|Study Period:||2016 -2027|
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The North American ice cream market is projected to witness a CAGR of 4.12% during the forecast period (2022 -2027).
Consumers in the North American region avoided cold food due to the COVID-19 fear, and supply chain disruptions impacted ice cream sales. Further, the drop in consumption is largely due to adherence to prescribed norms of movement restriction, resulting in the closure of retail channels, vending carts, etc., and a drop in consumption. The out-of-home ice cream products faced a high downfall of about 30% during the pandemic. On the other hand, the rising amount of time spent at home and lockdown restrictions shifted customers’ inclination toward online platforms, increasing the e-commerce growth by around 49%.
The region witnessed rising demand for premium ice creams, thus driving the market’s growth. Few of those premium ice creams have gained popularity among health-conscious consumers due to low calorie/no sugar claims compared to regular ice creams. In 2020, Nestle SA added a new collection of ice cream called Heaven, which has half the fat, one-third calorie, and 25% less sugar content than normal ice cream.
The region has witnessed rising health concerns. Owing to this, consumers across the region prefer ice cream products that are GMO-free, preservative-free, dairy-free, low in calories, and organic and fat-free. The segment recorded the largest revenue in the US market due to bulk availability and relatively higher price of takeaway ice creams. Moreover, these ice creams gain greater attention from consumers in retail stores due to the value packs offered by the companies.
Scope of the Report
Ice cream is a sweetened frozen food typically eaten as a snack or dessert. The North American ice cream market is segmented into product type, category, distribution channel, and geography. For each segment, the market sizing and forecast have been done based on value (in USD million).
|Artisanal Ice Cream|
|Impulse Ice Cream|
|Take-home Ice Cream|
|By Distribution Channel|
|Online Retail Stores|
|Other Distribution Channels|
|Rest of North America|
Key Market Trends
Increased Product Innovations are Boosting the Market Demand
Ice cream manufacturers are creating products with premium and innovative ingredients to gain a competitive advantage and appeal to North American consumers. This factor is also increasing their customer base. The growing consumer demand for real ingredients and natural flavors has pushed the companies towards new product development. The growing number of vegans in North America fuel the need for dairy-free products and dairy-free ice creams. In 2021, JD's Vegan, which offers dairy-free frozen dessert alternatives, added three new flavors to its existing range of ice creams. Along with being plant-based and having a coconut cream base, these ice creams are lactose-free, GMO-free, and do not contain artificial flavors. Furthermore, in 2021, Unilever launched a series of non-dairy ice creams under its Breyers brand to address the changing consumer preference.
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Take-home Ice Cream Forms the Major Share
The increased demand for take-home ice creams in the North American region is driven by the increasing number of occasions and gatherings at home where ice creams are consumed as a snack or dessert. Moreover, the snacking trend across the region encourages consumers to opt for various snacks, including ice cream, for at-home consumption. The demand for take-home ice cream has surpassed impulse ice cream by around 200%. The take-home ice cream segment is further supported by manufacturers focusing on developing innovative and flexible packaging materials through strategic partnerships, which is propelling the demand for take-home ice cream in the region. For instance, in 2019, Nestlé announced its partnership with Loop, a subscription home delivery service for foods and household goods with reusable packaging. With the partnership, Häagen-Dazs, a Nestlé brand in the United States and Canada, launched a reusable double-walled steel ice cream container that elevates the consumer experience and keeps the ice cream at optimal condition during transport and consumption. The growing snacking trend, supported by companies’ focus on developing various take-home packaging formats, is anticipated to drive the segment’s growth.
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The North American ice cream market is highly competitive and comprises regional and international players. The market is dominated by players like Unilever, Nestle SA, General Mills Inc., and Blue Bell Creameries. The leading players in the ice cream market enjoy a dominant presence across the North American region. These players focus on leveraging opportunities posed by emerging markets to expand their product portfolios to cater to the requirements of consumers.
BLUE BELL CREAMERIES
In 2022, Unilever introduced 19 frozen treats for its wide customer base under the iconic brands, namely, Breyers, Klondike, Magnum, and Talenti. The product line extension was done to offer wider options of classic American taste with a twist to the consumers.
In 2020, Baskin-Robbins Canada introduced a new flavor of ice cream that aimed to cater to both Canadians with a sweet tooth and those who crave salty snacks. With classic sweet and salty flavors, the flavor Salted Almond Honeycomb was the brand’s newest Flavor of the Month ice cream, available at Baskin-Robbins locations across Canada.
In 2020, Nestle SA added a new collection of ice cream called Heaven, which has half the fat, one-third calorie, and 25% less sugar content than normal ice cream. This segment mainly caters to health-conscious individuals.
Table of Contents
1.1 Study Deliverables and Study Assumptions
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porters Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1 By Type
5.1.1 Artisanal Ice Cream
5.1.2 Impulse Ice Cream
5.1.3 Take-home Ice Cream
5.2 By Category
5.3 By Distribution Channel
5.3.1 Foodservice Channels
5.3.3 Convenience Stores
5.3.4 Online Retail Stores
5.3.5 Other Distribution Channels
5.4 By Geography
5.4.1 United States
5.4.4 Rest of North America
6. COMPETITIVE LANDSCAPE
*List Not Exhaustive
6.1 Most Active Companies
6.2 Market Share Analysis
6.3 Key Strategies Adopted by Leading Players
6.4 Company Profiles
6.4.1 Unilever PLC
6.4.2 Nestle SA
6.4.3 Blue Bell Creameries
6.4.4 Wells Enterprises
6.4.5 Inspire Brands
6.4.7 Eden Creamery LLC
6.4.8 General Mills Inc.
6.4.9 Danone SA
6.4.10 Dairy Farmers of America Inc.
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
8. IMPACT OF COVID-19 ON MARKET
Frequently Asked Questions
What is the study period of this market?
The North America Ice Cream Market market is studied from 2016 - 2027.
What is the growth rate of North America Ice Cream Market?
The North America Ice Cream Market is growing at a CAGR of 4.12% over the next 5 years.
Who are the key players in North America Ice Cream Market?
Unilever, Wells Enterprises, Tillamook , BLUE BELL CREAMERIES , Nestlé SA are the major companies operating in North America Ice Cream Market.