Italy E-bike Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2029

The Italy E-bike Market is segmented by Propulsion Type (Pedal Assisted, Speed Pedelec, Throttle Assisted), by Application Type (Cargo/Utility, City/Urban, Trekking) and by Battery Type (Lead Acid Battery, Lithium-ion Battery, Others). Market Volume in Units and Market Value in USD is presented. Key data points observed include the number of e-bike sold by propulsion, application type for each propulsion type; and, battery type for each propulsion type.

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Italy E-bike Market Size

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Italy E-bike Market Summary
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Icons Lable Value
https://s3.mordorintelligence.com/study%20period/1629296433432_test~study_period_study_period.svg Study Period 2017 - 2029
https://s3.mordorintelligence.com/cagr/1629296433433_test~cagr_cagr.svg Market Size (2024) USD 0.88 Billion
https://s3.mordorintelligence.com/cagr/1629296433433_test~cagr_cagr.svg Market Size (2029) USD 1.25 Billion
https://s3.mordorintelligence.com/hydraulic_fluids/1629285650767_test~hydraulic_fluids_hydraulic_fluids.svg Largest Share by Propulsion Type Pedal Assisted
https://s3.mordorintelligence.com/cagr/1629296433433_test~cagr_cagr.svg CAGR (2024 - 2029) 7.29 %
https://s3.mordorintelligence.com/hydraulic_fluids/1629285650767_test~hydraulic_fluids_hydraulic_fluids.svg Fastest Growing by Propulsion Type Throttle Assisted

Major Players

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*Disclaimer: Major Players sorted in alphabetical order.

Key Players

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Italy E-bike Market Analysis

The Italy E-bike Market size is estimated at 0.88 billion USD in 2024, and is expected to reach 1.25 billion USD by 2029, growing at a CAGR of 7.29% during the forecast period (2024-2029).

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0.88 Billion

Market Size in 2024 (USD)

1.25 Billion

Market Size in 2029 (USD)

19.21 %

CAGR (2017-2023)

7.29 %

CAGR (2024-2029)

Largest Segment by Propulsion Type

76.20 %

value share, Pedal Assisted, 2023

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Low cost, long battery life, less maintenance cost, and three to five pedal assist modes, depending on the model, are the factors that led to the higher sales of pedal-assisted bikes than other propulsion types.

Largest Segment by Application Type

77.89 %

value share, City/Urban, 2023

Icon image

The awareness about the benefits of choosing bicycles over other vehicles for daily commutes to nearby places like offices, businesses, and marketplaces is making city/urban bikes the largest segment by application type.

Largest Segment by Battery Type

99.98 %

value share, Lithium-ion Battery, 2023

Icon image

Lithium-ion batteries are the largest segment by battery type due to their lightweight, quick-charging capability, high range, extended lifespan, and high energy.

Fastest-growing Segment by Propulsion Type

7.33 %

Projected CAGR, Throttle Assisted, 2024-2029

Icon image

The throttle-assisted bike segment is the fastest-growing segment by propulsion type, as bikes with throttle systems move quickly in different terrains, saving time and effort. The high speed of throttle-assisted bikes is attracting consumers.

Leading Market Player

9.55 %

market share, Giant Manufacturing Co. Ltd., 2022

Icon image

High brand awareness, strong product lines, great R&D capabilities focused on innovation, and a wide range of product offerings are making Giant the largest market player in Italy.

PROPULSION SEGMENT MARKET OVERVIEW

  • Italy is one of the leading regions of the European e-bike market. Some major factors driving sales in the Italian e-bike market are innovative product features, fully integrated batteries and drives, appealing designs, and high-quality materials.
  • Players like VW and Gazelle unveiled new e-cargo bikes at the 2018 IAA (Internationale Automobil-Ausstellung) Commercial Vehicles exhibition in Hannover, Italy, to address the demand from the logistics industry. One of Pon Bike Group's companies, Gazelle, collaborated with Aluca and DOCKR (mobility as a services (MaaS) start-up) to produce the Gazell D10 cargo e-bike. The new cargo e-bike, known as the light electrical freight transporter (LEFT), has a capacity of 100 kilograms and can carry up to two conventional carriage boxes with Euro Pallet dimensions (1,200*800*1,100 millimeters).
  • The market is also being driven by the growing awareness of the need to take action to cut back on personal vehicle usage, switch to zero-emission cars, and decarbonize the freight industry and public transportation. Italy's government and citizens are expected to switch to electric vehicles as gasoline prices increase and people become more environmentally conscious. The speed pedelec will soon overtake the pedal-assisted bicycle as the most practical mode of transportation, even if it is best for shorter trips. Speed pedelecs will likely become more popular as power and speed capabilities advance. Owing to these factors, the Italian e-bike market is expected to grow over the forecast period.
Italy E-bike Market

Italy E-bike Market Trends

Italy demonstrates a consistent and robust growth in E-Bike adoption rates, indicating an expanding market and consumer base.

  • The increase in interest in bicycles as an ideal mode of exercise, high traffic congestion on the roads of Italy during peak hours, and increasing government practices to promote e-bicycles due to environmental concerns are improving the adoption of e-bicycles in the country. Fewer fuel and maintenance costs increased the e-bicycle adoption rate by 1.70% in 2019.
  • The growth in COVID-19 cases in 2020 positively impacted the Italian e-bike market. People feared taking public transport and rental services due to the fear of contracting the virus, which hiked the demand for personal vehicles such as e-bicycles. An increase in the sales of e-bikes among the people of Italy further accelerated the adoption rate of e-bikes by around 2.40% in 2020.
  • Declining COVID-19 cases led to the relaxation of restrictions and lockdowns and the resumption of business operations and offices, which increased the adoption of e-bikes at the end of 2021, by 14.90%, compared to 13.90% in 2020. The introduction of new e-bikes with advanced features such as a long battery range, good speed limits, and fast charging features have highly encouraged consumers to invest in e-bikes. As a result, the country is expected to witness a growth in the adoption rate of e-bikes, by more than 30%, during the forecast period.
Italy E-bike Market

Italy shows a gradual increase in the population commuting 5-15 km daily, reflecting a slow but consistent change in travel distances.

  • Italy is witnessing a significant demand for bicycles every year as more individuals opt to travel by bicycle. The increase in the demand for bicycles is also increasing the number of commuters who travel 5-15 km per day. Approximately more than 18% of bicycle users commute daily for work and other places at shorter distances in various cities across Italy.
  • Due to the lockdown, transportation systems were halted, and gyms were closed, which led people to take up cycling and increased the demand for bicycles in 2020 and 2021. People with the habit of cycling opted for bicycles as the daily mode of commuting to offices, businesses, and other nearby places in Italy. The trend of cycling has increased the number of commuters traveling 5-15 km by 0.4% in 2021 over 2020.
  • The relaxation of COVID-19 restrictions encouraged many people to travel by bicycle to workplaces, businesses, and nearby markets within a range of 5-15 km. Around 16% of the working population commuted by bicycle in 2022. Developments in the bicycle infrastructure and growth in bicycle lanes have also encouraged more people to opt for bicycles for commute, thus increasing the share of bicycle users by 0.4% in 2022 over 2021.
Italy E-bike Market

OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT

  • Italy's bicycle sales peak in 2020, followed by a slight decline, pointing to a market that experienced a surge in demand, now normalizing.
  • Italy demonstrates a peak in inflation in 2022, with a gradual return to lower rates, suggesting successful price stabilization efforts.
  • Italy is experiencing a gradual decrease in e-bike battery prices, signaling market expansion and technological improvements.
  • Italy's growth in dedicated bicycle lanes indicates an increasing recognition of cycling's benefits for health, environment, and urban mobility.
  • Italy shows a consistent decrease in E-bike charging times, highlighting progress in electric mobility solutions and charging infrastructure.
  • Italy's GDP per capita reflects gradual growth, indicating a steady recovery and economic improvement.
  • Italy's bicycle rental market experienced a surge in 2020 and maintains steady growth, indicating a solid market base and potential for expansion.
  • Italy's hyper-local delivery sector is witnessing growth, suggesting a rising trend in consumer demand for localized digital services.
  • Italy's trekker numbers are consistently increasing, reflecting an enhanced engagement with the country's varied terrain and cultural landscapes.
  • Italy's Traffic Congestion Index demonstrates a gradual decrease, suggesting improvements in traffic management or alterations in travel behavior.

Italy E-bike Industry Overview

The Italy E-bike Market is fragmented, with the top five companies occupying 32.57%. The major players in this market are Atala SpA, DECATHLON (B-Twin), Giant Manufacturing Co. Ltd., Merida Industry Co. Ltd. and Trek Bicycle Corporation (sorted alphabetically).

Italy E-bike Market Leaders

  1. Atala SpA

  2. DECATHLON (B-Twin)

  3. Giant Manufacturing Co. Ltd.

  4. Merida Industry Co. Ltd.

  5. Trek Bicycle Corporation

Italy E-bike Market Concentration

Other important companies include Askoll EVA SpA, Atala SpA (Whistle), BOTTECCHIA CICLI SRL, CICLI LOMBARDO SpA, Colnago Ernesto & C SRL, Fabbrica Italiana Velocipedi Edoardo Bianchi SpA (Bianchi).

*Disclaimer: Major Players sorted in alphabetical order.

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Italy E-bike Market News

  • December 2022: B-twin Elops LD500E e-bike launches for urban rides with 115 km range.
  • November 2022: The Stormguard E+, a full-suspension e-bike, is unveiled by Giant. The bicycles will be available for purchase in Europe in 2023 and will cost 7,999 Euros for the E+1 and 6,499 Euros for the E+2.
  • November 2022: The new Bianchi Oltre RC has chosen a prestigious platform for its public debut.

Free with this Report

We offer a comprehensive and complimentary collection of data points on regional and country-level metrics, crucial to understanding the industry's core structure. Our resources include over 120 free charts, providing rare data across various countries. This collection encompasses an analysis of e-bike outlets, distribution channels, and their geographical distribution, examination of average selling prices for different e-bike models across regions, insights into consumer preferences and purchasing patterns, a detailed segmentation of the market, comprehensive insights into market trends and environmental impacts, an overview of key market players, an examination of the regulatory landscape, and projections for the future of the e-bike market.

Italy E-bike Market
Italy E-bike Market
Italy E-bike Market
Italy E-bike Market

Italy E-bike Market Report - Table of Contents

  1. EXECUTIVE SUMMARY & KEY FINDINGS

  2. REPORT OFFERS

  3. 1. INTRODUCTION

    1. 1.1. Study Assumptions & Market Definition

    2. 1.2. Scope of the Study​

    3. 1.3. Research Methodology

  4. 2. KEY INDUSTRY TRENDS

    1. 2.1. Bicycle Sales

    2. 2.2. GDP Per Capita

    3. 2.3. Inflation Rate

    4. 2.4. Adoption Rate Of E-Bikes

    5. 2.5. Percent Population/Commuters With 5-15 Km Daily Travel Distance

    6. 2.6. Bicycle Rental

    7. 2.7. E-Bike Battery Price

    8. 2.8. Price Chart Of Different Battery Chemistry

    9. 2.9. Hyper-Local Delivery

    10. 2.10. Dedicated Bicycle Lanes

    11. 2.11. Number Of Trekkers

    12. 2.12. Battery Charging Capacity

    13. 2.13. Traffic Congestion Index

    14. 2.14. Regulatory Framework

    15. 2.15. Value Chain & Distribution Channel Analysis

  5. 3. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2029 and analysis of growth prospects)

    1. 3.1. Propulsion Type

      1. 3.1.1. Pedal Assisted

      2. 3.1.2. Speed Pedelec

      3. 3.1.3. Throttle Assisted

    2. 3.2. Application Type

      1. 3.2.1. Cargo/Utility

      2. 3.2.2. City/Urban

      3. 3.2.3. Trekking

    3. 3.3. Battery Type

      1. 3.3.1. Lead Acid Battery

      2. 3.3.2. Lithium-ion Battery

      3. 3.3.3. Others

  6. 4. COMPETITIVE LANDSCAPE

    1. 4.1. Key Strategic Moves

    2. 4.2. Market Share Analysis

    3. 4.3. Company Landscape

    4. 4.4. Company Profiles

      1. 4.4.1. Askoll EVA SpA

      2. 4.4.2. Atala SpA

      3. 4.4.3. Atala SpA (Whistle)

      4. 4.4.4. BOTTECCHIA CICLI SRL

      5. 4.4.5. CICLI LOMBARDO SpA

      6. 4.4.6. Colnago Ernesto & C SRL

      7. 4.4.7. DECATHLON (B-Twin)

      8. 4.4.8. Fabbrica Italiana Velocipedi Edoardo Bianchi SpA (Bianchi)

      9. 4.4.9. Giant Manufacturing Co. Ltd.

      10. 4.4.10. Merida Industry Co. Ltd.

      11. 4.4.11. Trek Bicycle Corporation

  7. 5. KEY STRATEGIC QUESTIONS FOR E BIKES CEOS

  8. 6. APPENDIX

    1. 6.1. Global Overview

      1. 6.1.1. Overview

      2. 6.1.2. Porter’s Five Forces Framework

      3. 6.1.3. Global Value Chain Analysis

      4. 6.1.4. Market Dynamics (DROs)

    2. 6.2. Sources & References

    3. 6.3. List of Tables & Figures

    4. 6.4. Primary Insights

    5. 6.5. Data Pack

    6. 6.6. Glossary of Terms

List of Tables & Figures

  1. Figure 1:  
  2. ITALY E-BIKE MARKET, BICYCLE SALES, VOLUME, THOUSAND UNITS, 2017 - 2029
  1. Figure 2:  
  2. ITALY E-BIKE MARKET, GDP PER CAPITA, VALUE, USD, 2017 - 2029
  1. Figure 3:  
  2. ITALY E-BIKE MARKET, INFLATION RATE, VALUE, PERCENT, 2017 - 2029
  1. Figure 4:  
  2. ITALY E-BIKE MARKET, ADOPTION RATE, VOLUME, PERCENT, 2017 - 2029
  1. Figure 5:  
  2. ITALY E-BIKE MARKET, COMMUTERS WITH 5-15 KM TRAVEL DISTANCE, VOLUME, PERCENT, 2017 - 2029
  1. Figure 6:  
  2. ITALY E-BIKE MARKET, BICYCLE RENTAL, VALUE, USD MILLION, 2017 - 2029
  1. Figure 7:  
  2. ITALY E-BIKE MARKET, E-BIKE BATTERY PRICE, VALUE, USD, 2017 - 2029
  1. Figure 8:  
  2. ITALY E-BIKE MARKET, PRICE CHART OF DIFFERENT BATTERY CHEMISTRY, VALUE, USD, 2017 - 2029
  1. Figure 9:  
  2. ITALY E-BIKE MARKET, HYPER-LOCAL DELIVERY, VOLUME, THOUSAND UNITS, 2017 - 2029
  1. Figure 10:  
  2. ITALY E-BIKE MARKET, DEDICATED BICYCLE LANES, VOLUME, THOUSAND UNITS, 2017 - 2029
  1. Figure 11:  
  2. ITALY E-BIKE MARKET, NUMBER OF TREKKERS, VOLUME, THOUSAND UNITS, 2017 - 2029
  1. Figure 12:  
  2. ITALY E-BIKE MARKET, BATTERY CHARGING CAPACITY, VOLUME, UNITS, 2017 - 2029
  1. Figure 13:  
  2. ITALY E-BIKE MARKET, TRAFFIC CONGESTION INDEX, VOLUME, PERCENT, 2017 - 2022
  1. Figure 14:  
  2. ITALY E-BIKE MARKET, VOLUME, UNITS, 2017 - 2029
  1. Figure 15:  
  2. ITALY E-BIKE MARKET, VALUE, USD MILLION, 2017 - 2029
  1. Figure 16:  
  2. ITALY E-BIKE MARKET, BY PROPULSION TYPE, VOLUME, UNITS, 2017 - 2029
  1. Figure 17:  
  2. ITALY E-BIKE MARKET, BY PROPULSION TYPE, VALUE, USD, 2017 - 2029
  1. Figure 18:  
  2. ITALY E-BIKE MARKET, BY PROPULSION TYPE, VOLUME, SHARE (%), 2017 VS 2023 VS 2029
  1. Figure 19:  
  2. ITALY E-BIKE MARKET, BY PROPULSION TYPE, VALUE, SHARE (%), 2017 VS 2023 VS 2029
  1. Figure 20:  
  2. ITALY E-BIKE MARKET, BY PROPULSION TYPE, VOLUME, UNITS, 2017 - 2029
  1. Figure 21:  
  2. ITALY E-BIKE MARKET, BY PROPULSION TYPE, VALUE, USD, 2017 - 2029
  1. Figure 22:  
  2. ITALY E-BIKE MARKET, BY PROPULSION TYPE, VALUE SHARE (%), 2022 VS 2029
  1. Figure 23:  
  2. ITALY E-BIKE MARKET, BY PROPULSION TYPE, VOLUME, UNITS, 2017 - 2029
  1. Figure 24:  
  2. ITALY E-BIKE MARKET, BY PROPULSION TYPE, VALUE, USD, 2017 - 2029
  1. Figure 25:  
  2. ITALY E-BIKE MARKET, BY PROPULSION TYPE, VALUE SHARE (%), 2022 VS 2029
  1. Figure 26:  
  2. ITALY E-BIKE MARKET, BY PROPULSION TYPE, VOLUME, UNITS, 2017 - 2029
  1. Figure 27:  
  2. ITALY E-BIKE MARKET, BY PROPULSION TYPE, VALUE, USD, 2017 - 2029
  1. Figure 28:  
  2. ITALY E-BIKE MARKET, BY PROPULSION TYPE, VALUE SHARE (%), 2022 VS 2029
  1. Figure 29:  
  2. ITALY E-BIKE MARKET, BY APPLICATION TYPE, VOLUME, UNITS, 2017 - 2029
  1. Figure 30:  
  2. ITALY E-BIKE MARKET, BY APPLICATION TYPE, VALUE, USD, 2017 - 2029
  1. Figure 31:  
  2. ITALY E-BIKE MARKET, BY APPLICATION TYPE, VOLUME, SHARE (%), 2017 VS 2023 VS 2029
  1. Figure 32:  
  2. ITALY E-BIKE MARKET, BY APPLICATION TYPE, VALUE, SHARE (%), 2017 VS 2023 VS 2029
  1. Figure 33:  
  2. ITALY E-BIKE MARKET, BY APPLICATION TYPE, VOLUME, UNITS, 2017 - 2029
  1. Figure 34:  
  2. ITALY E-BIKE MARKET, BY APPLICATION TYPE, VALUE, USD, 2017 - 2029
  1. Figure 35:  
  2. ITALY E-BIKE MARKET, BY APPLICATION TYPE, VALUE SHARE (%), 2022 VS 2029
  1. Figure 36:  
  2. ITALY E-BIKE MARKET, BY APPLICATION TYPE, VOLUME, UNITS, 2017 - 2029
  1. Figure 37:  
  2. ITALY E-BIKE MARKET, BY APPLICATION TYPE, VALUE, USD, 2017 - 2029
  1. Figure 38:  
  2. ITALY E-BIKE MARKET, BY APPLICATION TYPE, VALUE SHARE (%), 2022 VS 2029
  1. Figure 39:  
  2. ITALY E-BIKE MARKET, BY APPLICATION TYPE, VOLUME, UNITS, 2017 - 2029
  1. Figure 40:  
  2. ITALY E-BIKE MARKET, BY APPLICATION TYPE, VALUE, USD, 2017 - 2029
  1. Figure 41:  
  2. ITALY E-BIKE MARKET, BY APPLICATION TYPE, VALUE SHARE (%), 2022 VS 2029
  1. Figure 42:  
  2. ITALY E-BIKE MARKET, BY BATTERY TYPE, VOLUME, UNITS, 2017 - 2029
  1. Figure 43:  
  2. ITALY E-BIKE MARKET, BY BATTERY TYPE, VALUE, USD, 2017 - 2029
  1. Figure 44:  
  2. ITALY E-BIKE MARKET, BY BATTERY TYPE, VOLUME, SHARE (%), 2017 VS 2023 VS 2029
  1. Figure 45:  
  2. ITALY E-BIKE MARKET, BY BATTERY TYPE, VALUE, SHARE (%), 2017 VS 2023 VS 2029
  1. Figure 46:  
  2. ITALY E-BIKE MARKET, BY BATTERY TYPE, VOLUME, UNITS, 2017 - 2029
  1. Figure 47:  
  2. ITALY E-BIKE MARKET, BY BATTERY TYPE, VALUE, USD, 2017 - 2029
  1. Figure 48:  
  2. ITALY E-BIKE MARKET, BY BATTERY TYPE, VALUE SHARE (%), 2022 VS 2029
  1. Figure 49:  
  2. ITALY E-BIKE MARKET, BY BATTERY TYPE, VOLUME, UNITS, 2017 - 2029
  1. Figure 50:  
  2. ITALY E-BIKE MARKET, BY BATTERY TYPE, VALUE, USD, 2017 - 2029
  1. Figure 51:  
  2. ITALY E-BIKE MARKET, BY BATTERY TYPE, VALUE SHARE (%), 2022 VS 2029
  1. Figure 52:  
  2. ITALY E-BIKE MARKET, BY BATTERY TYPE, VOLUME, UNITS, 2017 - 2029
  1. Figure 53:  
  2. ITALY E-BIKE MARKET, BY BATTERY TYPE, VALUE, USD, 2017 - 2029
  1. Figure 54:  
  2. ITALY E-BIKE MARKET, BY BATTERY TYPE, VALUE SHARE (%), 2022 VS 2029
  1. Figure 55:  
  2. ITALY E-BIKE MARKET, MOST ACTIVE COMPANIES, BY NUMBER OF STRATEGIC MOVES, 2018 - 2021
  1. Figure 56:  
  2. ITALY E-BIKE MARKET, MOST ADOPTED STRATEGIES, 2018 - 2021
  1. Figure 57:  
  2. ITALY E-BIKE MARKET SHARE(%), BY MAJOR PLAYERS, 2022

Italy E-bike Industry Segmentation

Pedal Assisted, Speed Pedelec, Throttle Assisted are covered as segments by Propulsion Type. Cargo/Utility, City/Urban, Trekking are covered as segments by Application Type. Lead Acid Battery, Lithium-ion Battery, Others are covered as segments by Battery Type.

  • Italy is one of the leading regions of the European e-bike market. Some major factors driving sales in the Italian e-bike market are innovative product features, fully integrated batteries and drives, appealing designs, and high-quality materials.
  • Players like VW and Gazelle unveiled new e-cargo bikes at the 2018 IAA (Internationale Automobil-Ausstellung) Commercial Vehicles exhibition in Hannover, Italy, to address the demand from the logistics industry. One of Pon Bike Group's companies, Gazelle, collaborated with Aluca and DOCKR (mobility as a services (MaaS) start-up) to produce the Gazell D10 cargo e-bike. The new cargo e-bike, known as the light electrical freight transporter (LEFT), has a capacity of 100 kilograms and can carry up to two conventional carriage boxes with Euro Pallet dimensions (1,200*800*1,100 millimeters).
  • The market is also being driven by the growing awareness of the need to take action to cut back on personal vehicle usage, switch to zero-emission cars, and decarbonize the freight industry and public transportation. Italy's government and citizens are expected to switch to electric vehicles as gasoline prices increase and people become more environmentally conscious. The speed pedelec will soon overtake the pedal-assisted bicycle as the most practical mode of transportation, even if it is best for shorter trips. Speed pedelecs will likely become more popular as power and speed capabilities advance. Owing to these factors, the Italian e-bike market is expected to grow over the forecast period.
Propulsion Type
Pedal Assisted
Speed Pedelec
Throttle Assisted
Application Type
Cargo/Utility
City/Urban
Trekking
Battery Type
Lead Acid Battery
Lithium-ion Battery
Others
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Market Definition

  • By Application Type - E-bikes considered under this segment include city/urban, trekking, and cargo/utility e-bikes. The common types of e-bikes under these three categories include off-road/hybrid, kids, ladies/gents, cross, MTB, folding, fat tire, and sports e-bike.
  • By Battery Type - This segment includes lithium-ion batteries, lead-acid batteries, and other battery types. The other battery type category includes nickel-metal hydroxide (NiMH), silicon, and lithium-polymer batteries.
  • By Propulsion Type - E-bikes considered under this segment include pedal-assisted e-bikes, throttle-assisted e-bikes, and speed pedelec. While the speed limit of pedal and throttle-assisted e-bikes is usually 25 km/h, the speed limit of speed pedelec is generally 45 km/h (28 mph).
Keyword Definition
Pedal Assisted Pedal-assist or pedelec category refers to the electric bikes that provide limited power assistance through torque-assist system and do not have throttle for varying the speed. The power from the motor gets activated upon pedaling in these bikes and reduces human efforts.
Throttle Assisted Throttle-based e-bikes are equipped with the throttle assistance grip, installed on the handlebar, similarly to motorbikes. The speed can be controlled by twisting the throttle directly without the need to pedal. The throttle response directly provides power to the motor installed in the bicycles and speeds up the vehicle without paddling.
Speed Pedelec Speed pedelec is e-bikes similar to pedal-assist e-bikes as they do not have throttle functionality. However, these e-bikes are integrated with an electric motor which delivers power of approximately 500 W and more. The speed limit of such e-bikes is generally 45 km/h (28 mph) in most of the countries.
City/Urban The city or urban e-bikes are designed with daily commuting standards and functions to be operated within the city and urban areas. The bicycles include various features and specifications such as comfortable seats, sit upright riding posture, tires for easy grip and comfortable ride, etc.
Trekking Trekking and mountain bikes are special types of e-bikes that are designed for special purposes considering the robust and rough usage of the vehicles. These bicycles include a strong frame, and wide tires for better and advanced grip and are also equipped with various gear mechanisms which can be used while riding in different terrains, rough grounded, and tough mountainous roads.
Cargo/Utility The e-cargo or utility e-bikes are designed to carry various types of cargo and packages for shorter distances such as within urban areas. These bikes are usually owned by local businesses and delivery partners to deliver packages and parcels at very low operational costs.
Lithium-ion Battery A Li-ion battery is a rechargeable battery, which uses lithium and carbon as its constituent materials. The Li-Ion batteries have a higher density and lesser weight than sealed lead acid batteries and provide the rider with more range per charge than other types of batteries.
Lead Acid Battery A lead acid battery refers to sealed lead acid battery having a very low energy-to-weight and energy-to-volume ratio. The battery can produce high surge currents, owing to its relatively high power-to-weight ratio as compared to other rechargeable batteries.
Other Batteries This includes electric bikes using nickel–metal hydroxide (NiMH), silicon, and lithium-polymer batteries.
Business-to-Business (B2B) The sales of e-bikes to business customers such as urban fleet and logistics company, rental/sharing operators, last-mile fleet operators, and corporate fleet operators are considered under this category.
Business-to-Customers (B2C) The sales of electric scooters and motorcycles to direct consumers is considered under this category. The consumers acquire these vehicles either directly from manufacturers or from other distributers and dealers through online and offline channel.
Unorganized Local OEMs These players are small local manufacturers and assemblers of e-bikes. Most of these manufacturers import the components from China and Taiwan and assemble them locally. They offer the product at low cost in this price sensitive market which give them advantage over organized manufacturers.
Battery-as-a-Service A business model in which the battery of an EV can be rented from a service provider or swapped with another battery when it runs out of charge
Dockless e-Bikes Electric bikes that have self-locking mechanisms and a GPS tracking facility with an average top speed of around 15mph. These are mainly used by bike-sharing companies such as Bird, Lime, and Spin.
Electric Vehicle A vehicle which uses one or more electric motors for propulsion. Includes cars, scooters, buses, trucks, motorcycles, and boats. This term includes all-electric vehicles and hybrid electric vehicles
Plug-in EV An electric vehicle that can be externally charged and generally includes all-electric vehicles as well as plug-in hybrids. In this report we use the term for all-electric vehicles to differentiate them from plug-in hybrid electric vehicles.
Lithium-Sulphur Battery A rechargeable battery that replaces the liquid or polymer electrolyte found in current lithium-ion batteries with sulfur. They have more capacity than Li-ion batteries.
Micromobility Micromobility is one of the many modes of transport involving very-light-duty vehicles to travel short distances. These means of transportation include bikes, e-scooters, e-bikes, mopeds, and scooters. Such vehicles are used on a sharing basis for covering short distances, usually five miles or less.
Low Speed Electric Vehicls (LSEVs) They are low speed (usually less than 25 kmph) light vehicles that do not have an internal combustion engine, and solely use electric energy for propulsion.
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Research Methodology

Mordor Intelligence follows a four-step methodology in all its reports.

  • Step-1: Identify Key Variables: To build a robust forecasting methodology, the variables and factors identified in Step-1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set and the model is built based on these variables.
  • Step-2: Build a Market Model: Market-size estimations for the historical and forecast years have been provided in revenue and volume terms. Market revenue is calculated by multiplying the volume demand with volume-weighted average battery pack price (per kWh). Battery pack price estimation and forecast takes into account various factors affecting ASP, such as inflation rates, market demand shifts, production costs, technological developments, and consumer preferences, providing estimations for both historical data and future trends.
  • Step-3: Validate and Finalize: In this important step, all market numbers, variables, and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.
  • Step-4: Research Outputs: Syndicated Reports, Custom Consulting Assignments, Databases & Subscription Platforms
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Italy E-bike Market Research FAQs

The Italy E-bike Market size is expected to reach USD 876.44 million in 2024 and grow at a CAGR of 7.29% to reach USD 1.25 billion by 2029.

In 2024, the Italy E-bike Market size is expected to reach USD 876.44 million.

Atala SpA, DECATHLON (B-Twin), Giant Manufacturing Co. Ltd., Merida Industry Co. Ltd. and Trek Bicycle Corporation are the major companies operating in the Italy E-bike Market.

In the Italy E-bike Market, the Pedal Assisted segment accounts for the largest share by propulsion type.

In 2024, the Throttle Assisted segment accounts for the fastest growing by propulsion type in the Italy E-bike Market.

In 2023, the Italy E-bike Market size was estimated at 876.44 million. The report covers the Italy E-bike Market historical market size for years: 2024, 2025, 2026, 2027, 2028 and 2029. The report also forecasts the Italy E-bike Market size for years: 2017, 2018, 2019, 2020, 2021, 2022 and 2023.

Italy E-bike Industry Report

Statistics for the 2023 Italy E-bike market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Italy E-bike analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

Italy E-bike Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2029