
Study Period | 2019 - 2030 |
Base Year For Estimation | 2024 |
Forecast Data Period | 2025 - 2030 |
Market Size (2025) | USD 315.09 Million |
Market Size (2030) | USD 397.95 Million |
CAGR (2025 - 2030) | 4.78 % |
Market Concentration | Medium |
Major Players![]() *Disclaimer: Major Players sorted in no particular order |
Italy Ultrasound Devices Market Analysis
The Italy Ultrasound Devices Market size is estimated at USD 315.09 million in 2025, and is expected to reach USD 397.95 million by 2030, at a CAGR of 4.78% during the forecast period (2025-2030).
The Italian ultrasound devices industry is experiencing significant technological transformation, driven by the integration of artificial intelligence and advanced imaging capabilities. Leading manufacturers are focusing on developing more sophisticated ultrasound equipment with enhanced image resolution and analysis applications. This evolution is particularly evident in the development of new features for computed tomography and innovative add-ons that provide physicians with superior image quality. The industry's commitment to innovation is reflected in substantial research and development investments by key players, who are actively working to expand their core product portfolios and improve diagnostic accuracy.
The market landscape is witnessing a shift toward digital integration and improved accessibility through online platforms. A notable example is Esaote's launch of their E-Shop in September 2021, representing a strategic move to enhance connectivity with medical professionals through digital channels. This digital transformation extends beyond sales platforms to include advanced diagnostic imaging solutions, as demonstrated by the introduction of the MyLab X9 ultrasound system in May 2021, which incorporates cutting-edge technological solutions for exploring new frontiers in medical sonography. These developments signify a broader industry trend toward digital transformation and improved healthcare service delivery.
The healthcare infrastructure in Italy is experiencing increased demand for diagnostic capabilities, particularly in managing chronic conditions and infectious diseases. According to the World Health Organization's 2022 report, Italy recorded 2,900 tuberculosis cases in 2021, with an HIV-positive TB incidence rate of 150 per 100,000 people and a multidrug-resistant tuberculosis rate of 85 per 100,000 people. These statistics highlight the critical role of advanced medical imaging devices in managing public health challenges and underscore the growing importance of ultrasound technology in disease detection and monitoring.
The market is characterized by strong collaboration between healthcare providers and technology manufacturers, leading to the development of specialized solutions for various medical applications. Industry players are increasingly focusing on creating application-specific ultrasound devices that cater to different medical specialties, from cardiology to obstetrics. This specialization trend is accompanied by efforts to improve user interface design and workflow efficiency, making ultrasound systems more accessible and effective for healthcare practitioners. The emphasis on specialized solutions is driving innovation in both hardware and software components, resulting in more precise and efficient diagnostic capabilities.
Italy Ultrasound Devices Market Trends
Growing Burden of Chronic Diseases and Aging Population
The rising prevalence of chronic diseases and an aging demographic in Italy are significant factors driving the demand for diagnostic ultrasound devices. According to the Number of Cancers in Italy Report 2022, there were 390,700 new cancer diagnoses recorded, with 205,000 cases in males and 185,700 in females, highlighting the substantial need for clinical ultrasound solutions. Additionally, the increasing prevalence of musculoskeletal disorders, particularly rheumatoid arthritis, which affected 0.57% of the Italian population as reported by the Annals of Rheumatic Diseases in February 2023, is creating a strong demand for ultrasound imaging in diagnostic and monitoring applications.
The demographic shift towards an older population is further amplifying the need for advanced ultrasound devices. According to the 2022 statistics published by the United Nations Population Fund, 24% of Italy's population was aged 65 years and older, with this segment being more susceptible to various chronic conditions requiring regular monitoring and diagnosis. The aging population's increased vulnerability to musculoskeletal disorders, cardiovascular diseases, and other age-related conditions has created a sustained demand for cardiovascular ultrasound imaging across various medical specialties, from cardiology to orthopedics.
Technological Advancements and Strategic Industry Initiatives
The ultrasound devices market in Italy is being significantly driven by continuous technological innovations and strategic initiatives by key industry players. Major manufacturers are focusing on developing advanced imaging solutions, from improved 2D ultrasound systems to sophisticated 3D and 4D imaging technologies, enhancing diagnostic capabilities across various medical applications. These advancements are particularly evident in the launch of new products with enhanced features, such as Esaote's introduction of the MyLab X75 ultrasound system, which offers advanced clinical solutions including micro-vascularization assessment and liver stiffness quantification.
The market is further strengthened by strategic partnerships and acquisitions aimed at expanding service accessibility and technological capabilities. A notable example is Affidea's acquisition of Centro Diagnostico Lodigiano (CRL) in the Lombardy region in July 2021, which has enhanced ultrasound service availability in the region. Additionally, companies are investing in research and development to introduce innovative features, such as artificial intelligence integration and improved image resolution, making diagnostic ultrasound devices more efficient and user-friendly for healthcare practitioners. These technological advancements are particularly crucial in addressing the growing demand for precise diagnostic tools in various medical specialties, from obstetric ultrasound to musculoskeletal imaging.
Robust Healthcare Infrastructure and Universal Coverage
Italy's comprehensive healthcare system, known as Servizio Sanitario Nazionale (SSN), plays a pivotal role in driving the ultrasound devices market by ensuring widespread access to diagnostic services. The universal healthcare coverage system, which provides essential medical services with minimal co-payments, has created a strong foundation for the adoption of ultrasound technology across various healthcare settings. This infrastructure enables healthcare facilities to invest in advanced diagnostic equipment, ensuring that patients have access to necessary imaging services regardless of their economic status.
The presence of major ultrasound device manufacturers and their extensive distribution networks in Italy has further strengthened the market dynamics. Companies like Esaote, being headquartered in Italy, along with other global players such as Canon, Siemens, and GE Healthcare, have established strong service and support networks throughout the country. This robust presence ensures not only the availability of cutting-edge ultrasound technology but also provides comprehensive technical support, training, and maintenance services to healthcare providers. The combination of universal healthcare coverage and strong industry presence has created an environment conducive to the continuous adoption and utilization of ultrasound devices across the Italian healthcare system, including therapeutic ultrasound and point of care ultrasound applications.
Segment Analysis: By Application
Gynecology/Obstetrics Segment in Italy Ultrasound Devices Market
The Gynecology/Obstetrics segment maintains its dominant position in the Italian ultrasound devices market, accounting for approximately 27% of the total market share in 2024. This significant market presence is primarily driven by the increasing prevalence of women's health issues and the growing adoption of advanced 3D ultrasound and 4D ultrasound technologies in gynecological and obstetric care. The segment's growth is further supported by the rising demand for minimally invasive procedures and the continuous technological advancements in 3D ultrasound and 4D ultrasound systems specifically designed for women's healthcare. Additionally, the increasing focus on early detection and diagnosis of conditions such as cervical cancer and other gynecological disorders has contributed to the segment's market leadership position in Italy.

Anesthesiology Segment in Italy Ultrasound Devices Market
The Anesthesiology segment is emerging as the fastest-growing segment in the Italian ultrasound devices market, with a projected growth rate of approximately 6% during the forecast period 2024-2029. This remarkable growth is primarily attributed to the increasing adoption of ultrasound imaging-guided therapy in anesthesiology procedures and the rising demand for precise needle placement during regional anesthesia. The segment's expansion is further fueled by technological advancements in portable ultrasound devices specifically designed for anesthesia applications, enabling better visualization and improved procedural outcomes. The growing emphasis on patient safety and the increasing preference for ultrasound imaging-guided procedures in pain management have also contributed significantly to the segment's accelerated growth trajectory.
Remaining Segments in Application Segmentation
The other significant segments in the Italian ultrasound devices market include Radiology, Cardiology, Musculoskeletal, Critical Care, and Other Applications. The Radiology segment maintains a strong presence due to its widespread application in diagnostic imaging across various medical conditions. The Cardiology segment continues to be crucial for cardiovascular diagnostics and monitoring, while the Musculoskeletal segment serves essential diagnostic needs in orthopedics and sports medicine. The Critical Care segment plays a vital role in emergency and intensive care settings, while Other Applications encompass various specialized uses of ultrasound imaging technology. Each of these segments contributes uniquely to the market's diversity and overall growth, driven by their specific clinical applications and technological advancements.
Segment Analysis: By Technology
3D and 4D Ultrasound Imaging Segment in Italy Ultrasound Devices Market
The 3D ultrasound and 4D ultrasound imaging segment maintains its dominant position in the Italian ultrasound devices market, accounting for approximately 46% of the total market share in 2024. This substantial market presence is driven by the segment's superior visualization capabilities, particularly in fetal imaging and cardiac applications. The technology allows for enhanced visualization of fetal structures and internal anatomy through static 3D ultrasound images, while 4D ultrasounds provide live-streaming video capabilities that are especially valuable in monitoring fetal heart wall movements and blood flow through vessels. Healthcare providers in Italy increasingly prefer these advanced imaging modalities due to their ability to provide more detailed diagnostic information, particularly in complex cases where traditional 2D ultrasound imaging might be insufficient. The growing adoption in specialized medical centers and the technology's proven effectiveness in improving diagnostic accuracy have further solidified its market leadership position.
High-Intensity Focused Ultrasound Segment in Italy Ultrasound Devices Market
The High-Intensity Focused Ultrasound (HIFU) segment is emerging as the fastest-growing technology in the Italian ultrasound devices market, with a projected growth rate of approximately 6% during 2024-2029. This remarkable growth is primarily attributed to its increasing adoption in non-invasive tumor treatments and its expanding applications in various therapeutic procedures. The technology's ability to precisely target and treat solid tumors without invasive surgery has made it particularly valuable in treating pancreatic and liver cancers, as well as uterine fibroids. The growing preference for minimally invasive procedures among Italian patients and healthcare providers has further accelerated its adoption. Additionally, the technology's effectiveness in treating patients with medical co-morbidities who may be at high risk for traditional surgery has expanded its potential user base, contributing to its rapid market growth.
Remaining Segments in Ultrasound Technology Market
The 2D ultrasound imaging and color doppler ultrasound imaging segments continue to play vital roles in the Italian ultrasound devices market. 2D ultrasound imaging remains fundamental in routine diagnostic procedures, offering cost-effective and reliable imaging solutions for basic medical examinations. Its widespread availability and ease of use make it particularly valuable in primary healthcare settings. Meanwhile, color doppler ultrasound imaging has established itself as an essential tool in cardiovascular diagnostics, providing critical information about blood flow patterns and vascular health. These technologies complement the more advanced imaging modalities, ensuring comprehensive diagnostic capabilities across different healthcare settings and applications in the Italian healthcare system.
Segment Analysis: By Type
Stationary Ultrasound Segment in Italy Ultrasound Devices Market
The stationary ultrasound segment continues to dominate the Italy ultrasound devices market, accounting for approximately 70% of the total market share in 2024. This significant market position is attributed to the extensive deployment of stationary ultrasound systems across major healthcare facilities, particularly in radiology departments and specialized diagnostic centers. The segment's dominance is reinforced by the increasing prevalence of chronic diseases and cancer cases in Italy, which necessitates advanced diagnostic capabilities that stationary ultrasound systems provide. These systems offer superior image quality, enhanced processing capabilities, and a comprehensive range of applications across various medical specialties. The presence of major manufacturers like Esaote, one of the world's leading ultrasound system producers with over 130,000 installations globally, has further strengthened the segment's position in the Italian market through continuous technological innovations and product improvements.
Portable Ultrasound Segment in Italy Ultrasound Devices Market
The portable ultrasound segment is emerging as the fastest-growing category in the Italian ultrasound devices market, projected to grow at approximately 5% during the forecast period 2024-2029. This accelerated growth is driven by the increasing demand for point-of-care diagnostics and the rising need for immediate bedside patient assessment. The segment's expansion is further supported by technological advancements in handheld ultrasound devices, making them more compact, efficient, and user-friendly while maintaining high diagnostic accuracy. The growing adoption of portable ultrasound systems in emergency medicine, critical care units, and home healthcare services has significantly contributed to this growth trajectory. Additionally, the Italian national health system's increasing focus on improving healthcare accessibility and the rising geriatric population requiring point-of-care diagnostics have created favorable conditions for the segment's expansion.
Italy Ultrasound Devices Industry Overview
Top Companies in Italy Ultrasound Devices Market
The Italian ultrasound devices market features prominent players including Fujifilm Holdings Corporation, Canon Medical Systems Corporation, GE Healthcare, Siemens Healthineers AG, and Esaote SpA, among others. These companies are actively pursuing product innovation through advanced imaging technologies, particularly in 3D/4D ultrasound and AI-enabled solutions. Strategic partnerships and collaborations with healthcare providers and research institutions have become increasingly common to enhance market presence. Companies are focusing on developing portable and point-of-care compact ultrasound devices to meet the growing demand for flexible healthcare solutions. The market has witnessed significant investment in research and development activities, particularly in areas such as diagnostic accuracy and user interface improvements. Operational efficiency has been enhanced through digital integration and cloud-based solutions, while geographic expansion strategies have emphasized strengthening distribution networks and after-sales support services across Italy.
Market Structure Shows Strong Global Leadership
The Italian ultrasound devices market demonstrates a blend of global conglomerates and specialized local players, with international companies holding significant market share through established distribution networks and brand recognition. Companies like Esaote SpA represent a strong local presence, while global leaders such as GE Healthcare and Siemens Healthineers leverage their comprehensive healthcare portfolios to maintain market positions. The market structure is characterized by moderate consolidation, with major players continuously strengthening their positions through strategic acquisitions and partnerships with local healthcare providers and distributors. These companies maintain a competitive advantage through extensive service networks, technological expertise, and comprehensive product portfolios.
The market has witnessed several strategic mergers and acquisitions, particularly aimed at expanding technological capabilities and market reach. Global players have shown particular interest in acquiring local companies with specialized expertise or established market presence in specific application areas. Companies are increasingly focusing on vertical integration strategies to control key components of the value chain and enhance operational efficiency. The competitive dynamics are further shaped by long-term partnerships with healthcare institutions, research centers, and local distributors, creating barriers to entry for new market entrants while fostering innovation and market development.
Innovation and Service Excellence Drive Success
Success in the Italian ultrasound devices market increasingly depends on companies' ability to combine technological innovation with comprehensive service offerings and strong local market understanding. Incumbent players are focusing on developing integrated healthcare solutions that combine advanced imaging capabilities with data analytics and artificial intelligence. Market leaders are strengthening their positions through enhanced after-sales support, specialized training programs for healthcare professionals, and customized solutions for different healthcare settings. The ability to provide comprehensive solutions that address specific clinical needs while maintaining cost-effectiveness has become crucial for maintaining market share.
For emerging players and contenders, success strategies center on identifying and serving niche market segments with specialized solutions while building strong relationships with healthcare providers. Companies must navigate complex regulatory requirements while maintaining flexibility to adapt to changing healthcare needs and technological advances. The market shows increasing emphasis on value-based healthcare solutions, requiring companies to demonstrate both the clinical and economic benefits of their offerings. Future success will depend on the ability to balance innovation with cost-effectiveness while maintaining a strong local presence and support networks. Companies must also consider potential impacts of healthcare reforms and changing reimbursement policies while developing their market strategies. The introduction of professional ultrasound and medical ultrasound devices is pivotal in addressing these evolving needs, offering enhanced diagnostic capabilities and operational efficiency.
Italy Ultrasound Devices Market Leaders
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Canon Medical Systems Corporation
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Fujifilm Holdings Corporation
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GE Healthcare
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Koninklijke Philips NV
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Siemens Healthineers AG
- *Disclaimer: Major Players sorted in no particular order

Italy Ultrasound Devices Market News
- January 2024: Esaote, one of the leading Italian companies in medical imaging participated in Arab Health and launched two new ultrasound systems namely MyLabA50 and MyLab A7.
- November 2023: Italian medical facility Vein Clinic Brescia launched Imabot X technology developed by MGI tech which will enable to perform complex diagnostic ultrasound scans remotely.
Italy Ultrasound Devices Market Report - Table of Contents
1. INTRODUCTION
- 1.1 Study Assumptions and Market Definition
- 1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
- 4.1 Market Overview
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4.2 Market Drivers
- 4.2.1 Increasing Burden of Chronic Diseases
- 4.2.2 Technological Advancements
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4.3 Market Restraints
- 4.3.1 Stringent Regulations
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4.4 Porter's Five Forces Analysis
- 4.4.1 Threat of New Entrants
- 4.4.2 Bargaining Power of Buyers/Consumers
- 4.4.3 Bargaining Power of Suppliers
- 4.4.4 Threat of Substitute Products
- 4.4.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION (Market Size by Value - USD)
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5.1 By Application
- 5.1.1 Anesthesiology
- 5.1.2 Cardiology
- 5.1.3 Gynecology/Obstetrics
- 5.1.4 Musculoskeletal
- 5.1.5 Radiology
- 5.1.6 Critical Care
- 5.1.7 Other Applications
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5.2 By Technology
- 5.2.1 2D Ultrasound Imaging
- 5.2.2 3D and 4D Ultrasound Imaging
- 5.2.3 Doppler Imaging
- 5.2.4 High-intensity Focused Ultrasound
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5.3 By Type
- 5.3.1 Stationary Ultrasound
- 5.3.2 Portable Ultrasound
6. COMPETITIVE LANDSCAPE
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6.1 Company Profiles
- 6.1.1 Canon Medical Systems Corporation
- 6.1.2 SonoScape Medical Corp
- 6.1.3 Fujifilm Holdings Corporation
- 6.1.4 GE Healthcare
- 6.1.5 Hologic Inc.
- 6.1.6 Koninklijke Philips NV
- 6.1.7 Mindray Medical International Limited
- 6.1.8 Samsung Electronics Co. Ltd
- 6.1.9 Esaote SpA
- 6.1.10 Siemens Healthineers AG
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
Italy Ultrasound Devices Industry Segmentation
A diagnostic ultrasound, also known as sonography, is an imaging technique that uses high-frequency sound waves to produce images of the different structures inside the body. They are being utilized for the assessment of various conditions in the kidney, liver, and other abdominal conditions. They are also widely used to treat chronic illnesses, which include ailments including diabetes, asthma, cancer, and heart disease. As a result, these devices have a variety of uses in the medical area, including both diagnostic imaging and therapeutic modality.
Italy's ultrasound devices market is segmented by application, technology and Type. By application, the market is segmented into anesthesiology, cardiology, gynecology/obstetrics, musculoskeletal, radiology, critical care, and other applications. By technology, market is segmented into 2D ultrasound imaging, 3D and 4D ultrasound imaging, doppler imaging, and high-intensity focused ultrasound. By type, market is segmented into stationary ultrasound and portable ultrasound.
The report offers the value (in USD) for the above segments.
By Application | Anesthesiology |
Cardiology | |
Gynecology/Obstetrics | |
Musculoskeletal | |
Radiology | |
Critical Care | |
Other Applications | |
By Technology | 2D Ultrasound Imaging |
3D and 4D Ultrasound Imaging | |
Doppler Imaging | |
High-intensity Focused Ultrasound | |
By Type | Stationary Ultrasound |
Portable Ultrasound |
Italy Ultrasound Devices Market Research FAQs
How big is the Italy Ultrasound Devices Market?
The Italy Ultrasound Devices Market size is expected to reach USD 315.09 million in 2025 and grow at a CAGR of 4.78% to reach USD 397.95 million by 2030.
What is the current Italy Ultrasound Devices Market size?
In 2025, the Italy Ultrasound Devices Market size is expected to reach USD 315.09 million.
Who are the key players in Italy Ultrasound Devices Market?
Canon Medical Systems Corporation, Fujifilm Holdings Corporation, GE Healthcare, Koninklijke Philips NV and Siemens Healthineers AG are the major companies operating in the Italy Ultrasound Devices Market.
What years does this Italy Ultrasound Devices Market cover, and what was the market size in 2024?
In 2024, the Italy Ultrasound Devices Market size was estimated at USD 300.03 million. The report covers the Italy Ultrasound Devices Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Italy Ultrasound Devices Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.
Our Best Selling Reports
Italy Ultrasound Devices Market Research
Mordor Intelligence provides a comprehensive analysis of the medical imaging devices sector. We have particular expertise in ultrasound devices and sonography equipment. Our extensive research covers the full spectrum of diagnostic imaging technologies, including 2D ultrasound, 3D ultrasound, and 4D ultrasound systems. The report offers detailed insights into various applications, ranging from therapeutic ultrasound to obstetric ultrasound and cardiovascular ultrasound. It also examines the growing adoption of point of care ultrasound solutions.
Stakeholders can benefit from our detailed analysis of emerging technologies in ultrasound imaging and medical sonography. This information is available as an easy-to-download report PDF. The research includes all form factors, such as portable ultrasound, handheld ultrasound, mobile ultrasound, and compact ultrasound systems. Our analysis covers both professional ultrasound applications and clinical ultrasound implementations, with special attention to advancements in color doppler ultrasound technology. The report examines everything from traditional ultrasound equipment to cutting-edge ultrasound scanning devices, providing valuable insights for industry participants and investors.