Middle East & Africa Beer Market - Growth, Trends, COVID-19 Impact, and Forecasts (2023 - 2028)

Middle East & Africa Beer Market is segmented by Type (Lager, Ale, and Other Product Types), Category (Standard Beer and Premium Beer); Distribution Channel (On-trade and Off-trade); and Geography (United Arab Emirates, South Africa, and Rest of the Middle East & Africa). The report offers market size and forecasts in value (USD million) for the above segments.

MEA Beer Industry Overview

Middle East & Africa Beer Market
Study Period: 2018 - 2028
CAGR: 4.82 %

Major Players

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*Disclaimer: Major Players sorted in no particular order

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MEA Beer Market Analysis

The Middle East & Africa Beer Market is projected to register a CAGR of 4.82% during the forecast period, 2022-2027.

The Middle East & African beer market may be driven in the medium term by shifting lifestyles, rising alcohol consumption rates, growing urbanization, high disposable incomes, and the youth beer craze. Additionally, the ease of shopping through e-commerce websites is also driving the beer market. Customers across the region prefer doorstep delivery as they consider it a convenient mode of shopping. Hence, the market players are launching doorstep delivery services to cater to the demands of the customers. For instance, in August 2022, African Eastern and MMI introduced a new, legal home delivery service for wines, whiskey, spirits, and beers in Dubai, United Arab Emirates.

Craft beer was a prominent trend in several nations in the region, adding dynamism to the market as a whole with a variety of innovative products. Craft brewers' ales, wheat beers, stouts, and other beverages appeal to beer consumers who are tired of mainstream lagers or who are brand new to the beer industry. Craft beer satisfies the craving for something unique, contributes to the premiumization and sophistication of beer, and provides producers with higher profit margins than the widely available mid-priced lagers.

COVID-19 caused a rise in the cost of both domestically produced and imported beer across the region. The supply chain disruption, which raised the price of raw materials and the transportation of finished goods, was to blame for the price rise. Raw materials were also scarce due to the regional production halt and labor constraints. However, the business has expanded recently, as consumers increasingly favored drinking at home as bars, taverns, and restaurants closed.

MEA Beer Industry Segments

Beer is an alcoholic drink made from yeast-fermented malt and flavored with hops. The Middle East & Africa Beer Market is segmented by type, distribution channel, and by geography. By product type, the market is segmented into lager, craft, and other product types. By distribution channel, the market is segmented into on-trade and off-trade channels which is further subdivided into supermarket/hypermarkets, specialty stores, online retailers, and other distribution channels. In terms of geography, the report covers the United Arab Emirates, South Africa, and the Rest of the Middle East & Africa. The report offers market size and forecasts in value (USD million) for the above segments.

By Product Type
Lager
Ale
Other Product Types
By Category
Regular Beer
Premium Beer
By Distribution
On-Trade Channels
Off-Trade Channels
Geography
United Arab Emirates
South Africa
Rest of Middle-East and Africa

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MEA Beer Market Trends

This section covers the major market trends shaping the MEA Beer Market according to our research experts:

Inclination Towards Low Alcohol by Volume Beer

The key factors propelling the Middle East & African beer market are the expanding numbers of breweries and the rising demand for beer throughout the region. The taste for low-alcohol-by-volume beverages has steadily increased. Additionally, due to growing interest from consumers who are health-conscious, sales of low- and no-alcohol beers have increased. The introduction of fresh and cutting-edge items is one of the additional aspects promoting market expansion. For example, in 2020, Heineken launched an alcohol-free range in the United Arab Emirates beer market. Additionally, low-alcohol beers, particularly those with an ABV of 2.8% or less, are now more affordable than their high-alcohol counterparts.

To meet an increase in demand, retailers in the United Arab Emirates are stocking their shelves with alcohol-free beers and spirits. Some popular soft drinks are being outsold by alcohol-free beers and spirits as consumers seek out healthier options for their go-to libations. In Dubai, restaurants have begun to promote beer bargains without alcohol as a part of their weekend brunch packages.

MEA Beer Market Trend1

Africa as the Largest Market Share Holder in the Region

With regard to regional beer consumption, Africa holds the largest share of the Middle East and Africa Beer market. The colonial impact that the African nations experienced in the past largely contributed to the development of the consumers' interest in consuming more of these beverages. South Africans are among the world's heavy drinkers, consuming 55.40 liters of beer per person annually, according to the World population review study that was conducted in the year 2020. The region also witnessed a rise in the popularity of craft beer in the past few years. Additionally, the rise in popularity of craft beer offers a lot of opportunities to brewers across the region. For instance, as of 2020, there were more than 200 craft breweries in South Africa, according to the Craft Brewers Association of South Africa. Furthermore, a number of breweries offer online doorstep delivery of craft beers in Africa including Darling Brewery, and Bar Keeper, among others.

Middle East &b Africa Beer Market Trend2

MEA Beer Market Competitor Analysis

The Middle East & African beer market is fragmented and the players in the market include regional as well as international companies. The market is growing as the market players use various corporate strategies and increase investments to grow in the market as well as to innovate and expand their product offerings in the market. Some of these strategies include product innovations, acquisitions, and expansions. For instance,in 2021 the South African Breweries introduced Castle Double Malt, a golden-tasting marvel and Africa's first double malt lager. The 410ml pearl, green, and gold can and the 340ml premium green bottle in which the new beer was packaged were both unveiled at Johannesburg's The Munro Boutique Hotel. The major players operating in the market include Heineken N.V., Diageo PLC, Carlsberg Group, Boston Beer Company, and Three Horses Beer.

MEA Beer Market Top Players

  1. Heineken N.V.

  2. Diageo PLC

  3. Three Horses Beer

  4. Carlsberg Group

  5. Boston Beer Company

*Disclaimer: Major Players sorted in no particular order

MEA Beer Mkt Conc..png

MEA Beer Market Recent Developments

  • In 2022, 25hours Hotel One Central in Dubai launched a beer garden- Ernst the chic venue to stay, work, chill and play.
  • In 2021, Distell and Namibia Breweries were acquired by Heineken, as a part of the plan to combine them with Heineken South Africa to form a new Heineken company with a total estimated value of about USD 4.58 billion.
  • In 2021, Amstel introduced new 0.0% alcohol beers with pomegranate-flavored malts in the United Arab Emirates.

MEA Beer Market Report - Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's 5 Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Product Type

      1. 5.1.1 Lager

      2. 5.1.2 Ale

      3. 5.1.3 Other Product Types

    2. 5.2 By Category

      1. 5.2.1 Regular Beer

      2. 5.2.2 Premium Beer

    3. 5.3 By Distribution

      1. 5.3.1 On-Trade Channels

      2. 5.3.2 Off-Trade Channels

    4. 5.4 Geography

      1. 5.4.1 United Arab Emirates

      2. 5.4.2 South Africa

      3. 5.4.3 Rest of Middle-East and Africa

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Heineken N.V.

      2. 6.3.2 Anheuser-Busch InBev SA/NV

      3. 6.3.3 Diageo PLC

      4. 6.3.4 Coors Brewing Company

      5. 6.3.5 DB Breweries Limited

      6. 6.3.6 Grupo Modelo

      7. 6.3.7 Boston Beer Company (Samuel Adams)

      8. 6.3.8 Three Horses Beer

      9. 6.3.9 Carlsberg Group

      10. 6.3.10 Constellation Brands, Inc.

    4. *List Not Exhaustive
  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

  8. 8. IMPACT OF COVID-19 ON THE MARKET

  9. 9. DISCLAIMER

**Subject to Availability
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MEA Beer Market Research FAQs

The Middle East & Africa Beer Market is studied from 2018 - 2028.

The Middle East & Africa Beer Market is growing at a CAGR of 4.82% over the next 5 years.

Heineken N.V., Diageo PLC, Three Horses Beer, Carlsberg Group, Boston Beer Company are the major companies operating in Middle East & Africa Beer Market.

Middle East & Africa Beer Industry Reports

In-depth industry statistics and market share insights of the Middle East & Africa Beer sector for 2020, 2021, and 2022. The Middle East & Africa Beer research report provides a comprehensive outlook of the market size and an industry growth forecast for 2023 to 2028. Available to download is a free sample file of the Middle East & Africa Beer report PDF.

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