North America Christmas Tree Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

The North America Christmas Tree Market is Segmented by Type (Douglas Fir, Noble Fir, Fraser Fir, Balsam Fir, and Other Types) and Geography (United States, Canada, Mexico, and Rest of North America).

Market Snapshot

North America Christmas Tree Market Bar Graph
Study Period: 2016 - 2026
Base Year: 2020
CAGR: 4.3 %

Need a report that reflects how COVID-19 has impacted this market and its growth?

Market Overview

The North American Christmas tree market is estimated to witness a CAGR of around 4.3%, during the forecast period (2021-2026). The COVID-19 and 2008 recession have led to a shortage of Christmas trees because growing trees take 8 to 12 years, and at the height of the recession in 2008, farmers had little incentive to plant trees at their typical levels. A combination of these factors has made Christmas trees harder to find and more expensive in the past year. Hence, COVID-19 had a significant impact on the market. A growing awareness of environmental sustainability among the millennials, when compared to artificial variants, coupled with a paradigm shift in production since the last recession, has augmented the sales of fresh-cut real Christmas trees in the region, in recent years. Moreover, price-competitiveness of the real trees, which were sold at an average price of USD 81.0 per tree in the United States, as against USD 107.0 for a fake tree in 2019, aided by wider accessibility to freshly cut farm trees through both online and offline retail platforms, are expected to further drive the sales of real Christmas trees in the region, during the forecast period. The United States was the largest market for Christmas trees in 2019. According to the National Christmas Tree Association, the retail sales value of the Christmas trees reached USD 2.56 billion in 2018, an increase of about 25.5% from USD 2.04 billion in 2016. Moreover, the sales volume in 2018 rose by almost 5 million, despite a rise in average prices by USD 5.0 when compared to the previous year, as stated by Tim O’Connor, Executive Director of The National Christmas Tree Association.

Scope of the Report

For the purpose of the study, real Christmas trees have been considered under the scope. The North America Christmas Tree Market is segmented by type (douglas fir, noble fir, fraser fir, balsam fir, and other types) and geography (United States, Canada, Mexico, and Rest of North America).

By Type
Douglas Fir
Noble Fir
Fraser Fir
Balsam Fir
Other Types
By Geography
United States
Canada
Mexico
Rest of North America

Report scope can be customized per your requirements. Click here.

Key Market Trends

Growing Consciousness Toward Environmental Sustainability

The growing demand for real Christmas trees can be primarily attributed to environmental consciousness driving the purchase decisions of consumers, as millennial households are increasingly looking for biodegradable and recyclable options. This further corroborates a shortage in the domestic supply in the region, as trees once planted need 7 to 10 years to grow. Although a sizeable portion of trees planted in eastern Canada is shipped to the United States every year, demand in the destined market still outpaces the exports. Real Christmas trees can also be recycled for a considerable amount of time without any underlying threat to the environment and can also be turned into mulch or biofuel. According to the National Christmas Tree Association, although the average price of a real Christmas tree reached USD 81.0 in the United States in 2018, it was followed by an unchanged demand during the year, while a PVC tree costing USD 107.0, on average, witnessed 21.1 million sales during the same year. In Canada, the demand has grown by almost 15% since 2015, and with a declining number of farms amid a shortage in operations by senior farmers, a new wave of young farmers is expected to fill the documented gap in the country, thus, stabilizing the domestic supply in response to the growing demand in the coming years. Moreover, in 2018, Amazon responded to the reinvigorated trend of purchasing real Christmas trees by beginning to ship live trees, including Douglas firs and Norfolk Island pines, across the region.

North America Christmas Tree Market Trends

United States the Largest Market for Christmas Trees

The United States remained the largest market for Christmas trees in North America in 2019. As per the National Christmas Tree Association, the total retail sales of real Christmas trees in the country reached USD 2.56 billion in 2018, when compared to USD 1.32 billion in 2015. The Association also reported that 26.2 million real Christmas trees were purchased in 2018 and retail chains such as Choose & Cut Farm contributed to the highest share of 32.0% followed by Walmart, Home Depot, and Loews choose contributed a share of 24% in the retail sales during the same year, retail lots with 17.0%, nurseries, and garden centers 13.0%, and others. Furthermore, the growing inclination of millennial consumers towards traditional and environmentally sustainable trees is further anticipated to lead the market for real Christmas trees to grow, during the forecast period.

North America Christmas Tree Market Growth

Competitive Landscape

The market for Christmas trees in North America is highly fragmented, as numerous players occupy the market with annual supplies of Christmas trees throughout the region. The players are vying for a significant market share by expanding franchises in strategic locations across the country. Moreover, some players operate an extensive distribution network and retail partnerships to cater to the growing demand across all major countries in North America. Some of the most active companies selling real Christmas trees include JG Brands, Mr. Jingle's Christmas Trees, Big John's Trees, Tree Towne Christmas Trees, Santa's Trees, Grobe's Nursery and Garden Centre, Z & Z Christmas Trees, and Bastein Christmas Tree Farm, among others.

Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Overview

    2. 4.2 Market Drivers

    3. 4.3 Market Restraints

    4. 4.4 Industry Attractiveness - Porter's Five Forces Analysis

      1. 4.4.1 Bargaining Power of Buyers

      2. 4.4.2 Bargaining Power of Suppliers

      3. 4.4.3 Threat of Substitutes

      4. 4.4.4 Threat of New Entrants

      5. 4.4.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Type

      1. 5.1.1 Douglas Fir

      2. 5.1.2 Noble Fir

      3. 5.1.3 Fraser Fir

      4. 5.1.4 Balsam Fir

      5. 5.1.5 Other Types

    2. 5.2 By Geography

      1. 5.2.1 United States

      2. 5.2.2 Canada

      3. 5.2.3 Mexico

      4. 5.2.4 Rest of North America

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 J.G Brands

      2. 6.3.2 Mr. Jingle's Christmas Trees

      3. 6.3.3 Big John's Trees

      4. 6.3.4 Tree Towne Christmas Trees

      5. 6.3.5 Grobe's Nursery and Garden Centre

      6. 6.3.6 Santa's Trees

      7. 6.3.7 Bastein Christmas Tree Farm

      8. 6.3.8 Z & Z Christmas Trees

      9. 6.3.9 Saanichton Christmas Tree Farm

  7. 7. MARKET OPPORTUNITIES & FUTURE TRENDS

  8. 8. AN ASSESSMENT OF COVID-19 IMPACT ON THE MARKET​

**Subject to Availability

You can also purchase parts of this report. Do you want to check out a section wise price list?

Frequently Asked Questions

The North America Christmas Tree Market market is studied from 2016 - 2026.

The North America Christmas Tree Market is growing at a CAGR of 4.3% over the next 5 years.

J G Brands , Mr. Jingle's Christmas Trees, Big John's Trees, Tree Towne Christmas Trees, Z & Z Christmas Trees are the major companies operating in North America Christmas Tree Market.

80% of our clients seek made-to-order reports. How do you want us to tailor yours?

Please enter a valid email id!

Please enter a valid message!