North America Operational Intelligence Market - Growth, Trends, Covid-19 Impact, and Forecasts (2023 - 2028)

The North America Operational Intelligence Market can be Segmented by Type of Deployment (On-premise and Cloud) and End-user Vertical (Retail, Manufacturing, BFS, Government, IT and Telecommunication, Military and Defense, Transportation and Logistics, Healthcare, and Energy and Power).

North America Operation Intelligence Industry Overview

North America Operational Intelligence Market
Study Period: 2018 - 2028
CAGR: 9.8 %

Major Players

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*Disclaimer: Major Players sorted in no particular order

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North America Operation Intelligence Market Analysis

North America Operational Intelligence Market is expected to register a CAGR of 9.80% during the forecast period from 2021 to 2026. The need for data quality management, data discovery, and visualization is compelling businesses to adopt operational intelligence software. On-premise ESB and BPM (business process management) solutions are well suited for vertical scalability during the integration of an enterprise’s complex internal systems and architecture.

  • Operational Intelligence (OI) is a form of dynamic, real-time business analytics that delivers insights into business and IT operations. These solutions provide enterprises with the opportunity to streamline the process of data collection and analysis. Enterprises can monitor and troubleshoot in real-time and improve their security and compliance methods, thereby speeding up the delivery of their services to customers.
  • Enterprises are unable to tap the full potential of the data available for making decisions using traditional analytical tools, such as business intelligence and data warehouse tools. These conventional information management systems lack the ability to analyze the data in any practical and actionable way due to their high volume and diversity.
  • Cisco Systems estimates that around 42% of all data generated by 2020 is likely to be from the machines, which include sensors, networks, security systems, servers, storage, and applications. Real-time data analytics can influence the IoT and Big Data capabilities to enhance business operations.
  • Moreover, the challenge of interoperability between different devices and platforms has complicated issues for businesses, as it is challenging to connect dynamic applications, services, and data. Therefore, the shift to cloud solutions helps enterprises address their current integration challenges while giving them the manageability, scalability, and reliability that they need for the future.
  • Further, the spread of COVID-19 has accelerated the adoption of operational intelligence tools. It is crucial for organizations to adopt digitally enabled solutions to accelerate the performance of operations seamlessly while working remotely.

North America Operation Intelligence Industry Segments

The need for operational intelligence systems is increasing because of the growing workflows and complex planning programs. The OI helps enterprises to do business in the mobile world, helps in developing various strategies, and monitors customized workflows. The market study comprises of Deployment such as On-premise and Cloud, which caters the solution to various end-user Vertical such as Retail, Manufacturing, BFS, Government, IT and Telecommunication, etc.

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North America Operation Intelligence Market Trends

This section covers the major market trends shaping the North America Operation Intelligence Market according to our research experts:

Cloud Accounts for Significant Market Share

  • Cloud deployment is expected to hold a prominent share of the market, owing to the added benefits, such as cost-saving, accessibility, scalability, and centralized service. According to Forbes, 83% of the enterprise workload will be in the cloud, by 2020, out of which 41% of the enterprise workload will be run on public cloud platforms. Another 20% will be private-cloud-based, while 22% will rely on hybrid cloud adoption.​
  • According to the survey by Flexera, cloud strategy is increasingly being focused on hybrid instead of public and private. A hybrid cloud is a new norm for how businesses deliver products and services. According to Flexera, the hybrid cloud penetration rate increased to 58% in 2019 compared to 2018, which was 51%.
  • Further, an increasing number of banks are migrating their data, process, and infrastructure to clouds so as to benefit from cloud implementation, which further eases the integration of enterprise applications. For instance, in July 2020, Deutsche Bank and Google Cloud entered a strategic partnership with the goal of redefining how the bank develops and offers its financial services. The collaboration will enable Deutsche Bank to accelerate its cloud transition and build on the engineering capabilities of both companies.
  • Companies are integrating their solutions to provide an effective business and operational environment. In June 2020, Honeywell and SAP SE announced that they have teamed up to create a joint cloud-based solution based on Honeywell Forge, the company’s enterprise performance management offering, and SAP Cloud Platform that will streamline and combine operational and business data with supporting better decision-making and driving greater efficiencies.
North America Operational Intelligence Market

Retail is Expected to Account For Significant Market Share

  • The adoption of AI in the retail industry automates retail-related processes with lesser manual work, faster delivery, better customer and order management, and streamlined operations, all of which eventually reduce costs.
  • Moreover, retail infrastructure is complex and distributed and includes POS (point of sale) checkout terminals, self-checkout units, PCs, and back-office servers. Thus, the increasing dependency on IT, ranging from wholesalers and distributors to manufacturers and suppliers, demands an integrated infrastructure that enables a seamless retail value chain. This caters to the growth of operational intelligence.
  • According to Oxford Economics, 83% of the large retailers are considering digital transformation as a core business goal. Oxford also highlighted the traction from small and midsize retailers ((59%) and their belief in digital transformation. In the era where digital transformation is gaining traction, the market studied is expected to grow along with the retail sector’s inclination to transform.
  • Additionally, the retail sector is increasingly witnessing the adoption of cloud-based solutions, as they integrate several verticals, like inventory and order processing, thus, improving the restocking capabilities.
  • Furthermore, with cloud computing, retailers may have enterprise-wide supply chain visibility. Recently, Gap Inc. adopted cloud technology across its global operations for its Intermix brand. The fashion retailer has deployed cloud services provided by Oracle, with solutions comprising retail merchandising, integration, and inventory management.
North America Operational Intelligence Market

North America Operation Intelligence Market Competitor Analysis

The market for operational intelligence in North America is fragmented and competitive, with small and big vendors providing visibility and insight into the business operations, allowing companies to make data-driven decisions. Key players are Vitria Technology Inc., Splunk Inc., etc.

  • July 2020 - Cisco announced new intent-based networking solutions to help optimize business and network operations. As organizations face mounting challenges to deliver consistent and positive digital experiences, Cisco is driving networking advancements to keep customers connected, productive, and secure. The new innovations, focused on simplifying automation and providing IT and business insights, will enable IT, teams to be agile while staying closely aligned with business objectives.
  • January 2020 - SAP and Honeywell announced their collaboration to create a joint cloud-based solution based on Honeywell Forge, the company's enterprise performance management offering, and SAP Cloud Platform IP streamline. They are likely to combine operational and business data with support better decision-making and driving greater efficiencies. The companies' first area of focus is the real estate industry, where building owners often need to pull data from disparate sources that are not normalized.

North America Operation Intelligence Market Top Players

  1. Vitria Technology Inc.

  2. Splunk Inc.

  3. SAP SE

  4. Software AG

  5. Schneider Electric SE

*Disclaimer: Major Players sorted in no particular order

North America Operational Intelligence Market

North America Operation Intelligence Market Recent Developments

  • December 2021 : Netspring Raises USD 13 Million in Series A funding. The company provides a real-time analytics platform that allows for quick decision-making. It intends to utilize the funds to boost its product development and go-to-market activities. The funding was led by Dell Technologies Capital, with participation from Khosla Ventures and Wipro Ventures.

North America Operation Intelligence Market Report - Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET INSIGHT

    1. 4.1 Market Overview

    2. 4.2 Industry Attractiveness - Porter's Five Forces Analysis

      1. 4.2.1 Threat of New Entrants

      2. 4.2.2 Bargaining Power of Buyers

      3. 4.2.3 Bargaining Power of Suppliers

      4. 4.2.4 Threat of Substitute Products

      5. 4.2.5 Intensity of Competitive Rivalry

  5. 5. MARKET DYNAMICS

    1. 5.1 Market Drivers

      1. 5.1.1 Growing Need for Real Time Data Analytics

      2. 5.1.2 Increasing Adoption of Big Data Analytics and the Internet-of-Things (IoT)

    2. 5.2 Market Restraints

      1. 5.2.1 Combining Data from Multiple Data Sources

  6. 6. MARKET SEGMENTATION

    1. 6.1 By Deployment Type

      1. 6.1.1 Cloud

      2. 6.1.2 On-premise

    2. 6.2 By End-user Vertical

      1. 6.2.1 Retail

      2. 6.2.2 Manufacturing

      3. 6.2.3 BFSI

      4. 6.2.4 Government

      5. 6.2.5 IT and Telecommunication

      6. 6.2.6 Military and Defense

      7. 6.2.7 Transportation and Logistics

      8. 6.2.8 Healthcare

      9. 6.2.9 Energy and Power

  7. 7. COMPETITIVE LANDSCAPE

    1. 7.1 Company Profiles

      1. 7.1.1 Vitria Technology Inc.

      2. 7.1.2 Splunk Inc.

      3. 7.1.3 SAP SE

      4. 7.1.4 Inside Analysis (The Bloor Group)

      5. 7.1.5 Software AG

      6. 7.1.6 Schneider Electric SE

      7. 7.1.7 Rolta India Limited

      8. 7.1.8 SolutionsPT Ltd

      9. 7.1.9 IBENOX Pty Ltd

      10. 7.1.10 Turnberry Corporation

      11. 7.1.11 HP Inc.

      12. 7.1.12 OpenText Corporation

  8. 8. INVESTMENT ANALYSIS

  9. 9. MARKET OPPORTUNITIES AND FUTURE trends

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North America Operation Intelligence Market Research FAQs

The NA Operational Intelligence Market is studied from 2018 - 2028.

The NA Operational Intelligence Market is growing at a CAGR of 9.8% over the next 5 years.

Vitria Technology Inc., Splunk Inc., SAP SE, Software AG, Schneider Electric SE are the major companies operating in NA Operational Intelligence Market.

NA Operational Intelligence Industry Reports

In-depth industry statistics and market share insights of the NA Operational Intelligence sector for 2020, 2021, and 2022. The NA Operational Intelligence research report provides a comprehensive outlook of the market size and an industry growth forecast for 2023 to 2028. Available to download is a free sample file of the NA Operational Intelligence report PDF.

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