Morocco Lubricants Market Size & Share Analysis - Growth Trends and Forecast (2026 - 2031)

Morocco Lubricants Market Trends and Insights

Rapid Expansion of Morocco's OEM Automotive Production Hubs

In 2024, Morocco produced vehicles, with ongoing plant expansions set to increase capacity significantly. This surge in production directly boosts the demand for factory-fill engine oils, transmission fluids, and assembly greases. Notably, Stellantis's upgrade is set to increase its engine output. Meanwhile, Renault is ramping up its hybrid initiatives, highlighted by the launch of a new engineering center. Each additional line incorporates high-precision stamping presses, machining centers, and paint booths that consume hydraulic oils, cutting fluids, and heat-transfer media. EV and hybrid output also introduces niche requirements such as ester-based dielectric coolants and ultra-low-friction wheel-bearing greases. Collectively, these factors keep the Morocco lubricants market on a firm upward trajectory despite efficiency gains. 

Continued Infrastructure and Mining Investments Driving Heavy-Equipment Lubricant Demand

OCP is channeling significant investments into its Green Investment Program, aiming to ramp up fertilizer production by 2027^{[1]OCP Group, “OCP Green Investment Program,” ocpgroup.ma}. This initiative also sees the installation of renewable energy across three major mining corridors. As a result, there's a secured long-term demand for hydraulic and gear oils, essential for excavators, haul trucks, and conveyors. In tandem, a rail strategy is broadening the Al Boraq network, while the Dakhla Atlantic Port is now under construction. Every step, from concrete pouring and rail welding to dredging, is dependent on biodegradable hydraulics and extreme-pressure greases that meet ISO 15380 standards. Additionally, wind and Concentrated Solar Power (CSP) plants in Ouarzazate are introducing turbine oils and synthetic heat-transfer fluids, expanding Morocco's lubricants market reach beyond just passenger vehicles. 

Growing Shift Toward Premium Synthetics as Vehicle Parc Modernizes

With the introduction of Euro 6 vehicles and the use of 10 ppm diesel fuel, longer drain intervals are now achievable. This advancement is driving a notable shift towards fully synthetic, low-SAPS formulations. TotalEnergies’ Quartz 9000 range, now validated to ACEA C3, delivers improved fuel economy over its predecessor^{[2]TotalEnergies, “Quartz Product Range,” totalenergies.ma} . Shell, in collaboration with Vivo Energy, has launched the Helix Ultra, boasting API SP and a host of OEM approvals. Meanwhile, Afriquia is scaling local blending runs, targeting West Africa's export markets with its Chevron-sourced Delo and Havoline lines. As synthetic formulations gain traction, they elevate the average unit value in Morocco's lubricants market, despite a slight dip in per-vehicle volumes.  

Government Fuel-Quality Upgrades Mandating Low-Sulfur, Higher-Spec Lubricants

Order 1948-21 lowered national diesel sulfur starting January 2023, paving the way for particulate filters and selective catalytic reduction on new trucks. Lubricant blenders must therefore formulate ACEA C2/C3 oils with reduced sulfated ash to prevent after-treatment fouling. IMANOR certification and spot inspections, aided by a Climate and Clean Air Coalition technical-assistance grant, tighten compliance across retail channels. The new regime accelerates the substitution of legacy mineral grades, expanding the value share of synthetics within the Morocco lubricants market. 

Persistent Counterfeit/Sub-Standard Lubricant Trade

OECD research flags Morocco as a provenance economy for counterfeit goods entering the EU, and similar informal networks distribute non-spec oils domestically, undercutting reputable brands. Sub-standard blends shorten engine life, erode consumer trust, and compress legitimate distributors’ margins. While Afriquia rebranded stations and introduced loyalty programs to signal authenticity, rural channels still escape routine lab testing. Enhanced border inspections and stiffer penalties are essential to safeguard the Morocco lubricants market’s premium tier. 

Accelerating EV and Hybrid Penetration in Urban Centers

In 2024, Morocco registered a small EV fleet. However, this number is set to grow significantly in the coming years, supported by the establishment of a battery gigafactory. Pure electric vehicles (EVs) have eliminated the demand for engine oil, leading to a substantial reduction in total fluid consumption per vehicle. Meanwhile, hybrid vehicles have managed to cut annual oil changes. While there's a rise in specialized dielectric and thermal-management fluids, their volumes remain limited. This is expected to continue until EV penetration in the market surpasses a significant threshold—a milestone not anticipated before the late 2020s. This delay poses a medium-term challenge for Morocco's lubricants market.

Segment Analysis

By End User: Automotive Dominance Masks Emerging Industrial Complexity

Automotive and other transportation represented 74.51% of the Morocco lubricants market share in 2025, and the segment is on track for a 6.10% CAGR to 2031, buoyed by record vehicle exports and rising fleet maintenance needs. Factory-fill requirements expand in tandem with OEM capacity, while aftermarket demand benefits from a passenger-car parc. Yet a deeper reading shows heavy equipment, though smaller, outpaces headline growth as OCP ramps conveyor installations and the rail-port build refreshes demand for hydraulic and gear oils.  

Second-order effects widen the industrial user base. Power producers purchase turbine and transformer oils as renewable capacity climbs, and food processors convert to NSF H1-certified greases for export compliance. Collectively, these shifts lift the Morocco lubricants market size for non-automotive consumers, even as per-vehicle usage shows a gradual decline.

Note: Segment shares of all individual segments available upon report purchase

By Product Type: Engine Oils Lead, Greases Accelerate on Mining and EV Demand

Engine oils retained 66.04% of the Morocco lubricants market size in 2025, but their CAGR lags the overall market because electrification and extended oil-drain intervals erode volume per asset. Greases, in contrast, post a 5.38% CAGR through 2031, fueled by high-load conveyors in phosphate mines and by wind-turbine main bearings that require calcium-sulfonate complexes rated NLGI 2.  

Hydraulic fluids capitalize on sustained capex in open-pit mines and civil-works machinery, whereas specialty oils such as heat-transfer fluids record double-digit growth inside CSP plants and battery-cell coating lines. This nuanced mix signals a pivot from high-volume, lower-margin SKUs to targeted, higher-value chemistries inside the broader Morocco lubricants market.  

Note: Segment shares of all individual segments available upon report purchase

Geography Analysis

Casablanca-Settat captured a significant share of lubricant demand thanks to its dense cluster of automotive assembly, chemical fabrication, and offshore finance that concentrates vehicle parc and industrial activity. The corridor hosts Afriquia’s primary blending site and TotalEnergies’ lube plant, facilitating just-in-time deliveries to OEMs and fleets. 

Tanger-Tétouan-Al Hoceima, home to Renault’s Tangier plant and Africa’s largest container port, is a key region by growth rate. The free-zone logistics chain pulls in marine lubricants for ship-to-shore cranes and biodegradable hydraulic oils for port reach-stackers. Hybrid and EV assembly lines under the 2025 Renault accord will further diversify lubricant needs, cementing the region as a fast-rising pole within the Morocco lubricants market. 

Marrakech-Safi and the southern mining corridor contribute a smaller base yet register notable gains as OCP’s Green Investment Program unfolds. New high-speed rail links and the Dakhla Atlantic Port extend commercial reach, meaning specialty fluids for construction equipment and ammonia synthesis units will disperse beyond core coastal hubs. The geographic profile of the Morocco lubricants market is therefore evolving from a Casablanca-centric model to a multi-node network anchored by automotive, mining, logistics, and renewable-energy clusters.