Margarine Market Size & Share Analysis - Growth Trends & Forecasts (2023 - 2028)

The Margarine Market is segmented by Product Type (Traditional margarine, Liquid Margarine, and Others), Usage (Spreadable and Non-spreadable), Distribution Channel (Retail, Food Sector, and Industrial), and Geography (North America, Europe, Asia-Pacific, South America, and Middle East & Africa). The report offers market size and forecasts in value (USD million) for the above segments.

Margarine Market Size

Margarine Market Summary
Study Period: 2016 -2027
Fastest Growing Market: South America
Largest Market: Europe
CAGR: 2.8 %

Major Players

Margarine Market Major Players

*Disclaimer: Major Players sorted in no particular order


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Margarine Market Analysis

The global margarine market is projected to witness a CAGR of 2.80% over the next five years.

The product’s cost-effectiveness drives the margarine market. It is a low-cost alternative to butter and other fat-soluble spreads. The use of industrial margarine reduces the cost of end products. In the bakery industry, margarine is widely used in products such as pastries, doughnuts, and cookies. Thus, the bakery sector holds a significant role in the application of industrial margarine.

Margarine, made by churning cream or milk, is a nutritious alternative to butter. Canola, palm fruit, and soybean oil are a few examples of plant-based oils used to make low-fat margarine. While butter includes saturated fats that harm health, margarine sales have recently increased. Consumers are turning to plant-based butter substitutes to maintain their long-term health, which is anticipated to create new margarine industry prospects.

Consumers worldwide demand clean labels and sustainable products, so manufacturers are under pressure to develop suitable solutions to cater to the market and satisfy consumer needs. The newly developed margarine products with non-GMO, allergen-free, and other beneficial claims are therefore anticipated to drive the demand for margarine shortly.

Margarine Industry Segmentation

Margarine is a spread manufactured from animal fats and vegetable oil and is generally used as a substitute for butter. The global margarine market can be broadly segmented into four major segments: product type, usage, distribution channel, and geography. By product type, margarine can be classified into traditional, liquid margarine, and others. By use, the market is segmented into spreadable and non-spreadable margarine. The market is segmented by distribution channel into the retail, food, and industrial sectors. Moreover, the study analyzes the margarine market in emerging and established markets worldwide, including North America, Europe, Asia-Pacific, South America, Middle East & Africa. For each segment, the market sizing and forecasts have been done based on value (in USD million).

Product type
Traditional margarine
Liquid margarine
Distribution Channel
Food Service
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Rest of Asia-Pacific
South America
Rest of South America
Middle-East and Africa
South Africa
Saudi Arabia
Rest of Middle-East and Africa

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Margarine Market Trends

This section covers the major market trends shaping the Margarine Market according to our research experts:

Rising Demand for Sustainable foods

Margarine has been looked down on for a decent time now as people move toward butter, finding a healthy alternative to the former. The impact is more noticeable in a high-class society, as high-income people switched from margarine, cheaper than butter, without considering its saturated fat content. However, as the quest for sustainable food has become intense, manufacturers have been catering to changing demands from time to time. New developments are likely to drive the market soon. Many governments' health ministries are partnering with the agriculture ministries to get rid of the harmful components of food, including trans fat, which is further anticipated to promote the growth of the market for sustainable margarine. For instance, Argentina's high heart risk problem was tackled by the initiatives of the government organizations, which finally led to the adoption of schemes that could help to encourage sustainable food by getting rid of industrially-produced trans fats. In addition, various margarine manufacturers in the Netherlands have realized the importance of non-GMO. They have adopted the concept of producing the best ingredients for industries trying to cope with the ever-changing demands. The Dutch government is also actively promoting sustainable food production that covers meat, dairy, and alternative protein sources.

Margarine Market: Expenditure on Sustainable Foods, EUR Millions, Netherlands, 2018-2021

Europe holds the Largest Share in Margarine Market

The global margarine market is dominated by Europe, which holds the largest market share. It is followed by North America, Asia-Pacific, South America, and Africa. Europe is the largest consumer of margarine, especially due to the high consumption of food processing. Furthermore, Germany and France are the largest consumers in Europe. The industrial margarine demand in Europe is continuously growing, with the rise in the application of this product in the baking and food processing industries. Thus, companies in the industrial margarine market have been greatly expanding their product lines and have been heavily emphasizing their marketing toward young consumers over the past few years.

Initiatives were taken to near-complete the removal of trans fatty acids in its intake from retail margarine across Western Europe. Due to this, the edible vegetable oils and fats business made substantial efforts to reformulate and improve the quality of margarine, reflect dietary recommendations and medical guidance, and address concerns over the rising global expenses of CVDs. Consequently, this contributed to the region's margarine market's expansion.

Margarine Market: Market Share (%), By Region, Global, 2021

Margarine Industry Overview

The margarine market is competitive, with several global and regional payers. Major players in the market have a broad geographical presence and an extensive product portfolio to cater to numerous foodservice operators and retail and industrial demands. This factor assists the company in maintaining a solid foothold in the market. The major players in the global margarine market include Bunge, BRF SA, Upfield BV, Puratos, Fuji Oil Co. Ltd, Associated British Foods PLC (Wittington Investments Limited), Upfield Holdings B.V. (KKR & Co., Inc.), Vandemoortele, Wilmar International, NMGK Group, Richardson International Limited (James Richardson & Sons, Limited), and Congara Brand Inc.

Margarine Market Leaders

  1. Conagra Brands, Inc

  2. BRF SA

  3. Upfield BV

  4. Puratos

  5. Associated British Foods

*Disclaimer: Major Players sorted in no particular order

Margarine Market Concentration

Margarine Market News

  • In November 2021, The company Wilmar International announced the opening of a new workshop for processing and packaging margarine and fat products. It claimed that investments in this project exceeded USD 29 million.
  • In September 2021, Fuji Oil Group and ITOCHU Group expanded their vegetable oil business sales channels to cater to new customers, create synergies, and increase their presence in the North American market.
  • In August 2021, Fuji Oil Holdings Inc. expanded its global innovation center in the Netherlands, likely to help it identify, evaluate, and speed up the deployment of new technologies.

Margarine Market Report - Table of Contents


    1. 1.1 Study Deliverables and Study Assumptions

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 Product type

      1. 5.1.1 Traditional margarine

      2. 5.1.2 Liquid margarine

      3. 5.1.3 Others

    2. 5.2 Usage

      1. 5.2.1 Spreadable

      2. 5.2.2 Non-spreadable

    3. 5.3 Distribution Channel

      1. 5.3.1 Retail

      2. 5.3.2 Food Service

      3. 5.3.3 Industrial

    4. 5.4 Geography

      1. 5.4.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.4.2 Europe

        1. United Kingdom

        2. Germany

        3. France

        4. Russia

        5. Italy

        6. Spain

        7. Rest of Europe

      3. 5.4.3 Asia-Pacific

        1. India

        2. China

        3. Japan

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.4.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.4.5 Middle-East and Africa

        1. South Africa

        2. Saudi Arabia

        3. Rest of Middle-East and Africa


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Position Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Associated British Foods

      2. 6.3.2 Conagra Brands Inc.

      3. 6.3.3 Fuji Oil Co. Ltd

      4. 6.3.4 Bunge Limited

      5. 6.3.5 Wilmar International

      6. 6.3.6 Upfield BV

      7. 6.3.7 Puratos NV

      8. 6.3.8 BRF SA

      9. 6.3.9 Richardson International Limited

      10. 6.3.10 NMGK Group

      11. 6.3.11 Vandemoortele

    4. *List Not Exhaustive

**Subject to Availability
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Margarine Market Research FAQs

The Margarine Market is studied from 2016 - 2027.

The Margarine Market is growing at a CAGR of 2.8% over the next 5 years.

South America is growing at the highest CAGR over 2016 -2027.

Europe holds highest share in 2021.

Conagra Brands, Inc, BRF SA, Upfield BV, Puratos, Associated British Foods are the major companies operating in Margarine Market.

Margarine Industry Report

Statistics for the 2023 Margarine market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Margarine analysis includes a market forecast outlook to 2028 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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