North America Shrimp Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2030

North America Shrimp Market Analysis

The North America Shrimp Market size is estimated at 10.48 billion USD in 2025, and is expected to reach 11.21 billion USD by 2030, growing at a CAGR of 1.35% during the forecast period (2025-2030).

The North American shrimp industry is experiencing a significant shift in distribution channels, with restaurants and foodservice establishments playing a dominant role in the market. Americans currently spend approximately 65% of their seafood budget at restaurants, highlighting the crucial role of the on-trade channel in shrimp distribution. This trend has prompted major suppliers to strengthen their partnerships with foodservice operators and develop specialized product lines catering to restaurant requirements. The increasing focus on premium seafood offerings in the foodservice sector has led to the development of more sophisticated supply chain networks and quality control measures.

The retail landscape for shrimp distribution is evolving rapidly with the integration of digital technologies and omnichannel strategies. Supermarkets and hypermarkets continue to dominate the off-trade segment, accounting for 66.58% of sales in 2022, leveraging their extensive networks and adoption of consumer-friendly technologies like self-checkout systems and contactless payments. The digital transformation of retail is further evidenced by the surge in online grocery shopping, with approximately 45% of the population now browsing food products through mobile devices. This shift has prompted traditional retailers to invest heavily in e-commerce capabilities and last-mile delivery solutions.

Production practices in North America are undergoing substantial transformation with increased focus on sustainable aquaculture and technological innovation. Mexico has emerged as a significant producer, generating 227,000 metric tons annually, with 78% coming from aquaculture shrimp operations. The industry is witnessing the emergence of innovative solutions such as the Shrimpbox technology, which utilizes converted shipping containers as small commercial shrimp farms with automated feeding systems and biofloc waste-removal capabilities. These technological advancements are helping address environmental concerns while improving production efficiency and product quality.

Consumer behavior in the shrimp market is increasingly influenced by digital engagement and sustainability concerns. The rapid adoption of e-commerce is evident with over 27 million Canadians (75% of the population) utilizing online shopping platforms in 2022. Retailers are responding to this trend by expanding their digital presence and implementing sophisticated online ordering systems. The market is also seeing a growing emphasis on promotional activities, with approximately 39% of shrimp sales occurring under various promotional offers. This shift in consumer purchasing patterns has led to the development of more sophisticated marketing strategies and digital engagement tools across the industry.

North America Shrimp Market Trends

Innovations in methods and initiatives from government bodies are boosting the production

• The United States is the major producer in the region. The shrimp market in the United States is expected to register a growth of 0.89% by value during the forecast period. The US shrimp farming industry is struggling to compete with low-cost shrimp imported from major manufacturers, including India, Indonesia, and Ecuador. However, with the growing shrimp consumption in the country, new shrimp-farming projects of all shapes and sizes are cropping up across the country, from small and large recirculating aquaculture systems (RAS) in California and Florida to traditional pond aquaculture in Texas.
• In Canada, with the growing need for local shrimp production, in January 2022, Fisheries and Oceans Canada (DFO) released the draft 2022-23 Prawn and Shrimp by Trap Integrated Fisheries Management Plan (IFMP) for a 30-day consultation period. The plan continues the government's ongoing commitment to enhance the abundance of the Pacific prawn fishery for future generations.
• In 2022, Mexico was the world’s second-largest producer of shrimp. The total production consists of 22% caught in bays and 78% aquaculture-farmed shrimps. Sinaloa is the leading state in farm shrimp production, with a historic figure of 95,000 tons produced in 2021, followed by the states of Sonora and Nayarit. The biggest innovation in the region's shrimp aquaculture in 2022 was Atarraya, a start-up tech company based in Mexico City, Mexico, known for developing the Shrimpbox. It has converted a shipping container into a small commercial shrimp farm, the Shrimpbox, which requires minimal water exchange and contains an automated feeding system and bio floc waste-removal system, minimizing the work involved in farming shrimp in the unit while eliminating the need for using antibiotics and chemicals.

Growing demand and rising production costs are leading to price hikes

• During 2017-2022, the shrimp segment registered a price growth rate of 7.74% in North America. Shrimp is the highest-sold species of seafood in the region. The region has a prominent shrimp production base, with the majority of local shrimp produced by aquaculture. The cost of aquaculture inputs (feed, fuel, and transportation) increased considerably in 2022, causing hardship for shrimp farmers worldwide. However, the region still depends on imports from major producing Asian countries to fulfill the increasing demand. In 2022, the US imported frozen shrimp worth USD 5 billion. Thus, imports account for a significant share of consumption, resulting in price growth.
• The demand and prices of shrimp in the major markets were relatively stable from January to August of 2022. From September, shrimp prices in the international trade started to weaken, reaching low levels in October. High freight rates, the rising cost of marine fuels, and logistical disruptions, including bottlenecks at seaports and shortages of truck drivers in the United States, are expected to boost wholesale prices. The increasing global demand for crustaceans is a major factor in the increasing prices. Shrimp is among the top seafood species sold on offers, with 39% of shrimp sales happening under promotions in 2021. In the United States of America, Hurricane Ian severely affected the Southwest coast of Florida, destroying shrimp vessels and port facilities.
• During 2017-2022, shrimp prices registered a growth rate of 23.48% in Canada. The majority of the population lives away from the coasts, and the live shrimps available in Canada are mostly saltwater shrimp. Live shrimp are flown from the coast to the fish market. It is also very expensive to fly shrimp.

Segment Analysis: Form

Frozen Segment in North America Shrimp Market

The frozen shrimp segment dominates the North American shrimp market, accounting for approximately 64% of the total market volume in 2024. This significant market share is driven by the segment's widespread adoption across both retail and foodservice sectors. The adaptability, taste, and convenience of frozen shrimp have led to growing demand, particularly in the foodservice industry where bulk purchases of frozen shrimp offer longer shelf life and better inventory management. Major players in the frozen shrimp industry, including Thai Union Group, Trident Seafoods, High Liner Foods, Clearwater Seafoods, and Aqua Star, have established strong distribution networks across North America, ensuring consistent product availability. The segment's growth is further supported by technological advancements in freezing and storage methods, which help maintain product quality and extend shelf life.

Canned Segment in North America Shrimp Market

The canned shrimp segment is projected to demonstrate robust growth in the North American market during 2024-2029. The segment's expansion is being driven by increasing demand for ready-to-cook and ready-to-eat products in the region. Major players in the canned shrimp industry, including Bumble Bee Seafoods, Chicken of the Sea (Thai Union Group), Crown Prince Inc., Wild Planet Foods, and Roland Foods, are introducing innovative product offerings to meet evolving consumer preferences. The growth in canned shrimp has been stimulated by consumers seeking readily available seafood options with longer shelf life. Supermarkets and hypermarkets dominate the distribution of canned shrimp products, while the online channel is experiencing significant growth as e-commerce platforms expand their grocery offerings.

Remaining Segments in Form Segmentation

The fresh shrimp/chilled and processed shrimp segments complete the North American shrimp market portfolio, each serving distinct consumer needs and preferences. The fresh shrimp/chilled segment caters to premium market segments and high-end restaurants that prioritize quality and taste over shelf life. This segment is particularly strong in coastal regions where direct access to fresh seafood is available. The processed shrimp segment serves the convenience-oriented consumer base, offering value-added products like breaded shrimp, shrimp rings, and ready-to-cook meals. Both segments benefit from increasing consumer awareness about seafood consumption and a growing preference for protein-rich diets.

Segment Analysis: Distribution Channel

On-Trade Segment in North American Shrimp Market

The on-trade distribution channel dominates the North American shrimp market, commanding approximately 55% of the total market value in 2024. This significant market share is primarily driven by the strong presence of restaurants, hotels, and foodservice establishments across the region. The segment's dominance is reinforced by American consumers' preference for dining out, with approximately 65% of seafood consumption occurring through restaurants and foodservice establishments. The on-trade channel particularly excels in cooked shrimp sales, as foodservice providers value the consistent quality, clear labeling, and longer shelf life that helps them maintain their service standards. Major restaurant chains across North America have established partnerships with leading shrimp suppliers to ensure a steady supply of fresh and sustainable shrimp products to meet growing consumer demand.

Off-Trade Segment in North American Shrimp Market

The off-trade distribution channel is experiencing robust growth in the North American shrimp market, driven by the rapid expansion of online grocery delivery services and modern retail formats. The segment is projected to show strong growth during 2024-2029, primarily fueled by the increasing adoption of e-commerce platforms and digital shopping solutions. This growth is supported by the high internet penetration rate of over 92% in the region and the increasing number of smartphone users. Major retailers are investing heavily in their online delivery infrastructure, including dark stores and specialized fulfillment centers, while also incorporating consumer-friendly technologies like self-checkout systems and contactless payment options. The segment's growth is further enhanced by supermarket chains offering integrated omnichannel experiences and expanding their premium seafood selections to cater to health-conscious consumers.

North America Shrimp Market Geography Segment Analysis

Shrimp Market in United States

The United States shrimp market dominates the North American shrimp market, commanding approximately 82% of the total market value in 2024. The nation's robust consumption patterns are driven by increasing health consciousness among consumers, particularly due to shrimp's high astaxanthin content, which helps prevent various chronic diseases. The country's sophisticated distribution network, comprising both traditional retail channels and modern e-commerce platforms, has significantly enhanced product accessibility. American consumers increasingly prefer premium seafood products, with a notable shift towards sustainably sourced options. The foodservice sector plays a crucial role in driving market growth, as Americans tend to consume a significant portion of their seafood in restaurants. The market is characterized by a strong presence of both domestic production and imports, with the latter helping meet the growing demand. The country's regulatory framework ensures strict quality control measures, particularly through FDA oversight, which has helped maintain consumer confidence in shrimp products.

Shrimp Market in Canada

Canada represents the most dynamic growth opportunity in the North American shrimp market, with projections indicating a CAGR of approximately 2% from 2024 to 2029. The country's shrimp market is experiencing significant transformation driven by technological advancements in aquaculture operations, particularly through the adoption of Biofloc technology. Canadian consumers are increasingly gravitating towards sustainably farmed aquaculture shrimp, showing a marked preference for locally produced options over imports. The market is witnessing substantial investments in new shrimp-growing aquaculture operations, with companies focusing on environmentally friendly production methods. The country's retail landscape is evolving with innovative marketing approaches, including customized sales kiosks that offer on-spot deveining and cooking services. The government's supportive policies, including the Prawn and Shrimp by Trap Integrated Fisheries Management Plan, are creating a favorable environment for industry growth. The emergence of online retail channels has further expanded market reach, particularly in inland areas where fresh seafood accessibility was traditionally limited.

Shrimp Market in Mexico

Mexico has established itself as a crucial player in the North American shrimp market, with its unique combination of wild-caught and aquaculture production capabilities. The country's shrimp industry benefits from its extensive coastline and favorable climatic conditions, making it an ideal location for both traditional and innovative farming methods. Mexican shrimp producers are increasingly adopting advanced technologies, exemplified by innovations like the Shrimpbox system, which represents a significant step forward in sustainable urban aquaculture. The market is characterized by a strong domestic consumption culture, particularly through traditional seafood markets and modern retail channels. The country's shrimp industry is witnessing significant technological advancement, with automated feeding systems and Biofloc waste-removal systems becoming increasingly common. Local producers are focusing on quality improvements and sustainable practices to meet both domestic and export market demands. The integration of traditional farming methods with modern technology has created a unique market dynamic that supports both small-scale producers and large commercial operations.

Shrimp Market in Other Countries

The shrimp market in other North American territories, including Caribbean nations and other regional islands, presents a diverse landscape with varying consumption patterns and market dynamics. These markets are characterized by a mix of local production and imports, with some regions focusing on specialty shrimp varieties that cater to specific market niches. The tourism industry in these territories plays a significant role in shaping market demand, particularly in coastal areas where fresh seafood is a key attraction. Local fishing communities and small-scale producers contribute significantly to market supply, often focusing on premium quality products for high-end restaurants and hotels. The market in these regions is evolving with increasing emphasis on sustainable fishing practices and aquaculture development. Distribution networks are continuously improving, helping bridge the gap between production areas and consumption centers. These markets also benefit from cultural diversity, which influences consumption patterns and preparation methods, creating unique market opportunities for different shrimp products and preparations.

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