Global Malted Milk Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Global Malted Milk Market is segmented by Source (Wheat, Barley, and Others), By Product Type (Powder and Milk), By Distribution Channel (Hypermarket/Supermarket, Convenience stores, Online retailers, and Others), and Geography.

Market Snapshot

Global Malted Milk Market Summary
Study Period: 2016 - 2026
Base Year: 2021
Fastest Growing Market: North America
Largest Market: Asia Pacific
CAGR: 8.6 %

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Market Overview

Global Malted Milk Market  is forecasted to grow at a CAGR of 8.6%  during the forecast period (2020 - 2025).

  • Malted milk is a formulation of malted grain flour, whole milk powder and other ingredients which are used as a flavoring and fortification ingredients in food and beverages.
  • Malted milk originates in North America and Western Europe, also, demand for malted milk has grown considerably in Asia-Pacific region as well. In these countries, health positioning is the major driving force for the growth of the malted milk market. 

Scope of the Report

Global Malted Milk Market is segmented by source, product type, distribution channel, and geography. On the basis of source, the market is segmented into Wheat, Barley, and Others. On the basis of product type, the market is segmented into Powder and Milk. On basis of distribution channel, the market is segmented into Hypermarket/Supermarket, Convenience stores, Online retailers, and Others. On the basis of geography, the study provides an analysis of the malted milk market in the emerging and established markets across the globe, including North America, Europe, Asia-Pacific, South America, and Middle East & Africa.

 

By Source
Wheat
Barley
Others
By Product Type
Powder
Milk
By Distribution Channel
Hypermarket/Supermarket
Convenience stores
Online retailers
Others
Geography
North America
United States
Canada
Mexico
Rest of North America
Europe
United Kingdom
Germany
France
Russia
Italy
Spain
Rest of Europe
Asia Pacific
India
China
Japan
Australia
Rest of Asia-Pacific
South America
Brazil
Argentina
Rest of South America
Middle East & Africa
South Africa
Saudi Arabia
Rest of MEA

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Key Market Trends

Growing Demand for Malted Milk Powder

Malted milk powder is obtained by evaporating or vacuum dried whole milk and also by the mixture of wheat flour and malted barley. Malted milk powder is also blended with other flavoring powders to complement its flavor such as with cocoa powder. Malted milk powder has a good mouthfeel along with sweetness, which has increased its demand in food, snaking products as well as in beverages. Moreover, innovations in bite-sized snacks, such as malted milk powder cookies and other baked products, are projected to boost the demand. In addition, rising demand for flavored milk is likely to contribute to the industry growth.

global-malted-milk-market

Asia Pacific is expected to be the Fastest-Growing Region

Asia Pacific is expected to be the fastest-growing, regional market during the forecast period. This growth can be attributed to the rising target population in countries, such as India, Japan, and China, and growing awareness about following a healthy lifestyle. In addition, product portfolio extension by key companies through innovations will have a positive impact on the regional market growth. Moreover, increasing urbanization, changing consumer preferences and rising disposable income of the middle-class population is further anticipated to drive demand for malted food drinks in the country.

global-malted-milk-market

Competitive Landscape

Manufacturers in the market have undertaken several marketing strategies, such as product innovation, mergers and acquisition, and expansions, to gain a higher market share. Some of the major players in the global malted milk market are Nestle S.A, GlaxoSmithKline PLC (HORLICKS), Imperial Malts Ltd, King Arthur Flour Company, Inc., Briess Malt & Ingredients, among others.

Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

    1. 3.1 Market Overview

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Force Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Source

      1. 5.1.1 Wheat

      2. 5.1.2 Barley

      3. 5.1.3 Others

    2. 5.2 By Product Type

      1. 5.2.1 Powder

      2. 5.2.2 Milk

    3. 5.3 By Distribution Channel

      1. 5.3.1 Hypermarket/Supermarket

      2. 5.3.2 Convenience stores

      3. 5.3.3 Online retailers

      4. 5.3.4 Others

    4. 5.4 Geography

      1. 5.4.1 North America

        1. 5.4.1.1 United States

        2. 5.4.1.2 Canada

        3. 5.4.1.3 Mexico

        4. 5.4.1.4 Rest of North America

      2. 5.4.2 Europe

        1. 5.4.2.1 United Kingdom

        2. 5.4.2.2 Germany

        3. 5.4.2.3 France

        4. 5.4.2.4 Russia

        5. 5.4.2.5 Italy

        6. 5.4.2.6 Spain

        7. 5.4.2.7 Rest of Europe

      3. 5.4.3 Asia Pacific

        1. 5.4.3.1 India

        2. 5.4.3.2 China

        3. 5.4.3.3 Japan

        4. 5.4.3.4 Australia

        5. 5.4.3.5 Rest of Asia-Pacific

      4. 5.4.4 South America

        1. 5.4.4.1 Brazil

        2. 5.4.4.2 Argentina

        3. 5.4.4.3 Rest of South America

      5. 5.4.5 Middle East & Africa

        1. 5.4.5.1 South Africa

        2. 5.4.5.2 Saudi Arabia

        3. 5.4.5.3 Rest of MEA

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Nestle S.A.

      2. 6.4.2 GlaxoSmithKline PLC (HORLICKS)

      3. 6.4.3 Briess Malt & Ingredients

      4. 6.4.4 Imperial Malts Ltd

      5. 6.4.5 Insta Foods

      6. 6.4.6 King Arthur Flour Company, Inc.

      7. 6.4.7 Full Sail Brewing

      8. 6.4.8 Family Cereal Sdn

    5. *List Not Exhaustive
  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

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Frequently Asked Questions

The undefined market is studied from 2016 - 2026.

The undefined is growing at a CAGR of 8.6% over the next 5 years.

North America is growing at the highest CAGR over 2021- 2026.

Asia Pacific holds highest share in 2021.

Nestle S.A., GlaxoSmithKline PLC (HORLICKS), Briess Malt & Ingredients, Imperial Malts Ltd, King Arthur Flour Company, Inc. are the major companies operating in undefined.

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