North America Sugar Substitutes Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The North America Sugar Substitutes Market is Segmented by Origin (Natural and Artificial/Synthetic) Type (Acesulfame K, Aspartame, Saccharin, Sucralose, Neotame, Stevia, and Other Types), Application (Food and Beverage (Bakery, Confectionery, Dairy Products, Beverages, Meat and Seafood, and Others), Dietary Supplements, and Pharmaceuticals), and Geography

North America Sugar Substitutes Market Size

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Study Period 2019 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2019 - 2022
CAGR 3.99 %
Market Concentration Low

Major Players


*Disclaimer: Major Players sorted in no particular order


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North America Sugar Substitutes Market Analysis

The North American sugar substitute market is projected to register a CAGR of 3.99% during the forecast period (2020-2025). 

  • The market is expected to grow, owing to the increase in patients suffering from lifestyle diseases, such as diabetes, obesity, and cardiovascular diseases. Moreover, the inclination toward living a healthy life and the rise in demand for low-calorie food products are the other critical factors driving the growth of the sugar substitutes market in the region.
  • Clean label has triggered the demand for sugar substitutes, such as stevia, and the food and beverage producers have supported this with innovations and product launches, by using stevia as a natural, clean-labeled sweetener.

North America Sugar Substitutes Market Trends

This section covers the major market trends shaping the North America Sugar Substitutes Market according to our research experts:

Rising Popularity of Stevia

The growth of the stevia market in the country is majorly driven by ingredient demand from the beverage sector, which has been growing at a remarkable pace due to the rise in the United States' diabetic population. As diabetes remains the seventh major cause of death in the United States (according to a report by American Diabetes Association, 2015), the companies are offering beverages, such as sports drinks with stevia as a sugar substitute. With consumers increasingly seeking out non-genetically modified products, manufacturers are investing in growing or sourcing non-GMO stevia leaf to produce the natural sweetener. For instance,
In 2016, Ingredion in partnership with SweeGen, launched Reb D and Reb M, a GMO-free range of stevia.

North America Sugar Substitute Market1

United States Dominates the Market

The demand for natural sweeteners is primarily due to the health food trend and the rising awareness regarding the harmful effects of excessive sugar consumption. Another major driver is the growing population of overweight, obese, and diabetic patients and the favorable government initiatives to utilize various sugar substitutes and thus resulting in growth of the market. Furthermore, the consumers have been profoundly shifting towards sugar substitutes that are better alternatives for sugar. The most used brands of sugar substitutes in the United States include Splenda, Sweet'N Low, Equal, Truvia, Stevia IN The Raw, Store Brand, Nutrasweet, and other brands.

North America Sugar Substitute Market2

North America Sugar Substitutes Industry Overview

The North American market for sugar substitutes is fragmented, owing to the presence of a large regional and domestic players. Emphasis is being given on mergers, expansions, acquisitions, and partnerships between the companies, along with new product developments. These are strategic approaches adopted by the leading companies to boost their brands' presence among the consumers. The major players in the market are Cargill, Tate and Lyle PLC, Archer Daniels Midland Company, and Dupont, among others.

North America Sugar Substitutes Market Leaders

  1. Cargill, Incorporated

  2. Archer Daniels Midland Company

  3. Tate & Lyle PLC

  4. DuPont de Nemours, Inc

  5. Ingredion Incorporated

*Disclaimer: Major Players sorted in no particular order

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North America Sugar Substitutes Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study



    1. 3.1 Market Overview


    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Origin

      1. 5.1.1 Natural

      2. 5.1.2 Artificial/Synthetic

    2. 5.2 By Type

      1. 5.2.1 Acesulfame K

      2. 5.2.2 Aspartame

      3. 5.2.3 Saccharin

      4. 5.2.4 Sucralose

      5. 5.2.5 Neotame

      6. 5.2.6 Stevia

      7. 5.2.7 Other Types

    3. 5.3 By Application

      1. 5.3.1 Food and Beverage

        1. Bakery

        2. Confectionery

        3. Dairy Products

        4. Beverages

        5. Meat and Seafood

        6. Others

      2. 5.3.2 Dietary Supplements

      3. 5.3.3 Pharmaceuticals

    4. 5.4 Geography

      1. 5.4.1 North America

        1. United States

        2. Canada

        3. Mexixo

        4. Rest of North America


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Ingredion Incorporated

      2. 6.4.2 Cargill, Incorporated

      3. 6.4.3 Archer Daniels Midland Company

      4. 6.4.4 Tate & Lyle PLC

      5. 6.4.5 DuPont de Nemours Inc.

      6. 6.4.6 Ajinomoto Co. Inc.

      7. 6.4.7 PureCircle Ltd

      8. 6.4.8 Roquette Freres

    5. *List Not Exhaustive

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North America Sugar Substitutes Industry Segmentation

The North American sugar substitutes market has segmented by origin, into natural and artificial/synthetic. Based on type, the market is segmented into acesulfame K, aspartame, saccharin, sucralose, neotame, stevia and other types. Based on application, the market is segmented into food and beverage, dietary supplements, and pharmaceuticals. The food and beverage section is further sub-divided into bakery, confectionery, dairy products, beverages, meat and seafood, and others. This report further analyses the scenario in the United States, Canada, Mexico, and the rest of North America.

By Origin
By Type
Acesulfame K
Other Types
By Application
Food and Beverage
Dairy Products
Meat and Seafood
Dietary Supplements
North America
United States
Rest of North America
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North America Sugar Substitutes Market Research FAQs

The North America Sugar Substitutes Market is projected to register a CAGR of 3.99% during the forecast period (2024-2029)

Cargill, Incorporated, Archer Daniels Midland Company, Tate & Lyle PLC, DuPont de Nemours, Inc and Ingredion Incorporated are the major companies operating in the North America Sugar Substitutes Market.

The report covers the North America Sugar Substitutes Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the North America Sugar Substitutes Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

North America Sugar Substitutes Industry Report

Statistics for the 2024 North America Sugar Substitutes market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. North America Sugar Substitutes analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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North America Sugar Substitutes Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)