Malted Milk Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The report covers Global Malted Milk Market Brands and is segmented by Source (Wheat, Barley, and Others), By Product Type (Powder and Milk), By Distribution Channel (Hypermarket/Supermarket, Convenience stores, Online retailers, and Others), and Geography.

Malted Milk Market Size

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Global Malted Milk Market Summary
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Study Period 2019 - 2029
Base Year For Estimation 2023
CAGR 8.60 %
Fastest Growing Market North America
Largest Market Asia Pacific
Market Concentration High

Major Players


*Disclaimer: Major Players sorted in no particular order


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Malted Milk Market Analysis

Global Malted Milk Market  is forecasted to grow at a CAGR of 8.6%  during the forecast period (2020 - 2025).

  • Malted milk is a formulation of malted grain flour, whole milk powder and other ingredients which are used as a flavoring and fortification ingredients in food and beverages.
  • Malted milk originates in North America and Western Europe, also, demand for malted milk has grown considerably in Asia-Pacific region as well. In these countries, health positioning is the major driving force for the growth of the malted milk market. 

Malted Milk Market Trends

This section covers the major market trends shaping the Malted Milk Market according to our research experts:

Growing Demand for Malted Milk Powder

Malted milk powder is obtained by evaporating or vacuum dried whole milk and also by the mixture of wheat flour and malted barley. Malted milk powder is also blended with other flavoring powders to complement its flavor such as with cocoa powder. Malted milk powder has a good mouthfeel along with sweetness, which has increased its demand in food, snaking products as well as in beverages. Moreover, innovations in bite-sized snacks, such as malted milk powder cookies and other baked products, are projected to boost the demand. In addition, rising demand for flavored milk is likely to contribute to the industry growth.


Asia Pacific is expected to be the Fastest-Growing Region

Asia Pacific is expected to be the fastest-growing, regional market during the forecast period. This growth can be attributed to the rising target population in countries, such as India, Japan, and China, and growing awareness about following a healthy lifestyle. In addition, product portfolio extension by key companies through innovations will have a positive impact on the regional market growth. Moreover, increasing urbanization, changing consumer preferences and rising disposable income of the middle-class population is further anticipated to drive demand for malted food drinks in the country.


Malted Milk Industry Overview

Manufacturers in the market have undertaken several marketing strategies, such as product innovation, mergers and acquisition, and expansions, to gain a higher market share. Some of the major players in the global malted milk market are Nestle S.A, GlaxoSmithKline PLC (HORLICKS), Imperial Malts Ltd, King Arthur Flour Company, Inc., Briess Malt & Ingredients, among others.

Malted Milk Market Leaders

  1. Nestle S.A.

  2. GlaxoSmithKline PLC (HORLICKS)

  3. Briess Malt & Ingredients

  4. Imperial Malts Ltd

  5. King Arthur Flour Company, Inc.

*Disclaimer: Major Players sorted in no particular order

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Malted Milk Market Report - Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study



    1. 3.1 Market Overview


    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Force Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Source

      1. 5.1.1 Wheat

      2. 5.1.2 Barley

      3. 5.1.3 Others

    2. 5.2 By Product Type

      1. 5.2.1 Powder

      2. 5.2.2 Milk

    3. 5.3 By Distribution Channel

      1. 5.3.1 Hypermarket/Supermarket

      2. 5.3.2 Convenience stores

      3. 5.3.3 Online retailers

      4. 5.3.4 Others

    4. 5.4 Geography

      1. 5.4.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.4.2 Europe

        1. United Kingdom

        2. Germany

        3. France

        4. Russia

        5. Italy

        6. Spain

        7. Rest of Europe

      3. 5.4.3 Asia Pacific

        1. India

        2. China

        3. Japan

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.4.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.4.5 Middle East & Africa

        1. South Africa

        2. Saudi Arabia

        3. Rest of MEA


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Nestle S.A.

      2. 6.4.2 GlaxoSmithKline PLC (HORLICKS)

      3. 6.4.3 Briess Malt & Ingredients

      4. 6.4.4 Imperial Malts Ltd

      5. 6.4.5 Insta Foods

      6. 6.4.6 King Arthur Flour Company, Inc.

      7. 6.4.7 Full Sail Brewing

      8. 6.4.8 Family Cereal Sdn

    5. *List Not Exhaustive

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Malted Milk Industry Segmentation

Global Malted Milk Market is segmented by source, product type, distribution channel, and geography. On the basis of source, the market is segmented into Wheat, Barley, and Others. On the basis of product type, the market is segmented into Powder and Milk. On basis of distribution channel, the market is segmented into Hypermarket/Supermarket, Convenience stores, Online retailers, and Others. On the basis ofgeography,the study provides an analysis of the malted milk market in the emerging and established markets across the globe, including North America, Europe, Asia-Pacific, South America, and Middle East & Africa.

By Source
By Product Type
By Distribution Channel
Convenience stores
Online retailers
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Asia Pacific
Rest of Asia-Pacific
South America
Rest of South America
Middle East & Africa
South Africa
Saudi Arabia
Rest of MEA
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Malted Milk Market Research FAQs

The Global Malted Milk Market is projected to register a CAGR of 8.60% during the forecast period (2024-2029)

Nestle S.A., GlaxoSmithKline PLC (HORLICKS), Briess Malt & Ingredients, Imperial Malts Ltd and King Arthur Flour Company, Inc. are the major companies operating in the Global Malted Milk Market.

North America is estimated to grow at the highest CAGR over the forecast period (2024-2029).

In 2024, the Asia Pacific accounts for the largest market share in Global Malted Milk Market.

The report covers the Global Malted Milk Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Global Malted Milk Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

Malted Milk Industry Report

Statistics for the 2024 Malted Milk market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Malted Milk analysis includes a market forecast outlook 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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Malted Milk Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)