Middle East and Africa Frozen Snacks Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Middle East and Africa Frozen Snacks Market is segmented by Product Type (Fruit-based Snacks, Potato-based Snacks, Meat- and Seafood-based Snacks, and Others); Distribution Channel (Hypermarket/Supermarket, Convenience Stores, Online Retail Stores, and Other Distribution Channels); and by Geography (South Africa, Saudi Arabia, and United Arab Emirates, and Rest of Middle East and Africa)

Market Snapshot

Middle East and Africa Frozen Snacks Market
Study Period: 2016 - 2026
Base Year: 2021
CAGR: 7.45 %

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Market Overview

Middle East and Africa Frozen Snacks market is projected to grow at a CAGR of 7.45% during the forecast period.

  • Backed by increasing number of time-poor consumers coupled with development of healthy snacking options in the market, the frozen snacks market is progressively paving its way in overall snack industry of the region. Companies such as Grand Mills Bakeries owned by Agthia, are offering frozen bakeries products including baguettes, with the firm claiming the use of most modern frozen bakery technology in the GCC.
  • By distribution channel, supermarkets led the sales, owing to growing prevalence of private label brands aiding the sales of these formats. The brand Lulu owned by Lulu Hypermarket is one of the most dominant private label brands in the region with offerings ranging from frozen meat products to potato fries and wedges.

Scope of the Report

The Middle East and Africa Frozen Snacks market is segmented by type, distribution channel, and geography. By type, the market studied is segmented into fruit-based snacks, potato-based snacks, meat- and seafood-based snacks, and others. By distribution channel, the market studied is segmented by hypermarket/supermarket, convenience store, online retail stores, and other distribution channels. The market study also includes geographical analysis. By geography, the market covers country level analysis of developed and emerging economies like South Africa, Saudi Arabia, and United Arab Emirates.

Fruit-based Snacks
Potato-based Snacks
Meat- and Seafood-based Snacks
Distribution Channel
Convenience Stores
Online Retail Stores
Other Distribution Channels
South Africa
Saudi Arabia
United Arab Emirates
Rest of Middle East and Africa

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Key Market Trends

Increase in Demand for Ready-To-Cook Meat Products

Convenience is the key factor driving the growth of ready-to-cook meat consumption in the region, with improving lifestyle and a rise in the number of working women. According to the World Bank Data, South Africa accounts for the largest share of women working in the country that is 45% in 2019, followed by UAE and Saudi Arabia at 17.5% and 15.8%, respectively. Although the share of working women in Middle Eastern countries is relatively low, the population is continuously rising over the years, which is expected to drive convenience foods market including frozen snacks. Further due to the technological innovations in the food industry, the range of convenience food has expanded to frozen, portion-controlled, shelf-stable, microwave-able, and others. Ready-to-cook meat products has slowly emerged as one of the fastest growing segments in the packaged and produced food market, owing to increasing purchasing power and urbanization.

Middle East and Africa Frozen Snacks Market1

Saudi Arabia Captures Significant Share in the Market

Owing to low self-sufficiency rates in terms of food production, Saudi Arabia as other gulf countries is majorly dependent on imports to meet domestic consumption. As a result, the country holds high prevalence of frozen foods products when it comes to other food formats, due to high shelf stability and ease of imports. Moreover, aided by high population of Saudi Arabia than other regional countries, the consumption volume of food is much higher, further cutting a larger share of country in the market studied. The main exporters of processed meat to Saudi Arabia are the European countries, such as France and the Netherlands. There are few players active in the meat processing industry in the country, thus, creating ample opportunities for the international players to enter the market.

Middle East and Africa Frozen Snacks Market2

Competitive Landscape

The market is competitive with the presence of numerous regional and international players in the industry. With the rise in the demand for halal foods in the gulf region, companies like JBS SA operate in the halal meat segment through a dedicated subsidiary, Seara. The subsidiary deals in 100% Natural, Perfect Cuts, Whole Chicken, Ready-to-Eat and Chicken Parts products. The key players have embarked on industry consolidation by leveraging their distribution network, acquiring regional players, and developing new products with customization for different end-user industries.

Major Players

  1. BRF SA

  2. Americana Group, Inc.

  3. McCain Foods Limited

  4. Avi Ltd.

  5. Sunbulah Group

MEA Frozen MC.png

Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Industry Attractiveness - Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 Type

      1. 5.1.1 Fruit-based Snacks

      2. 5.1.2 Potato-based Snacks

      3. 5.1.3 Meat- and Seafood-based Snacks

      4. 5.1.4 Others

    2. 5.2 Distribution Channel

      1. 5.2.1 Hypermarket/Supermarket

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Online Retail Stores

      4. 5.2.4 Other Distribution Channels

    3. 5.3 Geography

      1. 5.3.1 South Africa

      2. 5.3.2 Saudi Arabia

      3. 5.3.3 United Arab Emirates

      4. 5.3.4 Rest of Middle East and Africa


    1. 6.1 Most Adopted Strategies

    2. 6.2 Most Active Companies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 BRF SA

      2. 6.4.2 Americana Group, Inc.

      3. 6.4.3 Sunbulah Group

      4. 6.4.4 AlKaramah Dough

      5. 6.4.5 Al Kabeer Group ME

      6. 6.4.6 McCain Foods Limited

      7. 6.4.7 JBS SA

      8. 6.4.8 Avi Ltd.

    5. *List Not Exhaustive

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Frequently Asked Questions

The Middle East and Africa Frozen Snacks Market market is studied from 2016 - 2026.

The Middle East and Africa Frozen Snacks Market is growing at a CAGR of 7.45% over the next 5 years.

BRF SA , Americana Group, Inc. , McCain Foods Limited , Avi Ltd. , Sunbulah Group are the major companies operating in Middle East and Africa Frozen Snacks Market.

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