| Study Period | 2019 - 2030 |
| Base Year For Estimation | 2024 |
| Forecast Data Period | 2025 - 2030 |
| Historical Data Period | 2019 - 2023 |
| CAGR | 15.91 % |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Malta E-commerce Market Analysis
The Malta E-commerce Market is expected to register a CAGR of 15.91% during the forecast period.
- The Maltese government has been working on expanding the IT sector in recent years, assuring good service standards across Malta and Gozo. The Malta Information Technology Agency's E-Government service is the Maltese government's electronic delivery of public information and services to individuals and businesses. Consumers increasingly use mobile devices (smartphones and tablets) to access the internet.
- While Maltese customers still prefer conventional shopping, microenterprises, SMEs, and major firms have recognized the potential benefits of digital technologies. According to a study by the Malta Communications Authority, the internet is frequently used by consumers seeking information before purchasing in-store or online, and 70% of internet users research products before purchasing them.
- The United Kingdom is Malta's most popular internet shopping destination, followed by China and the United States. Only a third of digital buyers, however, shop on domestic websites. The primary reasons for not shopping online from local websites are the lower costs and limited product selection compared to overseas companies.
- COVID-19 has compelled numerous businesses to strengthen their online presence, steadily increasing e-commerce sales. In addition, the legislation imposed requirements to ensure adequate levels of transparency in online commercial communications.
- As a result of the pandemic-related restrictions, consumers, whether they are frequent e-Commerce users or prefer to shop in-store, changed their shopping patterns. According to a recent poll by the Malta Communications Authority, 27% of internet users said they increased their online buying during COVID-19, while only 1% said they made their first online purchase. Another 57% said their digital buying habits haven't changed.
Malta E-commerce Market Trends
Increase in Initiatives by Government is Expected to Boost the E-commerce Market
- Malta, despite its modest size, has a sophisticated telecommunications network. Internet connection is widely available, with internet service providers such as Melita, Go, and Vodafone offering various connectivity options. The public and private sectors provide free internet access via various Wi-Fi hotspots. The Malta Communications Authority (MCA) manages around 190 free Wi-Fi hotspots throughout Malta and Gonzo, including most public gardens.
- The Maltese government has been working on expanding the IT sector in recent years, assuring good service standards across Malta and Gozo. The Malta Information Technology Agency's E-Government service is the Maltese government's electronic delivery of public information and services to individuals and businesses.
- More than three-quarters of Maltese people presently use the Internet. Since 2006, when the government issued the Electronic Commerce Act requirements, which compel information service providers to provide basic identifying information to clients, e-commerce, whether business to consumer (B2C) or business to business (B2B), has expanded swiftly. Malta is the EU's second-best performer in electronic data exchange sales. Cross-border purchases of clothing and athletic products are the most common.
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Growing B2C E-commerce
- More than 3/4th of Maltese individuals now use the Internet. E-commerce, whether business to consumer (B2C) or business to business (B2B), has evolved rapidly since 2006 when the government published the Electronic Commerce Act regulations, which require information service providers to furnish basic identifying information to customers. The rules also established obligations ensuring appropriate levels of transparency concerning online commercial communications. As a result, E-commerce in Malta experienced a notable boost over the past years, with consumers, businesses, and the government realizing E-commerce's potential opportunities and advantages.
- COVID-19 has resulted in many businesses shifting to a stronger online presence, leading to increased e-commerce sales. The government's E-commerce Digital Strategy, which covered seven years from 2014-2020, ensured that businesses have the necessary means and skills to capitalize on opportunities brought about by E-commerce.
- The strategy had set out four different targets to achieve its objectives: Engendering trust in E-commerce; Taking SMEs and industry to the next level; Transforming micro-enterprises, and pushing Malta as a major e-commerce player.
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Malta E-commerce Industry Overview
Malta's E-commerce market is moderately fragmented in nature. Key major players include ISB LIMITED, YellowBit IT Solutions, Amazon, Apple, and Zalando. These major players account for a considerable percentage of online sales in the region and actively participate in partnerships and product innovations to gain more market share.
- In 2021: Zalando made more progress toward its goal of establishing a sustainable fashion platform that benefits both people and the environment. Zalando has teamed up with the brand, logistics, and packaging partners to set science-based targets covering 51% of supplier-related emissions.
- November 2020: Apple has introduced an industry-leading new developer program to help small companies and independent developers accelerate innovation and move their businesses forward with the next generation of revolutionary apps on the App Store. The new App Store, Small Business Program, will help the vast majority of developers that offer digital goods and services on the store by lowering commissions on paid apps and in-app purchases.
Malta E-commerce Market Leaders
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YellowBit IT Solutions
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Amazon
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Zalando
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Apple
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Shein
- *Disclaimer: Major Players sorted in no particular order
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Malta E-commerce Market News
- February 2022: ASOS has renewed its cloud relationship with Microsoft, committing to using the Microsoft Cloud as its primary cloud platform for the next five years. ASOS leverages Microsoft Azure and its AI capabilities to power its digital media and supports new data-driven and innovative workstreams, building on a long history of working with Microsoft.
- January 2022: Zalando, Europe's leading online fashion and lifestyle platform, has invested in Ambercycle Inc., a material science firm. Zalando, H&M CO: LAB, KIRKBI, Temasek, and BESTSELLER's Invest FWD participated in the company's Series A fundraising round. Ambercycle hopes to develop infrastructure and materials for circularity in the fashion sector with this additional funding.
Malta E-commerce Industry Segmentation
E-commerce is the purchasing and selling of products and services over the Internet. It is conducted over computers, mobiles, tablets, and other smart devices. There are primarily two types of e-commerce, including Business-to-Consumer (B2C) and Business-to-Business (B2B).
The Malta E-commerce Market is segmented into B2C E-commerce (Beauty and Personal Care, Consumer Electronics, Fashion and Apparel, Food and Beverage, Furniture and Home), and B2B E-commerce.
| By B2C E-commerce | Market size (GMV) for the period of 2017-2027 | ||
| Market Segmentation - by Application | Beauty & Personal Care | ||
| Consumer Electronics | |||
| Fashion & Apparel | |||
| Food & Beverage | |||
| Furniture & Home | |||
| Others (Toys, DIY, Media, etc.) | |||
| By B2B E-commerce | Market size for the period of 2017-2027 | ||
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Malta E-commerce Market Research FAQs
What is the current Malta E-commerce Market size?
The Malta E-commerce Market is projected to register a CAGR of 15.91% during the forecast period (2025-2030)
Who are the key players in Malta E-commerce Market?
YellowBit IT Solutions, Amazon, Zalando, Apple and Shein are the major companies operating in the Malta E-commerce Market.
What years does this Malta E-commerce Market cover?
The report covers the Malta E-commerce Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Malta E-commerce Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.
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Malta E-commerce Industry Report
Statistics for the 2025 Malta E-commerce market share, size and revenue growth rate, created by Mordor Intelligenceā¢ Industry Reports. Malta E-commerce analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.
