Margarine Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

the Report Covers Global Margarine Market Manufacturers and It is Segmented by Product Type (Traditional Margarine, Liquid Margarine, and Others), Usage (Spreadable and Non-Spreadable), Distribution Channel (Retail, Food Sector, and Industrial), and Geography (North America, Europe, Asia-Pacific, South America, and Middle East & Africa). the Market Size and Forecasts are Provided in Terms of Value (USD Million) for all the Above Segments.

Margarine Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Market Snapshot

Margarine Market Summary
Study Period 2019 - 2030
Market Size (2025) USD 23.22 Billion
Market Size (2030) USD 26.17 Billion
CAGR (2025 - 2030) 2.42 %
Fastest Growing Market South America
Largest Market Europe
Market Concentration Low

Major Players

Margarine Market Major Players

*Disclaimer: Major Players sorted in no particular order

Compare market size and growth of Margarine Market with other markets in Food & Beverage Industry

Beverages

Food

Food Ingredients and Food Additives

Food Supplements

Market Overview

The Margarine Market size is estimated at USD 23.22 billion in 2025, and is expected to reach USD 26.17 billion by 2030, at a CAGR of 2.42% during the forecast period (2025-2030).

The margarine industry is experiencing significant transformation driven by evolving consumer preferences and technological advancements in production processes. Manufacturers are increasingly focusing on clean-label products, with many major players introducing margarine variants free from artificial ingredients, preservatives, and GMOs. This shift is particularly evident in European markets, where companies like NMGK Group have launched clean-label margarine products without hydrogenated fats, emulsifiers, artificial flavors, or colorants. The industry has also witnessed notable corporate activities, such as Wilmar International's opening of a new processing facility in November 2021, with investments exceeding USD 29 million to enhance production capabilities.


The market is seeing a notable shift towards allergen-free and specialized product formulations to cater to diverse consumer needs. Companies are investing in research and development to create innovative spreads that address specific dietary requirements while maintaining optimal functionality. For instance, in 2022, Flower Farm launched the first palm oil-free margarine in the United Kingdom, replacing palm oil with shea butter in a product that is both plant-based and free from gluten and lactose. This trend is particularly significant as manufacturers work to develop products that appeal to consumers with various dietary restrictions while maintaining the desired texture and functionality.


Consumer health consciousness continues to drive product innovation in the margarine sector, with manufacturers focusing on reducing trans fats and incorporating beneficial ingredients. According to recent industry data, butter alternatives contain on average 20 times the trans fat levels compared to most Australian margarine, highlighting the health advantages of modern margarine formulations. Companies are responding by developing products enriched with vitamins, omega-3 fatty acids, and other nutritional components, while simultaneously working to improve taste profiles and functionality.


The industry is witnessing significant developments in packaging and presentation formats to enhance convenience and sustainability. East Asia Palm Products Sdn Bhd has introduced specialized vegetable spread laminating margarine in various formats, including eight different variants for specific bakery applications, demonstrating the market's move toward application-specific solutions. In the retail sector, manufacturers are introducing innovative packaging solutions that are both environmentally friendly and user-friendly, with companies like Mills in Norway investing in new machinery for portion-packed spreads in more sustainable PP material packaging, reflecting the industry's commitment to environmental responsibility while meeting modern consumer preferences.

Segment Analysis: By Type

Soft Segment in Global Margarine Market

The soft margarine segment continues to dominate the global margarine market, holding approximately 59% of the total market share in 2024. This significant market position can be attributed to the growing preference for soft or spreadable fats products as alternatives to animal-based or dairy spreads, particularly among the expanding population of vegetarian and vegan consumers. Soft margarine has gained widespread acceptance due to its superior spreadability, versatility in culinary applications, and its positioning as a healthier alternative with lower saturated fat content compared to hard margarine. The segment's growth is further supported by manufacturers focusing on developing innovative soft margarine variants enriched with vitamins, omega-3 fatty acids, and other functional ingredients to meet evolving consumer preferences for healthier food options.

Market Analysis of Margarine Market: Chart for By Type

Hard Segment in Global Margarine Market

The hard margarine segment is projected to experience the highest growth rate of approximately 3% during the forecast period 2024-2029. This growth trajectory is primarily driven by its extensive utilization in cooking and baking applications, where its structural similarities to butter and ability to improve the mouthfeel and flavor of food products make it particularly valuable. The segment's expansion is further supported by the increasing demand from the commercial baking industry, where hard margarine's superior performance in creating flaky textures and maintaining product stability has made it an essential ingredient. Manufacturers are actively investing in research and development to improve the nutritional profile of hard margarine while maintaining its functional properties, particularly focusing on reducing trans fat content without compromising performance.

Remaining Segments in Margarine Market by Type

The liquid margarine segment, while representing a smaller portion of the market, plays a crucial role in specific applications within the food service and industrial sectors. Liquid margarine's popularity stems from its convenience in handling and storage, particularly in commercial kitchen settings where ease of use is paramount. This segment has been witnessing innovation in terms of formulation improvements, with manufacturers developing products that offer better stability at room temperature and enhanced nutritional profiles. The segment's growth is supported by its increasing adoption in quick-service restaurants and industrial food processing, where its pourable consistency and uniform distribution characteristics provide significant advantages over traditional solid formats.

Segment Analysis: By End Use

Retail Segment in Global Margarine Market

The retail segment continues to dominate the global margarine market, commanding approximately 74% of the total market share in 2024. This substantial market presence is primarily driven by the consistently growing sales of margarine through various retail channels, including supermarkets, hypermarkets, convenience stores, and online retail platforms. The segment's strength is further reinforced by the increasing consumer preference for vegetable oil spreads and the growing awareness of health benefits associated with margarine products. Retail channels provide margarine brands with an ideal platform to showcase their products to numerous consumers, offering them the opportunity to compare different options before making purchase decisions. The segment's dominance is also supported by strategic moves such as expansions and mergers among retail chains, enhancing product accessibility and availability to end consumers.

Industrial Segment in Global Margarine Market

The industrial segment is projected to exhibit the strongest growth in the global margarine market, with an expected growth rate of approximately 4% during the forecast period 2024-2029. This accelerated growth is primarily attributed to the increasing use of margarine in the bakery and confectionery industry, where it serves as a cost-effective alternative to butter while maintaining product quality. The segment's growth is further fueled by the rising global population of vegans and vegetarians, leading to a significant increase in the use of non-dairy margarine in industrial food production. Additionally, manufacturers in this segment are focusing on developing specialized margarine variants for different industrial applications, particularly in response to the growing demand for clean-label and sustainable food products. The segment is also benefiting from technological advancements in margarine production, enabling manufacturers to create products that better meet the specific requirements of industrial food processing.

Remaining Segments in End Use Segmentation

The HoReCa (Hotels, Restaurants, and Cafes) segment represents a significant opportunity in the global margarine market, though smaller in size compared to retail and industrial segments. This segment's importance stems from the growing food service industry and changing consumer preferences for dining out. HoReCa establishments increasingly prefer margarine due to its cost-effectiveness, longer shelf life, and versatility in various culinary applications. The segment is particularly notable for its role in introducing innovative margarine-based products and applications in professional food service settings, contributing to overall market diversification and growth. The HoReCa segment also plays a crucial role in driving product innovation as food service professionals demand specific characteristics and formulations for their unique culinary needs.

Margarine Market Geography Segment Analysis

Margarine Market in the Americas

The Americas margarine market demonstrates significant diversity across its key regions, including the United States, Canada, Mexico, Brazil, and Argentina. The market is characterized by a strong retail presence and established distribution networks, particularly in North America. Consumer preferences vary significantly across the region, with North American consumers increasingly focusing on health-conscious alternatives, while South American markets show strong price sensitivity. The region benefits from well-developed food processing industries and a robust bakery sector that drives industrial margarine consumption.

Market Analysis of Margarine Market: Forecasted Growth Rate by Region

Margarine Market in the United States

The United States represents the largest margarine market in the Americas, holding approximately 39% of the regional margarine market share. The market is driven by the extensive use of margarine in the food processing industry, particularly in bakery applications. American consumers are increasingly seeking healthier alternatives to traditional spreads, leading manufacturers to develop products with reduced trans fats and clean labels. The country's robust retail infrastructure and strong presence of major margarine manufacturers contribute to market growth. The market also benefits from innovative product launches targeting specific dietary preferences, including plant-based and organic variants.

Margarine Market in Brazil

Brazil emerges as the fastest-growing market in the Americas, with a projected growth rate of approximately 5% during 2024-2029. The country's margarine market is experiencing rapid expansion due to increasing urbanization and a growing middle-class population. Brazilian consumers are increasingly adopting margarine products due to their affordability and versatility in cooking applications. The market is supported by strong domestic production capabilities and an expanding retail network. Local manufacturers are focusing on product innovations and expanding their distribution channels to capitalize on the growing demand.

Margarine Market in Europe

The European margarine market showcases a mature and sophisticated landscape across various countries, including the United Kingdom, France, Germany, Italy, Spain, Belgium, the Netherlands, Nordic Countries, and Portugal. The region demonstrates strong consumer awareness regarding healthy eating habits and sustainable production practices. European manufacturers are at the forefront of innovation in plant-based and clean-label margarine products. The market benefits from advanced production technologies and strict quality standards.

Margarine Market in Germany

Germany stands as the largest margarine market in Europe, commanding approximately 18% of the regional margarine market share. The country's market is characterized by strong consumer preference for high-quality, sustainable products. German manufacturers are leading innovations in plant-based margarine alternatives and clean-label products. The market benefits from a well-established food processing industry and strong retail infrastructure. Consumer awareness about health and environmental sustainability continues to shape product development and marketing strategies.

Margarine Market in Belgium

Belgium represents the fastest-growing market in Europe, with an expected growth rate of approximately 3% during 2024-2029. The Belgian market is characterized by strong innovation in product development and manufacturing processes. The country's strategic location and strong food industry infrastructure support market growth. Belgian manufacturers are focusing on developing premium products with enhanced nutritional profiles. The market is driven by increasing consumer preference for plant-based alternatives and growing awareness about sustainable production practices.

Margarine Market in the Middle East & Africa

The Middle East & Africa margarine market encompasses diverse consumer preferences and market dynamics across regions, including Saudi Arabia and South Africa. The market is characterized by growing urbanization and changing dietary patterns. Regional manufacturers are adapting their products to meet local taste preferences while maintaining international quality standards.

Margarine Market in South Africa

South Africa represents the largest margarine market in the Middle East & Africa region. The market benefits from well-established distribution networks and a strong retail presence. South African consumers increasingly view margarine as an affordable and versatile alternative to butter. The country's food processing industry plays a significant role in driving industrial margarine consumption. Manufacturers are focusing on developing products that cater to local taste preferences while maintaining international quality standards.

Margarine Market in Saudi Arabia

Saudi Arabia emerges as the fastest-growing market in the Middle East & Africa region. The market is driven by changing consumer lifestyles and increasing westernization of dietary habits. Saudi Arabian consumers are showing growing interest in healthier alternatives to traditional spreads. The country's expanding retail sector and modern trade channels contribute to market growth. Manufacturers are focusing on introducing products that comply with regional dietary preferences and religious requirements.

Margarine Market in Asia Pacific

The Asia Pacific margarine market demonstrates dynamic growth potential across countries, including India, China, Japan, and Australia. The region shows diverse consumer preferences and consumption patterns, influenced by local dietary habits and economic factors. Japan represents the largest market in the region, while China emerges as the fastest-growing market. The region benefits from rapid urbanization, increasing disposable incomes, and growing awareness about healthy alternatives to traditional fat spreads. Manufacturers are focusing on developing products that cater to local taste preferences while incorporating global health trends. The market is characterized by strong competition between international and local players, with increasing emphasis on product innovation and distribution network expansion.

Competitive Landscape

Top Companies in Margarine Market

The global margarine market features prominent players like Upfield Holdings BV, Bunge Limited, Conagra Brands, Wilmar International, and Associated British Foods leading the industry through continuous innovation and strategic expansion. Companies are increasingly focusing on developing clean-label, plant-based, and specialized margarine products to meet evolving consumer preferences and sustainability demands. Operational agility is demonstrated through investments in state-of-the-art production facilities and research centers, exemplified by significant investments in food science centers and new manufacturing plants. Strategic partnerships with sustainability organizations and raw material suppliers have become crucial for maintaining a competitive advantage. Market leaders are also expanding their geographical presence through distribution network enhancement and strategic facility locations, while simultaneously strengthening their product portfolios through targeted research and development initiatives.

Fragmented Market with Regional Strong Players

The margarine market exhibits a highly fragmented structure with a mix of global conglomerates and regional specialists maintaining significant market shares in their respective territories. Major multinational companies leverage their extensive distribution networks, research capabilities, and brand equity to maintain market leadership, while regional players capitalize on their local market knowledge and established customer relationships. The industry has witnessed considerable consolidation through strategic acquisitions and joint ventures, particularly in emerging markets where local players possess strong distribution networks and consumer trust.


The competitive landscape is characterized by the presence of both food industry giants with diversified product portfolios and specialized margarine manufacturers focusing exclusively on specific market segments. Market consolidation activities are primarily driven by the need to acquire new technologies, expand geographical presence, and achieve economies of scale. Companies are increasingly pursuing vertical integration strategies to ensure supply chain control and maintain product quality standards, while also investing in research and development to differentiate their offerings in an increasingly competitive market.

Innovation and Sustainability Drive Future Success

Success in the margarine industry increasingly depends on companies' ability to innovate while maintaining sustainable practices throughout their operations. Incumbent players are focusing on developing premium products with health-centric formulations and clean-label offerings to maintain their market position. The ability to adapt to changing consumer preferences, particularly the growing demand for plant-based alternatives, while maintaining cost competitiveness through efficient production processes, has become crucial for market success. Companies are also investing in digital transformation and advanced manufacturing technologies to improve operational efficiency and product quality.


For contenders looking to gain market share, differentiation through specialized product offerings and strong regional presence remains key. The industry faces moderate to high substitution risk from butter and other spreads, making product innovation and a clear value proposition critical for success. Regulatory compliance, particularly regarding trans-fat content and environmental sustainability, continues to shape market dynamics and investment decisions. Companies that can effectively balance product innovation, sustainability initiatives, and operational efficiency while maintaining strong relationships with retail and industrial customers are better positioned for long-term success in this evolving market. The rise of the vegan butter industry and the butter alternatives market further underscores the need for innovation and adaptability.

Major Players

  1. Conagra Brands, Inc

  2. BRF SA

  3. Upfield BV

  4. Puratos

  5. Associated British Foods

  6. *Disclaimer: Major Players sorted in no particular order
Margarine Market Concentration
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Recent Developments

  • In April 2022, Vandemoortele launched Gold Cup® margarine range and products that consists of 100% vegetable oils and fats that offer functionality and convenience. The company claims that these products have a soft structure, an optimal melting profile and contain natural flavourings. The company also states that packaging of Gold Cup® is environmentally friendly and the products support the sustainable production of palm oil through RSPO certification.
  • In November 2021, The Wilmar International Company announced the opening of a new workshop for processing and packaging margarine and fat products.The company has claimed that investments in this project exceeded USD 29 million.
  • In September 2021, Fuji Oil Group and ITOCHU Group expanded their vegetable oil business sales channels to cater to new customers, create synergies, and increase their presence in the North American market.

Margarine Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Deliverables and Study Assumptions
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET DYNAMICS

  • 4.1 Market Drivers
    • 4.1.1 Growing Demand for Bakery and Confectionery Products
    • 4.1.2 Increasing Awareness about the benefits of Vegetarian and Vegan Diets
  • 4.2 Market Restraints
    • 4.2.1 Stringent Regulations for Consumption of Trans-Fats
  • 4.3 Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5. MARKET SEGMENTATION

  • 5.1 Type
    • 5.1.1 Hard
    • 5.1.2 Soft
    • 5.1.3 Liquid
  • 5.2 End User
    • 5.2.1 Household Consumers
    • 5.2.1.1 Supermarkets/hypermarkets
    • 5.2.1.2 Convenience/Grocery Stores
    • 5.2.1.3 Online Retail Stores
    • 5.2.1.4 Other Distribution Channels
    • 5.2.2 HoReCa
    • 5.2.3 Industrial
  • 5.3 Geography
    • 5.3.1 North America
    • 5.3.1.1 United States
    • 5.3.1.2 Canada
    • 5.3.1.3 Mexico
    • 5.3.1.4 Rest of North America
    • 5.3.2 Europe
    • 5.3.2.1 United Kingdom
    • 5.3.2.2 Germany
    • 5.3.2.3 France
    • 5.3.2.4 Russia
    • 5.3.2.5 Italy
    • 5.3.2.6 Spain
    • 5.3.2.7 Rest of Europe
    • 5.3.3 Asia-Pacific
    • 5.3.3.1 India
    • 5.3.3.2 China
    • 5.3.3.3 Japan
    • 5.3.3.4 Australia
    • 5.3.3.5 Rest of Asia-Pacific
    • 5.3.4 South America
    • 5.3.4.1 Brazil
    • 5.3.4.2 Argentina
    • 5.3.4.3 Rest of South America
    • 5.3.5 Middle-East and Africa
    • 5.3.5.1 South Africa
    • 5.3.5.2 United Arab Emirates
    • 5.3.5.3 Rest of Middle-East and Africa

6. COMPETITIVE LANDSCAPE

  • 6.1 Most Adopted Strategies
  • 6.2 Market Share Analysis
  • 6.3 Company Profiles
    • 6.3.1 Associated British Foods
    • 6.3.2 Conagra Brands Inc.
    • 6.3.3 Fuji Oil Co. Ltd
    • 6.3.4 Bunge Limited
    • 6.3.5 Wilmar International
    • 6.3.6 Upfield BV
    • 6.3.7 Puratos NV
    • 6.3.8 BRF SA
    • 6.3.9 Richardson International Limited
    • 6.3.10 NMGK Group
    • 6.3.11 Vandemoortele
  • *List Not Exhaustive

7. MARKET OPPORTUNITIES AND FUTURE TRENDS

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Scope of the Report

Margarine is a spread manufactured from animal fats and vegetable oil and is generally used as a substitute for butter. The global margarine market is segmented by type, end user, and geography. By type, margarine is segmented into hard, soft and liquid margarine. By end user, the market is segmented into household consumers, HoReCa and industrial. By Geography, the market is segmented into North America, Europe, Asia-Pacific, South America, Middle East & Africa. The market sizing has been done in value terms in USD for all the above mentioned segments.

Type Hard
Soft
Liquid
End User Household Consumers Supermarkets/hypermarkets
Convenience/Grocery Stores
Online Retail Stores
Other Distribution Channels
HoReCa
Industrial
Geography North America United States
Canada
Mexico
Rest of North America
Europe United Kingdom
Germany
France
Russia
Italy
Spain
Rest of Europe
Asia-Pacific India
China
Japan
Australia
Rest of Asia-Pacific
South America Brazil
Argentina
Rest of South America
Middle-East and Africa South Africa
United Arab Emirates
Rest of Middle-East and Africa
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Margarine Market Research Faqs

How big is the Margarine Market?

The Margarine Market size is expected to reach USD 23.22 billion in 2025 and grow at a CAGR of 2.42% to reach USD 26.17 billion by 2030.

What is the current Margarine Market size?

In 2025, the Margarine Market size is expected to reach USD 23.22 billion.

Who are the key players in Margarine Market?

Conagra Brands, Inc, BRF SA, Upfield BV, Puratos and Associated British Foods are the major companies operating in the Margarine Market.

Which is the fastest growing region in Margarine Market?

South America is estimated to grow at the highest CAGR over the forecast period (2025-2030).

Which region has the biggest share in Margarine Market?

In 2025, the Europe accounts for the largest market share in Margarine Market.

What years does this Margarine Market cover, and what was the market size in 2024?

In 2024, the Margarine Market size was estimated at USD 22.66 billion. The report covers the Margarine Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Margarine Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Margarine Market Research

Mordor Intelligence provides a comprehensive analysis of the margarine industry, drawing on decades of expertise in researching butter alternatives and spreads. Our extensive report covers the full range of vegetable spread products. This includes bakery margarine, cooking margarine, and industrial margarine. The analysis offers detailed insights into vegetable fat composition, yellow fats production, and the expanding vegan butter segment. It is available in an easy-to-read report PDF format for immediate download.

This in-depth market analysis equips stakeholders with essential insights into table spreads dynamics, fat spreads development, and emerging trends in vegetable oil spreads. The report explores the evolving landscape of spreadable fats and their applications. It also tracks developments in the butter substitute category. Our comprehensive coverage includes detailed analysis of margarine industry trends, size projections, and competitive dynamics across global markets. This makes it an invaluable resource for businesses operating in the spreads market and related sectors.

Margarine Market Report Snapshots