| Study Period | 2019 - 2030 |
| Base Year For Estimation | 2024 |
| Forecast Data Period | 2025 - 2030 |
| Market Size (2025) | USD 303.5 Million |
| Market Size (2030) | USD 393.10 Million |
| CAGR (2025 - 2030) | 5.31% |
| Market Concentration | High |
Major Players
*Disclaimer: Major Players sorted in no particular order |
North America Feed Pigments Market Analysis by Mordor Intelligence
The North America Feed Pigments Market size is estimated at USD 303.5 million in 2025, and is expected to reach USD 393.10 million by 2030, at a CAGR of 5.31% during the forecast period (2025-2030).
The North American feed pigments market plays a crucial role in the agricultural sector, driven by the growing demand for premium animal products. Increasing meat consumption and a focus on livestock health have propelled the use of pigments to enhance the nutritional value and visual appeal of animal feed. According to the FAO, the swine population in North America grew from 89.1 million in 2022 to 89.7 million in 2023, further boosting the demand for feed pigments. Carotenoids are particularly valued for their ability to improve egg yolk color and meat appearance, critical factors influencing consumer preferences.
The poultry sector significantly contributes to the feed pigments market, reflecting its dominance in livestock production. Data from the National Chicken Council reveals that U.S. chicken production reached 43 billion pounds in 2023, underscoring the strong consumer preference for poultry products. This has driven producers to enhance feed quality through natural and synthetic pigments, which are essential for improving egg yolk color and the visual appeal of meat products.
Regulatory frameworks shape the feed pigments market in North America. The Food and Drug Administration (FDA) enforces stringent guidelines for feed additives including pigments to ensure their safety and efficacy. These regulations safeguard livestock health and encourage manufacturers to invest in research and development to create feed pigment solutions that meet compliance standards and address consumer demand for healthier and visually appealing animal products.
North America Feed Pigments Market Trends and Insights
Poultry Segment Dominates the Market
The poultry segment plays a significant role in driving demand for feed pigments in North America, supported by rising broiler and layer feed production. According to the Alltech 2024 Agri-Food Outlook, North America produced 259.2 million metric tons of compound feed in 2023, highlighting the region's substantial feed manufacturing capacity.
According to the Alltech 2024 Agri-Food Outlook, broiler feed production increased from 60.13 million metric tons in 2022 to 61.85 million metric tons in 2023, indicating steady growth in poultry farming. Feed pigments are essential in poultry nutrition to improve feed presentation, enhance egg yolk and meat coloration, and meet consumer preferences. The expanding broiler production emphasizes the necessity of pigments in maintaining consistent meat and egg appearance for market acceptance.
The United States, the second-largest feed producer globally, manufactured 238.1 million metric tons of feed in 2023. Broiler feed production grew by 3%, while layer feed production increased by 1.1% from 2022 to 2023, according to Alltech's 2024 Agri-Food Outlook. Feed manufacturers use pigments to ensure uniform nutrient distribution, support pellet stability, and comply with quality standards. These applications improve feed efficiency and minimize waste in large-scale poultry operations.
The continuous growth in poultry feed production sustains the demand for feed pigments. The focus on quality consistency, visual appeal, and efficient nutrient delivery establishes the poultry segment as a primary growth driver in the North American feed pigment market.
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United States Dominates Market
The United States remains dominant in the North American feed pigment market due to its established and expansive livestock and poultry industries. As of 2023, the U.S. had about 88.8 million cattle and 1.52 billion chickens, with the swine population increasing from 74.9 million in 2022 to 75.8 million in 2023, according to FAO data. This substantial animal population base drives significant demand for feed pigments, particularly in poultry farming, where pigmentation affects product marketability.
The market is transitioning from synthetic to natural feed pigments, influenced by consumer preferences for safer and sustainable food options. U.S. manufacturers have adapted by developing plant-based alternatives from sources such as marigold and paprika extracts. This change addresses consumer demand for natural ingredients while meeting food safety standards and sustainability requirements, enabling U.S. producers to maintain market competitiveness.
The aquaculture segment represents a significant growth area, especially in salmon and trout farming. According to the National Aquaculture Association, the U.S. has 5,961 aquafarms as of 2024. The sector's expansion, particularly in the Pacific Northwest, has increased demand for carotenoid-based pigments. This growth has encouraged collaboration between feed producers and biotechnology companies to develop pigmentation solutions for specific industry requirements, strengthening the U.S. market position.
The U.S. feed pigment market's strength lies in its established supply chains, technical expertise in pigment formulation, and industry infrastructure. These elements enable U.S. companies to maintain product stability, effectiveness, and continuous improvement. The U.S. maintains its North American market leadership through ongoing development in feed pigment technology and market expansion.
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Competitive Landscape
The North American feed pigment market is consolidated, with a few major players dominating the market. The key players in the market are Novus International, BASF SE, DSM-Firmenich, Kemin Industries Inc., and Synthite Industries Pvt. Ltd. These companies are looking for innovations in the field by venturing into R&D for better production and management techniques.
North America Feed Pigments Industry Leaders
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BASF SE
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Kemin Industries, Inc
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Novus International Inc
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Synthite Industries Pvt. Ltd
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DSM-Firmenich
- *Disclaimer: Major Players sorted in no particular order
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Recent Industry Developments
- June 2025: DSM-Firmenich's partnership with Deloitte to enhance sustainable food systems influences the North American feed pigment market by promoting sustainable practices and transparency across the supply chain. This sustainability focus aligns with consumer preferences for eco-friendly products and increases the demand for natural pigments.
- July 2022: Impextraco NV's expansion in Mexico enhances its ability to meet the growing demand for feed additives, including pigments. This expansion improves supply chain efficiency and enables a broader product range, potentially increasing the company's market share in the feed pigments segment.
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North America Feed Pigments Market Report Scope
Feed pigments are additives used in animal feed to enhance the colour, nutritional value, and appeal of animal products such as meat, eggs, and dairy. These pigments, primarily derived from natural sources such as carotenoids, improve the visual quality of products, including egg yolk colour and meat appearance.
The North America Feed Pigments Market is segmented by Sub Additive (Carotenoids, Curcumin & Spirulina), Animal (Aquaculture, Poultry, Ruminants, Swine and other animals) and Geography (United States, Canada, Mexico and Rest of North America). The market volume and value are presented in metric tons and USD.
Additive
| Carotenoids |
| Curcumin & Spirulina |
Aninal Type
| Ruminants |
| Poultry |
| Swine |
| Aquaculture |
| Other Animals |
Geography
| United States |
| Canada |
| Mexico |
| Rest of North America |
| Additive | Carotenoids |
| Curcumin & Spirulina | |
| Aninal Type | Ruminants |
| Poultry | |
| Swine | |
| Aquaculture | |
| Other Animals | |
| Geography | United States |
| Canada | |
| Mexico | |
| Rest of North America |
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Key Questions Answered in the Report
How big is the North America Feed Pigments Market?
The North America Feed Pigments Market size is expected to reach USD 303.5 million in 2025 and grow at a CAGR of 5.31% to reach USD 393.10 million by 2030.
What is the current North America Feed Pigments Market size?
In 2025, the North America Feed Pigments Market size is expected to reach USD 303.5 million.
Who are the key players in North America Feed Pigments Market?
BASF SE, Kemin Industries, Inc, Novus International Inc, Synthite Industries Pvt. Ltd and DSM-Firmenich are the major companies operating in the North America Feed Pigments Market.
What years does this North America Feed Pigments Market cover, and what was the market size in 2024?
In 2024, the North America Feed Pigments Market size was estimated at USD 287.38 million. The report covers the North America Feed Pigments Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the North America Feed Pigments Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.
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North America Feed Pigments Market Report
Statistics for the 2025 North America Feed Pigments market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. North America Feed Pigments analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.
