North American Soup Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The North American Soup Market is Segmented by Type (Canned/Preserved, Chilled, Dehydrated/Instant, and Other types), Category (Conventional and Organic), Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Online Stores, and Others), and Country (United States, Canada, Mexico and Rest of North America). The report offers market size and values in USD million for all the above segments.

North American Soup Market Size

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North America Soup Market Summary
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Study Period 2019 - 2029
Base Year For Estimation 2023
Market Size (2024) USD 6.04 Billion
Market Size (2029) USD 6.55 Billion
CAGR (2024 - 2029) 1.65 %
Market Concentration High

Major Players

North America Soup Market Major Players

*Disclaimer: Major Players sorted in no particular order


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North American Soup Market Analysis

The North America Soup Market size is estimated at USD 6.04 billion in 2024, and is expected to reach USD 6.55 billion by 2029, growing at a CAGR of 1.65% during the forecast period (2024-2029).

Because of capitalization, urbanization, and the growth of industries, consumers have begun to prefer ready-to-cook convenience foods. As people have become more aware of their health and nutrition, foods with less quantity and better nutrition are being preferred across the country. Soups in their different forms are preferred by different age groups of consumers. Instant and dehydrated soups are expected to grow in the near future due to the demand for innovations followed by busier lifestyles and consumer preferences.

Over the medium term, new cultural influences and rising culinary trends are the major factors boosting the soups market in North America. The market is also witnessing a seasonal sales surge, as consumers tend to buy soups more during the winter compared to the summer. The increasing product varieties, consumption of health and wellness products, and active promotions by the market players have contributed to the market's growth over the past few years.

The rising demand for healthy food products is expected to boost the demand for soups in the region, which accounts for a significant share of the market. Moreover, there is an increasing consumer preference for instant soup, such as instant noodles and cup noodles soup, as a snacking option. Companies offering natural and nutritious ingredients in soups and the increasing preference for convenient food are driving the soup market in the region.

North American Soup Market Trends

This section covers the major market trends shaping the North America Soup Market according to our research experts:

Rising Trend of Convenience Foods

There is a significant rise in convenience food products, particularly among middle-to-higher-income consumers. The surge can be attributed to the working population in the region and the growing demand for quick and time-saving meal options. This further leverages the demand for product formats that offer greater convenience in terms of packaging, cooking time, shelf-life, etc. For instance, ready-to-serve and instant soup formats are highly preferred among consumers, given the lesser time required to prepare them.

Furthermore, companies are marketing these products as 'Cup-a-Soup,' projecting a clear format purpose to its target consumers. Manufacturers are also coming up with innovative product offerings to ease consumer experience, further augmenting the market's growth. For instance, in November 2021, Campbell launched a series of soups with innovative plant-based, spicy flavors and better-for-you ingredients. The trend of convenience food and plant-based food is driving the growth of the market, and market players are also making efforts to reach consumers better.

North America Soup Market: Campbell Soup Company Revenue, 2018-2021

United States holds the Largest Share in North America

Changing perceptions about soups as a healthier food choice, frequently preferred quick meals, and the launch of premium and novel flavors in soups are some of the factors propelling the growth of the market in the country. The evolving retail landscape and the introduction of soup across brands are the key factors dictating the progress of the market. Millennials in the country are increasingly becoming health-conscious and avoiding high-sodium and artificial ingredients which are contained in many soup products. 

Thus, many companies manufacture products targeting the health requirements of individuals in the country. For example, Health Valley Organic, a subsidiary of Hain Celestial, offers lentil soups and split pea soups that contain no added salt. These are also certified by the American Heart Association, increasing the consumers' confidence in the products. Campbell Soup is the most popular soup brand in the United States. Campbell offers a wide range of products, such as ready-to-serve, condensed, chilled, and UHT.

North America Soup Market: Americans definition of healthy food, Consumer Responses in %, 2021

North American Soup Industry Overview

The North American soup market is highly competitive, with a presence of international and regional players. The leading players compete in terms of innovation, pricing, and distribution to gain higher revenue in the market. Some of the major players in the market include Campbell Soup Company, Unilever PLC, Blount Fine Foods Corp., Loblaw Cos Ltd., and General Mills Inc.. The prominent market players are developing innovative products and targeting new consumer demographics. Additionally, these companies are focusing on increasing the production capacities of their existing plants while investing in R&D activities.

North American Soup Market Leaders

  1. Campbell Soup Company

  2. General Mills Inc.​​

  3. Unilever PLC

  4. Blount Fine Foods Corp.​

  5. Loblaw Companies Limited

*Disclaimer: Major Players sorted in no particular order

North America Soup Market Concentration
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North American Soup Market News

  • October 2022: Campbell launched a new exciting series of soups for lunchtime called Chunky Soup. It is available in four new flavors, namely chicken noodle, streak and potato, sirloin burger, and chicken and sausage gumbo.
  • July 2022: Upton's Naturals introduced three new recipes to its lineup of vegan soups that provide plant-based protein (8-11g per serving) and only 180-300 calories a bowl. The new products are Non-GMO Certified (NSF), Plant-Based Certified, contain no added colors, flavors, or preservatives, and are completely free of cholesterol and trans fat.
  • November 2021: Herbalife Nutrition expanded its offering into the soup category in the United States with instant soup, a soup mix formulated with 15 gms of plant-based protein to help satisfy hunger and provide long-lasting energy of 3 gms of fiber.

North American Soup Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Industry Attractiveness - Porter's Five Forces Analysis

      1. 4.3.1 Bargaining Power of Suppliers

      2. 4.3.2 Bargaining Power of Buyers

      3. 4.3.3 Threat of New Entrants

      4. 4.3.4 Threat of Substitutes

      5. 4.3.5 Competitive Rivalry


    1. 5.1 Type

      1. 5.1.1 Canned/Preserved

      2. 5.1.2 Chilled

      3. 5.1.3 Dehydrated/Instant

      4. 5.1.4 Other Types

    2. 5.2 Category

      1. 5.2.1 Conventional Soup

      2. 5.2.2 Organic Soup

    3. 5.3 Distribution Channel

      1. 5.3.1 Supermarkets/ Hypermarkets

      2. 5.3.2 Convenience Stores

      3. 5.3.3 Online Stores

      4. 5.3.4 Other Distribution Channels

    4. 5.4 Country

      1. 5.4.1 United States

      2. 5.4.2 Canada

      3. 5.4.3 Mexico

      4. 5.4.4 Rest of North America


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Campbell Soup Company

      2. 6.3.2 Unilever PLC

      3. 6.3.3 Blount Fine Foods Corp.

      4. 6.3.4 Uptons Naturals

      5. 6.3.5 B&G Foods Inc.

      6. 6.3.6 Baxters Food Group Limited

      7. 6.3.7 Herbalife Nutrition

      8. 6.3.8 General Mills Inc.

      9. 6.3.9 Kraft Heinz Company

      10. 6.3.10 Nestle SA

    4. *List Not Exhaustive

**Subject to Availability
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North American Soup Industry Segmentation

Soup is primarily liquid food, generally served warm or hot, that is made by combining ingredients of meat or vegetables with stock, milk, or water. 

The North American soup market has been segmented by type, category, distribution channel, and country. By type, the market is segmented into canned/preserved, chilled, dehydrated/instant, and other types. By category, the market is segmented into conventional and organic. By distribution channel into supermarkets/hypermarkets, convenience stores, online stores, and other distribution channels. Also, the study provides an analysis of the soup market in the emerging and established markets across the region, including the United States, Mexico, Canada, and Rest of North America. For each segment, the market sizing and forecasts have been done on the basis of value in USD million.

Other Types
Conventional Soup
Organic Soup
Distribution Channel
Supermarkets/ Hypermarkets
Convenience Stores
Online Stores
Other Distribution Channels
United States
Rest of North America
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North American Soup Market Research FAQs

The North America Soup Market size is expected to reach USD 6.04 billion in 2024 and grow at a CAGR of 1.65% to reach USD 6.55 billion by 2029.

In 2024, the North America Soup Market size is expected to reach USD 6.04 billion.

Campbell Soup Company, General Mills Inc.​​, Unilever PLC, Blount Fine Foods Corp.​ and Loblaw Companies Limited are the major companies operating in the North America Soup Market.

In 2023, the North America Soup Market size was estimated at USD 5.94 billion. The report covers the North America Soup Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the North America Soup Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

North American Soup Industry Report

Statistics for the 2024 North American Soup market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. North American Soup analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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North American Soup Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)