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North America Ice cream market is segmented by Type (Artisanal Ice cream, Impulse Ice cream and Take-home Ice cream); by Distribution channel (On-Trade and Off-Trade); and by Country.
North America Ice Cream market is projected to grow with a CAGR of 2.83% during the forecast period, 2020 - 2025.
North America ice cream market is segmented into by type and by distribution channel. By type, the market is segmented into impulse ice cream, take-home ice cream, and artisanal ice cream. By distribution channel, the market is segmented as off-trade and on-trade channels. The off-trade channel is further segmented as supermarkets/hypermarkets, convenience stores, specialist stores, and other distribution channels.
|Artisanal Ice Cream|
|Impulse Ice Cream|
|Take-Home Ice Cream|
|Rest of North America|
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Growth in Ice cream market encountered several challenges to post a CAGR of 2.89%. Growing health concerns and the availability of alternative products like Yoghurt affected market sales. Due to rising health concerns consumers are interested in Ice Cream made of Natural flavours and natural sweeteners and handcrafted Ice Cream. Currently, the US is leading the way for launch activity in handcrafted ice creams, likely relating to the market’s size and maturity. These products can offer innovation inspiration to other markets, specifically with regard to sourcing ingredients from local farmers and using packaging as a distinguishing selling point that celebrates – and appeals to – a sense of individuality. Companies are offering consumers more “better for you” options in the way of smaller portion sizes, and better ingredients including vegetables, oats, soy and dairy free.
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Although Ice cream is an Impulse product, the scene in North America is very different from Take-home Ice Cream sales much higher than Impulse sales. This is due to high Take-home consumption of Ice Cream in the United States which surpasses Impulse Ice Cream sales by 200%. The Take-home Ice cream market is growing at a higher pace and is projected to surpass Impulse Ice Cream in the medium term. This is in line with the snacking trend in consumers opting for a variety of snacks including Ice Cream for at home consumption. Various reports have found that consumers tend to eat the most ice cream in the afternoon or evening and that for many consumers, eating ice cream is a regular past time more than an occasional indulgence.
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The North America ice cream market is a highly fragmented market and comprises of regional and international competitors. The market is dominated by players, like Unilever, Nestle, General Mills, and Blue Bell Creameries. The leading players in the ice cream market enjoy a dominant presence across the North America region. These players focus to leverage opportunities posed by emerging markets to expand their product portfolio, so that they can cater to the requirements of consumers.
1.1 Study Deliverables & Study Assumptions
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porters Five Force Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1 By Type
5.1.1 Artisanal Ice Cream
5.1.2 Impulse Ice Cream
5.1.3 Take-Home Ice Cream
5.2 By Distribution
18.104.22.168 Supermarkets and Hypermarkets
22.214.171.124 Convenience Stores
126.96.36.199 Specalist Retailers
5.3.1 United States
5.3.4 Rest of North America
6. COMPETITIVE LANDSCAPE
6.1 Most Active Companies
6.2 Market Share Analysis
6.3 Key Strategies adapted by leading players
6.4 Company Profiles
6.4.1 Unilever Plc
6.4.2 Nestle SA
6.4.3 BLUE BELL CREAMERIES
6.4.4 Wells Enterprises
6.4.5 Dunkin' Brands
6.4.7 Eden Creamery LLC
6.4.8 General Mills Inc.
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
** Subject to Availability