry Co LLC

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    Al Zain Farms LLC

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    BRF S.A.

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    The Savola Group

Top Oman Poultry Meat Major Players

Source: Mordor Intelligence

Oman Poultry Meat Companies Matrix by Mordor Intelligence

Our comprehensive proprietary performance metrics of key Oman Poultry Meat players beyond traditional revenue and ranking measures

The MI Matrix can diverge from revenue led rankings because it rewards what buyers feel day to day: service coverage, usable product range, and asset commitment inside Oman. It also reflects how quickly a firm can react when poultry import routes are paused or when cold chain capacity gets tight. Capability indicators that move scores include local processing scale, audited food safety systems, range depth in processed items, and distribution reach across Oman's key population centers. Oman's poultry import bans are often issued as region specific decisions tied to the Veterinary Quarantine Law, so supplier resilience depends on documentation, origin flexibility, and speed of substitution. Buyers also compare fresh versus frozen based on shelf life, cooking yield, and kitchen labor constraints, which makes product form strategy as important as price. This MI Matrix by Mordor Intelligence supports supplier and competitor evaluation better than revenue tables alone because it translates real operating signals into comparable positions.

MI Competitive Matrix for Oman Poultry Meat

The MI Matrix benchmarks top Oman Poultry Meat Companies on dual axes of Impact and Execution Scale.

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Analysis of Oman Poultry Meat Companies and Quadrants in the MI Competitive Matrix

Comprehensive positioning breakdown

A'Saffa Food S.A.O.G

Capacity expansion is the defining near term move for this producer, a leading name in Oman. In its 2024 annual filing, the company reported USD 166.3 million revenue and USD 15.3 million net profit, while approving a broiler capacity lift from 48 million to 60 million birds per year and commissioning a 7 MW solar project in July 2024. Import restrictions issued under Oman's veterinary quarantine framework can tighten the timing and documentation of inbound poultry inputs, so local scale becomes a strategic hedge. If Red Sea disruptions persist, the retail mix may tilt toward locally packed frozen items, but disease events remain the hardest operational risk.

Leaders

Al Zain Farms LLC

Performance recognition has become a practical signal of execution quality for this company, a top manufacturer in Oman. In 2023, Aviagen reported Al Zain's Ross broiler efficiency results reaching Gold level thresholds, which supports better unit economics when feed costs move sharply. In 2025 coverage, the firm was positioned as a trusted chicken brand, which suggests durable pull in retail and foodservice channels. Oman's recurring import suspensions for live birds and related products make domestic biosecurity and traceability more valuable, but they also raise compliance burden for any cross border inputs. If the company scales further processed items, cold chain reliability becomes the operational make or break.

Leaders

Frequently Asked Questions

Which capabilities best predict reliable poultry supply in Oman?

Look for local cold chain capacity, predictable delivery schedules, and strong batch traceability. Also check whether the supplier can switch origin quickly when import rules change.

What should hotels and caterers ask before choosing a frozen poultry partner?

Ask about cook loss, coating stability, and consistent sizing across cartons. Require clear temperature logging and a returns process for damaged packs.

How do Oman import restrictions change supplier selection?

They increase the value of documentation quality, origin diversification, and speed of substitution. A supplier should show how it reroutes volumes without changing specs.

How can buyers compare fresh versus frozen poultry for total cost?

Compare yield after trimming and cooking, storage loss, and labor time per kilogram. Frozen often wins on planning, while fresh can win on immediacy and taste perception.

What signals suggest a producer can scale processed poultry successfully in Oman?

A growing range of nuggets, burgers, and marinated cuts matters, but so does packaging discipline and shelf life control. Consistent food safety audits reduce recall risk.

What is the most common operational risk for poultry suppliers in Oman?

Disease events and biosecurity lapses can disrupt supply fast and trigger extra controls. The next most common is cold chain failure during transport or store handling.


Methodology

Research approach and analytical framework

Data Sourcing & Research Approach

Used public filings, investor materials, company sites, and government legal publications, plus credible retailer availability signals where needed. Private firm signals relied on observable distribution, certifications, and product presence. When direct Oman financials were missing, triangulated using in scope operational indicators. Scoring emphasized post 2023 developments and Oman specific execution.

Impact Parameters
1
Presence & Reach

Oman farms, processing access, and distribution routes decide who can serve modern retail and foodservice consistently.

2
Brand Authority

Chicken is a trust purchase, so halal assurance and food safety perception drive repeat buying.

3
Share

Relative Oman volumes proxy pricing power and shelf space access across chilled, frozen, and processed poultry.

Execution Scale Parameters
1
Operational Scale

Slaughter lines, cold storage, and last mile delivery capacity prevent out of stocks during seasonal demand spikes.

2
Innovation & Product Range

New cuts, coatings, marinades, and pack sizes since 2023 improve mix and reduce waste in Oman kitchens.

3
Financial Health / Momentum

Oman specific margin stability supports continuous supply, promo funding, and compliance investments during shocks.