Oman Frozen Bakery Products Market Size & Share Analysis - Growth Trends & Forecasts (2023 - 2028)

Oman Frozen Bakery Products Market is segmented by Product Type (Frozen Bread, Frozen Cakes and Pastries, Frozen Morning Goods, and Other Product Types) and by Distribution Channel (Hypermarkets/Supermarkets, Convenience/Grocery Stores, Online Retail Stores, and Other Distribution Channels). The report offers the market size in value terms in USD for all the abovementioned segments.

Oman Frozen Bakery Products Market Size

Oman Frozen Bakery Products Market Summary
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Study Period 2018 - 2028
Base Year For Estimation 2022
Forecast Data Period 2023 - 2028
Historical Data Period 2018 - 2021
CAGR 4.69 %
Market Concentration Low

Major Players


*Disclaimer: Major Players sorted in no particular order


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Oman Frozen Bakery Products Market Analysis

The Oman frozen bakery products market is projected to register a CAGR of 4.69% in the upcoming five years

The country's frozen bakery products market is considered one of the fastest-growing segments of frozen foods, mainly due to the associated trend toward ready-to-bake, ready-to-thaw, or par-baked frozen products.

Organized bakery retails, supermarkets, and hypermarkets facilitated the sales of frozen bakery products. Furthermore, the development and investments, in terms of capacity expansions, along with product innovations, are driving the growth of the frozen bakery products segment.

The increasing inclination towards convenience food among the consumers in the market tends to attract the consumers in the market as they offer convenience factors such as extended shelf life and easy storage. Frozen bakery products such as pastries, bread, and others are extensively retailed across the market as these products can be consumed along with the majority of local recipes such as curries, soups, and others.

Oman Frozen Bakery Products Market Trends

Increased Demand for Convenience Food

The increase in demand for convenient food products and the drive for greater taste, safety, and consistency are the major factors driving the frozen bakery market in the country. Fast-paced and hectic lifestyles compel consumers to accept convenient food and ready-to-eat products, including frozen bakery products, such as croissants, rolls, bread, and others. Moreover, these products ensure year-round availability, which is expected to bode well for the demand. In Oman, companies such as Atyab Food Industries produce both, fresh and frozen bakery products and confectionery items for retail as well as food service channels. These products are included in daily diets as breakfasts and snacks resulting in increasing the sales of these products in the country.Hence, the demand for frozen bakery products is expected to grow in the coming years.

Oman Frozen Bakery Products Market

The Rise in Demand for In-Store Bakery Experience

The evolution of in-store bakeries, primarily due to the increasing number of supermarkets/hypermarkets, malls, clubs, and cafeterias, is the major factor in capturing the interest of visitors and shoppers. The in-store bakery serves the purpose of ease and convenience for shoppers, with varieties that come under both freshly baked and/or frozen. Furthermore, the in-store bakery offers an increasing number of artisan and specialty bread, par-baked, and frozen dough bread products, which are available for convenience to consumers. Moreover, the willingness of consumers to associate specialty baked goods with premium products fetches higher profit margins for these stores. Bread rolls/artisan loaves and sweet baked goods, including cupcakes, doughnuts, and custom cakes, are gaining momentum in the modern retail shelves in-store bakeries. This trend is set to drive the market for frozen baked goods. The sales of frozen bakery products are expected to continue gaining momentum during the forecast period.

Oman Frozen Bakery Products Market: Frozen Bakery Products Market: Revenue of Spar International, in EUR Million, 2018-2021

Oman Frozen Bakery Products Industry Overview

Companies operating in the Omani frozen bakery market are focusing on expansion. Although the country is import dependent, in terms of frozen bakeries, domestic brands gained prominence due to consumers' requirement for locally manufactured products. Some key players in the market include Americana Group Inc, Atyab Food Industries, Dr. August Oetker KG, Switz Group, and Agthia Group. Amongst these, Americana Group is well known among consumers, as it has a certain level of domination and has made significant penetration across supermarkets/hypermarkets and convenience stores. Switz Group initiated its business in Oman with joint ventures and acquisitions, and it operates Modern Oman Bakery stores at specific locations in the country.

Oman Frozen Bakery Products Market Leaders

  1. Americana Group Inc

  2. Atyab Food Industries

  3. Dr. August Oetker KG

  4. Switz Group

  5. Agthia Group

*Disclaimer: Major Players sorted in no particular order

Oman Frozen Bakery Products Market Concentration

Oman Frozen Bakery Products Market News

  • In February 2022, Atyab Food Industries rebranded its bakery brand in the Sultanate of Oman. The company has rebranded its portfolio of bakery products which includes a variety of frozen bakery products.

Oman Frozen Bakery Products Market Report - Table of Contents


    1. 1.1 Study Assumption and Market Defination

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Product Type

      1. 5.1.1 Frozen Bread

      2. 5.1.2 Frozen Cakes and Pastries

      3. 5.1.3 Frozen Morning Goods

    2. 5.2 By Distrinution Channel

      1. 5.2.1 Hypermarkets/Supermarkets

      2. 5.2.2 Convenience/Grocery Stores

      3. 5.2.3 Online Retailing

      4. 5.2.4 Other Distribution Channels

        1. Food Service

        2. Bakeries


    1. 6.1 Most Active Companies

    2. 6.2 Market Positioning of Players

    3. 6.3 Key Strategies Adopted

    4. 6.4 Company Profiles

      1. 6.4.1 Atyab Food Industries

      2. 6.4.2 Americana Group

      3. 6.4.3 B&G foods (Green Giant)

      4. 6.4.4 IL Fornaio del Casale SpA

      5. 6.4.5 Dr. August Oetker KG

      6. 6.4.6 Tiseo's Foods

      7. 6.4.7 Switz Group

      8. 6.4.8 Agthia Group

    5. *List Not Exhaustive

**Subject to Availability

Oman Frozen Bakery Products Industry Segmentation

The report involves the study of the latest trends and factors driving the demand for frozen bakery products in Oman. The report analyzes the drivers, restraints, opportunities, and challenges affecting the market space. The market is segmented by product type and distribution channel. Based on product type, the market has been segmented into frozen bread, frozen cakes and pastries, frozen morning goods, and other frozen bakery products. Based on distribution channel, the market is segmented into supermarkets/hypermarkets, convenience/grocery stores, online retailing, and other distribution channels. The other distribution channels segment is further segmented into food service and bakeries. Furthermore, the report contains top-line revenues and market positioning of players, highlighting the most adopted strategies of the companies in the market studied. The market sizing has been done in value terms in USD for all the abovementioned segments.

By Product Type
Frozen Bread
Frozen Cakes and Pastries
Frozen Morning Goods
By Distrinution Channel
Convenience/Grocery Stores
Online Retailing
Other Distribution Channels
Food Service

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Oman Frozen Bakery Products Market Research FAQs

The Oman Frozen Bakery Products Market is studied from 2018 - 2028.

The Oman Frozen Bakery Products Market is growing at a CAGR of 4.69% over the next 5 years.

Americana Group Inc, Atyab Food Industries, Dr. August Oetker KG , Switz Group , Agthia Group are the major companies operating in Oman Frozen Bakery Products Market.

Oman Frozen Bakery Products Industry Report

Statistics for the 2023 Oman Frozen Bakery Products market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Oman Frozen Bakery Products analysis includes a market forecast outlook to for 2023 to 2028 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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