North America ETF Industry Size & Share Analysis - Growth Trends & Forecasts (2023 - 2028)

The North America ETF Industry is segmented based on ETF types (Equity ETF, Fixed Income ETF, Real Estate ETF, Commodity ETF, Currency ETF, Specialty ETF) and by Country - Growth, Trends, and Forecast (2020-2025).

North America ETF Market Size

North America ETF Industry (2020-2025)
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Study Period 2019 - 2028
Base Year For Estimation 2022
Forecast Data Period 2023 - 2028
Historical Data Period 2018 - 2021
CAGR 15.00 %
Market Concentration Medium

Major Players


*Disclaimer: Major Players sorted in no particular order


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North America ETF Market Analysis

The ETF industry has achieved tremendous growth since its inception in 1993. The ETF market has become increasingly crowded, particularly in North America. The North American ETF market dominates in terms of sheer size, but it also continues to have significant momentum. North American firms in the survey predicted ETF AUM to grow to USD 5.9 trillion by 2021.

But a number of things will need to happen if asset growth is to accelerate. The regulatory environment continues to play a key role in shaping the North American ETF market. The approval of periodically disclosed active models is seen as the most important development over the next five years, followed by the approval of generic listing requirements for active ETFs. In US, the SEC set an ambitious agenda to address certain risks in the mutual fund industry, including ETFs. In Canada, the Client Relationship ModelPhase 2 (CRM2) helps in shifting investors towards fee-based advisors and lower cost investment products, including ETFs.

North America ETF Market Trends

This section covers the major market trends shaping the North America ETF Market according to our research experts:

ETFs in United States

Institutional investors are embracing ETFs as major benefits such as ease of use and access to liquidity attract an increasingly larger pool of institutions to this investment vehicle. Equities enjoyed the first wave of product innovation and amassed the dominant share of assets. Institutional equity ETF assets reached $840 billion at the end of H1 2018, representing more than 80% of overall institutional ETFs. Large-cap equity is by far the largest category representing 56% of the total ETF equity offering or 45% of overall ETFs used by institutions. 


Fund Flow into ETFs in United states - Comparison with other countries worldwide

Almost three-quarters of North American ETFs were bought by US investors, 6% by Canadians a further 6% by Latin Americans, and the remainder by APAC and EMEA investors. The top-10 equity ETF categories represented 80% of assets, with US equity categories accounting for five of the top-10. Growth in fixed income ETFs has spiked in recent years, surpassing an equity ETF growth rate of 14%. More institutional users have warmed to their ease of use, low trading costs, and the broadening of offerings in more sophisticated strategies. 


North America ETF Industry Overview

The report includes an overview of ETF operating companies across the region. We wish to present detailed profiling of a few major companies which cover product offerings, regulations governing them, their headquarters, and financial performance. Currently, some of the major players dominating the market are listed below.

North America ETF Market Leaders

  1. Invesco

  2. JP Morgan

  3. Vanguard

  4. ishares - BlackRock

  5. WisdomTree Investments

*Disclaimer: Major Players sorted in no particular order


North America ETF Market Report - Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Insights on ETFs returns, distribution channels

    3. 4.3 Technology Adoption of the Business Landscape

    4. 4.4 Global ETF Investors - Their Presence in North America

    5. 4.5 Industry Policies And Government Regulations

    6. 4.6 Market Drivers

    7. 4.7 Market Restraints

    8. 4.8 Value Chain / Supply Chain Analysis

    9. 4.9 Porters 5 Force Analysis

      1. 4.9.1 Threat of New Entrants

      2. 4.9.2 Bargaining Power of Buyers/Consumers

      3. 4.9.3 Bargaining Power of Suppliers

      4. 4.9.4 Threat of Substitute Products

      5. 4.9.5 Intensity of Competitive Rivalry

    10. 4.10 Impact of COVID-19 on the Market


    1. 5.1 Types of ETFs

      1. 5.1.1 Fixed Income ETFs

      2. 5.1.2 Equity ETFs

      3. 5.1.3 Commodity ETFs

      4. 5.1.4 Currency ETFs

      5. 5.1.5 Real Estate ETFs

      6. 5.1.6 Specialty ETFs

    2. 5.2 By Country

      1. 5.2.1 United States

      2. 5.2.2 Canada

      3. 5.2.3 Rest of North America


    1. 6.1 Market Competition Overview (Market Concentration And M&A Deals)

    2. 6.2 Company Profiles

      1. 6.2.1 iShares - BlackRock

      2. 6.2.2 Vanguard

      3. 6.2.3 Invesco

      4. 6.2.4 WisdomTree

      5. 6.2.5 State Street

      6. 6.2.6 First Trust

      7. 6.2.7 Schwab ETFs

      8. 6.2.8 Goldman Sachs

      9. 6.2.9 BMO Asset Management

      10. 6.2.10 JP Morgan*

    3. *List Not Exhaustive

North America ETF Industry Segmentation

An understanding of the North America ETF industry, regulatory environment, ETF providers and their business models, along with detailed market segmentation, product types, revenues and dividends, current market trends, changes in market dynamics, and growth opportunities. In-depth analysis of the market size and forecast for the various segments.

Types of ETFs
Fixed Income ETFs
Equity ETFs
Commodity ETFs
Currency ETFs
Real Estate ETFs
Specialty ETFs
By Country
United States
Rest of North America

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North America ETF Market Research FAQs

The North America ETF Market is projected to register a CAGR of 15% during the forecast period (2023-2028).

Invesco, JP Morgan, Vanguard, ishares - BlackRock and WisdomTree Investments are the major companies operating in the North America ETF Market.

North America ETF Industry Industry Report

Statistics for the 2023 North America ETF Industry market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. North America ETF Industry analysis includes a market forecast outlook to 2028 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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