| Study Period | 2019 - 2030 |
| Base Year For Estimation | 2024 |
| Forecast Data Period | 2025 - 2030 |
| Historical Data Period | 2019 - 2023 |
| CAGR | 4.11% |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
North America Perms and Relaxants Market Analysis by Mordor Intelligence
The North America Perms and Relaxants Market is expected to register a CAGR of 4.11% during the forecast period.
- Increased preference for hairstyling, changing lifestyle, urbanization, and marketing and promotional activities are the primary factors fueling the market growth of perms and relaxants. Relaxants dominate the market due to increasing preference among women for a natural hairstyle.
- The growing number of young consumers who adopt various hairstyles appropriate for work are increasingly preferring relaxer-free natural hair. This trend is more dominant among the women population which are the primary consumers of relaxants.
North America Perms and Relaxants Market Trends and Insights
Relaxants dominate the market
The ongoing trends in the fashion world are fascinating the population of the larger economies of the region and the corresponding population is being readily inclined towards hair relaxing products. Furthermore, The trendy young consumers who adopt various hairstyles appropriate for work are increasingly preferring relaxer-free natural hair. This trend is more dominant among the women population which are the primary consumers of relaxants.
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United States holds a Prominent Share in the Market Studied
The surge in demand for hair care products rise in the aging population, and an increase in hair fall problems is likely to contribute to the market growth during the forecast period in the United States. Moreover, increasing penetration of social media, magazines, and TV advertisements is encouraging consumers to purchase various hair styling products in boosting the perms and relaxants market in the region.
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Competitive Landscape
The declining trend for hairstyling due to consumer awareness of the harmful effects of chemicals is the primary factor that has negatively affected the market growth to an extent. However, this is the right platform for the manufacturers on which they can develop remedies to cater to the demands for safer products, as put forward by the hesitant customers. Moreover, the major players are opting to indulge in geographical expansions and partnerships in order to broaden their consumer base and strengthen their distribution networks.
North America Perms and Relaxants Industry Leaders
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L`Oreal S.A.
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Henkel AG & Co KGaA
-
Makarizo International
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Jotoco Corp.
- *Disclaimer: Major Players sorted in no particular order
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North America Perms and Relaxants Market Report Scope
North America Perms and Relaxants market is segmented by product type, distribution channel, and geography. On the basis of product type, the market is segmented into Perms and Relaxants. On the basis of the distribution channels, the market is segmented into Supermarkets/Hypermarkets, Convenience Stores, Specialist Retailers, Online Stores, and Others. On the basis of geography, the report provides a regional analysis, which includes the United States, Canada, Mexico, and the rest of North America.
By Product Type
| Perms |
| Relaxants |
By Distribution Channel
| Supermarkets/Hypermarkets |
| Convenience Stores |
| Specialist Retailers |
| Online Stores |
| Other Distribution Channels |
Geography
| United States |
| Canada |
| Mexico |
| Rest of North America |
| By Product Type | Perms |
| Relaxants | |
| By Distribution Channel | Supermarkets/Hypermarkets |
| Convenience Stores | |
| Specialist Retailers | |
| Online Stores | |
| Other Distribution Channels | |
| Geography | United States |
| Canada | |
| Mexico | |
| Rest of North America |
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Key Questions Answered in the Report
What is the current North America Perms and Relaxants Market size?
The North America Perms and Relaxants Market is projected to register a CAGR of 4.11% during the forecast period (2025-2030)
Who are the key players in North America Perms and Relaxants Market?
L`Oreal S.A., Henkel AG & Co KGaA, Makarizo International and Jotoco Corp. are the major companies operating in the North America Perms and Relaxants Market.
What years does this North America Perms and Relaxants Market cover?
The report covers the North America Perms and Relaxants Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the North America Perms and Relaxants Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.
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North America Perms and Relaxants Market Report
Statistics for the 2025 North America Perms and Relaxants market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. North America Perms and Relaxants analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.
