Natural Honey Market Size
| Study Period | 2019 - 2029 |
| Market Size (2024) | USD 11.08 Billion |
| Market Size (2029) | USD 14.28 Billion |
| CAGR (2024 - 2029) | 5.20 % |
| Fastest Growing Market | North America |
| Largest Market | Asia-Pacific |
Need a report that reflects how COVID-19 has impacted this market and its growth?
Natural Honey Market Analysis
The Natural Honey Market size is estimated at USD 11.08 billion in 2024, and is expected to reach USD 14.28 billion by 2029, growing at a CAGR of 5.20% during the forecast period (2024-2029).
- Natural honey is a sweet-flavored liquid food produced by various pieces of wild bees. It differs from regular honey as it does not undergo commercial processes such as filtration or pasteurization but collects and packs directly from the beehives. It is largely used as a natural sweetener and the best alternative to white sugar for health consciousness people. It can be used in beverages, processed foods, jams, and jellies and is increasingly used as an ingredient in health and beauty products. Honey has been linked to various health benefits. Studies have found that it may help reduce risk factors for heart diseases like blood pressure and cholesterol and improve wound healing and throat infections. It contains various nutrients, including vitamins, minerals, calcium, and antioxidants. With increasing consumer demand and high health benefits, the market is expected to grow over the forecast period and have a long-term impact.
- Along with this, the potential of honey to impart a pleasant flavor to food and beverage products, together with their easy accessibility and longer shelf life of the product is boosting market demand. Moreover, Beeswax is a byproduct of honey production. It makes a wonderful ingredient in aromatherapy, cosmetics, skincare products, wood finishes, waxes, waterproofing products, and dental molds. The increased usage will help to increase the natural honey.
- China and Turkey are the major producing markets of natural honey, while Germany and Japan are among the highest importers. Chinese honey is sourced from small beekeepers in the Qinghai region of China.
Natural Honey Market Trends
Increased health benefits of natural honey and Demand of Natural Sweeteners
Increasing consumer preferences for healthy and natural alternatives over artificial sweeteners and increasing awareness about the benefits of honey are majorly driving the growth of the natural honey market.
Artificial sweeteners lead to obesity, elevated cholesterol, mineral depletion, tooth decay, hypertension, and cardiovascular diseases. They are also responsible for causing Type 2 diabetes, metabolic syndrome, and different types of cancers and tumors. On the other hand, natural honey has a lower glycemic index (GI), which means that it does not raise blood sugar levels quickly, and it is also filled with antioxidants that offer substantial benefits to the human body. They have many health benefits and can be used in functional foods, skincare products, etc. Natural honey is a pure, unfiltered, and unpasteurized sweetener made by bees from the nectar of flowers and is known for its incredible nutritional value and health powers. It is progressively advocated as a substitute for sugar due to its health benefits. There is enough research that proves that replacing sugar with honey can actually help prevent gaining weight and also lower blood sugar levels. A daily dose of raw honey raises levels of good antioxidants in the body that help boost the immune system.
As per the latest food consumption trends, consumers worldwide are increasingly concerned about consuming food products that enhance their immunity levels, particularly after the rapid pandemic spread. Therefore, this factor is anticipated to attract new consumers to the natural honey market.
Furthermore, governments and international organizations have been promoting natural honey as an important food ingredient and a beneficial mediational ingredient. For instance, the World Health Organization (WHO) has recommended it as an effective natural remedy for cough in small children, as well as for chronic cough in adults. The honey-based spread is a growing market in North America and Europe in terms of clean labeling. About 50% of the American population consumes honey. The purity and naturalness of honey are the crucial criteria consumers consider while purchasing the product. Thus, the popularization of and demand for natural sweeteners will likely drive the market during the forecast period.
Asia-Pacific Dominates the Market
Asia-Pacific registers as the dominant market for natural honey across the world. China holds the largest share of honey production and consumption in Asia-Pacific, followed by India. China's vast territory, rich nectar source, large population, and improvement in people's living standards are the reasons for the rise in domestic natural honey production. Honey, in China, is a staple food available more easily than sugar in a supermarket. In 2020, with a population of more than 1.4 billion inhabitants, honey consumption exceeded 300,000 metric tons per year in China.
Along with this, the import volume increased in China from 3,824 metric tons in 2018 to 4,272 metric ton in 2020. China is the official European supplier to importing countries like Spain, Germany, and the United Kingdom. As the natural honey demand is increasing in this region, companies have started introducing new varieties to the Asian-Pacific region. For instance, DELTA Commerce offers organic honey in varieties like thyme, lavender, rosemary, eucalyptus, etc. Kato Brothers Honey Co. Ltd introduced Sakura honey as its specialty in the Japanese market.
Moreover, India is among the top and leading producers of honey in this region, next to China. Additionally, it also exports natural honey to a number of countries globally, like the United States, Canada, and Qatar, among others. The country also offers several different exotic varieties of wild honey like the Multi-flora Himalayan honey, eucalyptus honey, lychee honey, and many others.
Natural Honey Market News
- August 2022: To harness the export potential of natural honey in line with Prime Minister Narendra Modi's vision of a 'sweet revolution' through the promotion of beekeeping and allied activities, the Indian government has planned to organize a series of events across the country in collaboration with state governments and farmers. As a part of the government's AtmaNirbhar Bharat initiative to boost honey production, the government has approved an allocation of INR 500 crore (USD 60.5 million) for the National Beekeeping and Honey Mission (NBHM) for three years (2020-21 to 2022-23).
- April 2022: Minister of Tribal Affairs, India, in the National Conclave on 'Wild and Forest Honey' organized by TRIFED in collaboration with the Ministry of Agriculture & Farmers Welfare and National Bee Board, announced that the areas covered under Adi Adarsh Gram Yojana are needed to ensure that the extraction of Natural Honey and Bee Keeping is brought within the ambit of Community Forest Rights under FRA.
Natural Honey Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Overview
4.2 Market Drivers
4.3 Market Restraints
4.4 Value Chain Analysis
5. MARKET SEGMENTATION
5.1 Geography (Production Analysis, Consumption Analysis by Value and Volume, Import Analysis by Value and Volume, Export Analysis by Value and Volume, and Price Trend Analysis)
5.1.1 North America
5.1.1.1 United States
5.1.1.2 Canada
5.1.1.3 Mexico
5.1.2 Europe
5.1.2.1 Spain
5.1.2.2 Ukraine
5.1.2.3 Poland
5.1.2.4 Germany
5.1.3 Asia-Pacific
5.1.3.1 China
5.1.3.2 India
5.1.3.3 Japan
5.1.3.4 New Zealand
5.1.4 South America
5.1.4.1 Argentina
5.1.4.2 Brazil
5.1.5 Middle East and Africa
5.1.5.1 Turkey
5.1.5.2 Iran
6. MARKET OPPORTUNITIES AND FUTURE TRENDS
Natural Honey Industry Segmentation
Natural honey is obtained from wild bees and does not undergo any processing, unlike regular honey. The medicinal benefits and the growth in the importance of organic foods are the factors boosting the natural honey market in the forecast period. The Natural Honey Market is segmented by Geography (North America, Europe, South America, Asia-Pacific, Middle-East, and Africa). The report includes the Production Analysis (Volume), Consumption Analysis (Value and Volume), Export Analysis (Value and Volume), Import Analysis (Value and Volume), and Price Trend Analysis. The report offers market estimation and forecast in value(USD thousand) and volume(metric ton).
| Geography (Production Analysis, Consumption Analysis by Value and Volume, Import Analysis by Value and Volume, Export Analysis by Value and Volume, and Price Trend Analysis) | ||||||
| ||||||
| ||||||
| ||||||
| ||||||
|
Natural Honey Market Research FAQs
How big is the Natural Honey Market?
The Natural Honey Market size is expected to reach USD 11.08 billion in 2024 and grow at a CAGR of 5.20% to reach USD 14.28 billion by 2029.
What is the current Natural Honey Market size?
In 2024, the Natural Honey Market size is expected to reach USD 11.08 billion.
Which is the fastest growing region in Natural Honey Market?
North America is estimated to grow at the highest CAGR over the forecast period (2024-2029).
Which region has the biggest share in Natural Honey Market?
In 2024, the Asia-Pacific accounts for the largest market share in Natural Honey Market.
What years does this Natural Honey Market cover, and what was the market size in 2023?
In 2023, the Natural Honey Market size was estimated at USD 10.50 billion. The report covers the Natural Honey Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Natural Honey Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
What are the key regulatory challenges in the Natural Honey Market?
The key regulatory challenges in the Natural Honey Market are a) Balancing consumer demand for affordable honey with sustainable beekeeping practices b) Balancing the need for informative labels with preventing misleading claims and ensuring consumer protection
Organic Honey Industry Report
The organic and natural honey markets are witnessing significant growth, fueled by consumer demand for natural, chemical-free products and a surge in health and sustainability awareness. This growth is underpinned by organic beekeeping practices and a shift towards healthier lifestyles, emphasizing organic honey's medicinal properties like antioxidants and antibacterial benefits. The rise of e-commerce has made organic honey more accessible globally, with consumers willing to pay a premium for high-quality, certified products. This trend towards health and environmental sustainability is also evident in the global natural honey sector, with innovations and a variety of flavors driving consumer interest. Both organic and conventional processing segments are expanding, reflecting a broader movement towards natural sweeteners and healthier food choices. This dynamic market landscape, characterized by increasing honey revenue and evolving honey trends, is detailed in Mordor Intelligence™ Industry Reports, highlighting the market's promising outlook. Get a sample of this industry analysis as a free report PDF download.
