IVF Devices And Consumables Market Size and Share

IVF Devices And Consumables Market (2025 - 2030)
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IVF Devices And Consumables Market Analysis by Mordor Intelligence

The IVF devices and consumables market size stands at USD 3.84 billion in 2025 and is projected to reach USD 8.41 billion by 2030, advancing at a 16.99% CAGR. The expansion reflects a steady climb in clinically diagnosed infertility, wider reimbursement mandates, and rapid gains in laboratory automation that lower cycle times and raise success rates. Female infertility prevalence has risen 84% since 1990, with the greatest burden in the 35-to-39 age group, while AI-supported embryo grading increases implantation precision and reduces multiple pregnancies[1]Xiaoming Vicky Lu et al., “Global female infertility prevalence,” nature.com. Private equity capital exceeding USD 875 million in 2024 accelerated consolidation, allowing manufacturers to bundle instruments, media, and analytics into turnkey solutions. Policy tailwinds add further momentum as large group health plans in California must fund up to three IVF cycles starting July 2025, expanding coverage to 9 million residents.

Key Report Takeaways

  • By type, instruments led with 35.67% of the IVF devices and consumables market share in 2024, while reagents and media are forecast to rise at an 18.54% CAGR to 2030.
  • By technology, fresh embryo IVF held 46.76% revenue share in 2024 and frozen embryo IVF is projected to grow at a 19.01% CAGR through 2030.
  • By end user, fertility clinics accounted for 58.54% of the IVF devices and consumables market size in 2024; cryobanks and genetic laboratories are advancing at a 19.54% CAGR from 2025-2030.
  • By geography, North America dominated with 43.23% share of the IVF devices and consumables market in 2024, whereas Asia-Pacific is expanding at 17.54% CAGR over the same period.

Segment Analysis

By Type: Instruments Anchor Revenue While Media Accelerate Growth

Instruments generated 35.67% of 2024 revenue, confirming their role as the backbone of embryology laboratories. Demand concentrates on incubators with integrated cameras, micromanipulators capable of sub-micron accuracy, and automated vitrification systems that standardize workflows and reduce operator variability. Robotic ICSI platforms improve precision while lowering training curves, encouraging new entrants to build capacity quickly. Continuous usage of these capital assets also drives steady aftermarket sales for calibration tools and single-use tips, expanding the serviceable portion of the IVF devices and consumables market. Clinics frequently align capital budgets with reimbursement schedules, creating multiyear replacement cycles that suppliers can forecast with confidence.

Reagents and culture media form the fastest-growing line, advancing at an 18.54% CAGR through 2030. Growth stems from specialized formulations optimized for extended culture to day-5 blastocyst stage and for AI-assisted imaging compatibility. Cryopreservation media leverage non-permeating cryoprotectants that dampen osmotic shock, raising post-thaw survival above 90% in many programs. Sperm preparation buffers adopt antioxidant additives that enhance motility under oxidative stress, supporting the wider shift toward single-sperm tracking algorithms. Personalized media that mimic a patient’s follicular fluid profile are in early rollout, offering incremental revenue opportunities and higher margins. As a result, consumables suppliers secure recurring income streams that outpace the slower capital replacement pace, tilting overall growth dynamics in the IVF devices and consumables market.

IVF Devices And Consumables Market: Market Share by Type
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By Technology: Fresh Embryo IVF Retains Lead While Frozen Cycles Gain Pace

Fresh embryo transfers accounted for 46.76% of 2024 procedures, largely because many clinics prefer immediate transfer to cut medication expense and minimize storage fees. Advances in luteal phase support and endometrial receptivity tests further improve fresh-cycle outcomes, reinforcing demand for rapid-use culture dishes and time-sensitive media. However, frozen embryo IVF exhibits a 19.01% CAGR, buoyed by microfluidic vitrification devices that sharply raise embryo survival and reduce scheduling pressure on clinical teams. Evidence shows frozen transfers can double cumulative live-birth rates in women over 35, persuading physicians to adopt a freeze-all strategy for higher-risk patients.

Niche procedures such as donor-egg IVF and PGT-assisted IVF add volume diversity. Donor cycles benefit from robust screening protocols that require specialized genetic assay kits, while PGT-assisted cycles integrate cell-free DNA collection hardware compatible with non-invasive workflows. The technology mix diversifies equipment orders, ensuring consistent pull-through for consumables tailored to each protocol. These shifts collectively expand addressable segments of the IVF devices and consumables market.

IVF Devices And Consumables Market: Market Share by Technology
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By End User: Fertility Clinics Dominate, Genetic Labs Emerge as Fast Movers

Fertility clinics managed 58.54% of global cycles in 2024, and chain consolidation is accelerating. Studies published in Management Science report 27% cycle volume growth and a 14% lift in live-birth rates after clinics join a network, driven by centralized training, procurement leverage, and uniform data capture. Such scale encourages bulk purchases of high-value incubators, micromanipulators, and proprietary media lines, concentrating spending within the IVF devices and consumables market. Hospitals maintain solid share by integrating fertility care into women’s health departments, leveraging shared imaging and surgical suites.

Cryobanks and genetic laboratories record the highest expansion at a 19.54% CAGR. Uptake stems from rising elective fertility preservation, employer-sponsored oocyte freezing benefits, and the broader shift toward comprehensive aneuploidy screening. Automated straw-loading robots and barcode-linked inventory systems improve storage accuracy, boosting demand for specialized consumables, nitrogen-efficient freezers, and thawing accessories. Partnerships between cryobanks and direct-to-consumer genetic services propel additional kit sales, underscoring the symbiotic growth between genetic analysis and core IVF workflows.

Geography Analysis

North America commanded 43.23% of 2024 revenue thanks to favorable reimbursement statutes, high procedural volumes, and a robust pipeline of automation startups. California’s impending coverage mandate promises a meaningful step-change in addressable patients once enforcement begins in July 2025. Clinics in Boston, Houston, and the Bay Area pilot robot-assisted ICSI, creating lighthouse installations that influence purchasing trends across the continent. Federal initiatives that extend IVF benefits to veterans and federal employees expand procedural financing further and reinforce equipment refresh budgets. As a result, capital expenditure per clinic remains the highest globally, anchoring premium pricing within the IVF devices and consumables market.

Asia-Pacific delivers the fastest growth at 17.54% CAGR, spurred by shifting demographics, higher disposable incomes, and rapid capacity building. India opens dozens of clinics annually, while Chinese municipal governments subsidize local laboratories to raise national birth rates. Regional centers in Malaysia and Thailand position themselves as medical tourism hubs by offering bundled treatment, accommodation, and tourism services at a fraction of Western costs. These hubs rely heavily on imported class IIb and class III medical devices, supporting a vibrant distribution ecosystem. The progressive adoption curve sustains rising orders for flexible tubing sets, universal warming dishes, and programmable freezers, extending the revenue stream for suppliers active in the IVF devices and consumables market.

Europe posts steady single-digit growth, underpinned by advanced research infrastructure and harmonized regulatory frameworks. Extended transition timelines under the In Vitro Diagnostic Regulation give manufacturers more headroom to certify devices, preventing supply gaps in critical consumables. However, lower public funding in parts of the region dampens procedural uptake, especially in the United Kingdom where NHS coverage has fallen. Southern European countries compensate by courting international patients, driving cross-border flows that partially offset domestic funding constraints. Collectively, these dynamics ensure diversified geographic revenue sources for multinational vendors.

IVF Devices And Consumables Market CAGR (%), Growth Rate by Region
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Competitive Landscape

Private equity inflows surpassed USD 875 million in 2024, underscoring investor confidence in sustained double-digit growth. Cooper Companies finalized the USD 875 million purchase of Cook Medical’s reproductive health portfolio, securing a complementary consumables lineup and widening service contracts. Meanwhile, Astorg acquired Hamilton Thorne for USD 228 million, signaling a preference for precision instruments and software-enabled platforms that cross-sell disposables. Consolidators leverage shared sales teams and digital ordering portals to optimize product bundles, improving customer stickiness across the IVF devices and consumables market.

Strategic incumbents press ahead with manufacturing-led differentiation. Thermo Fisher Scientific allocated USD 2 billion to U.S. manufacturing and R&D through 2029, including capacity for culture media and advanced plastic ware. Vitrolife Group invested in AutoIVF, betting on remote egg collection systems that extend clinical reach into underserved geographies. Patent filings reveal heightened activity in AI-driven embryo assessment, non-contact micromanipulation, and cryogenic microfluidics, suggesting an innovation race likely to reset product lifecycles faster than historical norms.

Emerging disruptors bring fresh automation paradigms. Conceivable Life Sciences demonstrated end-to-end robotic ICSI, reducing embryologist intervention time to minutes and driving reproducibility. Overture Life attracted venture financing to refine single-use vitrification cartridges paired with smart warming blocks, positioning itself for outpatient fertility settings. These entrants focus on cloud-integrated dashboards, automated QC logging, and subscription-based consumable replenishment, strategies designed to carve share from traditional hardware-centric models within the IVF devices and consumables market.

IVF Devices And Consumables Industry Leaders

  1. Cook Group

  2. CooperSurgical Fertility Company

  3. Merck KGaA

  4. FUJIFILM Holdings Corporation

  5. Thermo Fisher Scientific, Inc.

  6. *Disclaimer: Major Players sorted in no particular order
IVF Devices and Consumables Market Concentration
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Recent Industry Developments

  • June 2025: Thermo Fisher Scientific launched the Orbitrap Astral Zoom and Orbitrap Excedion Pro mass spectrometers at ASMS 2025, instruments designed to enhance proteomic profiling for fertility research.
  • April 2025: Thermo Fisher Scientific committed USD 2 billion over four years to expand U.S. manufacturing and R&D facilities, including lines dedicated to reproductive health consumables.
  • April 2025: Conceivable Life Sciences reported the world’s first robot-controlled ICSI live birth using a fully automated platform.
  • January 2025: Gameto received FDA IND clearance for Fertilo Phase 3 trials, the first iPSC-based therapy aimed at maturing oocytes outside the body.
  • May 2024: Cook Medical entered a letter of intent with Astorg, a prominent private equity firm renowned for its successful global healthcare investments, to acquire Cook's Reproductive Health division, "Cook ART". The transaction encompasses products related to in vitro fertilization (IVF) and assisted reproductive technology (ART).

Table of Contents for IVF Devices And Consumables Industry Report

1. Introduction

  • 1.1 Study Assumptions & Market Definition
  • 1.2 Scope of the Study

2. Research Methodology

3. Executive Summary

4. Market Landscape

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Rising Global Infertility Prevalence
    • 4.2.2 Delayed Parenthood and Higher Maternal Age
    • 4.2.3 Technological Advancements in IVF Devices And Media
    • 4.2.4 Expanding Insurance Coverage and Government Support
    • 4.2.5 Growth of Cross-Border Fertility Tourism
    • 4.2.6 Increasing Success Rates Via AI and Genetic Screening
  • 4.3 Market Restraints
    • 4.3.1 High Procedure and Device Costs
    • 4.3.2 Ethical and Regulatory Complexities
    • 4.3.3 Variable Success Rates and Emotional Burden
    • 4.3.4 Supply-Chain Constraints for Specialized Consumables
  • 4.4 Regulatory Landscape
  • 4.5 Porter's Five Forces Analysis
    • 4.5.1 Threat Of New Entrants
    • 4.5.2 Bargaining Power Of Buyers
    • 4.5.3 Bargaining Power Of Suppliers
    • 4.5.4 Threat Of Substitutes
    • 4.5.5 Intensity Of Competitive Rivalry

5. Market Size & Growth Forecasts (Value, USD)

  • 5.1 By Type
    • 5.1.1 Instruments
    • 5.1.1.1 Sperm Separation System
    • 5.1.1.2 Incubator
    • 5.1.1.3 Cryosystem
    • 5.1.1.4 Other Instruments
    • 5.1.2 Reagents & Media
    • 5.1.2.1 Cryopreservation Media
    • 5.1.2.2 Semen Processing Media
    • 5.1.2.3 Other Reagents and Media
    • 5.1.3 Accessories & Disposables
  • 5.2 By Technology
    • 5.2.1 Fresh Embryo IVF
    • 5.2.2 Frozen Embryo IVF
    • 5.2.3 Donor Egg IVF
    • 5.2.4 Intracytoplasmic Sperm Injection (ICSI)
    • 5.2.5 PGT-Assisted IVF
  • 5.3 By End User
    • 5.3.1 Fertility Clinics
    • 5.3.2 Hospitals
    • 5.3.3 Surgical Centers
    • 5.3.4 Clinical Research Institutes
    • 5.3.5 Cryobanks & Genetic Labs
  • 5.4 Geography
    • 5.4.1 North America
    • 5.4.1.1 United States
    • 5.4.1.2 Canada
    • 5.4.1.3 Mexico
    • 5.4.2 Europe
    • 5.4.2.1 Germany
    • 5.4.2.2 United Kingdom
    • 5.4.2.3 France
    • 5.4.2.4 Italy
    • 5.4.2.5 Spain
    • 5.4.2.6 Rest of Europe
    • 5.4.3 Asia-Pacific
    • 5.4.3.1 China
    • 5.4.3.2 Japan
    • 5.4.3.3 India
    • 5.4.3.4 Australia
    • 5.4.3.5 South Korea
    • 5.4.3.6 Rest of Asia-Pacific
    • 5.4.4 Middle East & Africa
    • 5.4.4.1 GCC
    • 5.4.4.2 South Africa
    • 5.4.4.3 Rest of Middle East & Africa
    • 5.4.5 South America
    • 5.4.5.1 Brazil
    • 5.4.5.2 Argentina
    • 5.4.5.3 Rest of South America

6. Competitive Landscape

  • 6.1 Market Concentration
  • 6.2 Market Share Analysis
  • 6.3 Company Profiles (includes Global level Overview, Market level overview, Core Business Segments, Financials, Headcount, Key Information, Market Rank, Market Share, Products and Services, and analysis of Recent Developments)
    • 6.3.1 Cook Group
    • 6.3.2 CooperSurgical
    • 6.3.3 Esco Medical
    • 6.3.4 FUJIFILM Holdings Corporation
    • 6.3.5 Genea Biomedx
    • 6.3.6 Hamilton Thorne Inc.
    • 6.3.7 Merck KGaA (EMD Serono)
    • 6.3.8 Nidacon International AB
    • 6.3.9 Thermo Fisher Scientific, Inc.
    • 6.3.10 Vitrolife AB
    • 6.3.11 Memmert GmbH
    • 6.3.12 BioLife Solutions
    • 6.3.13 Oxford Gene Technology
    • 6.3.14 Cryo Bio System (IMV)
    • 6.3.15 IVFtech ApS
    • 6.3.16 Kitazato Corporation
    • 6.3.17 Eppendorf AG
    • 6.3.18 Rocket Medical Plc
    • 6.3.19 Terumo BCT
    • 6.3.20 Overture Life
    • 6.3.21 TMRW Life Sciences

7. Market Opportunities & Future Outlook

  • 7.1 White-Space & Unmet-Need Assessment
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Global IVF Devices And Consumables Market Report Scope

As per the scope of the report, in vitro fertilization is a medical procedure whereby an egg is fertilized by sperm in a test tube or elsewhere outside the body. The scope includes medical devices, media, and consumables utilized in the process.

The IVF devices and consumables market is segmented by type, technology, end user, and geography. By type, the market is segmented as instruments, reagents and media, and accessories and disposables. By technology, the market is segmented as fresh embryo IVF, frozen embryo IVF, and donor egg IVF. By end user, the market is segmented as hospitals, fertility clinics, and other end users. By geography, the market is segmented into North America, Europe, Asia-Pacific, the Middle East and Africa, and South America. The market report also covers the estimated market sizes and trends for 17 different countries across major regions globally. The report offers market size and forecasts for the IVF devices and consumables market in value (USD) for all the above segments.

By Type
Instruments Sperm Separation System
Incubator
Cryosystem
Other Instruments
Reagents & Media Cryopreservation Media
Semen Processing Media
Other Reagents and Media
Accessories & Disposables
By Technology
Fresh Embryo IVF
Frozen Embryo IVF
Donor Egg IVF
Intracytoplasmic Sperm Injection (ICSI)
PGT-Assisted IVF
By End User
Fertility Clinics
Hospitals
Surgical Centers
Clinical Research Institutes
Cryobanks & Genetic Labs
Geography
North America United States
Canada
Mexico
Europe Germany
United Kingdom
France
Italy
Spain
Rest of Europe
Asia-Pacific China
Japan
India
Australia
South Korea
Rest of Asia-Pacific
Middle East & Africa GCC
South Africa
Rest of Middle East & Africa
South America Brazil
Argentina
Rest of South America
By Type Instruments Sperm Separation System
Incubator
Cryosystem
Other Instruments
Reagents & Media Cryopreservation Media
Semen Processing Media
Other Reagents and Media
Accessories & Disposables
By Technology Fresh Embryo IVF
Frozen Embryo IVF
Donor Egg IVF
Intracytoplasmic Sperm Injection (ICSI)
PGT-Assisted IVF
By End User Fertility Clinics
Hospitals
Surgical Centers
Clinical Research Institutes
Cryobanks & Genetic Labs
Geography North America United States
Canada
Mexico
Europe Germany
United Kingdom
France
Italy
Spain
Rest of Europe
Asia-Pacific China
Japan
India
Australia
South Korea
Rest of Asia-Pacific
Middle East & Africa GCC
South Africa
Rest of Middle East & Africa
South America Brazil
Argentina
Rest of South America
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Key Questions Answered in the Report

What is the current value of the IVF devices and consumables market?

The IVF devices and consumables market size is USD 3.84 billion in 2025 and is forecast to reach USD 8.41 billion by 2030.

Which product category leads market revenue?

Instruments generate the largest revenue, holding 35.67% of the IVF devices and consumables market share in 2024.

Why is Asia-Pacific the fastest-growing region?

Rapid clinic expansion, favorable demographics, and cost-competitive treatment pricing lift Asia-Pacific at a 17.54% CAGR between 2025-2030.

How does automation influence IVF success rates?

Robotic ICSI and AI-based embryo selection raise procedural precision and implantation accuracy, contributing to higher live-birth outcomes.

What policy change will most affect U.S. demand?

California’s SB-729 mandates coverage for up to three IVF cycles from July 2025, significantly enlarging the insured patient pool.

Which end-user segment is expanding quickest?

Cryobanks and genetic laboratories are growing at a 19.54% CAGR through 2030, propelled by fertility preservation and broader genetic screening.

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