Middle East & Africa Beer Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Middle East & Africa Beer Market is segmented by Type (Lager, Ale, and Other Product Types), Category (Standard Beer and Premium Beer); Distribution Channel (On-trade and Off-trade); and Geography (United Arab Emirates, South Africa, and Rest of the Middle East & Africa). The report offers market size and forecasts in value (USD million) for the above segments.

Middle East & Africa Beer Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

MEA Beer Market Size

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Middle East & Africa Beer Market
Study Period 2019 - 2030
Base Year For Estimation 2024
Forecast Data Period 2025 - 2030
Historical Data Period 2019 - 2023
CAGR 4.82 %
Market Concentration Low

Major Players

Middle East & Africa Beer Market Major Players

*Disclaimer: Major Players sorted in no particular order

Compare market size and growth of Middle East & Africa Beer Market with other markets in Food & Beverage Industry

Beverages

Food

Food Ingredients and Food Additives

Food Supplements

MEA Beer Market Analysis

The Middle East & Africa Beer Market is expected to register a CAGR of 4.82% during the forecast period.

The Middle East & African beer market may be driven in the medium term by shifting lifestyles, rising alcohol consumption rates, growing urbanization, high disposable incomes, and the youth beer craze. Additionally, the ease of shopping through e-commerce websites is also driving the beer market. Customers across the region prefer doorstep delivery as they consider it a convenient mode of shopping. Hence, the market players are launching doorstep delivery services to cater to the demands of the customers. For instance, in August 2022, African Eastern and MMI introduced a new, legal home delivery service for wines, whiskey, spirits, and beers in Dubai, United Arab Emirates.

Craft beer was a prominent trend in several nations in the region, adding dynamism to the market as a whole with a variety of innovative products. Craft brewers' ales, wheat beers, stouts, and other beverages appeal to beer consumers who are tired of mainstream lagers or who are brand new to the beer industry. Craft beer satisfies the craving for something unique, contributes to the premiumization and sophistication of beer, and provides producers with higher profit margins than the widely available mid-priced lagers.

COVID-19 caused a rise in the cost of both domestically produced and imported beer across the region. The supply chain disruption, which raised the price of raw materials and the transportation of finished goods, was to blame for the price rise. Raw materials were also scarce due to the regional production halt and labor constraints. However, the business has expanded recently, as consumers increasingly favored drinking at home as bars, taverns, and restaurants closed.

MEA Beer Industry Overview

The Middle East & African beer market is fragmented and the players in the market include regional as well as international companies. The market is growing as the market players use various corporate strategies and increase investments to grow in the market as well as to innovate and expand their product offerings in the market. Some of these strategies include product innovations, acquisitions, and expansions. For instance,in 2021 the South African Breweries introduced Castle Double Malt, a golden-tasting marvel and Africa's first double malt lager. The 410ml pearl, green, and gold can and the 340ml premium green bottle in which the new beer was packaged were both unveiled at Johannesburg's The Munro Boutique Hotel. The major players operating in the market include Heineken N.V., Diageo PLC, Carlsberg Group, Boston Beer Company, and Three Horses Beer.

MEA Beer Market Leaders

  1. Heineken N.V.

  2. Diageo PLC

  3. Three Horses Beer

  4. Carlsberg Group

  5. Boston Beer Company

  6. *Disclaimer: Major Players sorted in no particular order
MEA Beer Mkt Conc..png
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MEA Beer Market News

  • In 2022, 25hours Hotel One Central in Dubai launched a beer garden- Ernst the chic venue to stay, work, chill and play.
  • In 2021, Distell and Namibia Breweries were acquired by Heineken, as a part of the plan to combine them with Heineken South Africa to form a new Heineken company with a total estimated value of about USD 4.58 billion.
  • In 2021, Amstel introduced new 0.0% alcohol beers with pomegranate-flavored malts in the United Arab Emirates.

MEA Beer Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Porter's 5 Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5. MARKET SEGMENTATION

  • 5.1 By Product Type
    • 5.1.1 Lager
    • 5.1.2 Ale
    • 5.1.3 Other Product Types
  • 5.2 By Category
    • 5.2.1 Regular Beer
    • 5.2.2 Premium Beer
  • 5.3 By Distribution
    • 5.3.1 On-Trade Channels
    • 5.3.2 Off-Trade Channels
  • 5.4 Geography
    • 5.4.1 United Arab Emirates
    • 5.4.2 South Africa
    • 5.4.3 Rest of Middle-East and Africa

6. COMPETITIVE LANDSCAPE

  • 6.1 Most Adopted Strategies
  • 6.2 Market Share Analysis
  • 6.3 Company Profiles
    • 6.3.1 Heineken N.V.
    • 6.3.2 Anheuser-Busch InBev SA/NV
    • 6.3.3 Diageo PLC
    • 6.3.4 Coors Brewing Company
    • 6.3.5 DB Breweries Limited
    • 6.3.6 Grupo Modelo
    • 6.3.7 Boston Beer Company (Samuel Adams)
    • 6.3.8 Three Horses Beer
    • 6.3.9 Carlsberg Group
    • 6.3.10 Constellation Brands, Inc.
  • *List Not Exhaustive

7. MARKET OPPORTUNITIES AND FUTURE TRENDS

8. IMPACT OF COVID-19 ON THE MARKET

9. DISCLAIMER

**Subject to Availability
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MEA Beer Industry Segmentation

Beer is an alcoholic drink made from yeast-fermented malt and flavored with hops. The Middle East & Africa Beer Market is segmented by type, distribution channel, and by geography. By product type, the market is segmented into lager, craft, and other product types. By distribution channel, the market is segmented into on-trade and off-trade channels which is further subdivided into supermarket/hypermarkets, specialty stores, online retailers, and other distribution channels. In terms of geography, the report covers the United Arab Emirates, South Africa, and the Rest of the Middle East & Africa. The report offers market size and forecasts in value (USD million) for the above segments.

By Product Type Lager
Ale
Other Product Types
By Category Regular Beer
Premium Beer
By Distribution On-Trade Channels
Off-Trade Channels
Geography United Arab Emirates
South Africa
Rest of Middle-East and Africa
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MEA Beer Market Research FAQs

What is the current Middle East & Africa Beer Market size?

The Middle East & Africa Beer Market is projected to register a CAGR of 4.82% during the forecast period (2025-2030)

Who are the key players in Middle East & Africa Beer Market?

Heineken N.V., Diageo PLC, Three Horses Beer, Carlsberg Group and Boston Beer Company are the major companies operating in the Middle East & Africa Beer Market.

What years does this Middle East & Africa Beer Market cover?

The report covers the Middle East & Africa Beer Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Middle East & Africa Beer Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Middle East & Africa Beer Industry Report

Statistics for the 2025 Middle East & Africa Beer market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Middle East & Africa Beer analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.