MEA Fermented Drinks Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Middle East and Africa Fermented Drinks Market is segmented by Type (Alcoholic Beverages and Non-Alcoholic Beverages); by Distribution Channel (On-Trade and Off-Trade); and by Geography (United Arab Emirates, Saudi Arabia, South Africa, and the Rest of the Middle East and Africa).

Middle East and Africa Fermented Drinks Market Size and Share

Middle East and Africa Fermented Drinks Market
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Middle East and Africa Fermented Drinks Market Analysis by Mordor Intelligence

The Middle East and Africa Fermented Drinks Market is expected to register a CAGR of 7.7% during the forecast period.

  • The market witnessed an increase in the number of health-conscious consumers who have been looking for ways of mitigating the negative health effects of increasingly stressful lifestyles and unhealthy eating habits. Moreover, a growing number of consumers are using probiotics drinks such as yogurt, sour milk, kombucha etc. to prevent and manage their digestive and general health issues, which is leading to benefit the fermented drinks market, in terms of sales.
  • Furthermore, there is an increase in the number of cases of diabetes, obesity, and gastrointestinal in Middle Eastern countries. Owing to such factors, the global brands are focusing on launching innovative products to cater to the growing demand.

United Arab Emirates to Foster Market Growth

The rising preference for functional foods to control health disorders is likely to boost the overall fermented drinks industry in the country. The key players are focusing on R&D and targeting fermented drink production, especially kombucha and probiotic drinks through holistic approach, in order to provide product differentiation and propel consumer loyalty. In 2017, Japan-based probiotic drink maker, Yakult, opened its first office in the United Arab Emirates and it is currently planning to expand its distribution network across the GCC. Al Rawabi is a leading fermented dairy products company in United Arab Emirates, which sells milk, yogurt, and functional products across the country, with more than 13,000 stores.

Middle East and Africa Fermented Drinks Market2

Competitive Landscape

Middle East and Africa Fermented Drinks market is consolidated among key players like Yakult, PepsiCo and Danone, owing to their high market penetration and diverse portfolio offered to consumers. There are many country level manufacturers like Nourish Kefir mushrooming the market in order to establish their presence in the growing market of kefir and other Fermented Drinks. Manufacturers are relying on strategies like repositioning their products in the supermarket shelves to increase visibility and more convincing to be bought.

Middle East and Africa Fermented Drinks Industry Leaders

  1. Anheuser-Busch InBev

  2. Yakult Honsha Co., Ltd.

  3. PepsiCo Inc.

  4. Danone S.A.

  5. Al Rabie Saudi Foods Co.

  6. *Disclaimer: Major Players sorted in no particular order
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Table of Contents for Middle East and Africa Fermented Drinks Industry Report

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5. MARKET SEGMENTATION

  • 5.1 Type
    • 5.1.1 Alcoholic Beverages
    • 5.1.2 Non-Alcoholic Beverages
    • 5.1.2.1 Kombucha
    • 5.1.2.2 Kefir
    • 5.1.2.3 Others
  • 5.2 Distribution Channel
    • 5.2.1 On-Trade
    • 5.2.2 Off-Trade
    • 5.2.2.1 Grocery Stores
    • 5.2.2.2 Specialty Stores
    • 5.2.2.3 Online Stores
    • 5.2.2.4 Other Distribution Channels
  • 5.3 Geography
    • 5.3.1 United Arab Emirates
    • 5.3.2 Saudi Arabia
    • 5.3.3 South Africa
    • 5.3.4 Rest of Middle East and Africa

6. COMPETITIVE LANDSCAPE

  • 6.1 Market Share Analysis
  • 6.2 Most Adopted Strategies
  • 6.3 Most Active Companies
  • 6.4 Company Profiles
    • 6.4.1 Anheuser-Busch InBev
    • 6.4.2 Yakult Honsha Co., Ltd.
    • 6.4.3 PepsiCo Inc.
    • 6.4.4 Danone S.A.
    • 6.4.5 Diageo plc
    • 6.4.6 GTs Living Food
    • 6.4.7 Al Rabie Saudi Foods Co.
    • 6.4.8 Gulf Safa Dairies (ADH) Company L.L.C.
  • *List Not Exhaustive

7. MARKET OPPORTUNITIES AND FUTURE TRENDS

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Middle East and Africa Fermented Drinks Market Report Scope

Middle East and Africa Fermented Drinks market is segmented by type into alcoholic beverages and non-alcoholic beverages, where non-alcoholic further covers products like kefir and kombucha. The study also focusses on the sales of fermented drinks generated through on-trade and off-trade distribution channels. By geography, the market covers country level analysis of economies like United Arab Emirates, Saudi Arabia, and South Africa.

Type
Alcoholic Beverages
Non-Alcoholic Beverages Kombucha
Kefir
Others
Distribution Channel
On-Trade
Off-Trade Grocery Stores
Specialty Stores
Online Stores
Other Distribution Channels
Geography
United Arab Emirates
Saudi Arabia
South Africa
Rest of Middle East and Africa
Type Alcoholic Beverages
Non-Alcoholic Beverages Kombucha
Kefir
Others
Distribution Channel On-Trade
Off-Trade Grocery Stores
Specialty Stores
Online Stores
Other Distribution Channels
Geography United Arab Emirates
Saudi Arabia
South Africa
Rest of Middle East and Africa
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Key Questions Answered in the Report

What is the current Middle East and Africa Fermented Drinks Market size?

The Middle East and Africa Fermented Drinks Market is projected to register a CAGR of 7.7% during the forecast period (2025-2030)

Who are the key players in Middle East and Africa Fermented Drinks Market?

Anheuser-Busch InBev, Yakult Honsha Co., Ltd., PepsiCo Inc., Danone S.A. and Al Rabie Saudi Foods Co. are the major companies operating in the Middle East and Africa Fermented Drinks Market.

What years does this Middle East and Africa Fermented Drinks Market cover?

The report covers the Middle East and Africa Fermented Drinks Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Middle East and Africa Fermented Drinks Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

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Middle East and Africa Fermented Drinks Market Report

Statistics for the 2025 Middle East and Africa Fermented Drinks market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Middle East and Africa Fermented Drinks analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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