North America Energy Bar Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

North America Energy Bar Market is segmented by Distribution channels (Supermarkets/Hypermarkets, Convenience Stores, Specialist Stores, Online Retail Stores, and Other Distribution Channels) and By Geography.

Market Snapshot

Study Period: 2016 - 2026
Base Year: 2020
CAGR: 4.2 %
CAGR%(2020-2025): 4.2%
Fastest Growing Segment: Online Retail Stores
Largest Segment: United States

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Market Overview

North America Energy Bar Market is projected to grow at a CAGR of 4.2% during the forecast period (2020-2025). 

  • Growing demand for functional food, indulgence, meal replacement, and on-the-go snacking is the major factor fueling the energy bar market growth in North America. The penetration of energy bar is higher among the age group between 18-50 years rather than those aged 50 or above.
  • An increased concentration of gym-going population, who like to maintain their health and fitness, along with a diverse population, is driving the demand for nutrition bars. Further popularity of “clean label” and “free-from” products is leading the way in North America, especially in the United States, which is expected to play a major role in the energy bar market’s growth in the upcoming years.

Scope of the Report

The North America energy market is segmented by dstribution channels that include supermarkets/hypermarkets,  convenience stores, specialist stores, online retail stores, and other distribution channels. The study also involves the analysis of regions such as the United States, Canada, Mexico and rest of North America.

By Distribution Channel
Convenience Stores
Specialist Stores
Online Retail Stores
Other Distribution Channels
North America
United States
Rest of North America

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Key Market Trends

Increased Sports Activeness in the Region

Energy bars serve multiple purposes and thus appeal to a broad range of consumers, including athletes and other sports participants. In the United States, there is a growing acceptance of energy bars over energy drinks among sports participants, as energy bars do not contain any caffeine; some athletes experience abdominal cramps and diarrhoea related to the large intestine contractions caused by caffeine. According to the US Bureau of Labor Statistics, from 2003 to 2015, average daily participation rates in sports and exercise rose by 3.6%. An increasing number of sport participants in the United States is likely to boost the demand for energy bars in the North American region during the forecast period.

driver 1

United States Dominating the Market

Owing to the rising health awareness and focus on the healthy eating habits of US consumers, energy bars are gaining popularity in the country. The rising health consciousness and changing lifestyles of the consumers are the key driving factors fueling the growth of the energy bar market in the country. New trends in the US energy bar market reveals the consumer demand for organic products. Thus, the manufacturers are introducing new innovations in the field of energy bars to meet the growing expectations of the consumers. The US manufacturers are focusing on the health and wellness trend in the country, targeting young consumers to the working population. The on the go convenience and high nutrition content of these bars are attracting the consumers toward the purchase of the same.

driver 2

Competitive Landscape

North America energy bar is fragmented and the key players include General Mills Inc, The Kellogg Company, QuestNutrition LLC, Probar LLC, Clif Bar & Company among others. The major strategies adopted by the major companies are new product development, mergers and acquisitions, partnerships. For Instance, In Feb 2018, Alterra Mountain Company and Clif Bar announced a three-year strategic partnership. The new partnership named Clif Bar as the official energy bar of 11 locations. The former company operates recreation, hospitality, real-estate development, food & beverage, and retail businesses.


Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study



    1. 3.1 Market Overview


    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Distribution Channel

      1. 5.1.1 Supermarkets/Hypermarkets

      2. 5.1.2 Convenience Stores

      3. 5.1.3 Specialist Stores

      4. 5.1.4 Online Retail Stores

      5. 5.1.5 Other Distribution Channels

    2. 5.2 Geography

      1. 5.2.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 General Mills Inc

      2. 6.4.2 The Kellogg Company

      3. 6.4.3 QuestNutrition LLC

      4. 6.4.4 Probar LLC

      5. 6.4.5 Clif Bar & Company

      6. 6.4.6 PowerBar, Inc.

      7. 6.4.7 Pepsico Inc.

      8. 6.4.8 Abbott Nutrition Manufacturing Inc.

    5. *List Not Exhaustive

**Subject to Availability

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Frequently Asked Questions

The North America Energy Bar Market market is studied from 2016 - 2026.

The North America Energy Bar Market is growing at a CAGR of 4.2% over the next 5 years.

The North America Energy Bar Market is valued at 4.2% in 2026.

General Mills Inc, The Kellogg Company, QuestNutrition LLC, Probar LLC, Clif Bar & Company are the major companies operating in North America Energy Bar Market.

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