Netherlands DIY Home Improvement Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

The Market Is Segmented By Product Type (Lumber and Landscape Management, Décor and Indoor Garden, Kitchen, Painting and Wallpaper, Tools and Hardware, Building Materials, Lighting, Plumbing and Equipment, Flooring, Repair and Replacement, and Electrical Work), By Distribution Channel (DIY Home Improvement Stores, Specialty Stores, Online, Others).

Market Snapshot

Netherlands DIY Home Improvement Market
Study Period: 2018-2027
Base Year: 2021
CAGR: <8 %

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Market Overview

During the COVID-19 pandemic, the do-it-yourself (DIY) home improvement retailing industry grew significantly. Under COVID-19 lockdown, the bulk of individuals are spending time to completing home improvement activities. The majority of DIYers are working on gardening projects to improve their customers' living spaces and keep them occupied during the lockdown.

In Netherlands homeowners' shifting choices for energy-efficient and lavish living spaces are helping to propel the DIY Home Improvement industry forward. The industry has grown as a result of rapid urbanisation and government initiatives to provide incentives and tax credits for green building development. Total revenue generated by DIY retail stores in the Netherlands in 2020 is approx. 4,467 million euros. In 2021, the Netherlands have a total of 1955 DIY retail stores, a slight decrease from the previous year. North Brabant province have highest number of DIY retail stores which is approx 330.

The Netherlands market's target products are DIY home improvement products that are utilized for building maintenance, plumbing, and other home improvement purposes. DIY home improvement tools, equipment, and appliances enable homeowners to complete projects on their own with the support of DIY home improvement products and activities.

Scope of the Report

The term "do-it-yourself" ("DIY") refers to the method of constructing, upgrading, or repairing anything without the assistance of experts or professionals. The report includes a comprehensive background analysis of the DIY home improvement market, including an assessment of the economy and the contribution of different sectors to the economy, a market overview, market size estimation for key segments and emerging trends, market dynamics and insights, and key statistics. The Market Is Segmented By Product Type (Lumber and Landscape Management, Décor and Indoor Garden, Kitchen, Painting and Wallpaper, Tools and Hardware, Building Materials, Lighting, Plumbing and Equipment, Flooring, Repair and Replacement, and Electrical Work), By Distribution Channel (DIY Home Improvement Stores, Specialty Stores, Online, Others).

By Product Type
Lumber and Landscape management
Decor and Indoor Garden
Painting and Wallpaper
Tools and Hardware
Building Materials
Plumbing and Equipment
Flooring, Repair and Replacement
Electric Work
By Distribution Channel
DIY Home Improvement Stores
Speciality Stores

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Key Market Trends

DIY Purchases made on an online platform and in stores

Because the bulk of DIY materials are available online, in-store displays play a significant part in how DIY customers learn to manage their projects. In Netherlands these strategies have helped big retailers increase sales, and they're just as beneficial for small and local home improvement businesses. In terms of customer service and store-consumer connections, small businesses frequently surpass large box retailers. Even if the final purchase is done online, 84 % of all DIYers are likely to investigate items in the shop, and millennial DIYers are more inclined to seek out and acquire quality materials in-store, especially for things like paint.

Netherlands DIY Home Improvement Market

Growing interest towards personalized interior designing

DIY interior design has grown in popularity as people's lifestyles have changed in Netherlands. Also, the rising number of working consumers and their involvement in the decision-making process for home design is boosting sales of materials needed for such DIY and Home Improvement projects. As a result, DIY home improvement products are becoming more popular in Netherlands. DIY items are less expensive in the long run than hiring expensive labour. Customers' interest in modifying their homes and gardens has increased. The expanding population, which is boosting building activity throughout the residential sector as more housing units are required to fulfil the growing population's housing demands, is one of the primary drivers driving market expansion over the next five years.

Netherlands DIY  Home Improvement Market

Competitive Landscape

The DIY Home Improvement market in the Netherlands is a balance of fragmented and consolidated, with a large number of small and mid-sized businesses. Many local market participants are rapidly increasing their market presence to meet the growing demand for moderate DIY products. They're also investing in R&D, focusing on product development, frequent product launches, and increased product availability, as well as pricing and mergers and acquisitions strategies.

Recent Development

  • In 2022, Miele Launches new smart home products designed to boost health and efficiency. Such as devices that monitor air quality in the home, but also alert blood pressure or other vitals are off-kilter.
  • In 2021, Dyson offers two high-end humidifiers that eliminate pollutants from the air in the homes. Dyson humidifiers can filter out toxins in the air like smoke and mold. Plus, they can create a cool breeze to help the clean and moist air circulate in space.

Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Market Drivers

    3. 4.3 Market Restraints

    4. 4.4 Insights on Various Regulatory Trends

    5. 4.5 Insights on impact of technology and innovation

    6. 4.6 Value Chain / Supply Chain Analysis

    7. 4.7 Porters 5 Force Analysis

      1. 4.7.1 Threat of New Entrants

      2. 4.7.2 Bargaining Power of Buyers/Consumers

      3. 4.7.3 Bargaining Power of Suppliers

      4. 4.7.4 Threat of Substitute Products

      5. 4.7.5 Intensity of Competitive Rivalry

    8. 4.8 Impact of COVID-19 on the Market


    1. 5.1 By Product Type

      1. 5.1.1 Lumber and Landscape management

      2. 5.1.2 Decor and Indoor Garden

      3. 5.1.3 Kitchen

      4. 5.1.4 Painting and Wallpaper

      5. 5.1.5 Tools and Hardware

      6. 5.1.6 Building Materials

      7. 5.1.7 Ligthing

      8. 5.1.8 Plumbing and Equipment

      9. 5.1.9 Flooring, Repair and Replacement

      10. 5.1.10 Electric Work

    2. 5.2 By Distribution Channel

      1. 5.2.1 DIY Home Improvement Stores

      2. 5.2.2 Speciality Stores

      3. 5.2.3 Online

      4. 5.2.4 Others


    1. 6.1 Market Concentration Overview

    2. 6.2 Company Profiles

      1. 6.2.1 Vorwerk

      2. 6.2.2 Ikea

      3. 6.2.3 Dyson

      4. 6.2.4 STIHL

      5. 6.2.5 Miele

      6. 6.2.6 Philips

      7. 6.2.7 Whirlpool

      8. 6.2.8 Geberit

      9. 6.2.9 Grohe

      10. 6.2.10 Electrolux

      11. 6.2.11 Bissell*

    3. *List Not Exhaustive


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Frequently Asked Questions

The Netherlands DIY Home Improvement Market market is studied from 2018 - 2027.

The Netherlands DIY Home Improvement Market is growing at a CAGR of <8% over the next 5 years.

Vorwerk, Ikea, Dyson, STIHL, Miele are the major companies operating in Netherlands DIY Home Improvement Market.

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