Margarine Market - Growth, Trends, and Forecasts (2019 - 2024)

Global Margarine Market is segmented by Product Type (Butter margarine, Liquid margarine, and Others), Usage (Spreadable and Non-spreadable), Distribution Channel (Retail, Food Sector, and Industrial), and Geography.

Market Snapshot

market summary margarine market
Study Period:

2016-2024

Base Year:

2018

Fastest Growing Market:

Europe

Largest Market:

North America

CAGR (2019-2024):

2.14%

Key Players:

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Market Overview

Global Margarine Market value is poised to grow at a CAGR of 2.14% by 2024, during the forecast period, 2019-2024.

  • Global margarine market is driven by the increasing consumption of margarine, growing bakery and confectionery industry, and low price of margarine. In addition, increasing contribution of modern margarine in the dietary fat intake further provides significant opportunities for the various stakeholders in this market.
  • The demand for margarine is also driven by the fact that margarine is a cheaper alternative to butter.  Availability of other alternatives for margarine and health-related concerns of fat consumption may restrain the growth of the otherwise consistently growing industry.

Scope of the Report

The global margarine market can be broadly segmented into four major segments that include the product type, usage, distrubution channel, and geography. By the product type, margarine can be classified into butter margarine, liquid margarine, and others. The butter margarine segment has the highest demand, followed by liquid margarine. By usage, the market is segmented into spreadable and non-spreadable margarine. By distribution channel, the market is segmented into retail, food sector, and industrial. Moreover, the study provides an analysis of the margarine market in the emerging and established markets across the world, including North America, Europe, Asia-Pacific, South America, Middle East & Africa.

By Product type
Butter margarine
Liquid margarine
Others
By Usage
Spreadable
Non-spreadable
By Distribution Channel
Retail
Food Sector
Industrial
Geography
North America
United States
Canada
Mexico
Rest of North America
Europe
United Kingdom
Germany
France
Russia
Italy
Spain
Rest of Europe
Asia Pacific
India
China
Japan
Australia
Rest of Asia-Pacific
South America
Brazil
Argentina
Rest of South America
Middle East & Africa
UAE
Saudi Arabia
Rest of MEA

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Key Market Trends

Increasing Demand for Butter Alternative

The global margarine industry is largely driven by the changing lifestyles and dietary habits, due to a shift in the consumer preference towards natural products.The demand is also driven by the fact that margarine is a cheaper alternative to butter. The growth in the consumption of margarine has been accelerated by improvements in the methods of refining oils and compounding margarine, which have resulted in the production of products of superior quality, closely approximate butter in flavor, consistency and nutrients values. The various factors such as growing concerns about cholesterol and saturated fats intake, changing lifestyles, and increased aging population have resulted in the decline in the use of butter and increase in the demand for vegetable fats such as margarine.

trend 1 margarine market

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North America Holds the Major Share in Margarine Market

The global margarine market is dominated by North America, which holds largest market share. It is followed by Europe, Asia-Pacific, South America, and Africa. North America is the largest consumer of margarine, especially due to the high consumption in food processing. The United States and Canada are the largest consumers in North America. Europe is the second largest consumer of margarine.  Developing regions, such as Asia-Pacific and South America, are constantly growing at a high rate of consumption. China and India are the largest producers and consumers of margarine, in the Asia-Pacific region.

TREND 2 MARGARINE MARKET

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Competitive Landscape

Immense competition exists in the global margarine market due to two reasons – firstly, butter, natural fat, and other alternatives eating into the market share of margarine and secondly, high market concentration. The major players in global margarine market includes Bunge, China Agri-Industries Holdings, ConAgra, Dairy Crest, Unilever and Yidiz Holding amongst others.

Major Players

  1. Bunge
  2. ConAgra
  3. Dairy Crest
  4. Unilever
  5. Yildiz Holding

* Complete list of players covered available in the table of contents below

market concentration margarine market

Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

    1. 3.1 Market Overview

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Force Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Product type

      1. 5.1.1 Butter margarine

      2. 5.1.2 Liquid margarine

      3. 5.1.3 Others

    2. 5.2 By Usage

      1. 5.2.1 Spreadable

      2. 5.2.2 Non-spreadable

    3. 5.3 By Distribution Channel

      1. 5.3.1 Retail

      2. 5.3.2 Food Sector

      3. 5.3.3 Industrial

    4. 5.4 Geography

      1. 5.4.1 North America

        1. 5.4.1.1 United States

        2. 5.4.1.2 Canada

        3. 5.4.1.3 Mexico

        4. 5.4.1.4 Rest of North America

      2. 5.4.2 Europe

        1. 5.4.2.1 United Kingdom

        2. 5.4.2.2 Germany

        3. 5.4.2.3 France

        4. 5.4.2.4 Russia

        5. 5.4.2.5 Italy

        6. 5.4.2.6 Spain

        7. 5.4.2.7 Rest of Europe

      3. 5.4.3 Asia Pacific

        1. 5.4.3.1 India

        2. 5.4.3.2 China

        3. 5.4.3.3 Japan

        4. 5.4.3.4 Australia

        5. 5.4.3.5 Rest of Asia-Pacific

      4. 5.4.4 South America

        1. 5.4.4.1 Brazil

        2. 5.4.4.2 Argentina

        3. 5.4.4.3 Rest of South America

      5. 5.4.5 Middle East & Africa

        1. 5.4.5.1 UAE

        2. 5.4.5.2 Saudi Arabia

        3. 5.4.5.3 Rest of MEA

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 BRF

      2. 6.4.2 ConAgra

      3. 6.4.3 Dairy Crest

      4. 6.4.4 Fu Ji Oil

      5. 6.4.5 Goodman Fielder

      6. 6.4.6 Grupo Lala

      7. 6.4.7 Mengniu

      8. 6.4.8 Unilever

      9. 6.4.9 Wilmar International

    5. *List Not Exhaustive
  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

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