Middle East and Africa Fermented Drinks Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

Middle East and Africa Fermented Drinks Market is segmented by Type (Alcoholic Beverages and Non-Alcoholic Beverages); by Distribution Channel (On-Trade and Off-Trade); and by Geography (United Arab Emirates, Saudi Arabia, South Africa, and Rest of Middle East and Africa)

Market Snapshot

Middle East and Africa Fermented Drinks Market
Study Period: 2016 - 2026
Base Year: 2020
CAGR: 7.7 %

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Market Overview

Middle East and Africa Fermented Drinks market is projected to grow at a CAGR of 7.70% during the forecast period.

  • The market witnessed an increase in the number of health-conscious consumers who have been looking for ways of mitigating the negative health effects of increasingly stressful lifestyles and unhealthy eating habits. Moreover, a growing number of consumers are using probiotics drinks such as yogurt, sour milk, kombucha etc. to prevent and manage their digestive and general health issues, which is leading to benefit the fermented drinks market, in terms of sales.
  • Furthermore, there is an increase in the number of cases of diabetes, obesity, and gastrointestinal in Middle Eastern countries. Owing to such factors, the global brands are focusing on launching innovative products to cater to the growing demand.

Scope of the Report

Middle East and Africa Fermented Drinks market is segmented by type into alcoholic beverages and non-alcoholic beverages, where non-alcoholic further covers products like kefir and kombucha. The study also focusses on the sales of fermented drinks generated through on-trade and off-trade distribution channels. By geography, the market covers country level analysis of economies like United Arab Emirates, Saudi Arabia, and South Africa.

Alcoholic Beverages
Non-Alcoholic Beverages
Distribution Channel
Grocery Stores
Specialty Stores
Online Stores
Other Distribution Channels
United Arab Emirates
Saudi Arabia
South Africa
Rest of Middle East and Africa

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Key Market Trends

Non-Alcoholic Beverages Remained the Most Promising Segment

Owing to highly scrutinized alcoholic beverages market in Middle Eastern countries, the sector has not been able to out-perform in the region. Nearly all gulf countries possess strict ban on alcoholic beverages consumption resulting in lower sales revenue of overall fermented drinks. However, this gives an upper hand to non-alcoholic beverage sector, pushing manufacturers to bring development and introduce innovative products in the market. Moreover, fermented drinks such as laban and ayran, being native to the region have strong foothold in the marketplace. Consumers are well aware of the product differentiation among fermented drinks and continue to raise demand for regional delicacies.

Middle East and Africa Fermented Drinks Market1

United Arab Emirates to Foster Market Growth

The rising preference for functional foods to control health disorders is likely to boost the overall fermented drinks industry in the country. The key players are focusing on R&D and targeting fermented drink production, especially kombucha and probiotic drinks through holistic approach, in order to provide product differentiation and propel consumer loyalty. In 2017, Japan-based probiotic drink maker, Yakult, opened its first office in the United Arab Emirates and it is currently planning to expand its distribution network across the GCC. Al Rawabi is a leading fermented dairy products company in United Arab Emirates, which sells milk, yogurt, and functional products across the country, with more than 13,000 stores.

Middle East and Africa Fermented Drinks Market2

Competitive Landscape

Middle East and Africa Fermented Drinks market is consolidated among key players like Yakult, PepsiCo and Danone, owing to their high market penetration and diverse portfolio offered to consumers. There are many country level manufacturers like Nourish Kefir mushrooming the market in order to establish their presence in the growing market of kefir and other Fermented Drinks. Manufacturers are relying on strategies like repositioning their products in the supermarket shelves to increase visibility and more convincing to be bought.

Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Industry Attractiveness - Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 Type

      1. 5.1.1 Alcoholic Beverages

      2. 5.1.2 Non-Alcoholic Beverages

        1. Kombucha

        2. Kefir

        3. Others

    2. 5.2 Distribution Channel

      1. 5.2.1 On-Trade

      2. 5.2.2 Off-Trade

        1. Grocery Stores

        2. Specialty Stores

        3. Online Stores

        4. Other Distribution Channels

    3. 5.3 Geography

      1. 5.3.1 United Arab Emirates

      2. 5.3.2 Saudi Arabia

      3. 5.3.3 South Africa

      4. 5.3.4 Rest of Middle East and Africa


    1. 6.1 Market Share Analysis

    2. 6.2 Most Adopted Strategies

    3. 6.3 Most Active Companies

    4. 6.4 Company Profiles

      1. 6.4.1 Anheuser-Busch InBev

      2. 6.4.2 Yakult Honsha Co., Ltd.

      3. 6.4.3 PepsiCo Inc.

      4. 6.4.4 Danone S.A.

      5. 6.4.5 Diageo plc

      6. 6.4.6 GTs Living Food

      7. 6.4.7 Al Rabie Saudi Foods Co.

      8. 6.4.8 Gulf Safa Dairies (ADH) Company L.L.C.

    5. *List Not Exhaustive

**Subject to Availability

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Frequently Asked Questions

The Middle East and Africa Fermented Drinks Market market is studied from 2016 - 2026.

The Middle East and Africa Fermented Drinks Market is growing at a CAGR of 7.7% over the next 5 years.

Anheuser-Busch InBev, Yakult Honsha Co., Ltd. , PepsiCo Inc. , Danone S.A., Al Rabie Saudi Foods Co. are the major companies operating in Middle East and Africa Fermented Drinks Market.

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