North America Baby Monitors Market Size
|Study Period||2018 - 2028|
|Base Year For Estimation||2022|
|Forecast Data Period||2023 - 2028|
|Historical Data Period||2018 - 2021|
*Disclaimer: Major Players sorted in no particular order
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North America Baby Monitors Market Analysis
The North American baby monitors market was valued at USD 659.58 million in 2021, and it is projected to register a CAGR of 9.44% during the forecast period 2022-2027.
Owing to the COVID-19 pandemic, front-line health workers in many countries, including the United States, turned to two-way baby monitors to interact with suspected or confirmed COVID-19 patients in isolation as a temporary solution. Additionally, various manufacturers are launching baby monitors and providing attractive discount offers to customers to increase their market penetration, primarily for online sales. In February 2021, Vacos announced the global launch (available in the United States, Amazon Store) of its first hackproof Baby Monitor, a breakthrough product offering customers an all-in-one intelligent way to keep tabs on their babies at home remotely.
Parents use baby monitors to stay updated on their baby’s movement in their absence. Some customers use these monitors to hear the sounds from their baby’s room, while some customers use them to keep watch on their children through video monitoring. Audio and video managers are used to watch the babies and kids.
An increase in the number of working parents and nuclear families has led to the higher adoption of baby monitors. Additionally, lifestyle changes, a rise in online retailing, and increased expenditure on baby safety, along with expenditure on baby care products, are key factors driving demand for the baby monitor market.
North America Baby Monitors Market Trends
This section covers the major market trends shaping the North America Baby Monitors Market according to our research experts:
Increasing Number of Working Parents Resulting in Hectic Life Schedules
The rising complexities of routines of today’s parents and the need for infants to be observed frequently to avoid any kind of injuries or accidents cannot be overlooked. Today’s parents, especially the working ones, need a device that can help monitor their child’s activities even when they are away from their home or in another room. Employment trends from around the region indicate a growing number of parents, especially mothers, who work. The number of mothers participating in the workforce is increasing, with more of them aiming to keep close surveillance on the activities of their babies, even after keeping them in the care of someone else, thereby driving the demand for baby monitors. Nowadays, as parents work from home or engage in other household chores, they find it convenient to possess a monitor that helps track the activities of their babies without being in the same room as the baby. According to the US Census Bureau, 2020, out of about 11 million single-parent families with children under the age of 18, 80% were headed by single mothers. About two-thirds of single mothers are working outside the home at any one time, which is a slightly higher share than married mothers who are also working outside the home. Moreover, it makes parents' work easier, as they can simultaneously work and look after their babies, even if it is from a distant location. These factors are driving the market’s growth.
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Canada is the Fastest-growing Market
More parents in the Canadian market are willing to ensure the safety of their newly born, and the baby monitor market in the country is driven by an increased emphasis from manufacturers on offering innovative and new features to consumers in order to differentiate their products from existing offerings. In January 2020, baby monitor creator Nanit launched the concept of Membook, which allows parents to document saveable and shareable moments of a baby that have been recorded in the camera. With this innovation, the company has been to gain a higher interest from parents who wish to preserve their babies' first movements. The company also indicated immense growth in the last couple of years through its distribution agreements with Best Buy and Target.
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North America Baby Monitors Industry Overview
The North American baby monitors market is consolidated as a majority of the share is held by the leading players. Active companies are involved in partnerships with local manufacturers and distributors operating in the market to establish a stronger presence in the regional market through the pre-earned reputation of local brands. This also helps them enhance their product portfolios with the technology used by these small players in order to increase their sales in the country. For instance, in December 2019, Miku announced its retail expansion with the launch of the Miku Smart Baby Monitor online at buybuybaby.com, target.com, bedbathandbeyond.com, bestbuy.com, and bestbuy.ca, as well as in select US and Canadian retail locations.
North America Baby Monitors Market Leaders
Samsung Electronics Co. Ltd
Koninklijke Philips NV
Summer Infant (USA) Inc.
Lenovo Group Limited
VTech Holdings Limited
*Disclaimer: Major Players sorted in no particular order
North America Baby Monitors Market News
· In October 2021, VTech® Communications Inc. announced its first-ever line of LeapFrog® Baby Monitors. The product line offers premium baby monitors that deliver sought-after features such as adaptive, dimmable night light, high-definition video, high-definition color LCD screens, color night vision, and a 360-degree pan and tilt camera with zoom. The introductory line was launched with the LeapFrog LF920HD.
· In April 2021, Miku unveiled the Miku Pro Smart Baby Monitor, designed to connect parents to their babies in a unique way. The product features Miku’s proprietary SensorFusion technology, clinically tested to track breathing and sleeping patterns with no physical contact, thus, delivering safety and accuracy.
· In February 2021, Nanit launched its next-generation smart baby monitor, the Nanit Pro. The company also expanded distribution, with the launch of the Nanit Pro camera and Nanit Pro Complete Monitoring System, in-store at Target for the first time in the United States.
North America Baby Monitors Market Report - Table of Contents
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1 By Product Type
5.1.1 Audio Baby Monitor
5.1.2 Video Baby Monitor
5.1.3 Motion Sensor Baby Monitor
5.2 By Category
5.3 By Distrbution Channel
5.3.1 Online Retail Stores
5.3.2 Offline Retail Stores
5.4 By Geography
5.4.1 United States
5.4.4 Rest of North America
6. COMPETITIVE LANDSCAPE
6.1 Most Adopted Strategies
6.2 Most Active Companies
6.3 Market Share Analysis
6.4 Company Profiles
6.4.1 Dorel Industries Inc.
6.4.2 Angelcare Monitors Inc.
6.4.3 Samsung Electronics Co. Ltd
6.4.4 Miku Inc.
6.4.5 Koninklijke Philips NV
6.4.7 Summer Infant (USA) Inc.
6.4.8 VTech Communications Inc.
6.4.9 Infant Optics
6.4.10 Lenovo Group Ltd
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
8. IMPACT OF COVID-19 ON THE MARKET
North America Baby Monitors Market Research FAQs
What is the current North America Baby Monitors Market size?
The North America Baby Monitors Market is projected to register a CAGR of 9.44% during the forecast period (2023-2028).
Who are the key players in North America Baby Monitors Market?
Samsung Electronics Co. Ltd, Koninklijke Philips NV, Summer Infant (USA) Inc., Lenovo Group Limited and VTech Holdings Limited are the major companies operating in the North America Baby Monitors Market.
North America Baby Monitors Industry Report
Statistics for the 2023 North America Baby Monitors market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. North America Baby Monitors analysis includes a market forecast outlook to 2028 and historical overview. Get a sample of this industry analysis as a free report PDF download.