North America Home Furniture Market - Growth, Trends, COVID-19 Impact, and Forecasts (2023 - 2028)

The North America Home Furniture market is segmented by Type (Kitchen Furniture, Living-room, and Dining-room Furniture, Bedroom Furniture, and Other Furniture), by Distribution Channel (Supermarkets & Hypermarkets, Specialty Stores, Online, and Others), by Geography (United States, Canada).

North America Home Furniture Market Size

North America Home Furniture market
Study Period: 2019 - 2028
CAGR: > 4 %

Major Players


*Disclaimer: Major Players sorted in no particular order


Need a report that reflects how COVID-19 has impacted this market and it's growth?

North America Home Furniture Market Analysis

The coronavirus outbreak had a significant impact on the North American furniture industry. As a result of the lockdown, there is now a new trend of working from home. During the outbreak, there was a boom in the buying of home office furniture. Customers are increasingly buying furniture online to upgrade their houses to fit the needs of modern life. According to data from Emarsys and GoodData, online orders for all things, from necessities to home maintenance and furnishings, have increased by more than 80% in North America since January 2020.

Some of the primary reasons driving the growth of home furniture goods in the North America include the rising residential building industry in nations like the United States and Canada. Construction and sales of new homes are expected to surge in key Canadian cities, particularly in the high-rise sector. In addition, an increase in the number of single-person families is increasing demand for home furnishings such as living, bedroom, and kitchen furniture.

DIY furniture is also becoming increasingly popular among millennials, and the availability of such items is projected to boost furniture sales through online retail outlets. Consumers' increasing environmental consciousness is having a positive influence on their purchasing decisions, and sustainable furniture is becoming more popular in the region. Furthermore, there is a tremendous increase in the development of green homes in the United States, which is paving the way for eco-friendly furniture goods. Furthermore, the rising migration of manufacturers in the region with handcrafted furniture goods developed in the U.S. American Eco Furniture, LLC is resulting in the advancement of the furniture sector in North America.

North America Home Furniture Industry Segmentation

This report aims to provide a detailed analysis of the North America Home furniture market. It focuses on the market dynamics, emerging trends in the segments and regional markets, and insights into various product and application types. Also, it analyzes the key players and the competitive landscape in the market. The North America Home Furniture market is segmented by Type (Kitchen Furniture, Living-room, and Dining-room Furniture, Bedroom Furniture, and Other Furniture), by Distribution Channel (Supermarkets & Hypermarkets, Specialty Stores, Online, and Others), by Geography (United States, Canada).

By Material
Other Furniture
By Type
Living Room Furniture
Dining Room Furniture
Bedroom Furniture
Kitchen Furniture
Other Furniture
By Distribution Channel
Supermarkets & Hypermarkets
Specialty Stores
Online & Others
By Geography
United States

Report scope can be customized per your requirements. Click here.

North America Home Furniture Market Trends

This section covers the major market trends shaping the North America Home Furniture Market according to our research experts:

United States Witnessing Rising Demand for Home Furniture Due to Increased Construction Activity

The US housing construction is gaining momentum and there is increasing residential activity in the country which is fueling the demand for home furniture products as new home purchases witness a rising demand for furniture products. This is further expected to spur market demand. As per the US census bureau, the number of household units in 2018 was nearly 139 million. Single-family and multifamily housing starts also added around 1.0 million new housing units in 2019. It is estimated that household formations will average around 1.22mn per annum through 2028. The demand for the housing market remained strong in the country due to a healthy economy and positive demographics. This increasing number of housing units which include both multi-family and single-family housing completions will further fuel the demand for home furniture in the country in the forecast period.

North America Home Furniture 1

Rising E commerce Sales of Home Furniture Products

Online furniture purchases are increasing significantly in the area, with roughly 69 percent of North America's largest furniture stores offering eCommerce. Buying furniture online is growing more popular as buyers appreciate the convenience and comfort of logistics and delivering furniture products to their home. Many furniture businesses are using online storefronts and e-commerce platforms to establish a strong online brand presence and enhance sales.

Retailers such as IKEA, Wayfair, and Amazon have made significant investments in their online presence, obtaining a considerable market share in online sales of home furniture goods such as living room furniture, bedroom furniture, and kitchen furniture. Retailers are also developing new brands to boost their online presence. For example, Amazon launched two private furniture label labels, "Rivet," which focuses on mid-century modern furniture designs, and "Stone & Beam," which focuses on upmarket designs.

North America Home Furniture 2

North America Home Furniture Industry Overview

The North America home furniture market is competitive with the presence of many players. The manufacturers are focusing on launching new products complemented with innovative designs. The leading furniture brands are focusing on personalization in product offerings which is gaining popularity among the various consumer groups. In addition, the growing preference of e-commerce platforms by customers to purchase home furniture products is likely to help the market players to expand their market presence.

North America Home Furniture Market Leaders

  1. Ashley Furniture

  2. IKEA

  3. La-Z-Boy

  4. Misewell

  5. RoomstoGo

*Disclaimer: Major Players sorted in no particular order


North America Home Furniture Market News

  • In 2021, Berkshire Hathway built new stakes in Floor & Decor and Royalty Pharma. It disclosed a new, USD 99 million position in Floor & Decor, a flooring retailer, and a USD 475 million stake in Royalty Pharma, which funds clinical trials in exchange for royalties.
  • In 2021, Bassett Furniture Industries, Inc. announced today that it has signed a lease for a 123,000 square foot manufacturing facility in Newton, North Carolina. It is creating distinct production platforms for Everyday Value product, the Bench Made custom upholstery and accent chairs, the domestic motion and reclining chair assortment, and the outdoor furniture offerings sold under the Lane Venture and Bassett Outdoor brands are manufactures in this facility.

North America Home Furniture Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Market Drivers

    3. 4.3 Market Restraints

    4. 4.4 Industry Value Chain Analysis

    5. 4.5 Porters 5 Force Analysis

      1. 4.5.1 Threat of New Entrants

      2. 4.5.2 Bargaining Power of Buyers

      3. 4.5.3 Bargaining Power of Suppliers

      4. 4.5.4 Threat of Substitutes

      5. 4.5.5 Intensity of Competitive Rivalry

    6. 4.6 Insights on technological innovations in the furniture industry

    7. 4.7 Impact of COVID 19 on the market


    1. 5.1 By Material

      1. 5.1.1 Wood

      2. 5.1.2 Metal

      3. 5.1.3 Plastic

      4. 5.1.4 Other Furniture

    2. 5.2 By Type

      1. 5.2.1 Living Room Furniture

      2. 5.2.2 Dining Room Furniture

      3. 5.2.3 Bedroom Furniture

      4. 5.2.4 Kitchen Furniture

      5. 5.2.5 Other Furniture

    3. 5.3 By Distribution Channel

      1. 5.3.1 Supermarkets & Hypermarkets

      2. 5.3.2 Specialty Stores

      3. 5.3.3 Wholesalers

      4. 5.3.4 Online & Others

    4. 5.4 By Geography

      1. 5.4.1 United States

      2. 5.4.2 Canada


    1. 6.1 Market Competion Overview

    2. 6.2 Company Profiles

      1. 6.2.1 Ashely Furniture Store

      2. 6.2.2 IKEA

      3. 6.2.3 La-Z-Boy

      4. 6.2.4 Berkshire Hathway Inc

      5. 6.2.5 MiseWell

      6. 6.2.6 Rooms To Go

      7. 6.2.7 Bassett Furniture

      8. 6.2.8 Deurope

      9. 6.2.9 Palliser

      10. 6.2.10 Durham Furniture

      11. 6.2.11 Artage International

      12. 6.2.12 Bermex

      13. 6.2.13 American Eco Furniture LLC*

    3. *List Not Exhaustive


You can also purchase parts of this report. Do you want to check out a section wise price list?

North America Home Furniture Market Research FAQs

The North America Home Furniture Market is studied from 2019 - 2028.

The North America Home Furniture Market is growing at a CAGR of >4% over the next 5 years.

Ashley Furniture, IKEA, La-Z-Boy, Misewell, RoomstoGo are the major companies operating in North America Home Furniture Market .

North America Home Furniture Industry Report

Statistics for the 2023 North America Home Furniture market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. North America Home Furniture analysis includes a market forecast outlook to 2028 and historical overview. Get a sample of this industry analysis as a free report PDF download.

80% of our clients seek made-to-order reports. How do you want us to tailor yours?

Please enter a valid email id!

Please enter a valid message!