| Study Period | 2019 - 2030 |
| Base Year For Estimation | 2024 |
| Forecast Data Period | 2025 - 2030 |
| Historical Data Period | 2019 - 2023 |
| CAGR | 9.44% |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
North America Baby Monitors Market Analysis by Mordor Intelligence
The North America Baby Monitors Market is expected to register a CAGR of 9.44% during the forecast period.
Owing to the COVID-19 pandemic, front-line health workers in many countries, including the United States, turned to two-way baby monitors to interact with suspected or confirmed COVID-19 patients in isolation as a temporary solution. Additionally, various manufacturers are launching baby monitors and providing attractive discount offers to customers to increase their market penetration, primarily for online sales. In February 2021, Vacos announced the global launch (available in the United States, Amazon Store) of its first hackproof Baby Monitor, a breakthrough product offering customers an all-in-one intelligent way to keep tabs on their babies at home remotely.
Parents use baby monitors to stay updated on their baby's movement in their absence. Some customers use these monitors to hear the sounds from their baby's room, while some customers use them to keep watch on their children through video monitoring. Audio and video managers are used to watch the babies and kids.
An increase in the number of working parents and nuclear families has led to the higher adoption of baby monitors. Additionally, lifestyle changes, a rise in online retailing, and increased expenditure on baby safety, along with expenditure on baby care products, are key factors driving demand for the baby monitor market.
North America Baby Monitors Market Trends and Insights
Increasing Number of Working Parents Resulting in Hectic Life Schedules
The rising complexities of routines of today's parents and the need for infants to be observed frequently to avoid any kind of injuries or accidents cannot be overlooked. Today's parents, especially the working ones, need a device that can help monitor their child's activities even when they are away from their home or in another room. Employment trends from around the region indicate a growing number of parents, especially mothers, who work. The number of mothers participating in the workforce is increasing, with more of them aiming to keep close surveillance on the activities of their babies, even after keeping them in the care of someone else, thereby driving the demand for baby monitors. Nowadays, as parents work from home or engage in other household chores, they find it convenient to possess a monitor that helps track the activities of their babies without being in the same room as the baby. According to the US Census Bureau, 2020, out of about 11 million single-parent families with children under the age of 18, 80% were headed by single mothers. About two-thirds of single mothers are working outside the home at any one time, which is a slightly higher share than married mothers who are also working outside the home. Moreover, it makes parents' work easier, as they can simultaneously work and look after their babies, even if it is from a distant location. These factors are driving the market's growth.
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Canada is the Fastest-growing Market
More parents in the Canadian market are willing to ensure the safety of their newly born, and the baby monitor market in the country is driven by an increased emphasis from manufacturers on offering innovative and new features to consumers in order to differentiate their products from existing offerings. In January 2020, baby monitor creator Nanit launched the concept of Membook, which allows parents to document saveable and shareable moments of a baby that have been recorded in the camera. With this innovation, the company has been to gain a higher interest from parents who wish to preserve their babies' first movements. The company also indicated immense growth in the last couple of years through its distribution agreements with Best Buy and Target.
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Competitive Landscape
The North American baby monitors market is consolidated as a majority of the share is held by the leading players. Active companies are involved in partnerships with local manufacturers and distributors operating in the market to establish a stronger presence in the regional market through the pre-earned reputation of local brands. This also helps them enhance their product portfolios with the technology used by these small players in order to increase their sales in the country. For instance, in December 2019, Miku announced its retail expansion with the launch of the Miku Smart Baby Monitor online at buybuybaby.com, target.com, bedbathandbeyond.com, bestbuy.com, and bestbuy.ca, as well as in select US and Canadian retail locations.
North America Baby Monitors Industry Leaders
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Samsung Electronics Co. Ltd
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Koninklijke Philips NV
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Summer Infant (USA) Inc.
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Lenovo Group Limited
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VTech Holdings Limited
- *Disclaimer: Major Players sorted in no particular order
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Recent Industry Developments
In October 2021, VTech® Communications Inc. announced its first-ever line of LeapFrog® Baby Monitors. The product line offers premium baby monitors that deliver sought-after features such as adaptive, dimmable night light, high-definition video, high-definition color LCD screens, color night vision, and a 360-degree pan and tilt camera with zoom. The introductory line was launched with the LeapFrog LF920HD.
In April 2021, Miku unveiled the Miku Pro Smart Baby Monitor, designed to connect parents to their babies in a unique way. The product features Miku's proprietary SensorFusion technology, clinically tested to track breathing and sleeping patterns with no physical contact, thus, delivering safety and accuracy.
In February 2021, Nanit launched its next-generation smart baby monitor, the Nanit Pro. The company also expanded distribution, with the launch of the Nanit Pro camera and Nanit Pro Complete Monitoring System, in-store at Target for the first time in the United States.
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North America Baby Monitors Market Report Scope
A baby monitor is a device that enables a person to hear or visualize an infant or child's activity. With the advent of technology, smart devices also let the person talk to the infant or child in real-time. The North American baby monitors market is segmented by product type, category, distribution channel, and geography. By product type, the market studied is segmented into audio, video, and motion sensor baby monitor. Based on category, the market studied is segmented into wired and wireless/Wi-Fi baby monitors. Based on distribution channels, the market studied is segmented into offline and online retail stores. By geography, the market is segmented into the United States, Canada, Mexico, and Rest of North America. The report offers market size and forecast for all the above segments in value (USD million).
By Product Type
| Audio Baby Monitor |
| Video Baby Monitor |
| Motion Sensor Baby Monitor |
By Category
| Wired |
| Wireless/Wi-Fi |
By Distrbution Channel
| Online Retail Stores |
| Offline Retail Stores |
By Geography
| United States |
| Canada |
| Mexico |
| Rest of North America |
| By Product Type | Audio Baby Monitor |
| Video Baby Monitor | |
| Motion Sensor Baby Monitor | |
| By Category | Wired |
| Wireless/Wi-Fi | |
| By Distrbution Channel | Online Retail Stores |
| Offline Retail Stores | |
| By Geography | United States |
| Canada | |
| Mexico | |
| Rest of North America |
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Key Questions Answered in the Report
What is the current North America Baby Monitors Market size?
The North America Baby Monitors Market is projected to register a CAGR of 9.44% during the forecast period (2025-2030)
Who are the key players in North America Baby Monitors Market?
Samsung Electronics Co. Ltd, Koninklijke Philips NV, Summer Infant (USA) Inc., Lenovo Group Limited and VTech Holdings Limited are the major companies operating in the North America Baby Monitors Market.
What years does this North America Baby Monitors Market cover?
The report covers the North America Baby Monitors Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the North America Baby Monitors Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.
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North America Baby Monitors Market Report
Statistics for the 2025 North America Baby Monitors market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. North America Baby Monitors analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.
