Italy E-bike Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2029

The Italy E-bike Market is segmented by Propulsion Type (Pedal Assisted, Speed Pedelec, Throttle Assisted), by Application Type (Cargo/Utility, City/Urban, Trekking) and by Battery Type (Lead Acid Battery, Lithium-ion Battery, Others). Market Volume in Units and Market Value in USD is presented. Key data points observed include the number of e-bike sold by propulsion, application type for each propulsion type; and, battery type for each propulsion type.

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Italy E-bike Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2029

Italy E-bike Market Size

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Italy E-bike Market Summary
Study Period 2017 - 2029
Base Year For Estimation 2024
Forecast Data Period 2025 - 2029
Market Size (2025) USD 0.95 Billion
Market Size (2029) USD 1.25 Billion
CAGR (2025 - 2029) 6.96 %
Market Concentration Low

Major Players

Italy E-bike Market Major Players

*Disclaimer: Major Players sorted in no particular order

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Italy E-bike Market Analysis

The Italy E-bike Market size is estimated at 0.95 billion USD in 2025, and is expected to reach 1.25 billion USD by 2029, growing at a CAGR of 6.96% during the forecast period (2025-2029).

The Italian e-bike industry is experiencing a significant transformation driven by technological advancements and changing consumer preferences. Manufacturers are focusing on developing innovative features, fully integrated electric bike batteries and drives, appealing designs, and high-quality materials to meet evolving customer demands. The shift towards lithium-ion batteries has been particularly noteworthy, with this technology commanding 99.98% of the market share in 2023, primarily due to their superior performance characteristics and declining costs. The industry is also witnessing substantial investments in manufacturing infrastructure, exemplified by Italvolt's announcement to construct a 45 GWh battery cell factory in the northwestern Italian region of Piedmont.


Urban mobility solutions are reshaping the e-bike market landscape, with city/urban bikes emerging as the dominant segment. This segment captured 78% of the market share in 2022, reflecting the growing preference for Italian electric bikes as a practical transportation solution in urban areas. The trend is further supported by significant infrastructure investments, such as the EUR 250 million Cambio Super Cycle project approved in Milan in February 2022, which focuses on developing 24 bicycle lanes to decrease emissions and traffic congestion. These developments are complemented by innovative product launches from leading manufacturers, who are incorporating smart features and urban-specific designs.


The market is witnessing a notable shift in consumer behavior, particularly in urban commuting patterns. Approximately 16% of the working population utilized bicycles for their daily commute in 2022, indicating a growing acceptance of electric bikes as a viable transportation alternative. This trend is being reinforced by the emergence of new business models, including electric bike sharing services and corporate fleet solutions. Companies like GetHenry are expanding their presence in the Italian market, offering specialized last-mile delivery bikes and securing significant funding for market expansion.


The competitive landscape is evolving with manufacturers focusing on product innovation and strategic partnerships. Trek Bicycle Corporation maintains its market leadership with a 6.19% share in 2022, followed by other major players who are continuously introducing new models with advanced features. The industry is seeing increased collaboration between traditional bicycle manufacturers and technology companies, leading to the development of smart electric bikes with enhanced connectivity features. These partnerships are driving innovation in areas such as battery technology, motor efficiency, and integrated digital solutions, setting new standards for the industry and creating more sophisticated product offerings for consumers.

Segment Analysis: Propulsion Type

Pedal-Assisted Segment in Italy E-bike Market

The pedal-assisted segment dominates the Italian electric bike market, commanding approximately 79% market share in 2024. This significant market position is driven by several key advantages that pedal-assist bikes offer to consumers. These bikes feature low maintenance costs, extended battery life, and multiple pedal-assist modes that provide riders with flexibility in choosing their preferred level of electric assistance. The segment's popularity is further enhanced by the growing environmental consciousness among Italian consumers who value the eco-friendly nature of pedal-assisted e-bikes. Manufacturers in this segment are focusing on producing lightweight models with noiseless operation, making them particularly attractive for daily urban commuting. The segment's strong performance is also supported by increasing consumer interest in physical fitness and sustainable transportation options.

Market Analysis of Italy E-bike Market: Chart for Propulsion Type

Throttle-Assisted Segment in Italy E-bike Market

The throttle-assisted segment is emerging as the fastest-growing category in the Italian electric bike market, projected to grow at approximately 7% during 2024-2029. This growth trajectory is primarily driven by the segment's appeal to riders seeking enhanced speed capabilities and reduced physical exertion, particularly in challenging terrains. Throttle-assisted e-bikes are gaining popularity among commuters who need to navigate hilly areas or cover longer distances with minimal effort. The segment's growth is supported by technological advancements in motor efficiency and battery performance, enabling manufacturers to offer models with improved range and power delivery. Despite regulatory requirements such as insurance and licensing in some cases, the convenience and performance benefits of throttle-assisted e-bikes continue to attract a growing consumer base.

Remaining Segments in Propulsion Type

The speed pedelec segment represents an important niche in the Italian electric bicycle market, offering a balance between traditional pedal-assisted bikes and throttle-assisted models. These e-bikes are designed to provide motor assistance up to 45 km/h, making them particularly attractive for longer-distance commuters and riders seeking higher-speed capabilities. While this segment faces certain regulatory requirements under EU directives, including the need for moped driving licenses and motor liability insurance, it continues to attract consumers who prioritize faster commuting times and enhanced performance capabilities. The segment's development is supported by ongoing infrastructure improvements and dedicated bike lanes in major Italian cities.

Segment Analysis: Application Type

City/Urban Segment in Italy E-bike Market

The electric city bike segment dominates the Italian e-bike market, commanding approximately 78% market share in 2024, driven by increasing adoption of e-bikes for daily urban commuting. This significant market position is attributed to growing awareness of health benefits and the increased preference for cleaner modes of transportation in urban areas. City/Urban e-bikes are particularly favored as they offer practical advantages such as time savings in traffic, zero fuel costs, affordability, and carbon-free rides for daily commutes to offices, schools, and other urban destinations. The segment's strong performance is further supported by enhanced infrastructure development, including dedicated bike lanes in major Italian cities, making urban e-bikes an increasingly attractive transportation option for city dwellers.

Cargo/Utility Segment in Italy E-bike Market

The electric cargo bike segment is emerging as the fastest-growing category in the Italian e-bike market, driven by the expanding e-commerce sector and increasing demand for sustainable last-mile delivery solutions. This segment is projected to experience robust growth between 2024 and 2029, supported by various government initiatives and tax incentives specifically targeting cargo e-bikes. The segment's growth is further accelerated by major logistics companies and retailers adopting electric cargo bikes for urban deliveries, recognizing their efficiency in navigating congested city streets and reducing operational costs. The Italian government's allocation of funds for companies purchasing cargo e-bikes and the increasing focus on sustainable urban logistics solutions are expected to maintain this segment's strong growth trajectory in the coming years.

Remaining Segments in Application Type

The Trekking segment represents a significant niche in the Italian e-bike market, catering to recreational cyclists and adventure enthusiasts. This segment has established itself as an important category, particularly benefiting from Italy's diverse terrain and growing interest in outdoor activities. Trekking e-bikes are gaining popularity among recreational cyclists who prefer longer rides without excessive physical exertion, especially in mountainous regions. The segment's growth is supported by the expanding tourism sector, with many visitors seeking adventure experiences through e-bike rentals for exploring Italy's scenic routes and trails.

Segment Analysis: Battery Type

Lithium-ion Battery Segment in Italy E-bike Market

The Lithium-ion battery segment dominates the Italian electric bicycle market, commanding approximately 99.99% of the market share in 2024, owing to its superior performance characteristics and declining costs. The segment's prominence is driven by several key advantages including lighter weight, higher energy density, longer lifespan, and faster charging capabilities compared to traditional battery technologies. Manufacturers are increasingly preferring lithium-ion batteries due to their compact size and ability to be integrated seamlessly into e-bike designs. The continuous technological advancements in lithium-ion battery technology have led to improved power-to-weight ratios and enhanced range capabilities, making them the preferred choice for both manufacturers and consumers. The segment's growth is further supported by the decreasing costs of lithium-ion batteries, which have seen significant price reductions over recent years, making e-bikes more accessible to a broader consumer base. The Italian government's focus on sustainable transportation and various incentive programs has also contributed to the widespread adoption of lithium-ion battery-powered bicycles.

Remaining Segments in Battery Type

The lead-acid battery segment in the Italian e-bike market represents a declining technology that is gradually being phased out due to its limitations compared to lithium-ion alternatives. Despite their lower initial cost, lead-acid batteries face significant drawbacks including heavier weight, longer charging times, shorter lifespan, and lower energy density. These limitations have made them increasingly less attractive for both manufacturers and consumers in the evolving e-bike market. The transition away from lead-acid batteries reflects the industry's broader shift towards more efficient and environmentally friendly power solutions. Environmental concerns and stricter regulations regarding lead content in batteries have also contributed to the declining popularity of lead-acid batteries in the e-bike sector. The market's clear preference for advanced battery technologies has led manufacturers to focus their research and development efforts on improving lithium-ion technology rather than maintaining lead-acid battery production lines.

Italy E-bike Industry Overview

Top Companies in Italy E-bike Market

The Italian electric bike market features prominent players like Trek Bicycle Corporation, Giant Manufacturing, Merida Industry, and Bianchi, who are driving innovation through advanced product development. These companies are focusing on launching new e-bike models with integrated technologies, improved battery systems, and enhanced performance capabilities to meet evolving consumer demands. Market leaders are expanding their distribution networks while simultaneously strengthening their manufacturing capabilities through strategic facility expansions. Companies are also pursuing partnerships and collaborations, particularly in areas like bicycle-to-vehicle communication technology and sustainable mobility solutions. The competitive landscape is characterized by continuous product launches featuring cutting-edge features such as fully integrated batteries, appealing designs, and high-quality materials, while companies are also investing in expanding their service networks and after-sales support to enhance customer experience.

Mixed Market Structure with Growing Consolidation

The Italian electric bike market presents a blend of global manufacturers and local specialists, with international players holding significant market share while domestic companies maintain a strong regional presence through their heritage and local market understanding. The market structure is relatively fragmented, with multiple players competing across different price segments and application categories. Traditional bicycle manufacturers have successfully transitioned into the e-bike segment, leveraging their existing expertise and distribution networks, while new specialized Italian bike companies have emerged to capture growing market opportunities. The presence of both established brands and innovative startups has created a dynamic competitive environment, driving continuous improvement in product quality and technology.


The market is witnessing increasing consolidation through strategic acquisitions and partnerships, as larger companies seek to expand their technological capabilities and market reach. Companies are forming strategic alliances to strengthen their position in specific market segments or to gain access to new technologies and distribution channels. Local manufacturers are partnering with global players to enhance their competitive position and expand their product portfolios. The market is also seeing increased investment in research and development facilities, particularly in areas like battery technology and motor systems, as companies strive to differentiate their offerings.

Innovation and Sustainability Drive Future Success

Success in the Italian electric bicycle market increasingly depends on companies' ability to innovate while maintaining competitive pricing strategies. Market leaders are investing in advanced manufacturing processes and supply chain optimization to achieve cost efficiencies while maintaining product quality. Companies are also focusing on developing specialized products for different user segments, from urban commuters to sports enthusiasts. Building strong brand recognition through effective marketing strategies and establishing robust after-sales service networks have become crucial for maintaining market position. The ability to adapt to changing consumer preferences and integrate new technologies while ensuring product reliability and safety will be key determinants of success.


Future market success will require companies to address environmental concerns and sustainability requirements while meeting evolving regulatory standards. Players must focus on developing eco-friendly manufacturing processes and sustainable supply chains to align with growing environmental consciousness among consumers. Companies need to strengthen their distribution networks and enhance their digital presence to improve market reach and customer engagement. The ability to offer comprehensive mobility solutions, including services like maintenance, insurance, and financing options, will become increasingly important. Companies must also prepare for potential regulatory changes regarding Italian electric bikes specifications, safety standards, and urban mobility policies, while maintaining flexibility to adapt their business models accordingly.

Italy E-bike Market Leaders

  1. Atala SpA

  2. Fabbrica Italiana Velocipedi Edoardo Bianchi SpA (Bianchi)

  3. Giant Manufacturing Co. Ltd.

  4. Merida Industry Co. Ltd.

  5. Trek Bicycle Corporation

  6. *Disclaimer: Major Players sorted in no particular order
Italy E-bike Market Concentration
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Italy E-bike Market News

  • January 2023: Campagnolo and Rapha launched a global partnership to enable RCC members to ride Campagnolo’s 13-speed gravel groupset and gravel-specific wheelset.
  • November 2022: The company chose a prestigious platform at Rouleur, London, for the public debut of the Bianchi Oltre RC and the entire new Oltre range.
  • October 2022: Bianchi Reparto Corse was created in line with the company’s constant desire for improvement.

Free With This Report

We offer a comprehensive and complimentary collection of data points on regional and country-level metrics, crucial to understanding the industry's core structure. Our resources include over 120 free charts, providing rare data across various countries. This collection encompasses an analysis of e-bike outlets, distribution channels, and their geographical distribution, examination of average selling prices for different e-bike models across regions, insights into consumer preferences and purchasing patterns, a detailed segmentation of the market, comprehensive insights into market trends and environmental impacts, an overview of key market players, an examination of the regulatory landscape, and projections for the future of the e-bike market.

Italy E-bike Market
Italy E-bike Market
Italy E-bike Market
Italy E-bike Market

Italy E-bike Market Report - Table of Contents

1. EXECUTIVE SUMMARY & KEY FINDINGS

2. REPORT OFFERS

3. INTRODUCTION

  • 3.1 Study Assumptions & Market Definition
  • 3.2 Scope of the Study​
  • 3.3 Research Methodology

4. KEY INDUSTRY TRENDS

  • 4.1 Bicycle Sales
  • 4.2 GDP Per Capita
  • 4.3 Inflation Rate
  • 4.4 Adoption Rate Of E-bikes
  • 4.5 Percent Population/commuters With 5-15 Km Daily Travel Distance
  • 4.6 Bicycle Rental
  • 4.7 E-bike Battery Price
  • 4.8 Price Chart Of Different Battery Chemistry
  • 4.9 Hyper-local Delivery
  • 4.10 Dedicated Bicycle Lanes
  • 4.11 Number Of Trekkers
  • 4.12 Battery Charging Capacity
  • 4.13 Traffic Congestion Index
  • 4.14 Regulatory Framework
  • 4.15 Value Chain & Distribution Channel Analysis

5. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2029 and analysis of growth prospects)

  • 5.1 Propulsion Type
    • 5.1.1 Pedal Assisted
    • 5.1.2 Speed Pedelec
    • 5.1.3 Throttle Assisted
  • 5.2 Application Type
    • 5.2.1 Cargo/Utility
    • 5.2.2 City/Urban
    • 5.2.3 Trekking
  • 5.3 Battery Type
    • 5.3.1 Lead Acid Battery
    • 5.3.2 Lithium-ion Battery
    • 5.3.3 Others

6. COMPETITIVE LANDSCAPE

  • 6.1 Key Strategic Moves
  • 6.2 Market Share Analysis
  • 6.3 Company Landscape
  • 6.4 Company Profiles
    • 6.4.1 Askoll EVA SpA
    • 6.4.2 Atala SpA
    • 6.4.3 BOTTECCHIA CICLI SRL
    • 6.4.4 Campagnolo S.r.l.
    • 6.4.5 CICLI LOMBARDO SpA
    • 6.4.6 Colnago Ernesto & C SRL
    • 6.4.7 Fabbrica Italiana Velocipedi Edoardo Bianchi SpA (Bianchi)
    • 6.4.8 Giant Manufacturing Co. Ltd.
    • 6.4.9 Merida Industry Co. Ltd.
    • 6.4.10 Trek Bicycle Corporation
  • *List Not Exhaustive

7. KEY STRATEGIC QUESTIONS FOR E BIKES CEOS

8. APPENDIX

  • 8.1 Global Overview
    • 8.1.1 Overview
    • 8.1.2 Porter’s Five Forces Framework
    • 8.1.3 Global Value Chain Analysis
    • 8.1.4 Market Dynamics (DROs)
  • 8.2 Sources & References
  • 8.3 List of Tables & Figures
  • 8.4 Primary Insights
  • 8.5 Data Pack
  • 8.6 Glossary of Terms
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List of Tables & Figures

  1. Figure 1:  
  2. CONVETIONAL AND E-BIKE SALES, VOLUME IN UNITS, ITALY, 2017 - 2029
  1. Figure 2:  
  2. GDP PER CAPITA AT CURRENT PRICES, VALUE IN USD, ITALY, 2017 - 2029
  1. Figure 3:  
  2. INFLATION RATE AT AVERAGE CONSUMER PRICES, PERCENTAGE CHANGE, ITALY, 2017 - 2029
  1. Figure 4:  
  2. E-BIKE MARKET PENETRATION RATE, VOLUME PERCENTAGE, ITALY, 2017 - 2029
  1. Figure 5:  
  2. PROPORTION OF 5-15 KM DAILY TRAVELERS, PERCENTAGE, ITALY, 2017 - 2029
  1. Figure 6:  
  2. BICYCLE RENTAL SERVICE MARKET, REVENUE IN USD, ITALY, 2017 - 2029
  1. Figure 7:  
  2. COST OF LI-ION BATTERIES FOR E-BIKES, VALUE IN USD PER KWH, ITALY, 2017 - 2029
  1. Figure 8:  
  2. E-BIKE BATTERY TYPE PRICE COMPARISON, USD PER KWH, ITALY, 2017 - 2029
  1. Figure 9:  
  2. HYPER LOCAL DELIVERY SERVICE MARKET, REVENUE IN USD, ITALY, 2017 - 2029
  1. Figure 10:  
  2. LENGTH OF DEDICATED BICYCLE LANES, KM, ITALY, 2017 - 2022
  1. Figure 11:  
  2. TREKKER POPULATION, UNIT, ITALY, 2017 - 2029
  1. Figure 12:  
  2. AVERAGE CHARGING TIME OF E-BIKE BATTERIES, HOURS, ITALY, 2017 - 2029
  1. Figure 13:  
  2. TRAFFIC CONGESTION INTENSITY INDEX, ITALY, 2017 - 2022
  1. Figure 14:  
  2. ITALY E-BIKE MARKET, VOLUME, UNITS, 2017 - 2029
  1. Figure 15:  
  2. ITALY E-BIKE MARKET, VALUE, USD MILLION, 2017 - 2029
  1. Figure 16:  
  2. ITALY E-BIKE MARKET, BY PROPULSION TYPE, VOLUME, UNITS, 2017 - 2029
  1. Figure 17:  
  2. ITALY E-BIKE MARKET, BY PROPULSION TYPE, VALUE, USD, 2017 - 2029
  1. Figure 18:  
  2. ITALY E-BIKE MARKET, BY PROPULSION TYPE, VOLUME, SHARE (%), 2017 VS 2023 VS 2029
  1. Figure 19:  
  2. ITALY E-BIKE MARKET, BY PROPULSION TYPE, VALUE, SHARE (%), 2017 VS 2023 VS 2029
  1. Figure 20:  
  2. E-BIKE MARKET, BY PROPULSION TYPE, PEDAL ASSISTED, VOLUME, UNITS, ITALY, 2017 - 2029
  1. Figure 21:  
  2. E-BIKE MARKET, BY PROPULSION TYPE, PEDAL ASSISTED, VALUE, USD, ITALY, 2017 - 2029
  1. Figure 22:  
  2. BREAKDOWN OF PEDAL ASSISTED E-BIKE MARKET BY APPLICATION TYPE, REVENUE SHARE (%), ITALY, 2023 VS 2029
  1. Figure 23:  
  2. E-BIKE MARKET, BY PROPULSION TYPE, SPEED PEDELEC, VOLUME, UNITS, ITALY, 2017 - 2029
  1. Figure 24:  
  2. E-BIKE MARKET, BY PROPULSION TYPE, SPEED PEDELEC, VALUE, USD, ITALY, 2017 - 2029
  1. Figure 25:  
  2. BREAKDOWN OF SPEED PEDELEC E-BIKE MARKET BY APPLICATION TYPE, REVENUE SHARE (%), ITALY, 2023 VS 2029
  1. Figure 26:  
  2. E-BIKE MARKET, BY PROPULSION TYPE, THROTTLE ASSISTED, VOLUME, UNITS, ITALY, 2017 - 2029
  1. Figure 27:  
  2. E-BIKE MARKET, BY PROPULSION TYPE, THROTTLE ASSISTED, VALUE, USD, ITALY, 2017 - 2029
  1. Figure 28:  
  2. BREAKDOWN OF THROTTLE ASSISTED E-BIKE MARKET BY APPLICATION TYPE, REVENUE SHARE (%), ITALY, 2023 VS 2029
  1. Figure 29:  
  2. ITALY E-BIKE MARKET, BY APPLICATION TYPE, VOLUME, UNITS, 2017 - 2029
  1. Figure 30:  
  2. ITALY E-BIKE MARKET, BY APPLICATION TYPE, VALUE, USD, 2017 - 2029
  1. Figure 31:  
  2. ITALY E-BIKE MARKET, BY APPLICATION TYPE, VOLUME, SHARE (%), 2017 VS 2023 VS 2029
  1. Figure 32:  
  2. ITALY E-BIKE MARKET, BY APPLICATION TYPE, VALUE, SHARE (%), 2017 VS 2023 VS 2029
  1. Figure 33:  
  2. E-BIKE MARKET, BY APPLICATION TYPE, CARGO/UTILITY, VOLUME, UNITS, ITALY, 2017 - 2029
  1. Figure 34:  
  2. E-BIKE MARKET, BY APPLICATION TYPE, CARGO/UTILITY, VALUE, USD, ITALY, 2017 - 2029
  1. Figure 35:  
  2. BREAKDOWN OF CARGO/UTILITY E-BIKE MARKET BY PROPULSION TYPE, REVENUE SHARE (%), ITALY, 2023 VS 2029
  1. Figure 36:  
  2. E-BIKE MARKET, BY APPLICATION TYPE, CITY/URBAN, VOLUME, UNITS, ITALY, 2017 - 2029
  1. Figure 37:  
  2. E-BIKE MARKET, BY APPLICATION TYPE, CITY/URBAN, VALUE, USD, ITALY, 2017 - 2029
  1. Figure 38:  
  2. BREAKDOWN OF CITY/URBAN E-BIKE MARKET BY PROPULSION TYPE, REVENUE SHARE (%), ITALY, 2023 VS 2029
  1. Figure 39:  
  2. E-BIKE MARKET, BY APPLICATION TYPE, TREKKING, VOLUME, UNITS, ITALY, 2017 - 2029
  1. Figure 40:  
  2. E-BIKE MARKET, BY APPLICATION TYPE, TREKKING, VALUE, USD, ITALY, 2017 - 2029
  1. Figure 41:  
  2. BREAKDOWN OF TREKKING E-BIKE MARKET BY PROPULSION TYPE, REVENUE SHARE (%), ITALY, 2023 VS 2029
  1. Figure 42:  
  2. ITALY E-BIKE MARKET, BY BATTERY TYPE, VOLUME, UNITS, 2017 - 2029
  1. Figure 43:  
  2. ITALY E-BIKE MARKET, BY BATTERY TYPE, VALUE, USD, 2017 - 2029
  1. Figure 44:  
  2. ITALY E-BIKE MARKET, BY BATTERY TYPE, VOLUME, SHARE (%), 2017 VS 2023 VS 2029
  1. Figure 45:  
  2. ITALY E-BIKE MARKET, BY BATTERY TYPE, VALUE, SHARE (%), 2017 VS 2023 VS 2029
  1. Figure 46:  
  2. E-BIKE MARKET, BY BATTERY TYPE, LEAD ACID BATTERY, VOLUME, UNITS, ITALY, 2017 - 2029
  1. Figure 47:  
  2. E-BIKE MARKET, BY BATTERY TYPE, LEAD ACID BATTERY, VALUE, USD, ITALY, 2017 - 2029
  1. Figure 48:  
  2. BREAKDOWN OF LEAD ACID BATTERY E-BIKE MARKET BY PROPULSION TYPE, REVENUE SHARE (%), ITALY, 2023 VS 2029
  1. Figure 49:  
  2. E-BIKE MARKET, BY BATTERY TYPE, LITHIUM-ION BATTERY, VOLUME, UNITS, ITALY, 2017 - 2029
  1. Figure 50:  
  2. E-BIKE MARKET, BY BATTERY TYPE, LITHIUM-ION BATTERY, VALUE, USD, ITALY, 2017 - 2029
  1. Figure 51:  
  2. BREAKDOWN OF LITHIUM-ION BATTERY E-BIKE MARKET BY PROPULSION TYPE, REVENUE SHARE (%), ITALY, 2023 VS 2029
  1. Figure 52:  
  2. E-BIKE MARKET, BY BATTERY TYPE, OTHERS, VOLUME, UNITS, ITALY, 2017 - 2029
  1. Figure 53:  
  2. E-BIKE MARKET, BY BATTERY TYPE, OTHERS, VALUE, USD, ITALY, 2017 - 2029
  1. Figure 54:  
  2. BREAKDOWN OF OTHERS E-BIKE MARKET BY PROPULSION TYPE, REVENUE SHARE (%), ITALY, 2023 VS 2029
  1. Figure 55:  
  2. ITALY E-BIKE MARKET, MOST ACTIVE COMPANIES, BY NUMBER OF STRATEGIC MOVES, 2020 - 2022
  1. Figure 56:  
  2. ITALY E-BIKE MARKET, MOST ADOPTED STRATEGIES, 2020 - 2022
  1. Figure 57:  
  2. ITALY E-BIKE MARKET SHARE(%), BY MAJOR PLAYER REVENUE, 2022

Italy E-bike Industry Segmentation

Pedal Assisted, Speed Pedelec, Throttle Assisted are covered as segments by Propulsion Type. Cargo/Utility, City/Urban, Trekking are covered as segments by Application Type. Lead Acid Battery, Lithium-ion Battery, Others are covered as segments by Battery Type.
Propulsion Type Pedal Assisted
Speed Pedelec
Throttle Assisted
Application Type Cargo/Utility
City/Urban
Trekking
Battery Type Lead Acid Battery
Lithium-ion Battery
Others
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Market Definition

  • By Application Type - E-bikes considered under this segment include city/urban, trekking, and cargo/utility e-bikes. The common types of e-bikes under these three categories include off-road/hybrid, kids, ladies/gents, cross, MTB, folding, fat tire, and sports e-bike.
  • By Battery Type - This segment includes lithium-ion batteries, lead-acid batteries, and other battery types. The other battery type category includes nickel-metal hydroxide (NiMH), silicon, and lithium-polymer batteries.
  • By Propulsion Type - E-bikes considered under this segment include pedal-assisted e-bikes, throttle-assisted e-bikes, and speed pedelec. While the speed limit of pedal and throttle-assisted e-bikes is usually 25 km/h, the speed limit of speed pedelec is generally 45 km/h (28 mph).
Keyword Definition
Pedal Assisted Pedal-assist or pedelec category refers to the electric bikes that provide limited power assistance through torque-assist system and do not have throttle for varying the speed. The power from the motor gets activated upon pedaling in these bikes and reduces human efforts.
Throttle Assisted Throttle-based e-bikes are equipped with the throttle assistance grip, installed on the handlebar, similarly to motorbikes. The speed can be controlled by twisting the throttle directly without the need to pedal. The throttle response directly provides power to the motor installed in the bicycles and speeds up the vehicle without paddling.
Speed Pedelec Speed pedelec is e-bikes similar to pedal-assist e-bikes as they do not have throttle functionality. However, these e-bikes are integrated with an electric motor which delivers power of approximately 500 W and more. The speed limit of such e-bikes is generally 45 km/h (28 mph) in most of the countries.
City/Urban The city or urban e-bikes are designed with daily commuting standards and functions to be operated within the city and urban areas. The bicycles include various features and specifications such as comfortable seats, sit upright riding posture, tires for easy grip and comfortable ride, etc.
Trekking Trekking and mountain bikes are special types of e-bikes that are designed for special purposes considering the robust and rough usage of the vehicles. These bicycles include a strong frame, and wide tires for better and advanced grip and are also equipped with various gear mechanisms which can be used while riding in different terrains, rough grounded, and tough mountainous roads.
Cargo/Utility The e-cargo or utility e-bikes are designed to carry various types of cargo and packages for shorter distances such as within urban areas. These bikes are usually owned by local businesses and delivery partners to deliver packages and parcels at very low operational costs.
Lithium-ion Battery A Li-ion battery is a rechargeable battery, which uses lithium and carbon as its constituent materials. The Li-Ion batteries have a higher density and lesser weight than sealed lead acid batteries and provide the rider with more range per charge than other types of batteries.
Lead Acid Battery A lead acid battery refers to sealed lead acid battery having a very low energy-to-weight and energy-to-volume ratio. The battery can produce high surge currents, owing to its relatively high power-to-weight ratio as compared to other rechargeable batteries.
Other Batteries This includes electric bikes using nickel–metal hydroxide (NiMH), silicon, and lithium-polymer batteries.
Business-to-Business (B2B) The sales of e-bikes to business customers such as urban fleet and logistics company, rental/sharing operators, last-mile fleet operators, and corporate fleet operators are considered under this category.
Business-to-Customers (B2C) The sales of electric scooters and motorcycles to direct consumers is considered under this category. The consumers acquire these vehicles either directly from manufacturers or from other distributers and dealers through online and offline channel.
Unorganized Local OEMs These players are small local manufacturers and assemblers of e-bikes. Most of these manufacturers import the components from China and Taiwan and assemble them locally. They offer the product at low cost in this price sensitive market which give them advantage over organized manufacturers.
Battery-as-a-Service A business model in which the battery of an EV can be rented from a service provider or swapped with another battery when it runs out of charge
Dockless e-Bikes Electric bikes that have self-locking mechanisms and a GPS tracking facility with an average top speed of around 15mph. These are mainly used by bike-sharing companies such as Bird, Lime, and Spin.
Electric Vehicle A vehicle which uses one or more electric motors for propulsion. Includes cars, scooters, buses, trucks, motorcycles, and boats. This term includes all-electric vehicles and hybrid electric vehicles
Plug-in EV An electric vehicle that can be externally charged and generally includes all-electric vehicles as well as plug-in hybrids. In this report we use the term for all-electric vehicles to differentiate them from plug-in hybrid electric vehicles.
Lithium-Sulphur Battery A rechargeable battery that replaces the liquid or polymer electrolyte found in current lithium-ion batteries with sulfur. They have more capacity than Li-ion batteries.
Micromobility Micromobility is one of the many modes of transport involving very-light-duty vehicles to travel short distances. These means of transportation include bikes, e-scooters, e-bikes, mopeds, and scooters. Such vehicles are used on a sharing basis for covering short distances, usually five miles or less.
Low Speed Electric Vehicls (LSEVs) They are low speed (usually less than 25 kmph) light vehicles that do not have an internal combustion engine, and solely use electric energy for propulsion.
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Research Methodology

Mordor Intelligence follows a four-step methodology in all its reports.

  • Step-1: Identify Key Variables: To build a robust forecasting methodology, the variables and factors identified in Step-1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set and the model is built based on these variables.
  • Step-2: Build a Market Model: Market-size estimations for the historical and forecast years have been provided in revenue and volume terms. Market revenue is calculated by multiplying the volume demand with volume-weighted average battery pack price (per kWh). Battery pack price estimation and forecast takes into account various factors affecting ASP, such as inflation rates, market demand shifts, production costs, technological developments, and consumer preferences, providing estimations for both historical data and future trends.
  • Step-3: Validate and Finalize: In this important step, all market numbers, variables, and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.
  • Step-4: Research Outputs: Syndicated Reports, Custom Consulting Assignments, Databases & Subscription Platforms
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Italy E-bike Market Research FAQs

How big is the Italy E-bike Market?

The Italy E-bike Market size is expected to reach USD 952.04 million in 2025 and grow at a CAGR of 6.96% to reach USD 1.25 billion by 2029.

What is the current Italy E-bike Market size?

In 2025, the Italy E-bike Market size is expected to reach USD 952.04 million.

Who are the key players in Italy E-bike Market?

Atala SpA, Fabbrica Italiana Velocipedi Edoardo Bianchi SpA (Bianchi), Giant Manufacturing Co. Ltd., Merida Industry Co. Ltd. and Trek Bicycle Corporation are the major companies operating in the Italy E-bike Market.

Which segment has the biggest share in the Italy E-bike Market?

In the Italy E-bike Market, the Pedal Assisted segment accounts for the largest share by propulsion type.

Which is the fastest growing segment in the Italy E-bike Market?

In 2025, the Speed Pedelec segment accounts for the fastest growing by propulsion type in the Italy E-bike Market.

What years does this Italy E-bike Market cover, and what was the market size in 2025?

In 2025, the Italy E-bike Market size was estimated at 952.04 million. The report covers the Italy E-bike Market historical market size for years: 2017, 2018, 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Italy E-bike Market size for years: 2025, 2026, 2027, 2028 and 2029.

Italy E-bike Market Research

Mordor Intelligence provides a comprehensive analysis of the Italian electric bikes market. We leverage our extensive expertise in sustainable transportation and micro mobility research. Our detailed report examines the evolving landscape of e-bike technology in Italy. It covers everything from electric mountain bikes to electric cargo bikes, electric city bikes, and electric folding bikes. The analysis includes crucial aspects such as electric bike battery systems, electric bike motors, and pedal assist technologies. This provides stakeholders with detailed insights into urban mobility solutions and electric transportation trends.

The report, available as an easy-to-download PDF, offers valuable insights for manufacturers, retailers, and investors in the Italian bike companies sector. Our analysis covers electric bicycle rental services, electric bike sharing systems, and electric bike components. It also examines pricing trends for electric cycles in Italy. The comprehensive coverage includes emerging technologies like pedelec systems and battery powered bicycles. This enables stakeholders to make informed decisions about market entry, expansion, and product development strategies. The report particularly emphasizes the growing importance of electric commuter bikes in addressing sustainable transportation needs across Italian urban centers.