North America Textured Vegetable Protein Market Size and Share

North America Textured Vegetable Protein Market (2025 - 2030)
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North America Textured Vegetable Protein Market Analysis by Mordor Intelligence

North America's textured vegetable protein market, valued at USD 1.82 billion in 2025, is anticipated to grow to USD 2.95 billion by 2030, reflecting a strong CAGR of 10.14%. This growth is driven by health-conscious consumer preferences, advancements in extrusion technology, and improved labeling regulations that allow direct comparisons between plant-based and animal proteins. Consumers are increasingly opting for meat alternatives to reduce cholesterol and fat intake. Textured vegetable protein (TVP), commonly derived from soy, wheat, or peas, offers high protein and low fat content, making it a popular choice among flexitarians, vegetarians, and vegans. In the US and Canada, government initiatives are significantly promoting plant-based food innovations, supporting pulse farmers, and investing in research and development. These government-backed events and funding are enhancing market awareness and expansion. With Canada increasing pulse harvests and the US achieving record soybean production, raw material availability remains secure. Food processors are incorporating TVP into mainstream products to meet clean-label requirements, while foodservice operators are adopting it with minimal reformulations. Environmental concerns related to animal agriculture, ethical considerations for animal welfare, and the demand for sustainable sourcing are key drivers for the adoption of plant-based proteins. Consumers and companies alike view TVP as a way to reduce carbon footprints and resource usage while supporting ethical food practices. In the B2B sector, buyers prioritize functional performance over brand loyalty, enabling cost-efficient suppliers to scale rapidly. The competitive landscape is centered on technological advancements, as companies strive to replicate meat-like textures.

Key Report Takeaways

  • By product type, soy maintained 53.24% of the textured vegetable protein market share in 2024, while pea led growth at 10.98% CAGR through 2030.
  • By form, flakes led with 42.81% share in 2024; chunks are projected to expand at 10.84% CAGR to 2030.
  • By end user, food and feed processing controlled 48.92% share of the textured vegetable protein market size in 2024 and is advancing at an 11.59% CAGR.
  • By geography, the United States held 80.36% revenue share in 2024; Canada is forecast to record the highest 12.08% CAGR through 2030.

Segment Analysis

By Product Type: Pea-Based Proteins Challenge Soy Dominance

Soy-based textured vegetable protein (TVP) accounted for a significant 53.24% market share in 2024. Known for providing a complete protein profile, soy-based TVP closely replicates the nutritional benefits of animal meat. However, pea-based alternatives are rapidly gaining momentum, growing at an impressive 10.98% CAGR through 2030. This growth highlights a clear shift in consumer preferences toward allergen-friendly protein options. Pea-based products are increasingly popular due to their superior amino acid profile and classification as non-major allergens. Data from the Canadian Grain Commission indicates that pea production in 2024 reached 3.0 million tonnes, a 14.9% rise compared to 2023[3]Source: Canadian Grain Commission, "Quality of western Canadian peas 2024", grainscanada.gc.ca. This increase ensures an ample supply of raw materials for textured vegetable protein production. While wheat-based formulations face challenges from the growing demand for gluten-free products, other pulses such as faba beans, lentils, and chickpeas are gaining recognition as ancient grains with strong sustainability attributes.

Technological advancements in processing have enabled manufacturers to enhance protein extraction and texturization across various pulse sources. These innovations are reducing the performance gap between soy-based and alternative protein formulations. Roquette's planned 2025 launch of organic textured plant proteins made from peas and fava beans exemplifies how manufacturers can utilize multiple protein sources to develop differentiated product portfolios targeting specific market segments. The regulatory framework is also supporting this diversification. Health Canada's approval of novel protein ingredients is opening doors for innovative formulations that can achieve premium pricing in specialized applications.

North America Textured Vegetable Protein Market: Market Share by Product Type
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By Form: Chunks Gain Ground Through Meat Analogue Applications

Flakes held a 42.81% share of the market in 2024, capitalizing on their versatility in food processing and strong partnerships with major food manufacturers. At the same time, chunks are experiencing rapid growth, with a projected 10.84% CAGR through 2030. Their growth is driven by their advantage in meat analogue applications, where their larger particle size replicates authentic textures more effectively. This benefit is particularly significant for foodservice operators seeking plant-based ingredients that can directly replace diced or ground meat without requiring recipe modifications. While granules and strips serve niche applications in snack foods and ready-to-eat products, their growth is limited by insufficient processing infrastructure and higher production costs.

The industry's shift toward chunks highlights a transition from ingredient substitution to product innovation. Textured vegetable protein manufacturers are collaborating with food companies to develop solutions tailored to specific applications. Advancements in extrusion technology have enabled chunk production with consistent size distribution and improved rehydration properties, addressing previous quality issues that hindered foodservice adoption. Farm Credit Canada's 2024 outlook indicates ongoing investments in pulse processing capacity, suggesting that form diversification will accelerate as manufacturers enhance their operational flexibility to serve multiple market segments.

By End User: Food Processing Drives Market Expansion

Food and feed processing applications accounted for 48.92% of the market in 2024, with an expected acceleration at an 11.59% CAGR through 2030. This highlights the segment's critical role in driving the adoption of textured vegetable protein. The segment's prominence is primarily due to B2B procurement practices that prioritize cost-effectiveness and functional performance over brand loyalty. This approach enables textured vegetable protein to compete mainly on economic value. Within food processing, ready meals and snacks have become the fastest-growing sub-segment. This growth is driven by protein fortification trends and clean-label reformulations favoring plant-based ingredients. While bakery and confectionery applications face challenges in achieving the desired texture and flavor profiles, recent advancements in processing suggest potential growth opportunities, particularly for protein-enriched baked goods.

Retail channels, though holding a smaller market share, are experiencing steady growth. This increase is attributed to rising consumer awareness and the expanded availability of products through mainstream grocery outlets. Conversely, foodservice adoption faces obstacles, including preparation complexities and staff training needs. However, simplified rehydration processes and ready-to-use formats could accelerate adoption in quick-service restaurants. In animal and aqua feed, there is significant potential for volume growth. Feed manufacturers are increasingly seeking cost-effective protein sources to reduce reliance on imports like fishmeal and soybean meal. 

North America Textured Vegetable Protein Market: Market Share by End User
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Geography Analysis

The United States holds a commanding 80.36% market share in 2024, leveraging its robust food processing infrastructure and increasing consumer acceptance of plant-based alternatives. This leadership is primarily attributed to the concentration of major food manufacturers in the Midwest and Southeast, where proximity to soybean production provides cost advantages for textured vegetable protein manufacturing. Canada, on the other hand, is experiencing rapid growth, with a 12.08% CAGR projected through 2030. As North America's pulse crop production hub, Canada benefits from a regulatory framework that fosters plant protein innovation. The country's growing pulse production ensures an ample raw material supply, supporting both domestic processing and export opportunities. Additionally, the Canadian Border Services Agency's 2024 anti-dumping duties on Chinese pea protein imports have strengthened domestic processors, potentially driving further investments in Canada's textured vegetable protein capacity.

Mexico presents a significant growth opportunity as its urban population increasingly adopts plant-based diets. However, market development faces challenges due to limited processing infrastructure and complex regulatory requirements. The alignment of COFEPRIS standards with North American food safety regulations has eased trade barriers, enabling US and Canadian manufacturers to expand their presence in Mexican markets more effectively. Furthermore, Mexico's large-scale pulse crop imports from Canada establish supply chain connections that could support domestic textured vegetable protein production. This is particularly relevant as Mexican food companies aim to lower ingredient costs while addressing the rising demand for protein. Regional trade agreements further enhance this dynamic by facilitating cross-border ingredient flows, allowing manufacturers to optimize production locations based on raw material availability and market proximity rather than regulatory constraints.

Markets in the rest of North America, including Central American countries, remain in the early stages of development but show potential for growth. Economic development in these regions is expected to drive higher protein consumption, while urbanization fuels demand for convenient food products. However, the agricultural focus on traditional crops limits the availability of domestic raw materials for textured vegetable protein manufacturing, resulting in a reliance on imports that could hinder market growth until processing infrastructure improves. On a positive note, demographic trends indicate a younger, health-conscious urban consumer base. As disposable incomes rise and food retail modernizes, these factors suggest a more favorable market environment in the coming years.

Competitive Landscape

In North America, the textured vegetable protein market is moderately fragmented. Established agricultural processors leverage vertical integration, while specialized plant-based companies focus on innovation to differentiate themselves. The market lacks a dominant player, creating opportunities for both cost leadership and niche positioning strategies. Companies such as Archer Daniels Midland and Cargill utilize their extensive grain processing networks to gain raw material cost advantages. Meanwhile, Beyond Meat and Ingredion emphasize proprietary processing technologies to enhance texture and flavor. As food manufacturers shift their procurement strategies from price-focused decisions to total value optimization, companies that deliver measurable improvements in taste, texture, and nutritional density gain a competitive edge.

Key players in the market include Cargill Inc., Archer Daniels Midland Company, Bunge Limited, Ingredion Inc., and Roquette Freres. Leading companies in the textured vegetable protein market are committed to ongoing product innovation to meet changing consumer preferences and dietary needs. These firms are heavily investing in research and development to improve product texture, taste, and nutritional profiles while expanding their plant-based protein portfolios. Collaborations with food technology startups are becoming more common, accelerating innovation and market penetration. Companies are demonstrating operational agility by investing in advanced manufacturing facilities and optimizing supply chains to ensure consistent product quality and availability. Distribution networks are expanding through both traditional retail channels and emerging digital platforms, while companies also strengthen their presence in the foodservice sector. The industry's focus on sustainable sourcing and clean-label formulations reflects its response to increasing consumer awareness of environmental and health concerns.

Technological advancements are now a key competitive differentiator. Companies are investing in high-moisture extrusion and protein isolation techniques to position their products as premium offerings. Louis Dreyfus Company's February 2024 announcement of pea protein production capacity in North America highlights continued investment in processing infrastructure, which could reshape the competitive landscape. Patent activity in protein texturization methods has increased, with companies seeking intellectual property protection for innovative processing techniques that provide competitive advantages in specific applications. Opportunities exist in niche areas such as pet food, aquaculture feed, and ethnic cuisine adaptations, where established players have limited presence and consumer preferences are still evolving. Recent FDA regulatory clarity on plant-based protein labeling has reduced barriers to entry for new participants and enabled existing players to expand their market reach through improved product positioning.

North America Textured Vegetable Protein Industry Leaders

  1. Cargill Inc.

  2. Archer Daniels Midland Company

  3. Bunge Limited

  4. Ingredion Inc.

  5. Roquette Freres SA

  6. *Disclaimer: Major Players sorted in no particular order
North America Textured Vegetable Protein Market Concentration
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Recent Industry Developments

  • June 2025: Roquette has expanded its NUTRALYS portfolio with the introduction of two new textured protein solutions: NUTRALYS T WHEAT 600L, a textured wheat protein, and NUTRALYS T PEA 700XC, a pea protein.
  • April 2025: ACI Group introduced a new plant-based protein line. ACI Group has expanded its portfolio of plant-based proteins to include pea, soy, and wheat proteins, along with a unique blend of plant-based protein concentrates. These proteins are designed to address specific requirements such as taste, texture, protein content, shelf life, and product appearance.
  • July 2024: Ingredion unveiled VITESSENCE ® Pea 100 HD: a new pea protein ensuring cold-pressed bars stay soft throughout their shelf life, enhancing texture and taste for an optimal snacking experience.
  • May 2023: Bunge Limited formed a strategic alliance with Nutrien Ag Solutions, the retail division of Nutrien Ltd., to support U.S. farmers in the implementation of sustainable farming practices in order to increase production of low-carbon products.

Table of Contents for North America Textured Vegetable Protein Industry Report

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET LANDSCAPE

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Surging demand for plant-based meat analogues
    • 4.2.2 Health and wellness-driven high-protein diets
    • 4.2.3 Advances in food processing technologies
    • 4.2.4 Expansion of vegan and vegetarian populations
    • 4.2.5 Growing awareness of animal welfare
    • 4.2.6 Cost competitiveness over isolates and concentrates
  • 4.3 Market Restraints
    • 4.3.1 Taste and texture acceptance
    • 4.3.2 Soy and wheat allergen perception
    • 4.3.3 Climate-driven pulse supply volatility
    • 4.3.4 Consumer uncertainty on nutritional quality
  • 4.4 Supply Chain Analysis
  • 4.5 Regulatory Landscape
  • 4.6 Technological Outlook
  • 4.7 Porter's Five Forces
    • 4.7.1 Threat of New Entrants
    • 4.7.2 Bargaining Power of Buyers
    • 4.7.3 Bargaining Power of Suppliers
    • 4.7.4 Threat of Substitutes
    • 4.7.5 Competitive Rivalry

5. MARKET SIZE AND GROWTH FORECASTS (VALUE AND VOLUME)

  • 5.1 By Product Type
    • 5.1.1 Soy-based
    • 5.1.2 Wheat-based
    • 5.1.3 Pea-based
    • 5.1.4 Other Pulses (faba, lentil, chickpea)
  • 5.2 By Form
    • 5.2.1 Flakes
    • 5.2.2 Chunks
    • 5.2.3 Others
  • 5.3 End user
    • 5.3.1 Retail
    • 5.3.2 Foodservice
    • 5.3.3 Food and feed Processing
    • 5.3.3.1 Meat Analogues
    • 5.3.3.2 Ready Meals and Snacks
    • 5.3.3.3 Bakery and Confectionery
    • 5.3.3.4 Animal and Aqua Feed
  • 5.4 By Geography
    • 5.4.1 United States
    • 5.4.2 Canada
    • 5.4.3 Mexico
    • 5.4.4 Rest of North America

6. COMPETITIVE LANDSCAPE

  • 6.1 Market Concentration
  • 6.2 Strategic Moves
  • 6.3 Market Share Analysis
  • 6.4 Company Profiles (includes Global level Overview, Market level overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share for key companies, Products and Services, and Recent Developments)
    • 6.4.1 Archer Daniels Midland Company
    • 6.4.2 Cargill, Incorporated
    • 6.4.3 Ingredion Inc.
    • 6.4.4 Roquette Freres SA
    • 6.4.5 International Flavors and Fragrances
    • 6.4.6 Tyson Foods
    • 6.4.7 The Scoular Company
    • 6.4.8 Sudzucker Group
    • 6.4.9 Shandong Yuxin Bio-Tech Co., Ltd.
    • 6.4.10 MGP Ingredients, Inc.
    • 6.4.11 Axiom Foods, Inc.
    • 6.4.12 DSM- Firmenich
    • 6.4.13 Dacsa Group
    • 6.4.14 Beyond Meat
    • 6.4.15 ConAgra Brands
    • 6.4.16 DuPont
    • 6.4.17 Foodchem International Corporation
    • 6.4.18 Gushen Biological Technology Group, Co., Ltd.
    • 6.4.19 SunOpta Inc.
    • 6.4.20 Bob's Red Mill
    • 6.4.21 AIDP Inc.
    • 6.4.22 Kerry Group

7. MARKET OPPORTUNITIES AND FUTURE OUTLOOK

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North America Textured Vegetable Protein Market Report Scope

Off-Trade, On-Trade are covered as segments by Distribution Channel. Canada, Mexico, United States are covered as segments by Country.
By Product Type
Soy-based
Wheat-based
Pea-based
Other Pulses (faba, lentil, chickpea)
By Form
Flakes
Chunks
Others
End user
Retail
Foodservice
Food and feed Processing Meat Analogues
Ready Meals and Snacks
Bakery and Confectionery
Animal and Aqua Feed
By Geography
United States
Canada
Mexico
Rest of North America
By Product Type Soy-based
Wheat-based
Pea-based
Other Pulses (faba, lentil, chickpea)
By Form Flakes
Chunks
Others
End user Retail
Foodservice
Food and feed Processing Meat Analogues
Ready Meals and Snacks
Bakery and Confectionery
Animal and Aqua Feed
By Geography United States
Canada
Mexico
Rest of North America
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Market Definition

  • Meat Substitutes - It is a food product made from vegetarian or vegan ingredients, eaten as a replacement for meat. Meat substitutes typically approximate qualities of specific types of meat, such as mouthfeel, flavor, appearance, or chemical characteristics.​
  • Tempeh - It is a high protein Asian food prepared by fermenting soybeans with a Rhizopus.​
  • Textured Vegetable Protein - Food items made from consumable protein sources like soybean, pea, wheat, hemp, etc., are known as textured vegetable proteins. Each unit will withstand hydration during cooking and other processes used in preparing the food for consumption because it has structural integrity and a distinguishable texture.​
  • Tofu - Tofu is a soft food product prepared by treating soybean milk with coagulants.​
Keyword Definition
A5 It is a Japanese grading system for beef. The 'A' means the carcass yield is the highest possible and the numeric rating relates to beef marbling, color and brightness of the flesh, its texture and color, luster, and fat quality. A5 is the highest mark wagyu beef can score.
Abbatoir It is another name for a slaughterhouse and refers to the premise used for or in connection with the slaughter of animals whose meat is intended for human consumption.
Acute Hepatopancreatic Necrosis Disease (AHPND) It is a disease that affects shrimp and is characterized by high mortalities, in many cases reaching 100% within 30-35 days of stocking grow-out ponds.
African Swine Fever (ASF) It is a highly contagious viral disease of pigs caused by a double-stranded DNA virus in the Asfarviridae family.
Albacore Tuna It is one of the smallest species of tuna found in the six distinct stocks known globally in the Atlantic, Pacific, and Indian oceans, as well as the Mediterranean Sea.
Angus beef It is beef derived from a specific breed of cattle indigenous to Scotland. It requires certification from the American Angus Association to receive the "Certified Angus Beef" quality mark
Bacon It is salted or smoked meat that comes from the back or sides of a pig
Black Angus It is beef derived from a black-hided breed of cows that don't have horns.
Bologna It is an Italian smoked sausage made of meat, typically large and made from pork, beef or veal.
Bovine spongiform encephalopathy (BSE) It is a progressive neurological disorder of cattle that results from infection by an unusual transmissible agent called a prion.
Bratwurst It refers to a type of German sausage made from pork, beef or veal.
BRC British Retail Consortium
Brisket It is a cut of meat from the breast or lower chest of beef or veal. The beef brisket is one of the nine beef primal cuts.
Broiler It refers to any chicken (Gallus domesticus) that is bred and raised specifically for meat production.
Bushel It is a unit of measurement for grains and pulses. 1 bushel = 27.216 kg
Carcass It refers to the dressed body of a meat animal from which butchers trim the meat
CFIA Canadian Food Inspection Agency
Chicken Tender It refers to chicken meat prepared from the pectoralis minor muscles of a chicken bird.
Chuck Steak It refers to a cut of beef that is part of the chuck primal, which is a large section of meat from the shoulder area of a cow
Corned Beef It refers to beef brisket cured in brine and boiled, typically served cold.
CWT Also known as a hundredweight, it is a unit of measurement used to define the quantity of meat. 1 CWT = 50.80 kg
Drumstick It refers to a chicken leg without the thigh.
EFSA European Food Safety Authority
ERS Economic Research Service of the USDA
Ewe It is an adult female sheep.
FDA Food and Drug Administration
Fillet Mignon It is a cut of meat taken from the smaller end of the tenderloin.
Flank Steak It is a cut of beef steak taken from the flank, which lies forward of the rear quarter of a cow.
Foodservice It refers to the part of the food industry which includes businesses, institutions, and companies which prepare meals outside the home. It includes restaurants, school and hospital cafeterias, catering operations, and many other formats.
Forage It refers to animal feed.
Foreshank It is the upper part of the foreleg of cattle
Franks Also known as frankfurter or Würstchen, it is a type of highly seasoned smoked sausage popular in Austria and Germany.
FSANZ Food Standards Australia New Zealand
FSIS Food Safety and Inspection Service
FSSAI Food Safety and Standards Authority of India
Gizzard It refers to an organ found in the digestive tract of birds. It is also called the mechanical stomach of a bird.
Gluten It is a family of proteins found in grains, including wheat, rye, spelt, and barley
Grain-fed beef It is beef derived from cattle that have been fed a diet supplemented with soy and corn and other additives. Grainfed cows can also be given antibiotics and growth hormones to fatten them up more quickly.
Grass-fed beef It is beef derived from cattle that have only been fed grass as feed.
Ham It refers to the pork meat taken from the leg of a pig.
HoReCa Hotels, Restaurants and Cafes
Jerky It is lean trimmed meat that has been cut into strips and dried (dehydrated) to prevent spoilage.
Kobe Beef It is Wagyu beef specifically from the Kuroge Washu breed of cows in Japan. To be classified as Kobe beef, the cow must have been born, raised, and slaughtered within the Hyōgo prefecture in the city of Kobe in Japan.
Liverwurst It is type of German sausage made from beef or pork liver.
Loin It refers to the sides between the lower ribs and pelvis, and the lower part of the back of a cow.
Mortadella It is a large Italian sausage or luncheon meat made of finely hashed or ground heat-cured pork, which incorporates at least 15% small cubes of pork fat.
Pastrami It refers to a highly seasoned smoked beef, typically served in thin slices.
Pepperoni It is an American variety of spicy salami made from cured meat.
Plate It refers to a forequarter cut from the belly of a cow, just below the rib cut.
Porcine reproductive and respiratory syndrome (PRRS) It is a disease occurring in swine causing late-term reproductive failure and severe pneumonia in neonatal pigs.
Primal cuts It refers to the major sections of the carcass.
Quorn It is a meat substitute product prepared using mycoprotein as an ingredient, in which the fungus culture is dried and mixed with egg albumen or potato protein, which acts as a binder, and then is adjusted in texture and pressed into various forms.
Ready-to-Cook (RTC) It refers to food products that include all of the ingredients, where some preparation or cooking is required through a process that is given on the package.
Ready-to-Eat (RTE) It refers to a food product prepared or cooked in advance, with no further cooking or preparation required before being eaten
Retort Packaging It is a process of aseptic packaging food in which food is filled into a pouch or metal can, sealed, and then heated to extremely high temperatures, rendering the product commercially sterile.
Round Steak It refers to a beef steak from the the rear leg of the cow.
Rump Steak It refers to a cut of beef derived from the division between the leg and the chine.
Salami It is a cured sausage consisting of fermented and air-dried meat.
Saturated fat It is a type of fat in which the fatty acid chains have all single bonds. It is generally considered unhealthy.
Sausage It is a meat product made of finely chopped and seasoned meat, which may be fresh, smoked, or pickled and which is then usually stuffed into a casing.
Scallop It is an edible shellfish that is a mollusk with a ribbed shell in two parts.
Seitan It is a plant-based meat substitute made out of wheat gluten.
Self-service kios It refers to a self-order point-of-sale (POS) system through which customers place and pay for their own orders at kiosks, enabling totally contactless and frictionless service.
Sirloin It is a cut of beef from the bottom and side parts of a cow's back.
Surimi It is a paste made from deboned fish
Tenderloin It refers to a cut of beef consisting of the entire tenderloin muscle of a cow
Tiger Shrimp It refers to a large shrimp variety from the Indian and Pacific oceans
Trans fat Also called trans-unsaturated fatty acids or trans fatty acids, it is a type of unsaturated fat that naturally occurs in small amounts in meat.
Vannamei shrimp It refers to tropical prawns and shrimp that are farmed in areas near the equator, generally along the coast in artificial ponds.
Wagyu Bee It is beef derived from any of four strains of a breed of black or red Japanese cattle that are valued for their highly marbled meat.
Zoosanitary It refers to the cleanliness of animals or animal product
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Research Methodology

Mordor Intelligence follows a four-step methodology in all our reports.

  • Step-1: Identify Key Variables: In order to build a robust forecasting methodology, the variables and factors identified in Step 1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set, and the model is built on the basis of these variables.​
  • Step-2: Build a Market Model: Market-size estimations for the forecast years are in nominal terms. Inflation is not a part of the pricing, and the average selling price (ASP) is kept constant throughout the forecast period for each country.​
  • Step-3: Validate and Finalize: In this important step, all market numbers, variables, and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.​
  • Step-4: Research Outputs: Syndicated Reports, Custom Consulting Assignments, Databases & Subscription Platforms.
research-methodology
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